CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
            --------------------------------------------------------


We hereby consent to the incorporation by reference in the Registration
Statements on Form S-3 (No. 333-45415 and No. 333-42226) of AXA Financial, Inc.
of our reports dated March 10, 2011 relating to the consolidated financial
statements and financial statement schedules, which appear in this Form 10-K.






/s/ PricewaterhouseCoopers LLP

New York, New York
March 10, 2011