REGISTRATION RIGHTS AGREEMENT


                                      among


                            Seneca Foods Corporation,
                     Carl Marks Strategic Investments, L.P.,
                   Carl Marks Strategic Investments II, L.P.,
                               Uranus Fund, Ltd.,
                                 Edwin S. Marks,
                                  Nancy Marks,
                                Marjorie Boas and
                                   CMCO, Inc.






                     ---------------------------------------

                            Dated as of June 22, 1998
                     ---------------------------------------













                                TABLE OF CONTENTS

                                                                           Page

1. Background................................................................1

2.       Registration Under Securities Act, etc..............................1
         2.1      Registration on Request....................................1
         2.2      Incidental Registration....................................4
         2.3      Registration Procedures....................................5
         2.4      Underwritten Offerings.....................................9
         2.5      Preparation; Reasonable Investigation.....................10
         2.6      Limitations, Conditions and Qualifications to Obligations 
                  under Registration Covenants..............................10
         2.7      Indemnification...........................................11

3.       Definitions........................................................14

4.       Rule 144...........................................................17

5.       Amendments and Waivers.............................................17

6.       Nominees for Beneficial Owners.....................................18

7.       Notices............................................................18

8.       Assignment.........................................................19

9.       Calculation of Percentage Interests in Registrable Securities......19

10.      No Inconsistent Agreements.........................................19

11.      Remedies...........................................................19

12.      Severability.......................................................19

13.      Entire Agreement...................................................20

14.      Headings...........................................................20

15.      Governing Law......................................................20

16.      Counterparts.......................................................20

17.      Termination........................................................20







                  REGISTRATION  RIGHTS  AGREEMENT,  dated as of June  22,  1998,
among Seneca Foods  Corporation,  a New York corporation  (the "Company"),  Carl
Marks Strategic Investments, L.P., a Delaware limited partnership ("CMSI"), Carl
Marks Strategic  Investments  II, L.P., a Delaware  limited  partnership  ("CMSI
II"),  Uranus Fund, Ltd., a Cayman Islands  corporation  ("Uranus" and, together
with CMSI and CMSI II, the "Purchasers"),  Edwin S. Marks, Nancy Marks, Marjorie
Boas and CMCO,  Inc.  ("CMCO" and,  together  with Edwin Marks,  Nancy Marks and
Marjorie Boas, the "Existing Shareholders").

                  The parties hereby agree as follows:

                  1. Background.  The Company  proposes,  as soon as practicable
                     ----------
after  the  Rights  Offering  Registration   Statement  becomes  effective,   to
distribute to holders of its Class A Common Stock,  par value $.25 per share, of
the Company  (the "Class A Common  Stock") and Class B Common  Stock,  par value
$.25  per  share,  of the  Company  (the  "Class B Common  Stock")  rights  (the
"Rights") to subscribe  for and purchase up to an aggregate of 3,000,000  shares
of the Company's Convertible  Participating Preferred Stock, par value $.025 per
share (the  "Preferred  Stock"),  at a  subscription  price  (the  "Subscription
Price") of $12.00 per share (the "Rights Offering").

                  Pursuant to a Stock Purchase  Agreement,  dated as of June 22,
1998,  among  the  Company  and the  Purchasers  (as  amended,  supplemented  or
otherwise  modified,  the "Purchase  Agreement"),  the Purchasers have agreed to
purchase  from the Company,  and the Company has agreed to issue and sell to the
Purchasers:  (i) an aggregate of 1,166,667  shares of the Preferred  Stock at an
aggregate  price of $14,000,004  ($12.00 per share of Preferred  Stock) and (ii)
upon the expiration of the Rights Offering,  up to 2,500,000 shares of Preferred
Stock,  at the  Subscription  Price,  to the extent provided for in the Purchase
Agreement  ((i)  and  (ii),  collectively,  referred  to as the  "Shares").  The
Purchasers would not enter into the Purchase  Agreement unless this Registration
Rights  Agreement  were  being  simultaneously  entered  into  by  the  Company.
Capitalized  terms used herein but not otherwise defined shall have the meanings
given them in Section 3.

                  2.       Registration Under Securities Act, etc.
                           ---------------------------------------
                            2.1      Registration on Request.
                                     ------------------------
                     (a)     Request. At any time after the first anniversary of
                             -------
the closing of the purchase of the Shares under the Purchase Agreement, upon the
written request of one or more holders (the "Initiating Holders") of Registrable
Securities  holding at least 10% of the  Registrable  Securities  (assuming  the
conversion of the Shares of any  Registrable  Securities that are Class B Common
Stock into Class A Common Stock) that the Company effect the registration  under
the  Securities  Act of all or  part  of such  Initiating  Holders'  Registrable
Securities, the Company promptly











will  give  written  notice of such  requested  registration  to all  registered
holders of Registrable  Securities,  and thereupon the Company will use its best
efforts to effect,  at the earliest  possible date, the  registration  under the
Securities Act, of

                   (i)           the Registrable Securities which the
       Company has been so requested to register by such Initiating Holders, and

                   (ii)           all other Registrable Securities
         which the Company has been requested to register by the holders thereof
         (such holders  together with the  Initiating  Holders  hereinafter  are
         referred to as the "Selling  Holders") by written  request given to the
         Company  within 30 days after the giving of such written  notice by the
         Company,  all to the extent  necessary to permit the disposition of the
         Registrable Securities so to be registered.

                       (b)     Registration of Other Securities.  Whenever the
                               --------------------------------
Company shall effect a registration  pursuant to this Section 2.1, no securities
other than Registrable Securities shall be included among the securities covered
by such registration  unless the Selling Holders of not less than 66-2/3% of all
Registrable  Securities  to  be  covered  by  such  registration  (assuming  the
conversion  of any  Registrable  Securities  that are Class B Common  Stock into
Class A Common  Stock) shall have  consented in writing to the inclusion of such
other securities.

                       (c)     Registration Statement Form. Registrations under
                               ---------------------------
this  Section  2.1  shall  be on  such  appropriate  registration  form  of  the
Commission as shall be reasonably selected by the Company.

                       (d)     Effective Registration Statement.  A registration
                               --------------------------------
requested pursuant to this Section 2.1 shall not be deemed to have been effected
(i) unless a registration  statement with respect  thereto has become  effective
and remained  effective in compliance  with the provisions of the Securities Act
with respect to the  disposition of all Registrable  Securities  covered by such
registration  statement  until such time as all of such  Registrable  Securities
have been disposed of in accordance with the intended  methods of disposition by
the seller or sellers thereof set forth in such  registration  statement (unless
the failure to so dispose of such Registrable  Securities shall be caused solely
by reason of a failure on the part of the Selling Holders);  provided, that such
period  need not exceed 135 days,  (ii) if after it has become  effective,  such
registration is interfered with by any stop order,  injunction or other order or
requirement  of the  Commission  or other  governmental  agency or court for any
reason  not  attributable  solely  to  the  Selling  Holders,  or  (iii)  if the
conditions














to closing  specified in the  underwriting  agreement,  if any,  entered into in
connection with such registration are not satisfied or waived, other than solely
by reason of a failure on the part of the Selling Holders.

                         (e)     Selection of Underwriters.  The underwriter or
                                 -------------------------
underwriters of each underwritten  offering of the Registrable  Securities so to
be registered  shall be selected by the Selling  Holders of more than 50% of the
Registrable  Securities  to be  included  in  such  registration  (assuming  the
conversion of the Shares of any  Registrable  Securities that are Class B Common
Stock  into  Class A Common  Stock) and shall be  reasonably  acceptable  to the
Company.

                         (f)     Priority in Requested Registration.  If the
                                 ----------------------------------
managing underwriter of any underwritten  offering shall advise the Company (and
the  Company  shall so advise  each  Selling  Holder of  Registrable  Securities
requesting  registration  of such advice)  that,  in its opinion,  the number of
securities  requested  to be  included in such  registration  exceeds the number
which  can be sold in such  offering  within  a price  range  acceptable  to the
Selling  Holders  of  66-2/3%  of the  Registrable  Securities  requested  to be
included  in such  registration  (assuming  the  conversion  of any  Registrable
Securities  that are  Class B Common  Stock  into  Class A  Common  Stock),  the
Company,  except as provided in the  following  sentence,  will  include in such
registration,  to the  extent of the  number  and type  which the  Company is so
advised can be sold in such offering, first, Registrable Securities requested to
be included in such  registration,  pro rata (based on the number of Registrable
Securities  held by each of the  Selling  Holders)  among  the  Selling  Holders
requesting such registration,  second, all securities proposed to be sold by the
                               ------
Company for its own account,  and third, any Third Party Securities requested to
                                  -----
be included in such registration.  Notwithstanding  the foregoing,  if the total
number of Registrable  Securities  requested to be included in any  registration
cannot be included,  holders of Registrable  Securities requesting  registration
thereof  pursuant  to  Section  2.1,  representing  not  less  than  50%  of the
Registrable  Securities  with respect to which  registration  has been requested
(assuming the conversion of any  Registrable  Securities that are Class B Common
Stock into Class A Common  Stock),  shall have the right to withdraw the request
for registration of all such Registrable  Securities by giving written notice to
the  Company  within 20 days  after  receipt  of the  notice  from the  managing
underwriter described above by the Company and, in the event of such withdrawal,
such request for all Registrable Securities shall not be counted for purposes of
the requests for  registration  to which holders of  Registrable  Securities are
entitled pursuant to Section 2.1 hereof.

                         (g)     Limitations on Registration Requests. 
                                 ------------------------------------
Notwithstanding anything in this Section 2.1 to the contrary, in no event will
the












Company be required to (i) effect a  registration  pursuant to this  Section 2.1
within  the   six-month   period   occurring   immediately   subsequent  to  the
effectiveness (within the meaning of Section 2.1(d)) of a registration statement
filed  pursuant to this  Section  2.1,  unless a majority  of the  Disinterested
Directors  determines that effecting a second  registration within the six-month
period  would not have a  material  adverse  effect on the  market  price of the
Common  Stock,  or (ii)  effect a  registration  with  respect  to any  class of
Registrable Securities pursuant to Section 2.1 covering less than such number of
Registrable  Securities  having an  estimated  Market  Price at the time of such
request of at least $5,000,000.

                         (h)     Expenses.  The Selling Holders will pay all
                                 --------
Registration Expenses in connection with any registrations requested pursuant to
this  Section  2.1,  allocated  pro  rata  (based  on the  number  and  type  of
Registrable   Securities  of  each  of  the  Selling  Holders  included  in  the
registration under this Section 2.1) and the Company will pay all other fees and
expenses,  if any,  incident to the Company's  performance of or compliance with
Section 2.1;  provided,  however,  that if a  registration  is  withdrawn  under
Section  2.1(f) or 2.6,  then the Company will pay all expenses  related to such
registration  incident to its  performance  of or  compliance  with  Section 2.1
(including  all  Registration  Expenses);   and  provided  further,  that  if  a
registration   under  Section  2.1  includes  any  securities   other  than  the
Registrable  Securities,  the  Company  will pay all  expenses  related  to such
registration  incident to its performance of or compliance with this Section 2.1
(including  all  Registration  Expenses other than Fee Expenses) and the Selling
Holders  will pay all Fee Expenses  allocated  pro rata (based on the number and
type of Registrable  Securities of each of the Selling  Holders  included in the
registration under this Section 2.1).

              2.2      Incidental Registration.
                       -----------------------
                         (a)    Right to Include Registrable Securities.  If the
                                ---------------------------------------
Company at any time  proposes to register  any of its Common  Stock or any other
class  of  Registrable  Securities  or  other  securities  convertible  into  or
exchangeable  for shares of its Common  Stock or any other class of  Registrable
Securities under the Securities Act by registration on any form other than Forms
S-4 or S-8  (or any  successor  forms),  whether  or not  for  sale  for its own
account,  it will each such time give prompt  written  notice to all  registered
holders of Registrable Securities of its intention to do so and of such holders'
rights under this Section  2.2.  Upon the written  request of any such holder (a
"Requesting  Holder") made as promptly as practicable and in any event within 30
days after the receipt of any such notice from the Company  (which request shall
specify the Registrable Securities intended to be disposed of by such Requesting
Holder), the Company will use its best efforts to












effect the registration  under the Securities Act of all Registrable  Securities
which the Company has been so  requested to register by the  Requesting  Holders
thereof;  provided,  that  prior  to the  effective  date  of  the  registration
          --------
statement  filed  in  connection  with  such   registration,   immediately  upon
notification to the Company from the managing  underwriter of the price at which
such  securities  are to be sold,  if such  price is below the  price  which any
Requesting  Holder shall have  indicated  to be  acceptable  to such  Requesting
Holder,  the Company shall so advise such Requesting  Holder of such price,  and
such Requesting Holder shall then have the right to withdraw its request to have
its Registrable  Securities included in such registration  statement;  provided,
                                                                       --------
further,  however,  that if,  at any time  after  giving  written  notice of its
- -------   -------
intention  to register any  securities  and prior to the  effective  date of the
registration  statement filed in connection with such registration,  the Company
shall determine for any reason not to register or to delay  registration of such
securities,  the  Company  may, at its  election,  give  written  notice of such
determination to each Requesting Holder of Registrable Securities and (x) in the
case of a determination not to register,  shall be relieved of its obligation to
register  any  Registrable  Securities  in  connection  with such  registration,
without  prejudice,  however,  to  the  rights  of  any  holder  or  holders  of
Registrable  Securities  entitled  to do so to  cause  such  registration  to be
effected  as a  registration  under  Section  2.1,  and  (y)  in the  case  of a
determination to delay registering,  shall be permitted to delay registering any
Registrable  Securities,  for the same period as the delay in  registering  such
other securities.  No registration effected under this Section 2.2 shall relieve
the Company of its  obligation  to effect any  registration  upon request  under
Section 2.1.

                       (b)     Priority in Incidental Registrations.  If the
                               ------------------------------------
managing  underwriter of any  underwritten  offering shall inform the Company by
letter of its  opinion  that the number or type of  Registrable  Securities  and
Third Party  Securities  requested  to be included  in such  registration  would
materially  adversely  affect such offering,  and the Company has so advised the
Requesting   Holders  in  writing,   then  the  Company  will  include  in  such
registration,  to the  extent of the  number  and type  which the  Company is so
advised  can be sold in (or  during  the  time  of) such  offering,  first,  all
securities proposed by the Company to be sold for its own account,  second, such
Registrable Securities requested to be included in such registration pursuant to
this  Agreement,  pro  rata  (based  on the  number  of  Registrable  Securities
requested  to be included  therein by each  Selling  Holder)  among such Selling
Holders and third, any Third Party Securities.

                        (c)     Expenses. The Company will pay all fees and
                                --------
expenses  incident to its  performance  of or  compliance  with this Section 2.2
(other than Fee Expenses) and the Requesting  Holders will pay all Fee Expenses,
allocated












pro rata (based on the number and type of Registrable  Securities of each of the
Requesting  Holders  included  in the  registration  under  this  Section  2.2);
provided,  however,  that if any  Registrable  Securities  are withdrawn  from a
registration  pursuant to Section  2.2(a) or (b), then the Company shall pay all
Fee Expenses related to such Registrable Securities.

                     (d)     Pillsbury Registration.  Notwithstanding anything
                             ----------------------
contained  herein  to the  contrary,  the  Purchasers  shall  have no  rights to
participate in any  registration  of the Company's  securities  occurring at the
request of The  Pillsbury  Company  ("Pillsbury")  pursuant  to the terms of the
Purchase and  Registration  Rights  Agreement,  dated as of March 15,  1996,  as
amended, between the Company and Pillsbury.

              2.3      Registration Procedures.  If and whenever the Company
                       -----------------------
is  required  to  use  its  best  efforts  to  effect  the  registration  of any
Registrable  Securities under the Securities Act as provided in Sections 2.1 and
2.2, the Company will, as expeditiously as possible:

                               (i)     prepare and (within 90 days after the end
         of the period within which  requests for  registration  may be given to
         the  Company)  file  with the  Commission  the  requisite  registration
         statement  to effect  such  registration  and  thereafter  use its best
         efforts  to cause  such  registration  statement  to become  effective;
         provided, however, that the Company may discontinue any registration of
         its securities  which are not Registrable  Securities  (and,  under the
         circumstances  specified in Section 2.2(b),  Registrable Securities) at
         any time  prior to the  effective  date of the  registration  statement
         relating thereto;

                               (ii)    prepare and file with the Commission such
         amendments  and  supplements  to such  registration  statement  and the
         prospectus  used in  connection  therewith  as may be necessary to keep
         such  registration  statement  effective  in  accordance  with  Section
         2.1(d)(i)  hereof and to comply with the  provisions of the  Securities
         Act with  respect  to the  disposition  of all  Registrable  Securities
         covered by such  registration  statement until such time as all of such
         Registrable  Securities  have been disposed of in  accordance  with the
         intended  methods of disposition  by the seller or sellers  thereof set
         forth  in such  registration  statement;  provided,  that  except  with
         respect to any such  registration  statement filed pursuant to Rule 415
         under the Securities Act, such period need not exceed 135 days;













                               (iii)       furnish to each seller of Registrable
         Securities  covered  by such  registration  statement,  such  number of
         conformed  copies  of such  registration  statement  and of  each  such
         amendment and supplement thereto (in each case including all exhibits),
         such number of copies of the prospectus  contained in such registration
         statement  (including  each  preliminary  prospectus  and  any  summary
         prospectus)  and any other  prospectus  filed  under Rule 424 under the
         Securities Act, in conformity  with the  requirements of the Securities
         Act, and such other documents, as such seller may reasonably request;

                            (iv) use its best efforts (x) to register or qualify
         all  Registrable  Securities  and  other  securities  covered  by  such
         registration  statement under such other securities or blue sky laws of
         such States of the United  States of America  where an exemption is not
         available and as the sellers of Registrable  Securities covered by such
         registration  statement  shall  reasonably  request,  (y) to keep  such
         registration   or   qualification   in  effect  for  so  long  as  such
         registration  statement  remains  in  effect  and (z) to take any other
         action  which may be  reasonably  necessary or advisable to enable such
         sellers to consummate  the  disposition  in such  jurisdictions  of the
         securities  to be sold by such  sellers,  except that the Company shall
         not for any  such  purpose  be  required  to  qualify  generally  to do
         business as a foreign corporation in any jurisdiction  wherein it would
         not but for the  requirements of this  subdivision (iv) be obligated to
         be so qualified or to consent to general service of process in any such
         jurisdiction;

                               (v) use its best efforts to cause all Registrable
         Securities covered by such registration statement to be registered with
         or approved  by such other  federal or state  governmental  agencies or
         authorities as may be necessary in the reasonable opinion of counsel to
         the  Company  and  counsel  to the  seller or  sellers  of  Registrable
         Securities to enable the seller or sellers  thereof to  consummate  the
         disposition of such Registrable Securities;

                             (vi)   furnish at the effective date of such
         registration  statement to each seller of Registrable  Securities, and
         each such seller's underwriters, if any, a signed counterpart of:

                  (x)     an opinion of counsel for the Company,
                  dated the effective date of such registration  
                  statement  and, if  applicable, the date of the
                  closing under the underwriting agreement, and















                    (y)  a "comfort" letter signed by the independent
                    public   accountants   who  have  certified  the
                    Company's  financial  statements  included or
                    incorporated by reference in such registration
                    statement,

         covering   substantially   the  same   matters  with  respect  to  such
         registration  statement (and the prospectus  included  therein) and, in
         the case of the  accountants'  comfort  letter,  with respect to events
         subsequent to the date of such financial statements, as are customarily
         covered in  opinions of issuer's  counsel and in  accountants'  comfort
         letters delivered to the underwriters in underwritten  public offerings
         of securities and, in the case of the accountants' comfort letter, such
         other financial  matters,  and, in the case of the legal opinion,  such
         other legal matters, as the underwriters may reasonably request;

                    (vii)           notify each seller of Registrable Securities
         covered by such  registration  statement  at any time when a prospectus
         relating  thereto is required to be delivered under the Securities Act,
         upon discovery  that, or upon the happening of any event as a result of
         which, the prospectus included in such registration  statement, as then
         in effect,  includes an untrue statement of a material fact or omits to
         state any material fact  required to be stated  therein or necessary to
         make  the  statements  therein  not  misleading,  in the  light  of the
         circumstances  under  which they were made,  and at the  request of any
         such seller promptly  prepare and furnish to it a reasonable  number of
         copies of a supplement to or an amendment of such  prospectus as may be
         necessary so that,  as  thereafter  delivered to the  Purchaser of such
         securities,  such prospectus shall not include an untrue statement of a
         material  fact or omit to state a material  fact  required to be stated
         therein or necessary to make the  statements  therein not misleading in
         the light of the circumstances under which they were made;

                       (viii)           otherwise use its best efforts to comply
         with all applicable  rules and regulations of the Commission,  and make
         available to its security  holders,  as soon as reasonably  practicable
         (but not more than  eighteen  months after the  effective  date of such
         registration  statement),  an earnings statement covering the period of
         at least twelve months  beginning  with the first full  calendar  month
         after the effective date of such registration statement, which earnings
         statement  shall  satisfy  the  provisions  of  Section  11(a)  of  the
         Securities Act and Rule 158 promulgated thereunder;

                       (ix)           provide and cause to be maintained a













         transfer agent and registrar  (which, in each case, may be the Company)
         for all Registrable  Securities covered by such registration  statement
         from  and  after a date  not  later  than  the  effective  date of such
         registration;

                    (x)           use its best efforts to cause all Registrable
         Securities  covered  by such  registration  statement  either (a) to be
         listed  on  any  national  securities  exchange  on  which  Registrable
         Securities of the same class covered by such registration statement are
         then listed or (b) to be approved for quotation on the NASDAQ  National
         Market or any other over the counter market on  Registrable  Securities
         of the same class covered by any such  registration  statement are then
         quoted, and, if no such Registrable Securities are so listed or quoted,
         either  (x) on any  national  securities  exchange  on which the Common
         Stock is then  listed  or (y)  approved  for  quotation  on the  NASDAQ
         National  Market  or any  other  over the  counter  market on which the
         Common Stock is then quoted.

                     (xi)           cooperate and assist in any filings required
         to be made with the NASD and in the  performance  of any due  diligence
         investigation by any underwriter  (including any "qualified independent
         underwriter")  that is required to be retained in  accordance  with the
         rules and regulations of the NASD.

The Company may require each seller of  Registrable  Securities  as to which any
registration  is being  effected to furnish  the  Company  (i) such  information
regarding such seller and the distribution of such securities as the Company may
from time to time  reasonably  request in writing and (ii) if  requested  by the
Company,  an  executed  custody  agreement  and  power of  attorney  in form and
substance reasonably satisfactory to the Company with respect to the Registrable
Securities to be registered pursuant to this Agreement.

                  Each holder of Registrable Securities agrees by acquisition of
such Registrable Securities that, upon receipt of any notice from the Company of
the happening of any event of the kind  described in  subdivision  (vii) of this
Section 2.3, such holder will forthwith discontinue such holder's disposition of
Registrable  Securities pursuant to the registration  statement relating to such
Registrable  Securities  until  such  holder's  receipt  of  the  copies  of the
supplemented or amended  prospectus  contemplated  by subdivision  (vii) of this
Section 2.3 and, if so directed by the Company,  will deliver to the Company (at
the Company's  expense) all copies,  other than permanent  file copies,  then in
such  holder's  possession  of  the  prospectus  relating  to  such  Registrable
Securities current at the time of receipt of such notice.














                2.4      Underwritten Offerings.
                         ----------------------
                          (a)     Requested Underwritten Offerings. If requested
                                  --------------------------------
by the  underwriters  for any  underwritten  offering by holders of  Registrable
Securities  pursuant to a registration  requested under Section 2.1, the Company
will  enter  into an  underwriting  agreement  with such  underwriters  for such
offering,  such agreement to be reasonably satisfactory in substance and form to
each such holder and the  underwriters and to contain such  representations  and
warranties  by the Company and such other terms as are  generally  prevailing in
agreements  of that type,  including,  without  limitation,  indemnities  to the
effect and to the extent  provided in Section 2.7 or such other  indemnities  as
are  customarily  received  by  underwriters  in  public  offerings  of  similar
securities.  The holders of the  Registrable  Securities  proposed to be sold by
such underwriters will reasonably  cooperate with the Company in the negotiation
of the underwriting agreement. Such holders of Registrable Securities to be sold
by such underwriters shall be parties to such underwriting agreement and may, at
their option,  require that any or all of the representations and warranties by,
and the other  agreements  on the part of, the Company to and for the benefit of
such  underwriters  shall also be made to and for the benefit of such holders of
Registrable  Securities and that any or all of the  conditions  precedent to the
obligations of such underwriters under such underwriting agreement be conditions
precedent to the  obligations  of such  holders of  Registrable  Securities.  No
holder of Registrable  Securities shall be required to make any  representations
or  warranties to or  agreements  with the Company  other than  representations,
warranties  or  agreements  regarding  such holder,  such  holder's  Registrable
Securities  and such  holder's  intended  method  of  distribution  or any other
representations required by applicable law.

                           (b)     Incidental Underwritten Offerings. If the
                                   ---------------------------------
Company  proposes to register any of its securities  under the Securities Act as
contemplated  by Section 2.2 and such  securities  are to be  distributed  by or
through  one or  more  underwriters,  the  Company  will,  if  requested  by any
Requesting Holder of Registrable Securities, use its best efforts to arrange for
such  underwriters to include all the  Registrable  Securities to be offered and
sold by such  Requesting  Holder  among  the  securities  of the  Company  to be
distributed by such  underwriters,  subject to the provisions of Section 2.2(b).
The holders of Registrable  Securities to be  distributed  by such  underwriters
shall be parties to the  underwriting  agreement  between  the  Company and such
underwriters  and  may,  at  their  option,  require  that  any  or  all  of the
representations  and warranties by, and the other agreements on the part of, the
Company to and for the  benefit of such  underwriters  shall also be made to and
for the benefit of such holders of Registrable Securities and that any or all of
the  conditions  precedent to the  obligations of such  underwriters  under such
underwriting













agreement  be  conditions  precedent  to the  obligations  of  such  holders  of
Registrable  Securities.  Any such Requesting  Holder of Registrable  Securities
shall not be required to make any representations or warranties to or agreements
with the Company or the underwriters other than  representations,  warranties or
agreements   regarding  such  Requesting   Holder,   such  Requesting   Holder's
Registrable   Securities  and  such  Requesting   Holder's  intended  method  of
distribution or any other representations required by applicable law.

              2.5      Preparation; Reasonable Investigation. In connection with
                       -------------------------------------
the preparation and filing of each  registration  statement under the Securities
Act pursuant to this Agreement, the Company will give the holders of Registrable
Securities  to  be  registered   under  such   registration   statement,   their
underwriters,   if  any,  and  their  respective   counsel  the  opportunity  to
participate in the preparation of such registration  statement,  each prospectus
included  therein or filed with the  Commission,  and each amendment  thereof or
supplement  thereto,  and will give each of them such  reasonable  access to its
books and records and such  opportunities to discuss the business of the Company
with its officers and the independent  public accountants who have certified its
financial statements as shall be necessary,  in the opinion of such holders' and
such underwriters'  respective  counsel,  to conduct a reasonable  investigation
within the meaning of the Securities Act.

              2.6      Limitations, Conditions and Qualifications to Obligations
                       ---------------------------------------------------------
under  Registration  Covenants.  The Company shall be entitled to postpone for a
- ------------------------------
reasonable  period  of time  (but not  exceeding  90  days)  the  filing  of any
registration  statement  otherwise  required  to be  prepared  and  filed  by it
pursuant to Section 2.1 if the Company determines,  in its reasonable  judgment,
that  such  registration  and  offering  would  interfere  with  any  financing,
acquisition,  corporate  reorganization or other material transaction  involving
the Company and promptly gives the holders of Registrable  Securities requesting
registration   thereof   pursuant  to  Section   2.1  written   notice  of  such
determination,   containing  a  general   statement  of  the  reasons  for  such
postponement and an approximation of the anticipated delay. If the Company shall
so  postpone  the filing of a  registration  statement,  holders of  Registrable
Securities requesting registration thereof pursuant to Section 2.1, representing
not  less  than  50%  of  the  Registrable  Securities  with  respect  to  which
registration  has been  requested,  shall have the right to withdraw the request
for  registration  by giving  written notice to the Company within 30 days after
receipt of the notice of postponement and, in the event of such withdrawal, such
request  shall not be counted for purposes of the requests for  registration  to
which holders of  Registrable  Securities  are entitled  pursuant to Section 2.1
hereof.













               2.7      Indemnification.
                        ---------------
                       (a)     Indemnification by the Company.  The Company
                               ------------------------------
will,  and  hereby  does,  indemnify  and  hold  harmless,  in the  case  of any
registration  statement filed pursuant to Section 2.1 or 2.2, each seller of any
Registrable  Securities  covered by such  registration  statement and each other
Person  who  participates  as an  underwriter  in the  offering  or sale of such
securities  and each other Person,  if any, who controls such seller or any such
underwriter  within the meaning of the  Securities  Act or the Exchange Act, and
their respective directors,  officers, partners, agents and affiliates,  against
any losses,  claims,  damages or  liabilities,  joint or several,  to which such
seller or underwriter or any such director,  officer,  partner, agent, affiliate
or controlling  person may become subject under the Securities Act or otherwise,
including,  without  limitation,  the  reasonable  fees  and  expenses  of legal
counsel,  insofar as such losses,  claims, damages or liabilities (or actions or
proceedings,  whether commenced or threatened,  in respect thereof) arise out of
or are based  upon any  untrue  statement  or alleged  untrue  statement  of any
material  fact  contained  in  any  registration   statement  under  which  such
securities were registered under the Securities Act, any preliminary prospectus,
final prospectus or summary prospectus  contained  therein,  or any amendment or
supplement  thereto,  or any  omission or alleged  omission  to state  therein a
material fact required to be stated  therein or necessary to make the statements
therein  not  misleading,   and  the  Company  will  reimburse  such  seller  or
underwriter  and each such  director,  officer,  partner,  agent,  affiliate and
controlling  Person for any reasonable  legal or any other expenses  incurred by
them in  connection  with  investigating  or  defending  any such  loss,  claim,
liability,  action or proceeding;  provided, however, that the Company shall not
                                   --------  -------
be liable in any such case to the  extent  that any such  loss,  claim,  damage,
liability (or action or proceeding in respect  thereof) or expense arises out of
or is based upon an untrue  statement or alleged untrue statement or omission or
alleged  omission  made in such  registration  statement,  any such  preliminary
prospectus,  final prospectus,  summary  prospectus,  amendment or supplement in
reliance  upon and in  conformity  with  written  information  furnished  to the
Company  by or on behalf  of such  seller  or  underwriter,  as the case may be,
specifically  stating that it is for use in the preparation  thereof;  provided,
                                                                       --------
further,  that the  Company  shall not be liable in any such case to the  extent
- -------
that any such loss,  claim,  damage,  liability  or expense  arises out of or is
based upon an untrue  statement or alleged untrue statement of any material fact
contained in any such  registration  statement,  preliminary  prospectus,  final
prospectus  or summary  prospectus  contained  therein or any  omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein  in light of the  circumstances  in which they were made not
misleading in a prospectus or prospectus supplement, if such untrue statement or












omission  is  completely  corrected  in  an  amendment  or  supplement  to  such
prospectus or prospectus  supplement,  the seller of the Registrable  Securities
has an obligation under the Securities Act to deliver a prospectus or prospectus
supplement in connection with such sale of Registrable Securities and the seller
of  Registrable  Securities  thereafter  fails to  deliver  such  prospectus  or
prospectus  supplement as so amended or  supplemented  prior to or  concurrently
with the sale of  Registrable  Securities  to the  person  asserting  such loss,
claim,  damage or liability  after the Company has furnished  such seller with a
sufficient  number of copies of the same.  Such  indemnity  shall remain in full
force and effect  regardless of any  investigation  made by or on behalf of such
seller or underwriter or any such director,  officer,  partner, agent, affiliate
or controlling  person and shall survive the transfer of such securities by such
seller or underwriter.

                     (b)     Indemnification by the Sellers.  As a condition to
                             ------------------------------
including any Registrable Securities in any registration statement,  the Company
shall  have  received  an  undertaking  reasonably  satisfactory  to it from the
prospective  seller  of such  Registrable  Securities,  to  indemnify  and  hold
harmless  (in the same  manner  and to the same  extent as set forth in  Section
2.7(a)) the  Company,  and each  director of the  Company,  each  officer of the
Company and each other Person, if any, who participates as an underwriter in the
offering  or sale of such  securities  and each other  Person who  controls  the
Company or any such underwriter  within the meaning of the Securities Act or the
Exchange Act, with respect to any statement or alleged  statement in or omission
or  alleged  omission  from  such   registration   statement,   any  preliminary
prospectus,  final prospectus or summary prospectus  contained  therein,  or any
amendment or  supplement  thereto,  if such  statement  or alleged  statement or
omission or alleged  omission was made in reliance upon and in  conformity  with
written information furnished to the Company by such seller specifically stating
that  it  is  for  use  in  the  preparation  of  such  registration  statement,
preliminary  prospectus,  final  prospectus,  summary  prospectus,  amendment or
supplement;  provided,  however,  that the liability of such indemnifying  party
             --------   -------
under this Section 2.7(b) shall be limited to the amount of proceeds received by
such  indemnifying  party in the offering  giving rise to such  liability.  Such
indemnity shall remain in full force and effect, regardless of any investigation
made by or on behalf of the Company or any such director, officer or controlling
person and shall survive the transfer of such securities by such seller.

                      (c)     Notices of Claims, etc.  Promptly after receipt by
                              ----------------------
an indemnified  party of notice of the  commencement of any action or proceeding
involving a claim referred to in Section 2.7(a) or (b), such  indemnified  party
will, if a claim in respect thereof is to be made against an indemnifying party,
give written













notice to the latter of the commencement of such action; provided, however, that
                                                         --------  -------
the failure of any indemnified party to give notice as provided herein shall not
relieve  the  indemnifying   party  of  its  obligations   under  the  preceding
subdivisions  of this  Section 2.7,  except to the extent that the  indemnifying
party is actually and materially  prejudiced by such failure to give notice.  In
case any such action shall be brought against any indemnified party and it shall
notify the  indemnifying  party of the  commencement  thereof,  the indemnifying
party shall be entitled to  participate  therein  and, to the extent that it may
wish, to assume the defense  thereof,  with counsel  reasonably  satisfactory to
such indemnified party;  provided,  however,  that any indemnified party may, at
                         --------   -------
its own  expense,  retain  separate  counsel  to  participate  in such  defense.
Notwithstanding  the  foregoing,  in any action or  proceeding in which both the
Company and an indemnified party is, or is reasonably likely to become, a party,
such  indemnified  party shall have the right to employ separate  counsel at the
Company's  expense and to control  its own defense of such action or  proceeding
if, in the opinion of counsel to such indemnified party, (a) there are or may be
legal  defenses  available  to such  indemnified  party or to other  indemnified
parties that are different from or additional to those  available to the Company
or (b) any conflict or potential  conflict  exists  between the Company and such
indemnified  party  that  would  make such  separate  representation  advisable;
provided,  however,  that in no event  shall the Company be required to pay fees
- --------   -------
and  expenses  under  this  Section  2.7 for more  than  one  firm of  attorneys
representing the indemnified parties (together, if appropriate, with one firm of
local  counsel  per  jurisdiction)  in any one legal  action or group of related
legal actions.  No indemnifying  party shall be liable for any settlement of any
action or proceeding  effected without its written consent,  which consent shall
not be unreasonably withheld.  Notwithstanding the foregoing sentence, if at any
time an  indemnified  party  shall  have  requested  the  indemnifying  party to
reimburse the indemnified party for fees and expenses of counsel as contemplated
by this Section 2.7, the  indemnifying  party agrees that it shall be liable for
any  settlement of any  proceeding  effected  without the  indemnifying  party's
written  consent if (i) such  settlement  is entered  into more than thirty (30)
days after receipt by the indemnifying party of the aforesaid request,  and (ii)
the  indemnifying  party  shall not have  reimbursed  the  indemnified  party in
accordance  with  such  request  prior  to  the  date  of  such  settlement.  No
indemnifying  party shall,  without the consent of the indemnified  party, which
consent shall not be unreasonably withheld,  consent to entry of any judgment or
enter into any  settlement  which  does not  include  as an  unconditional  term
thereof the giving by the claimant or plaintiff to such  indemnified  party of a
release  from all  liability  in respect to such  claim or  litigation  or which
requires action other than the payment of money by the indemnifying party.

                      (d)     Contribution.  If the indemnification provided for
                              ------------











in this Section 2.7 shall for any reason be held by a court to be unavailable to
an indemnified  party under Section 2.7(a) or (b) hereof in respect of any loss,
claim, damage or liability,  or any action in respect thereof,  then, in lieu of
the amount paid or payable under Section  2.7(a) or (b), the  indemnified  party
and the  indemnifying  party under Section 2.7(a) or (b) shall contribute to the
aggregate  losses,  claims,  damages and liabilities  (including  legal or other
expenses  reasonably incurred in connection with investigating the same), (i) in
such  proportion as is  appropriate to reflect the relative fault of the Company
and the sellers or prospective sellers of Registrable  Securities covered by the
registration  statement which resulted in such loss, claim, damage or liability,
or action or proceeding in respect  thereof,  with respect to the  statements or
omissions which resulted in such loss, claim, damage or liability,  or action or
proceeding  in  respect  thereof,  as  well  as  any  other  relevant  equitable
considerations  or (ii) if the  allocation  provided  by clause (i) above is not
permitted by  applicable  law, in such  proportion  as shall be  appropriate  to
reflect the  relative  benefits  received  by the  Company  and such  sellers or
prospective  sellers  from  the  offering  of the  securities  covered  by  such
registration statement,  provided, that for purposes of this Section 2.7(d), the
                         --------
amounts  required to be  contributed  by the sellers or  prospective  sellers of
Registrable  Securities shall not exceed the amount of proceeds received by such
sellers or prospective sellers. No Person guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution   from  any  Person   who  was  not   guilty  of  such   fraudulent
misrepresentation.   Such  sellers  or  prospective   sellers'   obligations  to
contribute  as provided in this Section  2.7(d) are several in proportion to the
relative  value of  their  respective  Registrable  Securities  covered  by such
registration statement and not joint.

                       (e)        Indemnification Payments.  The indemnification
                                  ------------------------
and contribution required by this Section 2.7 shall be made by periodic payments
of the amount thereof during the course of the investigation or defense,  as and
when bills are received or expense, loss, damage or liability is incurred.

                  3. Definitions.  As used herein,  unless the context otherwise
                     -----------
requires, the following terms have the following respective meanings:

                  "Commission"  means the Securities and Exchange  Commission or
                   ----------
any other federal agency at the time administering the Securities Act.

                  "Class A Common Stock" is defined in Section 1.
                   --------------------
                  "Class B Common Stock"is defined in Section 1.
                   --------------------













                  "Common Stock" shall mean and include:  (i) the Class A common
                   ------------
stock, par value $.25 per share, of the Company,  (ii) the Class B common stock,
par value $.25 per share, of the Company,  and (iii) each other class of capital
stock of the  Company  that does not have a  preference  over any other class of
capital stock of the Company as to dividends or upon liquidation, dissolution or
winding up of the Company  and, in each case,  shall  include any other class of
capital  stock  of  the  Company  into  which  such  stock  is  reclassified  or
reconstituted.

                  "Disinterested   Director"   means,   with   respect   to  any
                   ------------------------
transaction  or  series  of  related  transactions,  a  member  of the  board of
directors  of the  Company  who does not have any  material  direct or  indirect
financial  interest in or with respect to such  transaction or series of related
transactions.

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
                   ------------
amended,  or any  superseding  Federal  statute,  and the rules and  regulations
promulgated  thereunder,  all  as the  same  shall  be in  effect  at the  time.
Reference to a particular  section of the  Securities  Exchange Act of 1934,  as
amended,  shall include a reference to the  comparable  section,  if any, of any
such superseding Federal statute.

                  "Fee  Expenses"   means,   with  respect  to  any  Registrable
                   -------------
Securities included in a registration, all registration and filing fees with the
Commission, all filing fees of the New York Stock Exchange, Inc., other national
securities  exchanges or the National  Association of Securities Dealers,  Inc.,
and all filing  fees to comply  with  securities  or blue sky laws which  relate
solely to such Registrable Securities.

                  "Initiating Holder" is defined in Section 2.1.
                   -----------------

                  "Market  Price" means,  per share of Class A Common Stock,  on
                   -------------
any date specified herein: (a) the closing price per share of the Class A Common
Stock on such date  published in The Wall Street  Journal or, if no such closing
price on such date is published in The Wall Street  Journal,  the average of the
closing  bid and asked  prices  on such  date,  as  officially  reported  on the
principal national securities exchange on which the Class A Common Stock is then
listed or admitted to  trading;  or (b) if the Class A Common  Stock is not then
listed or  admitted  to  trading  on any  national  securities  exchange  but is
designated as a national  market system  security by the NASD,  the last trading
price of the Class A Common Stock on such date;  or (c) if there shall have been
no trading on such date or if the Class A Common Stock is not so designated, the
average  of the  reported  closing  bid and  asked  prices of the Class A Common
Stock,   on  such  date  as  shown  by  the  Nasdaq  National  Market  or  other
over-the-counter market and reported by any member firm of the New York Stock












Exchange  selected  by the  Company;  or  (d)  if  none  of  (a),  (b) or (c) is
applicable,  a market price per share  determined at the Company's  expense by a
nationally  recognized  appraiser  chosen by the  Purchasers and approved by the
Company, which approval shall not be unreasonably withheld. If no such appraiser
is so chosen more than 20 days after notice of the necessity of such calculation
shall have been delivered by the Company to the  Purchasers,  then the appraiser
shall be chosen by the Company.

                  "NASD" means National Association of Securities Dealers, Inc.
                   ----

                  "Person" means any individual, firm, corporation, partnership,
                   ------
limited liability company or partnership,  trust, incorporated or unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political subdivision thereof) or other entity of any kind and shall include any
successor (by merger or otherwise) of such entity.

                  "Pillsbury" is defined in Section 2.2(d).
                   ---------

                  "Preferred Stock" is defined in Section 1.
                   ---------------

                  "Purchase Agreement" is defined in Section 1.
                   ------------------

                  "Registrable Securities" means (i) any Shares, (ii) any shares
                   ----------------------
of Common Stock issuable upon  conversion of the Shares,  (iii) any other shares
of Common  Stock or Voting  Securities  beneficially  owned by any  Purchaser or
Existing  Shareholder  (whether owned on the date hereof or hereafter  acquired)
and (iv) any securities of the Company issued or issuable with respect to any of
the  securities  described in clauses (i), (ii) or (iii) by way of a dividend or
stock split or in  connection  with a combination  of shares,  recapitalization,
reclassification, merger, consolidation,  reconstitution or other reorganization
or otherwise.  As to any particular  Registrable  Securities,  once issued, such
securities  shall cease to be  Registrable  Securities  when (a) a  registration
statement  with  respect  to the  sale  of such  securities  shall  have  become
effective under the Securities Act and such securities  shall have been disposed
of in accordance with such registration statement, (b) they shall have been sold
as permitted by Rule 144 (or any successor  provision) under the Securities Act,
(c) they shall have been otherwise  transferred,  new  certificates for them not
bearing a legend  restricting  further transfer shall have been delivered by the
Company  and  subsequent   public   distribution   of  them  shall  not  require
registration  of such  distribution  under the  Securities Act or (d) they shall
have ceased to be  outstanding.  All  references to  percentages  of Registrable
Securities shall be












calculated pursuant to Section 9.

                  "Registration Expenses" means with respect to any registration
                   ---------------------
under  Section  2, all Fee  Expenses  with  respect  to  Registrable  Securities
included in such registration,  all reasonable printing,  messenger and delivery
expenses incurred in such registration, the reasonable fees and disbursements of
counsel for the Company and of its independent  public  accountants  incurred in
such  registration,  including  the  reasonable  expenses of  "comfort"  letters
required by or incident to such performance and compliance,  any reasonable fees
and  disbursements  of  underwriters  customarily  paid by issuers or sellers of
securities (excluding any underwriting  discounts or commissions with respect to
the Registrable  Securities) and the reasonable fees and expenses of one counsel
to the  Selling  Holders  incurred  in such  registration  (selected  by Selling
Holders representing at least 50% of the Registrable  Securities covered by such
registration).

                  "Requesting Holder" is defined in Section 2.2.
                   -----------------

                  "Rights" is defined in Section 1.
                   ------

                  "Rights Offering" is defined in Section 1.
                   ---------------

                  "Rights   Offering    Registration    Statement"   means   the
                   ----------------------------------------------
Registration  Statement  on Form S-1  under  the  Securities  Act or such  other
appropriate  form under the Securities  Act,  pursuant to which the Rights,  the
underlying  shares of Preferred Stock and shares of Class A Common Stock will be
registered pursuant to the Securities Act.

                  "Securities Act" means the Securities Act of 1933, as amended,
                   --------------
or any superseding  Federal statute,  and the rules and regulations  promulgated
thereunder,  all as the same  shall be in effect at the  time.  References  to a
particular  section of the Securities  Act of 1933, as amended,  shall include a
reference to the comparable  section,  if any, of any such  superseding  Federal
statute.

                  "Selling Holder" is defined in Section 2.1.
                   --------------

                  "Shares" is defined in Section 1.
                   ------

                  "Subscription Price" is defined in Section 1.
                   ------------------

                  "Third Party  Securities"  means any securities  included in a
                   -----------------------
registration  statement  requested  under  Section  2.1 or 2.2,  other  than (i)
Registrable Securities,












and (ii) securities to be sold by the Company for its own account.

                  "Voting  Securities"  means  any  securities  of  the  Company
                   ------------------
entitled  to  vote  generally  in  the  election  of  directors,  or  securities
convertible into or exercisable or exchangeable for such securities.

                  4. Rule 144.  The Company  shall take all  actions  reasonably
                     --------
necessary to enable  holders of Registrable  Securities to sell such  securities
without  registration  under the  Securities  Act within the  limitation  of the
provisions of (a) Rule 144 under the Securities Act, as such Rule may be amended
from time to time, or (b) any similar rules or regulations  hereafter adopted by
the Commission.  Upon the request of any holder of Registrable  Securities,  the
Company  will  deliver to such holder a written  statement  as to whether it has
complied with such requirements.

                  5. Amendments and Waivers.  This Agreement may be amended with
                     ----------------------
the  consent  of the  Company  and  the  Company  may  take  any  action  herein
prohibited,  or omit to perform any act herein  required to be  performed by it,
only if the Company shall have obtained the written  consent to such  amendment,
action or omission  to act, of the holder or holders of at least  66-2/3% of the
Registrable  Securities  (assuming  conversion of the Shares of any  Registrable
Securities  that are Class B Common Stock into Class A Common Stock) affected by
such  amendment,  action or  omission  to act.  Each  holder of any  Registrable
Securities at the time or thereafter  outstanding  shall be bound by any consent
authorized by this Section 5, whether or not such  Registrable  Securities shall
have been marked to indicate such consent.  If the  Securities Act is amended or
new regulations are adopted thereunder, to permit company registration such that
the Company would not be able to grant the holders of Registrable Securities the
right  to  register  and  resell  their  Registrable  Securities  in the  manner
contemplated under this Agreement on the date of its execution, then the parties
hereto agree to  negotiate  in good faith to amend this  Agreement to grant such
holders of Registrable Securities  substantially equivalent rights to those that
were provided on the date of this Agreement.

                  6.  Nominees  for  Beneficial  Owners.  In the event  that any
                      ---------------------------------
Registrable  Securities are held by a nominee for the beneficial  owner thereof,
the  beneficial  owner thereof may, at its election in writing  delivered to the
Company, be treated as the holder of such Registrable Securities for purposes of
any request or other action by any holder or holders of  Registrable  Securities
pursuant to this Agreement or any  determination  of any number or percentage of
shares of  Registrable  Securities  held by any holder or holders of Registrable
Securities  contemplated  by this  Agreement.  If the  beneficial  owner  of any
Registrable Securities so elects, the












Company may require  assurances  reasonably  satisfactory  to it of such owner's
beneficial ownership of such Registrable Securities.

           7. Notices.  All  notices,  demands  and other  communications
              -------
provided  for or  permitted  hereunder  shall be made in writing and shall be by
registered or certified first-class mail, return receipt requested,  telecopier,
courier service or personal delivery:

              (a)     if to any Purchaser, addressed to it in the manner set
forth in the  Purchase  Agreement,  or at such other  address as they shall have
furnished to the Company in writing in the manner set forth herein;

              (b)   if to any other holder of Registrable Securities, at the
address that such holder  shall have  furnished to the Company in writing in the
manner set forth  herein,  or,  until any such other  holder so furnishes to the
Company  an  address,  then to and at the  address  of the last  holder  of such
Registrable Securities who has furnished an address to the Company; or

              (c)    if to the Company, addressed to it in the manner set
forth in the Purchase  Agreement,  or at such other address as the Company shall
have furnished to each holder of Registrable  Securities at the time outstanding
in the manner set forth herein.

                  All such  notices and  communications  shall be deemed to have
been duly given: when delivered by hand, if personally delivered; when delivered
by a courier,  if delivered by overnight  courier  service;  three business days
after being deposited in the mail, postage prepaid,  if mailed; and when receipt
is acknowledged, if telecopied.

                  8. Assignment.  This Agreement shall be binding upon and inure
                     ----------
to the benefit of and be  enforceable by the parties hereto and, with respect to
the Company,  its respective  successors and permitted assigns and, with respect
to the  Purchaser,  any  holder of any  Registrable  Securities,  subject to the
provisions  respecting the minimum amount of Registrable  Securities required in
order to be entitled  to certain  rights,  or take  certain  actions,  contained
herein.  Except by operation of law,  this  Agreement may not be assigned by the
Company  without  the prior  written  consent  of the  holders of 66-2/3% of the
Registrable Securities outstanding at the time such consent is requested.












         9.       Calculation of Percentage Interests in Registrable Securities.
                  -------------------------------------------------------------
For  purposes  of  this  Agreement,  all  references  to  a  percentage  of  the
Registrable  Securities shall be calculated based upon the number of Registrable
Securities  outstanding  at the time such  calculation is made. If there is more
than one class of Registrable Securities, then each reference to a percentage of
the  Registrable  Securities  shall  mean a  percentage  of  each  class  of the
Registrable Securities.

         10.      No Inconsistent Agreements. The Company will not hereafter
                  --------------------------
enter into any agreement  with respect to its securities  which is  inconsistent
with the  rights  granted  to the  holders  of  Registrable  Securities  in this
Agreement.  Without  limiting the generality of the foregoing,  the Company will
not hereafter  enter into any  agreement  with respect to its  securities  which
grants,  or modify any  existing  agreement  with respect to its  securities  to
grant,  to the  holder  of its  securities  in  connection  with  an  incidental
registration of such  securities  equal or higher priority to the rights granted
to the Purchaser under this Section 2.

         11.      Remedies.  Each  holder  of  Registrable  Securities,  in
                  --------
addition  to being  entitled to exercise  all rights  granted by law,  including
recovery of damages,  will be  entitled  to specific  performance  of its rights
under this  Agreement.  The Company  agrees that  monetary  damages would not be
adequate  compensation  for any loss incurred by reason of a breach by it of the
provisions  of this  Agreement  and  hereby  agrees to waive the  defense in any
action for specific performance that a remedy at law would be adequate.

        12.       Severability.  In the  event  that any one or more of the
                  ------------
provisions contained herein, or the application thereof in any circumstances, is
held  invalid,  illegal or  unenforceable  in any respect  for any  reason,  the
validity,  legality  and  enforceability  of any such  provision  in every other
respect and of the remaining provisions contained herein shall not be in any way
impaired thereby, it being intended that all of the rights and privileges of the
Purchaser shall be enforceable to the fullest extent permitted by law.

        13.       Entire  Agreement.  This  Agreement,  together  with  the
                  -----------------
Purchase Agreement  (including the exhibits and schedules thereto),  is intended
by the parties as a final  expression  of their  agreement  and intended to be a
complete and  exclusive  statement of the  agreement  and  understanding  of the
parties  hereto in respect of the subject matter  contained  herein and therein.
There are no  restrictions,  promises,  warranties or  undertakings,  other than
those set forth or  referred  to herein  and  therein.  This  Agreement  and the
Purchase Agreement  (including the exhibits and schedules thereto) supersede all
prior  agreements  and  understandings  between the parties with respect to such
subject matter.













        14.       Headings.   The  headings  in  this   Agreement  are  for
                  --------
convenience  of  reference  only and  shall not limit or  otherwise  affect  the
meaning hereof.

        15.       Governing  Law.  This  Agreement  has  been   negotiated,
                  --------------
executed  and  delivered  in the State of New York and shall be  governed by and
construed in accordance  with the laws of the State of New York,  without regard
to principles of conflicts of law.

        16.       Counterparts. This Agreement may be executed in any number
                  ------------
of  counterparts  and by the parties  hereto in separate  counterparts,  each of
which  when so  executed  shall be deemed  an  original  and all of which  taken
together shall constitute one and the same instrument.

       17.        Termination. Upon termination of the Purchase Agreement in
                  -----------
accordance with Section 9 thereof, this Agreement shall terminate automatically.















                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Agreement  to be executed  and  delivered  by their  respective  representatives
hereunto duly authorized as of the date first above written.

                             SENECA FOODS CORPORATION


                             By:    /s/ Kraig H. Kayser
                                    --------------------------
                             Name:  Kraig H. Kayser
                             Title: President and Chief Executive Officer


                             CARL MARKS STRATEGIC INVESTMENTS, L.P.

                             By:  Carl Marks Management Company, L.P.,
                                    its general partner


                             By:   /s/Andrew M. Boas
                                   ---------------------------
                             Name: Andrew M. Boas
                             Title: General Partner

                             CARL MARKS STRATEGIC INVESTMENTS II, L.P.

                             By:  Carl Marks Management Company, L.P.,
                                    its general partner
                             By:  /s/Andrew M. Boas
                                  ----------------------------
                             Name: Andrew M. Boas
                             Title: General Partner

                             URANUS FUND, LTD.

                             By:   Carl Marks Offshore Management Company, L.P.,
                                          its Investment Manager
                             By:   /s/Andrew M. Boas
                                   ---------------------------
                             Name: Andrew M. Boas
                             Title:   President














                             /s/Edwin S. Marks
                             --------------------------
                             Edwin S. Marks


                             /s/Nancy Marks
                             --------------------------
                             Nancy Marks


                             /s/Marjorie Boas
                             --------------------------
                             Marjorie Boas



                             CMCO, INC.



                             By:    /s/Mark Claster
                                    --------------------
                             Name:  Mark Claster
                             Title: Managing Director