SECURITIES PURCHASE AGREEMENT


         THIS SECURITIES  PURCHASE  AGREEMENT,  dated as of November 30, 1995 is
entered into by and between  AMERICAN LIFE GROUP,  INC., a Delaware  corporation
(the "Company"),  and BANKERS LIFE HOLDING  CORPORATION,  a Delaware corporation
(the "Purchaser").


         In consideration of the mutual promises and  consideration  hereinafter
set forth, it is agreed as follows:

I.       THE PURCHASE OF SECURITIES

         1.1 Purchase of Securities.  The Purchaser  agrees to subscribe for and
purchase  from the  Company,  and the  Company  agrees  to issue and sell to the
Purchaser,  216,949  shares of its common  stock,  $1.00 par value (the  "Common
Stock"), for an aggregate purchase price of $3,037,292.

         The shares of Common Stock to be sold hereunder are hereinafter
referred to as the "Securities."

         1.2 Closing.  The closing of the  purchase  and sale of the  Securities
(the  "Closing")  shall take place at such date (the "Closing  Date"),  time and
place as shall be mutually agreed to by the parties hereto. On the Closing Date,
the Company will deliver to the Purchaser a certificate  for the Securities sold
by the Company, against delivery by the Purchaser of the purchase price therefor
by wire transfer of funds into the account specified by the Company.

II.      REPRESENTATIONS AND WARRANTIES OF PURCHASER

         The Purchaser makes the following representations and warranties to the
Company,  each and all of which shall survive the execution and delivery of this
Agreement and the Closing:

         2.1  Organization.  The  Purchaser  is a  corporation  duly  organized,
validly  existing,  and in good standing under the laws of the State of Delaware
and has full power and authority to enter into this Agreement and to perform its
obligations hereunder.

         2.2 Due  Execution,  Delivery and  Performance  of the  Agreement.  The
execution,  delivery,  and  performance  of this  Agreement  (i) have  been duly
authorized by all requisite  action by the Purchaser,  and (ii) will not violate
the Certificate of  Incorporation or Bylaws of the Purchaser or any provision of
any indenture,  mortgage, agreement,  contract, or other instrument to which the
Purchaser  is a party or by  which it or any of its  properties  or  assets  are
bound, or be in conflict with,  result in a breach of or constitute (upon notice
or  lapse  of time or  both) a  default  under  any  such  indenture,  mortgage,
agreement, contract, or other instrument.




This  Agreement is a legal,  valid,  and binding  obligation  of the  Purchaser,
enforceable against the Purchaser in accordance with its terms.

         2.3  Investment   Representation.   The  Purchaser  is  purchasing  the
Securities for its own account,  for investment  purposes and not with a view to
the distribution  thereof.  The Purchaser  agrees that it will not,  directly or
indirectly,  offer,  transfer,  sell, assign,  pledge,  hypothecate or otherwise
dispose of any of the  Securities  (or solicit any offers to buy,  purchase,  or
otherwise  acquire  or  take a  pledge  of any of  the  Securities),  except  in
compliance  with the Securities  Act of 1933, as amended (the "Act"),  the rules
and regulations thereunder and any applicable state securities laws.


III.     REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         The Company makes the following  representations  and warranties to the
Purchaser,  each and all of which shall  survive the  execution  and delivery of
this Agreement and the Closing:

         3.1 Authorized and  Outstanding  Shares of Capital Stock.  After giving
effect to the Closing,  the authorized  capital stock of the Company consists of
35,000,000  shares of Common Stock,  $1.00 par value, of which 13,442,075 shares
are issued and outstanding,  and 5,000,000 shares of Preferred Stock,  $1.00 par
value, of which 126,000 shares of 1988 Series II Preferred Stock,  17,640 shares
of 1988 Series II  Preferred  Stock and 64,410  shares of 1994 Series  Preferred
Stock are issued and outstanding.

         3.2  Authorization  and  Issuance of  Securities.  The  issuance of the
Securities  has been duly  authorized  and,  upon  delivery to the  Purchaser of
certificates  therefor against payment in accordance with the terms hereof,  the
Securities will have been validly issued and fully paid and non-assessable, free
and clear of all pledges, liens, encumbrances and pre-emptive rights.

         3.3 Securities Laws. In reliance on the investment  representations and
agreements  contained  in Section  2.3  hereof,  the offer,  issuance,  sale and
delivery of the Securities,  as provided in this Agreement,  are exempt from the
registration requirements of the Act and all applicable state securities laws.

         3.4 Organization.  The Company is a corporation duly organized, validly
existing,  and in good standing  under the laws of the State of Delaware and has
full  corporate  power and authority to enter into this Agreement and to perform
its obligations hereunder.

         3.5      Due Execution, Delivery and Performance of the Agreement. The
execution,  delivery, and  performance of this  Agreement  (i)  have been  duly
authorized by all requisite corporate action by the Company, and (ii)  will not
violate the Certificate of Incorporation

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or Bylaws of the Company or any provision of any indenture, mortgage, agreement,
contract,  or other  instrument  to which it is a party or by which it or any of
its properties or assets are bound,  or be in conflict with,  result in a breach
of or constitute (upon notice or lapse of time or both) a default under any such
indenture, mortgage, agreement, contract, or other instrument. This Agreement is
a legal,  valid, and binding obligation of the Company,  enforceable against the
Company in accordance with its terms.

IV.      STOCKHOLDERS' AGREEMENT; LEGENDS

         4.1      Stockholders' Agreement.  The Company and the Purchaser
shall enter into an amendment to the Stockholders' Agreement dated
September 29, 1994 to provide that the Securities are subject to
such Agreement.

         4.2      Legends.  Each certificate representing the Securities
shall bear legends substantially in the following form:

         "THE SHARES  REPRESENTED BY THIS  CERTIFICATE HAVE BEEN ACQUIRED BY THE
         HOLDER PURSUANT TO A SECURITIES  PURCHASE  AGREEMENT DATED NOVEMBER 30,
         1995 BY AND BETWEEN BANKERS LIFE HOLDING  CORPORATION AND AMERICAN LIFE
         GROUP,  INC., AND HAVE NOT BEEN REGISTERED  UNDER THE SECURITIES ACT OF
         1933, AS AMENDED,  OR ANY APPLICABLE  STATE SECURITIES LAWS AND MAY NOT
         BE SOLD OR OTHERWISE TRANSFERRED UNLESS THEY HAVE BEEN SO REGISTERED OR
         AMERICAN LIFE GROUP, INC. HAS BEEN FURNISHED  EVIDENCE  SATISFACTORY TO
         IT THAT SUCH REGISTRATION IS NOT REQUIRED."

         "THE SHARES ARE ALSO SUBJECT TO CERTAIN RESTRICTIONS ON
         TRANSFER CONTAINED IN A STOCKHOLDERS' AGREEMENT, AS
         AMENDED, TO WHICH AMERICAN LIFE GROUP, INC. AND THE
         REGISTERED HOLDER ARE PARTIES, A COPY OF WHICH IS ON FILE
         WITH THE SECRETARY OF AMERICAN LIFE GROUP, INC."

V.       INDEMNIFICATION

         5.1 Indemnification by the Company. The Company agrees to indemnify and
hold  harmless  the  Purchaser  from and against any  liabilities,  obligations,
losses, damages, penalties, actions, judgments, suits, claims, costs, attorneys'
fees, expenses and disbursements of any kind which may be imposed upon, incurred
by or asserted against the Purchaser in any manner relating to or arising out of
any  untrue  representation,  breach of  warranty  or  failure  to  perform  any
covenants by the Company contained herein.

         5.2 Indemnification by the Purchaser. The Purchaser agrees to indemnify
and hold  harmless  the Company from and against any  liabilities,  obligations,
losses, damages, penalties, actions, judgments, suits, claims, costs, attorneys'
fees, expenses and

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disbursements  of any kind which may be imposed  upon,  incurred  by or asserted
against  the  Company in any  manner  relating  to or arising  out of any untrue
representation or breach of warranty contained herein.

VI.      MISCELLANEOUS

          6.1 Notices.  Whenever it is provided herein that any notice,  demand,
request, consent,  approval,  declaration or other communication shall or may be
given to or served upon any of the parties by  another,  or whenever  any of the
parties  desires  to give or serve  upon  another  any such  communication  with
respect to this Agreement, each such notice, demand, request, consent, approval,
declaration  or other  communication  shall be in writing  and  either  shall be
delivered  in person with receipt  acknowledged  or by  registered  or certified
mail, return receipt requested, postage prepaid, addressed as follows:

                  If to the Company at:

                  American Life Group, Inc.
                  1100 Des Moines Building
                  Des Moines, Iowa  50309
                  Attn:  President

                  with a copy to:

                  Conseco, Inc.
                  11825 N. Pennsylvania Street
                  Carmel, Indiana  46032
                  Attn:  General Counsel

                  If to the Purchaser at:

                  Bankers Life Holding Corporation
                  222 Merchandise Mart Plaza
                  Chicago, Illinois  60654
                  Attn:  President

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval,  declaration or other communication hereunder shall be deemed
to have been duly given or served on the date personally delivered, with receipt
acknowledged, or upon receipt if delivered by registered or certified mail.

          6.2     Binding Effect; Benefits. Except as otherwise provided herein,
this Agreement shall be binding upon and inure to the benefit of the  parties to
this Agreement and their respective successors and  permitted  assigns.  Nothing
in this Agreement,

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express or implied,  is intended or shall be  construed to give any person other
than the parties to this Agreement or their respective successors or assigns any
legal or equitable  right,  remedy or claim under or in respect of any agreement
or any provision contained herein.

          6.3 Waiver.  Any party  hereto may by written  notice to the other (a)
extend the time for the  performance of any of the  obligations or other actions
of the  other  under  this  Agreement;  (b)  waive  compliance  with  any of the
conditions or covenants of the other contained in this Agreement;  and (c) waive
or  modify  performance  of any of the  obligations  of  the  other  under  this
Agreement.  The waiver by any party hereto of a breach of any  provision of this
Agreement  shall not operate or be  construed  as a waiver of any  preceding  or
succeeding  breach  and no  failure  by either  party to  exercise  any right or
privilege  hereunder  shall  be  deemed  a  waiver  of such  party's  rights  or
privileges  hereunder  or shall be  deemed a waiver  of such  party's  rights to
exercise the same at any subsequent time or times hereunder.

          6.4     Amendment.   This Agreement  may be  amended, modified or 
supplemented  only  by a written instrument executed  by the  Company and the
Purchaser.

          6.5  Assignability.  Neither  this  Agreement  nor any right,  remedy,
obligation  or  liability  arising  hereunder  or  by  reason  hereof  shall  be
assignable by the Company or the Purchaser  without the prior written consent of
the other party.

          6.6     Applicable Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Delaware, without regard 
to the principles thereof regarding conflict of laws.

          6.7     Section and Other Headings.  The section and other headings
contained in this Agreement are for reference purposes only and shall not affect
the meaning or interpretation of this Agreement.

          6.8 Severability.  In the event that any one or more of the provisions
contained  in this  Agreement  shall be  determined  to be  invalid,  illegal or
unenforceable  in any  respect  for  any  reason,  the  validity,  legality  and
enforceability  of any such  provision or  provisions in every other respect and
the remaining provisions of this Agreement shall not be in any way impaired.

          6.9  Counterparts.  This  Agreement  may be  executed in any number of
counterparts,  each of which shall be deemed to be an original  and all of which
together shall be deemed to be one and the same instrument.



G:\LEGAL\AGREEMNT\SECPUR\ALGI.BLH
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         IN WITNESS WHEREOF,  each of the Company and the Purchaser has executed
this Agreement as of the day and year first above written.



                                            AMERICAN LIFE GROUP, INC.



                                            By:/S/ROLLIN M. DICK
                                               -------------------------------
                                               Rollin M. Dick,
                                                     Executive Vice President



                                            BANKERS LIFE HOLDING CORPORATION



                                            By:/S/FRED E. CROSLEY
                                               ------------------------------
                                               Fred E. Crosley, President


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