<ARTICLE>                     5
<LEGEND>
      This schedule contains summary financial information extracted from the 
Registrant's unaudited financial statements contained in its report on Form 10-Q
for the quarterly period ended March 31, 1999 and is qualified in its entirety
by reference to such financial statements.
</LEGEND>
<CIK>                         0000084839
<NAME>                        ROLLINS, INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                       USD
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                            DEC-31-1999
<PERIOD-START>                               JAN-01-1999
<PERIOD-END>                                 MAR-31-1999
<EXCHANGE-RATE>                                      1.0
<CASH>                                               646
<SECURITIES>                                     109,296
<RECEIVABLES>                                     43,696
<ALLOWANCES>                                       5,173
<INVENTORY>                                       14,193
<CURRENT-ASSETS>                                 196,136
<PP&E>                                            78,503
<DEPRECIATION>                                    42,072
<TOTAL-ASSETS>                                   324,362
<CURRENT-LIABILITIES>                            118,455
<BONDS>                                                0
<PREFERRED-MANDATORY>                                  0
<PREFERRED>                                            0
<COMMON>                                          30,476
<OTHER-SE>                                        48,425
<TOTAL-LIABILITY-AND-EQUITY>                     324,362
<SALES>                                                0
<TOTAL-REVENUES>                                 129,886
<CGS>                                                  0
<TOTAL-COSTS>                                     76,857
<OTHER-EXPENSES>                                  52,278
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                                      751
<INCOME-TAX>                                         284
<INCOME-CONTINUING>                                  467
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                         467
<EPS-PRIMARY>                                        .02
<EPS-DILUTED>                                        .02