Exhibit 99.1                                     For Further Information Contact
                                                  Harry J. Cynkus (404) 888-2922



         ROLLINS, INC. FILES FORM 10-K FOR YEAR ENDED DECEMBER 31, 2003
          Final Results Reflect Increase in Provision for Income Taxes

ATLANTA,  GEORGIA, March 16, 2004: Rollins, Inc., a nationwide consumer services
company  (NYSE:ROL),  today announced that it filed Form 10-K for the year ended
December 31, 2003 with the Securities and Exchange Commission on March 15, 2004.

On February 17, 2004, the Company released preliminary unaudited results for the
year ended  December 31, 2003 of income before income taxes of $60.0 million and
net income of $36.9 ($0.80 per diluted  share).  The Company's  final results of
net  income of $35.8 ($0 .77 per  diluted  share)  reflect  an  increase  in the
provision  for  income  taxes  of  approximately  $1.1  million  for  "true  up"
adjustments  to the income tax accounts.  There was no change to the  previously
reported income before income taxes of $60.0 million.

Rollins,  Inc.  is one of the  nation's  largest  consumer  services  companies.
Through its wholly owned subsidiary, Orkin, Inc., the Company provides essential
pest control services and protection against termite damage, rodents and insects
to approximately 1.6 million  customers in the United States,  Canada and Mexico
from over 400  locations.  You can learn more about  Orkin by  visiting  our Web
sites at  www.orkin.com  and  www.rollins.com.  You can also find this and other
news releases at www.rollins.com by accessing the news releases button.

CAUTION  CONCERNING   FORWARD-LOOKING  STATEMENTS  The  above  release  contains
statements that constitute  "forward-looking  statements"  within the meaning of
the Private Securities  Litigation Reform Act of 1995. The actual results of the
Company  could differ  materially  from those  indicated by the  forward-looking
statements  because  of  various  risks  and  uncertainties,  including  without
limitation,  general  economic  conditions;  market  risk;  changes in  industry
practices  or  technologies;  the degree of success  of the  Company's  pest and
termite  process  reforms and pest control  selling and treatment  methods;  the
Company's  ability to  identify  potential  acquisitions;  climate  and  weather
trends;  competitive factors and pricing practices;  the cost reduction benefits
of the  corporate  restructuring  may not be as great as expected or  eliminated
positions may have to be reinstated in the future;  potential increases in labor
costs;  uncertainties of litigation;  and changes in various government laws and
regulations, including environmental regulations. All of the foregoing risks and
uncertainties  are beyond the  ability of the  Company to  control,  and in many
cases the Company  cannot predict the risks and  uncertainties  that could cause
its  actual  results  to  differ   materially   from  those   indicated  by  the
forward-looking statements.