CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
            --------------------------------------------------------


We hereby consent to the incorporation by reference in the Registration
Statements on Form S-3 (No. 333-45415 and No. 333-42226) and Form S-8 (No.
33-49017, No. 33-98210 and No. 333-49017) of AXA Financial, Inc. of our reports
dated March 13, 2009 relating to the consolidated financial statements and
financial statement schedules, which appear in this Form 10-K.






/s/ PricewaterhouseCoopers LLP

New York, New York
March 13, 2009