FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

     [x]  QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934

For the quarterly period ended June 28, 1998

                                       OR

     [ ]  TRANSITION  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934

For the transition period from       to               
                               -----    -----
Commission File No. 1-9223

                        SERVICE MERCHANDISE COMPANY, INC.
             (Exact name of registrant as specified in its charter)

                  TENNESSEE                              62-0816060
        (State or other Jurisdiction of               (I.R.S. Employer
        incorporation or organization)               Identification No.)
                         P. O. Box 24600, Nashville, TN
                                   37202-4600
                                (Mailing Address)
                  7100 Service Merchandise Drive, Brentwood, TN
                    (Address of principal executive offices)
                                      37027
                                   (Zip code)
                                 (615) 660-6000
               (Registrant's telephone number including Area Code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No
                                      ---  ---
Indicate the number of shares outstanding of each of the Registrant's classes of
common stock as of the latest  practicable date. 

              As of July 26, 1998, there were 100,364,902 shares of
           Service Merchandise Company, Inc. common stock outstanding.


                                SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES


                                                 TABLE OF CONTENTS

                                                                                            Page No.
                                                                                            
PART I - FINANCIAL INFORMATION

        Consolidated Statements of Operations (Unaudited) - Three
        and Six Periods Ended June 28, 1998 and June 29, 1997 . . . . .                         3


        Consolidated Balance Sheets - June 28, 1998 (Unaudited),
        June 29, 1997 (Unaudited) and December 28, 1997  . . . . . . . .                        4


        Consolidated Statements of Cash Flows (Unaudited) - Six
        Periods Ended June 28, 1998 and June 29, 1997  . . . . . . . . .                        5


        Notes to Consolidated Financial Statements (Unaudited) . . . . .                       6-9


        Management's Discussion and Analysis of Financial Condition
        and Results of Operations . . . . . . . . . . . . . . . . . . .                       10-17



PART II - OTHER INFORMATION

        Other Information . . . . . . . . . . . . . . . . . . . . . . .                        18

        Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . . .                       19

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                       20










                                                        -2-



               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                Consolidated Statements of Operations (Unaudited)
                      (In thousands, except per share data)



                                                                                 Three Periods Ended           Six Periods Ended
                                                                             -------------------------   ---------------------------

                                                                               June 28       June 29       June 28         June 29
                                                                             ----------    -----------   -----------    ------------

                                                                               1998           1997          1998           1997
                                                                             ----------    -----------   -----------    ------------
                                                                                                                    
Net sales
     Operations excluding closing facilities and remerchandising activities   $681,645       $747,379    $1,269,449      $1,355,214
     Closing facilities and remerchandising activities                           3,467        129,982         9,845         208,547
                                                                             ----------    -----------   -----------    ------------
                                                                               685,112        877,361     1,279,294       1,563,761

Costs and expenses:
  Cost of merchandise sold and buying and occupancy expenses
     Operations excluding closing facilities and remerchandising activities    512,495        559,552       957,332       1,026,659
     Closing facilities and remerchandising activities                           9,053        134,741        15,297         199,274
                                                                             ----------    -----------   -----------    ------------
                                                                               521,548        694,293       972,629       1,225,933
Gross margin after cost of merchandise sold and buying and occupancy expenses
     Operations excluding closing facilities and remerchandising activities    169,150        187,827       312,117         328,555
     Closing facilities and remerchandising activities                          (5,586)        (4,759)       (5,452)          9,273
                                                                             ----------    -----------   -----------    ------------
                                                                               163,564        183,068       306,665         337,828

  Selling, general and administrative expenses
     Operations excluding closing facilities and remerchandising activities    139,119        154,797       285,256         304,769
     Closing facilities and remerchandising activities                             801         21,996         2,300          36,474
                                                                             ----------    -----------   -----------    ------------
                                                                               139,920        176,793       287,556         341,243

  Restructuring charge                                                               -              -             -         129,510

  Depreciation and amortization
     Operations excluding closing facilities and remerchandising activities     14,258         14,237        28,606          27,631
     Closing facilities and remerchandising activities                               -          1,407            87           2,825
                                                                             ----------    -----------   -----------    ------------
                                                                                14,258         15,644        28,693          30,456

Earnings (loss) before interest and income taxes                                 9,386         (9,369)       (9,584)       (163,381)

  Interest expense-debt                                                         17,817         16,544        35,643          32,091
  Interest expense-capitalized leases                                            1,708          2,161         3,473           4,150
                                                                             ----------    -----------   -----------    ------------

Loss before income taxes                                                       (10,139)       (28,074)      (48,700)       (199,622)
Income taxes benefit                                                            (3,802)       (10,527)      (18,262)        (74,858)
                                                                             ==========    ===========   ===========    ============
Net loss                                                                       ($6,337)      ($17,547)     ($30,438)      ($124,764)
                                                                             ==========    ===========   ===========    ============


Weighted average common shares - basic and diluted                              99,701         99,296        99,702          99,279
                                                                             ==========    ===========   ===========    ============


Per common share:
Net loss                                                                        ($0.06)        ($0.18)       ($0.31)         ($1.26)
                                                                             ==========    ===========   ===========    ============

See Notes to Consolidated Financial Statements.



                                       -3-



               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                           Consolidated Balance Sheets
                      (In thousands, except per share data)

                                                                            (Unaudited)
                                                                   ------------------------------
                                                                     June 28,         June 29,       December 28,
                                                                       1998             1997           1997 (1)
                                                                   --------------   -------------    -------------
                                                                                                           
ASSETS

Current Assets:
  Cash and cash equivalents                                           $  142,101      $   57,486       $  364,169
  Accounts receivable, net of allowance of
    $2,096, $3,125 and $3,456, respectively                               44,750          44,577           43,130
  Income taxes                                                             3,947          61,964                -
  Inventories                                                            862,997         956,674          929,818
  Prepaid expenses and other assets                                       17,163          17,227           25,276
  Deferred income taxes                                                   22,478               -           22,478
                                                                   --------------   -------------    -------------

    TOTAL CURRENT ASSETS                                               1,093,436       1,137,928        1,384,871

Property and equipment:
  Owned assets, net of accumulated depreciation of
    $526,449, $542,261 and $517,629, respectively                        472,005         518,816          490,345
  Capitalized leases, net of accumulated amortization of
    $73,332, $76,847 and $76,735, respectively                            29,463          38,534           33,289
Other assets and deferred charges                                         50,493          25,111           42,956
                                                                   --------------   -------------    -------------

    TOTAL ASSETS                                                      $1,645,397      $1,720,389       $1,951,461
                                                                   ==============   =============    =============

LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:
  Notes payable to banks                                              $        -      $   25,000       $        -
  Accounts payable                                                       281,969         384,494          482,235
  Accrued expenses                                                       183,820         175,090          214,451
  State and local sales taxes                                             22,933          29,905           48,331
  Accrued restructuring costs - current                                   18,420          24,570           21,178
  Current maturities of long-term debt                                    23,193          34,470           23,723
  Current maturities of capitalized lease obligations                      8,152           8,302            8,452
  Deferred income taxes                                                        -           7,437                -
                                                                   --------------   -------------    -------------

    TOTAL CURRENT LIABILITIES                                            538,487         689,268          798,370

Accrued restructuring costs                                               51,317          65,844           55,064
Long-term debt                                                           703,338         597,374          711,512
Capitalized lease obligations                                             45,906          57,119           50,010
Deferred income taxes                                                          -           7,922                -
                                                                   --------------   -------------    -------------

    TOTAL LIABILITIES                                                  1,339,048       1,417,527        1,614,956
                                                                   --------------   -------------    -------------
 
COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
  Preferred stock, $1 par value, authorized 4,600 shares,
    undesignated as to rate and other rights, none issued
  Series A Junior Preferred Stock, $1 par value, authorized
    1,100 shares, none issued
  Common stock, $.50 par value, authorized 500,000 shares, issued
    and outstanding 100,396,  99,812 and 100,376 shares, 
    respectively                                                          50,198          49,906           50,188
  Additional paid-in capital                                               7,876           5,739            7,908
  Deferred compensation                                                   (2,483)           (815)          (2,787)
  Retained earnings                                                      250,758         248,032          281,196
                                                                   --------------   -------------    -------------

    TOTAL SHAREHOLDERS' EQUITY                                           306,349         302,862          336,505
                                                                   --------------   -------------    -------------

      TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                      $1,645,397      $1,720,389       $1,951,461
                                                                   ==============   =============    =============
(1)  Derived from fiscal year ended December 28, 1997 audited consolidated financial statements.

     See Notes to Consolidated Financial Statements.

                                      -4-



               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                Consolidated Statements of Cash Flows (Unaudited)
                                 (In thousands)


                                                                                     Six Periods Ended
                                                                            -----------------------------------
                                                                              June 28               June 29
                                                                            -----------------------------------
                                                                                1998                  1997
                                                                            -------------         -------------
                                                                                               
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net loss                                                                    ($30,438)            ($124,764)
    Adjustments to reconcile net loss to net
      cash used by operating activities:
        Depreciation and amortization                                             31,543                32,118
        Gain on sale of property and equipment                                   (10,289)               (2,464)
        Write down of property and equipment due to restructuring                      -                32,915
        Changes in assets and liabilities (net of disposition):
          Accounts receivable, net                                                (1,620)               16,877
          Inventories                                                             66,821                96,295
          Prepaid expenses                                                         5,895                (1,766)
          Accounts payable                                                      (200,266)             (255,394)
          Accrued expenses and state and local sales taxes                       (56,029)              (68,313)
          Accrued restructuring costs                                             (6,505)               90,414
          Income taxes                                                            (3,946)              (95,862)
                                                                            -------------         -------------

        NET CASH USED BY OPERATING ACTIVITIES                                   (204,834)             (279,944)
                                                                            -------------         -------------

CASH FLOWS FROM INVESTING ACTIVITIES:
    Additions to property and equipment - owned                                  (10,615)              (15,121)
    Proceeds from sale of property and equipment                                  19,362                 3,779
    Other assets, net                                                            (12,415)               (3,328)
                                                                            -------------         -------------

        NET CASH USED BY INVESTING ACTIVITIES                                     (3,668)              (14,670)
                                                                            -------------         -------------

CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from short-term borrowings                                                -                25,000
    Proceeds from long-term debt                                                       -                 6,560
    Repayment of long-term debt                                                   (8,704)               (5,199)
    Repayment of capitalized lease obligations                                    (4,295)               (4,186)
    Debt issuance costs                                                             (525)                 (129)
    Exercise of stock options (forfeiture of restricted stock), net                  (42)                   61
                                                                            -------------         -------------

        NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES                         (13,566)               22,107
                                                                            -------------         -------------

NET DECREASE IN CASH AND CASH EQUIVALENTS                                       (222,068)             (272,507)

CASH AND CASH EQUIVALENTS-BEGINNING OF PERIOD                                    364,169               329,993
                                                                            -------------         -------------

CASH AND CASH EQUIVALENTS-END OF PERIOD                                         $142,101             $  57,486
                                                                            =============         =============




See Notes to Consolidated Financial Statements.

                                       -5-


               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

A.   The consolidated financial statements,  except for the consolidated balance
     sheet as of December 28, 1997,  have been  prepared by the Company  without
     audit.

     In management's  opinion,  the  information  and amounts  furnished in this
     report reflect all adjustments (consisting of normal recurring adjustments)
     considered   necessary  for  the  fair  presentation  of  the  consolidated
     financial  position and consolidated  results of operations for the interim
     periods  presented.  Certain prior period amounts have been reclassified to
     conform to the current year's  presentation.  These consolidated  financial
     statements  should be read in conjunction  with the Company's Annual Report
     on Form 10-K for the fiscal year ended December 28, 1997.

     The  Company  has  historically  incurred  a net loss for the  first  three
     quarters of the year due to the seasonality of its business. The results of
     operations  for the quarters  ended June 28, 1998 and June 29, 1997 are not
     necessarily indicative of the operating results for an entire fiscal year.

B.   The Company's  income  statement  presentation  changed  beginning with the
     second  quarter of 1997.  This  change was made to disclose  the  financial
     statement impact of the inventory liquidations  associated with the closing
     facilities  and   remerchandising   activities.   The  line  item  "Closing
     facilities and remerchandising activities" represents activity specifically
     identifiable to inventory  liquidations  conducted in conjunction  with (1)
     the Company's Restructuring Plan announced in the first quarter of 1997 (2)
     exiting  the  computer,  infant,  and pet  supply  categories  and  certain
     components of the wireless  communication  and sporting goods categories as
     part of a remerchandising program and (3) the writedown of inventory to net
     realizable  value for  merchandise  being  discontinued  to effect  the SKU
     reduction  necessary to transition to a  self-service  format which will be
     effected in the second and third quarters of 1998.  As of June 28, 1998, 53
     stores,  one  distribution   center  and  the  aforementioned   merchandise
     categories  have  completed  the process of  liquidation.  All activity for
     these  items is  classified  in  "Closing  facilities  and  remerchandising
     activities."  Prior year amounts reflect  operating  results for these same
     facilities   and   merchandise   classifications.   Selling,   general  and
     administrative   expenses  for  closing   facilities  and   remerchandising
     activities does not include any allocation of corporate overhead.
 
C.   On March 25, 1997,  the Company  adopted a business  restructuring  plan to
     close 60 underperforming stores and one distribution center. As a result, a
     pre-tax charge of $129.5 million for  restructuring  costs was taken in the
     first quarter of 1997.  The components of the  restructuring  charge and an
     analysis of the amounts  charged  against the accrual through June 28, 1998
     are outlined in the following table:
 







                                       -6-

               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED) (continued)


                                                                               Activity to Date            
                                                          ----------------- ----------------- --------------
                                                                                                             
                                            Original                                                          Accrued Restructuring
                                             Charge        Restructuring         Asset          Change In         Costs as of
         (In thousands)                     Recorded         Costs Paid       Write-downs       Estimate         June 28, 1998
                                         ---------------- ----------------- ----------------- -------------- -----------------------
                                                                                                           
         Lease termination and other
           real estate costs                $    83,225       $  (19,170)      $           -  $       3,458               $  67,513
                                                                                   
         Property and equipment                                                                               
           write-downs                           32,915                 -           (32,915)              -                       -
         Employee severance                       4,869           (3,616)                           (1,229)                      24
                                                                                           -
         Other exit costs                         8,501           (4,072)                           (2,229)                   2,200
                                                                                           -
                                         ---------------- ----------------- ----------------- -------------- -----------------------
            Total                           $   129,510       $  (26,858)      $    (32,915)  $           -                  69,737
                                         ================ ================= ================= ==============
            Less: Current portion                                                                                           (18,420)
                                                                                                                --------------------
                                                                                                                          $  51,317
                                                                                                                ====================

     During the second quarter of 1998, the Company completed its store closures
     under the corporate restructuring and repositioning plan announced on March
     27,  1997.  The  Company  closed a total of 53 stores and one  distribution
     center under this plan. Five underperforming  stores were closed during the
     second  quarter of 1998.  The decrease in the number of stores  closed from
     the original  plan of 60 stores is primarily due to the inability to obtain
     acceptable exit terms from the related lessors.

     Underperforming  closed stores  included both owned and leased  properties.
     Lease  termination  and other real estate costs consist  principally of the
     remaining  rental  payments   required  under  the  closing  stores'  lease
     agreements,  net of any actual or reasonably  probable  sublease income, as
     well as early termination costs.

     After taking into account the above property and equipment write-downs, the
     Company's carrying value of the property and equipment  associated with the
     closures is  approximately  $7.4 million as of June 28,  1998.  All of this
     amount is classified  as available  for sale as all store  closures are now
     complete. Assets available for sale totaling $6.2 million are classified as
     current assets and are included with Prepaid Expenses and Other Assets. The
     remaining  $1.2  million  of  assets  available  for  sale  are  considered
     non-current  assets and are included in Other Assets and Deferred  Charges.
     Management   anticipates  selling  substantially  all  owned  property  and
     equipment associated with the restructuring plan.

     Changes in estimates are  representative of management's  assessments as of
     June 28, 1998,  that based on actual  experience to date,  certain  charges
     will be higher than  originally  estimated  while  others will be less than
     originally   estimated.   Due  to  unfavorable   sublease  and  termination
     experience for stores closed,  the Company increased the estimate for lease
     termination  and other real estate costs.  These  unfavorable  results have
     been offset by favorable  experience  in employee  severance and other exit
     costs.

                                       -7-

               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED) (continued)

     The employee severance  provision was recorded for the planned  termination
     of approximately 4,100 employees,  consisting primarily of store personnel.
     Management  was  able to place a  significant  number  of  store  employees
     displaced  by the store  closures at other  stores and the number of stores
     anticipated  to be  closed  decreased  from 60 stores  to 53  stores.  As a
     result,  approximately  3,000 employees were terminated in conjunction with
     the store  closures.  Other exit costs consist  principally of professional
     fees and  miscellaneous  costs  associated  with  closing  the  stores  and
     distribution center.

     Net sales associated with the 53 closed stores exclusive of remerchandising
     activities  were  approximately  $3.2  million  and $111.4  million for the
     second  quarter  ended June 28, 1998 and June 29, 1997,  respectively.  The
     pre-tax  operating  losses  associated  with the closed  stores,  excluding
     corporate  allocations,  were  approximately  ($6.8)  million  and  ($15.1)
     million  for  the  quarter   ended  June  28,  1998  and  June  29,   1997,
     respectively.   Net  sales  associated  with  the  53  closed  stores  were
     approximately  $8.7  million and $173.1  million for the six periods  ended
     June 28, 1998 and June 29, 1997, respectively. The pre-tax operating losses
     associated with the closed stores,  excluding corporate  allocations,  were
     approximately ($12.6) million and ($18.3) million for the six periods ended
     June 28, 1998 and June 29, 1997,  respectively.  Net sales  associated with
     the  53  closed  stores  exclusive  of   remerchandising   activities  were
     approximately  $209.9  million and $351.0 million for fiscal 1997 and 1996,
     respectively.  The pre-tax  operating income (loss)  associated with the 53
     closed stores,  excluding corporate allocations,  was approximately ($40.7)
     million and $1.6 million for fiscal 1997 and 1996, respectively.

D.   The second  quarter ended June 28, 1998  contained 90 selling days compared
     to 91 selling  days for the second  quarter  ended June 29,  1997.  The six
     periods  ended June 28, 1998 and June 29, 1997 each  contained  181 selling
     days.

E.   Basic net  earnings  (loss) per common  share is computed  by dividing  net
     earnings (loss) by the weighted-average number of common shares outstanding
     during the year.  Diluted net earnings  (loss) per common share is computed
     by dividing net earnings  (loss) by the  weighted-average  number of common
     shares  outstanding during the year plus incremental shares that would have
     been outstanding upon the assumed vesting of dilutive  restricted stock and
     the assumed exercise of dilutive stock options.

F.   Cash payments for interest for the six periods ended June 28, 1998 and June
     29, 1997 were $38.9 million and $34.3 million, respectively.  Cash payments
     (refunds) for income taxes for the six periods ended June 28, 1998 and June
     29, 1997 were  ($17.6)  million and $21.0  million,  respectively.  The net
     income tax refund for 1998 resulted  primarily  from the net operating loss
     ("NOL") recognized for the year ended December 28, 1997.





                                       -8-

               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED) (continued)


G.   The  Company has  available a  five-year,  $900  million,  fully-committed,
     asset-based credit facility  ("Amended and Restated Credit Facility").  The
     Amended and Restated Credit Facility  includes a $200 million term loan and
     up to a potential  maximum of $700 million in revolving  loans  including a
     $175 million  sub-facility for letters of credit.  The Amended and Restated
     Credit  Facility  matures on  September  10,  2002.  Interest  rates on the
     Amended and  Restated  Credit  Facility  are  subject to change  based on a
     financial  performance-based grid and cannot exceed a rate of LIBOR + 2.25%
     on revolving loans and LIBOR + 2.50% on the term loan. As of June 28, 1998,
     the term loan carried a rate of LIBOR + 2.25%. There is a commitment fee of
     3/8% on the undrawn portion of the revolving loans. There were no revolving
     loans outstanding under the Amended and Restated Credit Facility as of June
     28, 1998.  Short-term  borrowings  related to the Reducing Revolving Credit
     Facility were $25.0 million as of June 29, 1997.

     The  Amended  and  Restated  Credit  Facility  is secured  by all  material
     unencumbered  assets  of  the  Company  and  its  subsidiaries,   including
     inventory  but  excluding   previously  mortgaged  property  and  leasehold
     interests.  These security interests will automatically  terminate when the
     Company's  senior debt (or implied senior debt) achieves  investment  grade
     credit rating or the Company meets certain operating performance targets.

     Available  borrowings  under the Amended and Restated  Credit  Facility are
     limited  based on (1) a borrowing  base formula  which  considers  eligible
     inventories,  eligible accounts  receivable and mortgage values on eligible
     real  properties,  and (2)  limitations  contained in the Company's  public
     senior  subordinated  debt  indenture.   Approximately  $307.9  million  of
     borrowings  were unused and available under the Amended and Restated Credit
     Facility as of June 28, 1998.

H.   In June 1997, the Financial  Accounting  Standards  Board  ("FASB")  issued
     Statement of Financial  Accounting  Standards ("SFAS") No. 130,  "Reporting
     Comprehensive  Income" and SFAS No. 131,  "Disclosures about Segments of an
     Enterprise and Related Information." In February 1998, the FASB issued SFAS
     No. 132,  "Employers'  Disclosures about Pensions and Other  Postretirement
     Benefits."  These  pronouncements  are effective  for financial  statements
     beginning after December 15, 1997. In March 1998, the FASB issued Statement
     of Position 98-1,  "Accounting for the Costs of Computer Software Developed
     or Obtained for Internal  Use." This  pronouncement  will be effective  for
     financial  statements  beginning after December 15, 1998. In June 1998, the
     FASB  issued SFAS No.  133,  "Accounting  for  Derivative  Instruments  and
     Hedging  Activities." This  pronouncement  will be effective for all fiscal
     quarters  of fiscal  years  beginning  after  June 15,  1999.  The  Company
     anticipates  that the adoption of these Statements will not have a material
     impact on its operating results or financial position.







                                       -9-

               SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                              RESULTS OF OPERATIONS

For  comparative  purposes,  interim  balance  sheets are more  meaningful  when
compared  to the  balance  sheets at the same  point in time of the prior  year.
Comparisons  to balance  sheets of the most  recent  fiscal  year end may not be
meaningful due to the seasonal nature of the Company's business.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

The Company's  liquidity,  capital  resources  and results of operations  may be
affected from time to time by a number of factors and risks, including,  but not
limited  to,  trends  in the  economy  as a whole,  which  may  affect  consumer
confidence  and  consumer  demand  for the types of goods  sold by the  Company;
continuing  availability of trade credit and terms with vendors; the ability and
success in completing and implementing plans regarding the Company's alternative
store formats; the ability to execute a strategic  repositioning of the Company;
competitive pressures from other retailers,  including specialized retailers and
discount  stores  which may affect the nature  and  viability  of the  Company's
business  strategy;  availability,  costs and terms of financing,  including the
risk of rising  interest  rates;  the  Company's  use of  substantial  financial
leverage and the potential  impact of such leverage on the Company's  ability to
execute its operating  strategies,  to withstand  significant economic downturns
and to repay its indebtedness; the ability to maintain gross profit margins; the
seasonal  nature of the  Company's  business  and the  ability of the Company to
predict  consumer demand as a whole,  as well as demand for specific goods;  the
ability  of the  Company  to  attract  and retain  customers  by  executing  the
Company's   remerchandising  strategy  and  improving  customer  service;  costs
associated  with  the  shipping,  handling  and  control  of  inventory  and the
Company's  ability to optimize its supply chain;  potential  adverse  publicity;
availability  and cost of management and labor employed;  real estate  occupancy
and  development  costs,   including  the  substantial  fixed  investment  costs
associated with opening,  maintaining or closing a Company store and the ability
to effect conversions to new technological systems including, becoming year 2000
compliant.

This report includes,  and other reports and statements  issued on behalf of the
Company may  include,  certain  forward-looking  information  that is based upon
management's  beliefs  as well as on  assumptions  made  by and  data  currently
available to management.  This information,  which has been or in the future may
be,  included  in  reliance  on the  "safe  harbor"  provisions  of the  Private
Securities  Litigation  Reform Act of 1995,  is subject to a number of risks and
uncertainties, including but not limited to the factors identified above. Actual
results may differ materially from those anticipated in any such forward-looking
statements.  The Company  undertakes  no obligation to update or revise any such
forward-looking statements to reflect subsequent events or circumstances.











                                      -10-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

RESULTS OF OPERATIONS

The  Company has  embarked  upon a plan to become a fresh new  competitive  fine
jewelry and home  specialty  retailer.  Execution of this plan as it affects the
Company's stores began in the second quarter, and has involved the conversion of
the Company's  traditional  store format and  merchandise  selections into a new
business  design  with new  merchandise  selections,  and the  creation of a new
shopping  experience.  The  disruption  caused  by the  implementation  of these
significant  changes  in the  Company's  stores  has had a  negative  impact  on
short-term  performance  which is expected to continue through the third quarter
of 1998.

The nature of the Company's business is highly seasonal.  Historically, sales in
the fourth quarter have been substantially higher than sales achieved in each of
the first three  quarters of the fiscal year.  Thus  expenses  and, to a greater
extent, operating income vary greatly by quarter. Caution, therefore, is advised
when appraising results for a period shorter than a full year, or when comparing
any period other than to the same period of the previous year.

SECOND QUARTER ENDED JUNE 28, 1998 VS. SECOND QUARTER ENDED
JUNE 29, 1997

Net sales for the  Company  were $685.1  million for the second  quarter of 1998
compared to $877.4  million for the second  quarter of 1997.  The $192.3 million
decrease  reflects  the $126.5  million  loss in sales  associated  with  closed
facilities and an 8.5% decrease in comparable store sales.

Net sales from  operations  excluding  closing  facilities  and  remerchandising
activities  for the second  quarter of 1998 were $681.6  million  versus  $747.4
million for the same period in 1997.  This  represents  a net sales  decrease of
$65.8 million,  or 8.8%, with comparable store sales  decreasing  8.5%.  Jewelry
comp sales  increased 0.1% while  hardline comp sales were down 11.4%  resulting
from lower sales in  electronics,  toys,  fitness,  sporting  goods and seasonal
categories.  The overall  comp sales  decline  has been  affected  adversely  by
transitioning  out  of  certain  merchandise  prior  to  setting  the  new  fall
merchandise assortments and a reduction in advertising  effectiveness related to
a shift in marketing focus from existing to prospective customers.

Net sales from  closing  facilities  and  remerchandising  activities  were $3.5
million  for the second  quarter of 1998  versus  $130.0  million for these same
facilities and merchandise classifications for the same period last year. During
the second quarter of 1998, the Company closed five underperforming stores.

GROSS MARGIN

Gross  margin,  after  buying and  occupancy  expenses,  for the Company for the
second  quarter of 1998 was $163.6  million,  or 23.9% of net sales  compared to
$183.1 million, or 20.9% of net sales for the prior year quarter.




                                      -11-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

Gross margin, after buying and occupancy expenses,  excluding closing facilities
and  remerchandising  activities,  was $169.2 million, or 24.8% of net sales for
the second quarter of 1998 compared to $187.8 million, or 25.1% of net sales for
the prior year  quarter.  The decline in gross margin rate reflects the start of
clearance markdowns taken to effect the SKU reduction necessary to transition to
a self-service  format.  Additionally,  fixed rent and occupancy costs rose as a
percent of the declining sales base.

Gross margin,  after buying and occupancy expenses,  from closing facilities and
remerchandising  activities  was ($5.6)  million for the second  quarter of 1998
compared to ($4.8) million for the prior year quarter. The negative gross margin
for the second  quarter of 1998 is due to the  write-down  of  inventory  to net
realizable value for merchandise being  discontinued to effect the SKU reduction
necessary to transition to a self-service format.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses for the second quarter of 1998 were
$139.9 million,  or 20.4% of net sales,  versus $176.8 million,  or 20.2% of net
sales for the second quarter of 1997.  The $36.9 million  reduction is primarily
attributable   to  a  decrease  in  expenses   from   closing   facilities   and
remerchandising activities.  Additionally,  income recognized from the Company's
private label credit card program and a pre-tax gain from the  sale/leaseback of
its corporate aircraft  contributed to the expense reduction.  The increase as a
percentage of net sales was attributable to lower net sales.

Selling, general and administrative  expenses,  excluding closing facilities and
remerchandising activities,  decreased $15.7 million to $139.1 million, or 20.4%
of net  sales,  as  compared  to $154.8  million,  or 20.7% of net sales for the
second  quarter last year. The decrease is primarily  attributable  to income of
$8.7  million  recorded as a reduction  to SG&A  recognized  from the  Company's
private  label credit card  program,  a pre-tax gain of $6.0 million  recognized
from the  sale/leaseback  of its  corporate  aircraft and a pre-tax gain of $2.6
million recorded on the disposal of two vacant  properties.  These reductions to
SG&A were partially  offset by a $3.4 million charge recorded for the retirement
package provided to the former Chairman of the Board and CEO, Raymond Zimmerman.

Selling,   general  and  administrative   expenses  of  closing  facilities  and
remerchandising  activities  were $0.8  million,  or 23.1% of sales from closing
facilities  and  remerchandising  activities  for  the  second  quarter  of 1998
compared  to  $22.0  million,  or 16.9% of sales  from  closing  facilities  and
remerchandising  activities for the prior year quarter. The decrease in expenses
reflects the closure of 53 underperforming stores.










                                      -12-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

INTEREST EXPENSE

Interest expense for the second quarter of 1998 was $19.5 million as compared to
$18.7 million for the second quarter of 1997.  The increase in interest  expense
reflects  the  addition  of the term  loan  offset  somewhat  by  lower  average
borrowings against the Company's Amended and Restated Credit Facility.

INCOME TAXES

The Company  recognized  an income tax benefit of $3.8 million and $10.5 million
for the second quarter ended June 28, 1998 and June 29, 1997, respectively.  The
effective tax rate for the second  quarter ended June 28, 1998 and June 29, 1997
was 37.5%. For the fiscal year ended December 28, 1997, the effective income tax
rate was 37.5%.

SIX PERIODS ENDED JUNE 28, 1998 VS. SIX PERIODS ENDED JUNE 29, 1997

Net sales for the  Company  were  $1,279.3  million  for the first  half of 1998
compared to $1,563.8  million for the first half of 1997. The decrease of $284.5
million,  or 18.2%  reflects the $198.7  million loss in sales  associated  with
closed  facilities  and  remerchandising  activities  and  a  7.0%  decrease  in
comparable  store sales.  Jewelry comp sales  increased 0.3% while hardline comp
sales were down 9.5%.

GROSS MARGIN

Gross margin,  after buying and occupancy  expenses,  for the first half of 1998
was $306.7 million,  or 24.0% of net sales compared to $337.8 million,  or 21.6%
of net sales for the same  period  last year.  The  improved  gross  margin rate
reflects the Company's  focus on higher margin  categories  and a shift in sales
mix towards jewelry.  Additionally,  the gross margin rate for the first half of
1997 was  impacted by the  significant  merchandise  discounts  associated  with
inventory liquidations. The decline in gross margin dollars reflects the closure
of 53 underperforming stores.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling,  general and administrative  expenses  decreased to $287.6 million,  or
22.5% of net sales,  for the first half of 1998 compared to $341.2  million,  or
21.8% of net sales for the same  period a year ago.  The  decrease  in  selling,
general  and  administrative  dollars  is  primarily  attributable  to the lower
operating  expenses  resulting  from the closure of 53  underperforming  stores.
Additionally,  income of $13.0 million  recognized from our private label credit
card program and a $6.0 million pre-tax gain recorded on the  sale/leaseback  of
corporate aircraft contributed to the expense reduction.

INTEREST EXPENSE

Interest expense for the first six periods of 1998 was $39.1 million as compared
to $36.2 million for the same period a year ago.  Interest  expense for the year
increased  primarily  due to the  addition of the term loan  offset  somewhat by
lower  average  borrowings  against the  Company's  Amended and Restated  Credit
Facility.



                                      -13-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

INCOME TAXES

The Company recognized an income tax benefit of $18.3 million for the first half
of 1998  compared to $74.9  million for the first half of 1997.  The decrease in
the benefit is primarily due to the $129.5 million restructuring charge recorded
in the first quarter of 1997.  The estimated  annual  effective tax rate for the
six periods ended June 28, 1998 and June 29, 1997 was 37.5%. For the fiscal year
ended December 28, 1997, the effective income tax rate was 37.5%.

RESTRUCTURING CHARGE, STORE LIQUIDATION AND REMERCHANDISING PROGRAM

On March 25, 1997, the Company adopted a business restructuring plan to close 60
underperforming  stores  and one  distribution  center.  As a result,  a pre-tax
charge of $129.5 million for restructuring  costs was taken in the first quarter
of 1997.  The  components  of the  restructuring  charge and an  analysis of the
amounts  charged  against the accrual  through June 28, 1998 are outlined in the
following table:


                                             

                                                                               Activity to Date            
                                                          ----------------- ----------------- --------------
                                                                                                             
                                            Original                                                          Accrued Restructuring
                                             Charge        Restructuring         Asset          Change In         Costs as of
         (In thousands)                     Recorded         Costs Paid       Write-downs       Estimate         June 28, 1998  
                                         ---------------- ----------------- ----------------- -------------- -----------------------
                                                                                                             
         Lease termination and other
           real estate costs                $    83,225       $  (19,170)      $           -  $       3,458               $  67,513
                                                                                   
         Property and equipment                                                                               
           write-downs                           32,915                 -           (32,915)              -                       -
         Employee severance                       4,869           (3,616)                           (1,229)                      24
                                                                                           -
         Other exit costs                         8,501           (4,072)                           (2,229)                   2,200
                                                                                           -
                                         ---------------- ----------------- ----------------- -------------- -----------------------
            Total                           $   129,510       $  (26,858)      $    (32,915)  $           -                  69,737
                                         ================ ================= ================= ==============
            Less: Current portion                                                                                           (18,420)
                                                                                                                --------------------
                                                                                                                          $  51,317
                                                                                                                ====================

During the second  quarter of 1998,  the Company  completed  its store  closures
under the corporate  restructuring and repositioning plan announced on March 27,
1997. The Company closed a total of 53 stores and one distribution  center under
this plan. Five underperforming  stores were closed during the second quarter of
1998.  The decrease in the number of stores  closed from the original plan of 60
stores is primarily  due to the inability to obtain  acceptable  exit terms from
the related lessors.

Changes in estimates are  representative of management's  assessments as of June
28,  1998,  that based on actual  experience  to date,  certain  charges will be
higher than  originally  estimated  while  others  will be less than  originally
estimated.  Due to unfavorable  sublease and  termination  experience for stores
closed,  the Company increased the estimate for lease termination and other real
estate costs. These unfavorable results have been offset by favorable experience
in employee severance and other exit costs.



                                      -14-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

The restructuring  plan was based on an analysis of individual store performance
based on cash flow return on committed capital, fit within marketing demographic
profiles and strategic geographic  positioning.  After the effect of charges and
costs related specifically to the closings,  the immediate ongoing impact of the
closings on net income will be  immaterial  because the stores  closed were near
break-even contributors.

During the second quarter of 1997, the Company also began  implementing  certain
remerchandising  strategies,  including  the  exit  of the low  margin  computer
business  and  certain  components  of  the  wireless  communication   business.
Additional  remerchandising decisions were executed in the first quarter of 1998
with the exit of infant and pet supply categories and certain  components of the
sporting goods business.

LIQUIDITY AND CAPITAL RESOURCES

Working capital  increased to $554.9 million at the end of the second quarter of
1998 from $448.7  million at June 29,  1997,  an  increase of $106.2  million or
23.7%. There were no short-term borrowings outstanding ($307.9 million available
for  borrowing) at June 28, 1998 compared to $25.0 million  outstanding  ($483.7
million  available  for  borrowing)  at June 29,  1997.  The increase in working
capital is due primarily to a $113.8 million shift from  short-term to long-term
borrowings under the Company's credit facility (the "Amended and Restated Credit
Facility").  The shift to  long-term  borrowings  reflects the net effect of the
addition  of a $200  million  term loan as a part of the  Amended  and  Restated
Credit  Facility  partially  offset by the retirement of $86.2 million of Senior
Notes Due 2001 in the third  quarter of 1997.  Inventory  balances at the end of
the second  quarter of 1998  decreased  by $93.7  million  primarily  due to the
transition  of  the  merchandise   selections,   supply  chain  initiatives  and
additional  store  closings.  Accounts  payable  decreased by $102.5  million to
$282.0 million compared to the second quarter of 1997 due to decreased  purchase
volumes and reduced terms due to changes in merchandise mix. Current  maturities
of  long-term  debt  decreased  $11.3  million due  primarily  to the  Company's
agreement with the Long Term Credit Bank of Japan which extended the maturity of
a portion of the Company's First Mortgage Secured Notes.

Working capital requirements fluctuate  significantly during the year due to the
seasonal  nature of the  Company's  business  and are at their  peak  during the
fourth quarter.  Funding sources for the Company's working capital  requirements
include availability under the Amended and Restated Credit Facility,  internally
generated cash flow from operating  activities and the availability of financing
terms from  vendors.  The  current  ratio at June 28, 1998 and June 29, 1997 was
2.0:1 and 1.7:1, respectively.

The  Company  has  available  a  five-year,   $900   million,   fully-committed,
asset-based  credit  facility  ("Amended  and Restated  Credit  Facility").  The
Amended and Restated Credit Facility includes a $200 million term loan and up to
a potential  maximum of $700 million in revolving loans including a $175 million
sub-facility  for letters of credit.  The Amended and Restated  Credit  Facility
matures on September 10, 2002. Interest rates on the Amended and Restated Credit
Facility are subject to change based on a financial  performance-based  grid and
cannot  exceed a rate of LIBOR + 2.25% on  revolving  loans and LIBOR + 2.50% on
the term  loan.  As of June 28,  1998,  the term loan  carried a rate of LIBOR +
2.25%. There is a commitment fee of 3/8% on the undrawn portion of the revolving
loans.



                                      -15-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

The Amended and Restated Credit Facility is secured by all material unencumbered
assets of the Company and its  subsidiaries,  including  inventory but excluding
previously mortgaged property and leasehold interests.  These security interests
will  automatically  terminate when the Company's senior debt (or implied senior
debt)  achieves  investment  grade credit  rating or the Company  meets  certain
operating performance targets.

Available  borrowings under the Amended and Restated Credit Facility are limited
based on (1) a borrowing  base formula  which  considers  eligible  inventories,
eligible accounts receivable and mortgage values on eligible real properties and
(2)  limitations  contained in the  Company's  public senior  subordinated  debt
indenture.

Total  long-term debt,  including  current  maturities and  capitalized  leases,
increased  to $780.6  million at June 28, 1998 from  $697.3  million at June 29,
1997.  The increase in total  long-term debt was primarily  attributable  to the
$113.8 million shift from short-term to long-term borrowings under the Company's
Amended and Restated Credit Facility slightly offset by the early extinguishment
of $8.9 million in  mortgages  and  scheduled  payments on  capitalized  leases,
mortgages and Industrial Revenue Bonds.

Additions to owned property and equipment were $10.6 million for the six periods
ended June 28, 1998 compared to $15.1 million for the same period last year. The
Company operated 353 stores as of June 28, 1998, a net increase of 5 stores from
June 29,  1997  (excluding  the  closing  of 53 stores as part of the  Company's
restructuring  plan).  The  Company  expects to incur  capital  expenditures  of
approximately   $54  million   during  fiscal  1998  and  plans  to  fund  these
expenditures  through a combination  of cash flows from  operations,  borrowings
under the Amended and Restated Credit Facility and potential future  financings.
Additionally,  the Company has allocated  $13.6 million of restricted  cash as a
reserve in connection with its credit card program as of June 28, 1998.

ACCOUNTING PRONOUNCEMENTS

In June 1997, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial  Accounting  Standards ("SFAS") No. 130,  "Reporting  Comprehensive
Income" and SFAS No. 131,  "Disclosures  about  Segments  of an  Enterprise  and
Related   Information."  In  February  1998,  the  FASB  issued  SFAS  No.  132,
"Employers' Disclosures about Pensions and Other Postretirement Benefits." These
pronouncements are effective for financial  statements  beginning after December
15, 1997. In March 1998, the FASB issued Statement of Position 98-1, "Accounting
for the Costs of Computer Software Developed or Obtained for Internal Use." This
pronouncement  will  be  effective  for  financial  statements  beginning  after
December 15, 1998. In June 1998, the FASB issued SFAS No. 133,  "Accounting  for
Derivative  Instruments  and Hedging  Activities."  This  pronouncement  will be
effective for all fiscal quarters of fiscal years beginning after June 15, 1999.
The Company  anticipates  that the adoption of these  Statements will not have a
material impact on its operating results or financial position.





                                      -16-

Management's Discussion and Analysis of Financial Condition
and Results of Operations (continued)

YEAR 2000 COMPLIANCE

An  organization-wide  program is  currently  being  executed to ensure that all
systems  critical to the operation of the Company are year 2000 compliant.  This
program  includes  review of  various  systems,  including  the  Company's  core
business systems, end user systems and vendor systems.  Replacement,  conversion
and  testing  of  hardware  and  system   applications   are  expected  to  cost
approximately  $2.5  million to $3.0  million  upon  completion  of the program.
Through the second quarter of 1998, the Company has incurred  approximately $1.7
million of costs, which are being expensed as incurred, related to its year 2000
efforts.

The Company  expects its Year 2000 Program to be  completed  on a timely  basis.
However,  in the event the program is not completed on a timely basis, there may
be a material effect on the operations or financial results of the Company.  The
Company has contacted all  hardware/software  vendors and is communicating  with
key  merchandising  vendors on their  compliance  and  testing.  There can be no
assurance,  however,  that the  systems of other  entities  on which the Company
relies will be converted in a timely  manner or that any such failure to convert
by  another  entity  would  not have a  material  effect  on the  operations  or
financial results of the Company.



























                                      -17-

                           PART II - OTHER INFORMATION

Item 1. Legal Proceedings

                Not applicable.

Item 2. Changes in Securities and Use of Proceeds

                Not applicable.

Item 3. Defaults Upon Senior Securities

                Not applicable.

Item 4.         Submission of Matters to a Vote of Security Holders

                At the Company's  Annual Meeting of Shareholders  which was held
                on April 15, 1998, the following proposals were approved:

                1)   The  election of three Class III  directors  to serve for a
                     term of three  years and until  their  successors  are duly
                     elected and qualified.  The persons  nominated for election
                     to the  Board of  Directors  received  the  number of votes
                     shown opposite their respective names:

                                         For           Against         Withheld
                                      ----------      ---------       ----------
                Harold Roitenberg     86,001,677              -        2,857,066
                Gary M. Witkin        85,793,709              -        3,065,034
                Raymond Zimmerman     85,870,070              -        2,988,673
 

                2)   The  selection  of  Deloitte & Touche LLP as the  Company's
                     Independent  Public  Accountants  for fiscal year 1998. The
                     proposal received the following votes:

                                         For           Against         Withheld 
                                      ----------      ---------       ----------
                                      87,781,790        680,325          396,628


                Current  Directors  whose  terms have not  expired  and who were
                therefore not up for re-election:
            
                                                          Year Term to Expire In
                                                          ----------------------
                Richard P. Crane, Jr.                              1999
                Charles V. Moore                                   1999
                R. Maynard Holt                                    2000
                James E. Poole                                     2000



                                      -18-

                     PART II - OTHER INFORMATION (continued)


Item 5. Other Information

                Not applicable.


Item 6. Exhibits and Reports on Form 8-K

                6(a)     Exhibits filed with this Form 10-Q

                Exhibit No. Under Items
                601 of Regulation S-K    Brief Description
                -----------------------  -----------------
                       10.1              Aircraft Lease Agreement with GE
                                         Capital dated as of June 26, 1998.

                       10.2              Employment agreement dated May 11, 1998
                                         regarding Jane Gilmartin, Senior Vice
                                         President, Hardlines

                       27.1              Financial Data Schedule for the
                                         Second Quarter Ended June 28, 1998.

                       27.2              Financial Data Schedule for the
                                         Second Quarter Ended June 29, 1997.
 
                6(b)     Reports on Form 8-K

                There were no  reports  on Form 8-K  during  the second  quarter
                ended June 28, 1998.
















                                      -19-

                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                                             SERVICE MERCHANDISE
                                                             COMPANY, INC.




        Date:   August 12, 1998                     /s/  Gary M. Witkin       
                                                   --------------------------
                                                    Gary M. Witkin
                                                    President
                                                    (Chief Executive Officer)




        Date:   August 12, 1998                     /s/  S. Cusano            
                                                   -------------------------
                                                    S. Cusano
                                                    Executive Vice President and
                                                    Chief Financial Officer
                                                    (Chief Financial Officer)
                                                    (Chief Accounting Officer)

















                                      -20-