Exhibit 99.1                                     For Further Information Contact
                                                  Harry J. Cynkus (404) 888-2922

FOR IMMEDIATE RELEASE




                  ROLLINS ANNOUNCES THREE-FOR-TWO STOCK SPLIT,
                           CASH DIVIDEND INCREASED 25%


     ATLANTA,  GEORGIA,  January 25, 2005: Rollins,  Inc., a nationwide consumer
services  company  (NYSE:ROL),  announced  today that the Board of Directors has
approved a three-for-two stock split of the Company's common shares.

     The split will be effected by issuing one additional  share of common stock
for every two  shares  of common  stock  held.  The  additional  shares  will be
distributed  on March 10, 2005, to holders of record at the close of business on
February 10, 2005.  Fractional  share amounts  resulting  from the split will be
paid to shareholders in cash.

     In addition, the Company declared a regular quarterly dividend of $.075 per
share payable March 10, 2005 to  stockholders of record at the close of business
February 10, 2005.  The cash dividend  will be paid on the pre-split  shares and
represents a 25% increase over the prior quarterly dividend.

     Rollins,  Inc. is one of the nation's largest consumer services  companies.
Through its wholly owned  subsidiaries,  Orkin,  Inc. and Western Pest Services,
the Company  provides  essential pest control  services and  protection  against
termite damage,  rodents and insects to approximately  1.7 million  customers in
the United States, Canada and Mexico from over 400 locations. You can learn more
about Orkin by visiting our Web sites at www.orkin.com and www.rollins.com.




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