EXHIBIT 10.54


                 LEVI STRAUSS & CO. ANNUAL INCENTIVE PLAN (AIP)











                   Originally Effective as of 1995 Fiscal Year
                  Restatement Effective as of 2002 Fiscal Year





                                TABLE OF CONTENTS

                                                                            PAGE

ABOUT THIS MATERIAL...........................................................1

ANNUAL INCENTIVE PLAN.........................................................2

PURPOSE OF PLAN...............................................................2

EFFECTIVE DATE................................................................2

PLAN ADMINISTRATION...........................................................2

ELIGIBILITY...................................................................3

PERFORMANCE PERIOD............................................................3

TARGET AMOUNTS FOR PARTICIPANTS...............................................3

INCENTIVE POOL FUNDING SOURCES................................................4

FINANCIAL PERFORMANCE MEASUREMENT.............................................4

INCENTIVE POOLS PERFORMANCE FACTOR............................................5

REDISTRIBUTION OF FINAL INCENTIVE POOLS.......................................5

INCENTIVE POOL APPROVAL.......................................................5

PARTICIPANT INCENTIVE ALLOCATIONS.............................................5

INCENTIVE PAYMENTS............................................................6

TERMINATION OF EMPLOYMENT.....................................................6

EMPLOYMENT RIGHTS.............................................................6

AMENDMENT, MODIFICATION, OR TERMINATION OF PLAN...............................7

EXECUTION.....................................................................7

APPENDIX ONE:  GLOSSARY OF TERMS..............................................8





ABOUT THIS MATERIAL

This document is the official document for and describes how the Levi Strauss  &
Co. Annual Incentive Plan (the "Plan") works. It explains:

>        Purpose of the Plan;

>        Who administers the Plan;

>        Who is eligible to receive incentives;

>        How incentive targets are set;

>        How funds for incentives are generated;

>        How the amount of a Participant's incentive is determined;

>        When incentives are paid; and

>        What happens in the event of termination of employment.

For more specific  information  on how the Plan works,  please refer to the Plan
Administrative  Guidelines.  In the event of any inconsistency between this Plan
document  and the Plan  Administrative  Guidelines,  this  Plan  document  shall
control.  This material also refers to other  compensation  and human  resources
programs.  While this Plan may be used as a stand alone  reference  document,  a
broader   understanding  of  all  the  Company  compensation  programs  and  the
Performance Management program will provide important perspective.


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ANNUAL INCENTIVE PLAN

The Levi Strauss & Co. Annual  Incentive  Plan (the "Plan")  rewards  individual
achievement of results toward Levi Strauss & Co.'s (the "Company's")  objectives
for the particular year. The amount of incentive earned depends on the financial
performance of the Company and the performance of the individual Participant.


PURPOSE OF PLAN

>        Serves  as  a  single  Plan  covering  salaried employees worldwide who
         participate in the formal corporate performance management program.

>        Aligns employee and shareholder interests.

>        Provides  a  financial  incentive  for  meeting  annual  corporate  and
         individual objectives.

>        Provides  managers  with  the  ability  to  recognize  and  reward  key
         contributors and reinforce the Performance Management program.

>        Ties the incentive opportunity to external competitive  practices,  and
         internally to the Company's total compensation objectives.

>        Encourages continuity of service.


EFFECTIVE DATE

The original Plan was effective in December,  1994, on the first day of the 1995
fiscal year, as determined for the appropriate  corporate  entity.  The Plan was
subsequently  amended on several occasions and is hereby restated and amended in
its entirety  effective  December  2001,  as of the first day of the 2002 fiscal
year, as determined for the appropriate corporate entity.


PLAN ADMINISTRATION

The Plan is administered under the direction of the Human Resources Committee of
the Board of Directors  of the Company  (the  "Committee").  The  Committee  has
exclusive authority,  in its sole and absolute  discretion,  to take any and all
action  necessary or  appropriate  to administer and interpret the provisions of
the Plan, including but not limited to the right to take all actions, gather all
information,  and make all decisions  concerning the  eligibility for and amount
payable  under  the  Plan,  and  to  resolve  and/or  clarify  any  ambiguities,
inconsistencies  and omissions  that may arise under the Plan.  The  Committee's
determinations  and  interpretations  shall be  conclusive  and  binding  on all
individuals. Responsibilities include (but are not limited to) the following:

>        Design and interpret  the Plan (including  ambiguous terms);

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>        Approve incentive participation rates;

>        Approve financial performance measures;

>        Approve incentive pool funding sources and weights;

>        Approve Company financial objectives;

>        Approve final incentive pool; and

>        Approve  other terms and  conditions  that may be  recommended  by  the
         Chairman of the Board or the Chief Executive Officer.

The Committee may delegate its  day-to-day  administrative  responsibilities  to
Company  employees  and may  delegate to Company  management  the  authority  to
approve amendments to the Plan.


ELIGIBILITY

Generally,   salaried   employees   worldwide  who  participate  in  the  formal
performance  management  program  and who meet local  eligibility  criteria  are
Participants in the Plan.  Specific  participation  criteria are determined on a
country-by-country  basis.  Individuals  who are  classified as Agency  Workers,
consultants  (regardless of whether or not such  classification is binding),  or
Reclassified Employees are not eligible to participate in the Plan.


PERFORMANCE PERIOD

The  Plan  operates  on a twelve  (12)  month  cycle  which  coincides  with the
Company's fiscal year.


TARGET AMOUNTS FOR PARTICIPANTS

Incentive  Target  Amounts are  generally  set near the beginning of each fiscal
year for each  Participant.  The annual  Target Amount for each  Participant  is
determined by multiplying the Participant's annual base salary in effect for the
Plan's fiscal year by the Participation Rate. The Participation Rate is based on
the Participant's job level and is expressed as a percent of annual base salary.
The Participation  Rates are generally reviewed and may be modified on an annual
basis.

Target Amounts are calculated in local currency.


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INCENTIVE POOL FUNDING SOURCES

The source of funds for  Business  Unit  Incentive  Pools is based on the actual
financial performance of one or more of the following levels, including:

   --  Total Company (LS&CO.)
   --  Triad (LSA, LSEMA, APD)
   --  Business Unit (e.g. Affiliate)


Senior  management  generally  reviews  the funding  sources and their  relative
weights before the start of each fiscal year.


Following is a framework intended solely as a guideline for possible weights for
each funding source:


EXAMPLES OF INCENTIVE POOL FUNDING WEIGHTS

________________________________________________________________________________
BONUS                                       FUNDING MIX BY PERCENT
________________________________________________________________________________
                             BUSINESS             TRIAD                LS&CO.
________________________________________________________________________________
WORLD-WIDE
LEADERSHIP TEAM
________________________________________________________________________________
o   Function Head                                                     100
________________________________________________________________________________
o   Triad President                                70                  30
________________________________________________________________________________
GLOBAL                                                                100
________________________________________________________________________________
TRIAD STAFF                                        70                  30
________________________________________________________________________________
BUSINESS UNIT
________________________________________________________________________________
o   LSA/LSEMA                   70                 30
________________________________________________________________________________
o   APD                         80                 20
________________________________________________________________________________
o   ACFR                        70(LSA)            20 (APD)            10(LSEMA)
________________________________________________________________________________


FINANCIAL PERFORMANCE MEASUREMENT

The  Committee  approves the  financial  measures that are used to determine the
objectives and assess the performance of each funding source.

>   Performance is measured based on earnings  and revenue.

>   The Earnings and Revenue financial  performance objectives are  approved  by
    the Committee before the fiscal year begins.

>   For  purposes   of  determining   the  final  incentive  pool,  the   actual
    performance  of each funding source is expressed as a percent  of  financial
    target achieved. This percentage is known as the Performance Factor.


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INCENTIVE POOLS PERFORMANCE FACTOR

After the end of the fiscal year a  Performance  Factor is  determined  for each
funding source.  The Performance  Factor is a percentage  based on the financial
performance of each funding source against its financial target. The performance
factor ranges from zero to two hundred percent (0-200%).

Financial performance that exceeds the minimum objectives at each funding source
generates a Performance  Factor  starting at one percent (1%).  The  Performance
Factor  increases  as  the  financial  performance  objective  is  achieved  and
exceeded.

If  performance  at  all  funding  sources  is  below  minimum  objectives,  the
Performance Factor is zero percent (0%) and,  therefore,  a final incentive pool
is not generated.

For Business Units with more than one funding source,  a weighted average of the
Performance  Factors at each funding source is calculated.  The weighted average
is based on the funding weights established at the beginning of the year.

After  the end of the  fiscal  year,  a Funded  Amount  is  determined  for each
Participant.  The Funded  Amount is determined by  multiplying  the  Performance
Factor by the Participant's Target Amount.

A final incentive pool for each Business Unit is determined after the end of the
fiscal year. A Business  Unit's  final  incentive  pool is the sum of the Funded
Amounts for each Participant within the Business Unit.


REDISTRIBUTION OF FINAL INCENTIVE POOLS

After the final incentive pools have been  determined,  members of the Worldwide
Leadership Team ("WLT"), may redistribute funds from one pool to another.


INCENTIVE POOL APPROVAL

The Chief Executive Officer recommends the final incentive pool after the end of
the fiscal year for Committee approval.


PARTICIPANT INCENTIVE ALLOCATIONS

Incentive  allocations to Participants in the Plan are determined by the head of
the Participant's work group, based on individual performance.  If a Participant
meets  performance  expectations  (as determined in the  Performance  Management
program),  then he or she will be  eligible to receive an  individual  incentive
allocation.

If a Participant  does not meet  performance  expectations (as determined in the
Performance  Management  program),  no incentive is paid. Any money budgeted for
those incentives is

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added back to the Business  Unit's Final  Incentive Pool making it available for
other Participants in the Business Unit.  Individual  incentive  allocations are
allocated  to a  Participant  based on annual  results as  measured  against the
employee's  annual  objectives,  established at the beginning of the performance
year and contributions relative to others.

Individual incentive  allocations are reviewed and approved by the Participant's
manager and a WLT member.

The limit to incentive awards is limited to the Business Unit's Final Incentive
Pool.

The total of funds allocated to a Participant is the Final Incentive Amount.


INCENTIVE PAYMENTS

Incentive  payments are made as soon as  administratively  practicable after the
close of the fiscal year.  The Committee  approves the fiscal  year-end  results
which fund the Plan and the final incentive pool.


TERMINATION OF EMPLOYMENT

In the  case of  termination  due to  death,  Retirement,  Reduction  in  Force,
severance  under  a  LS&CO.   severance  plan,  or  Long-Term  Disability,   the
Participant's  incentive  Target Amount shall be prorated for the length of time
worked  during the fiscal year.  Any earned  incentive  shall be paid in cash as
soon as  administratively  practicable after the close of the fiscal year, or in
compliance with applicable law.

As one of the objectives of the Plan is to encourage  continuity of service,  in
all other cases of  termination  before the payment  date  (including  voluntary
resignation or Involuntary Discharge),  a Participant shall have no right to any
incentive payment under AIP.


EMPLOYMENT RIGHTS

Neither this document nor the existence of the Plan is intended to or does imply
any promise of continued employment by the Company. Employment may be terminated
with or without cause, and with or without notice,  at any time, for any reason,
at the  option of the  Company or the  employee.  No one other than the Board of
Directors of the Company,  Chief Executive  Officer,  President or a Senior Vice
President of LS&CO.  may approve an agreement  with an employee that  guarantees
his or her  employment.  Such an agreement must be in writing and signed by such
an authorized individual.

A Participant who has been  Involuntarily  Discharged may lose all of his or her
interest, including any right, under the Plan and may not be entitled to receive
any payment under the Plan.


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AMENDMENT, MODIFICATION, OR TERMINATION OF PLAN

The Committee or its authorized  designee(s) may modify, amend, or terminate the
Plan at any time for any reason, at its discretion and without notice.

EXECUTION

To record the  restatement  of the Plan,  effective as of December 1, 2001,  the
Company has caused its duly  authorized  officer to execute this  document as of
this 14th day of January 2002.

                                            Levi Strauss & Co.


                                            By:
                                               _________________________________
                                                      Fred Paulenich

                                            Date: JANUARY 14, 2002


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APPENDIX ONE:  GLOSSARY OF TERMS

>        Agency  Workers:  individuals  who are employed  pursuant to a  written
         agreement with an agency or  other  third  party  for  a  specific  job
         assignment or project.

>        Allocation:  the process of distributing funds from the final AIP  pool
         to Participants.

>        Business Unit: Sub-group of a Triad, e.g. Affiliate or regional office,
         such as a customer  fulfillment region (CFR).

>        Committee:  Human Resources Committee of the Board of Directors of Levi
         Strauss & Co.

>        Company:  Levi Strauss & Co. and its participating subsidiaries.

>        Consultants:  individuals  (who may also be referred to as  independent
         contractors) who have specialized knowledge or special skills  and  are
         retained to provide advice or assistance to the Company and who are not
         employees of the Company.

>        Final Incentive Amount:  the approved payout, to a Participant.

>        Financial  Performance  Measures:  the business objectives set for each
         Funding Source for the purpose of determining the final Incentive Pool.
         The Committee identifies which measures are to be used and  establishes
         the specific objectives to be used each year.

>        Funded  Amount:  an amount  generated to pay  incentives  based on  the
         Participant's Target Amount and a forecast of business performance. The
         Funded Amount is  calculated  by  multiplying  a  Participant's  Target
         Amount by the Performance Factor.

>        Funding Source:  the organizational  unit(s) used to  set  and  measure
         financial objectives for purposes of determining the size of the  final
         AIP allocation pools (e.g. Total Company, Triad, Business Unit).

>        Incentive  Pool:  the sum of the Funded  Amounts for each   Participant
         within the Work Group, determined after the close of the fiscal year.

>        Involuntary Discharge:  an involuntary  termination of  employment  due
         to violation of policy, misconduct, unsatisfactory job  performance  or
         any other reason deemed by the Company to warrant a discharge.

>        Long-Term  Disability:  an authorized  leave of absence for an extended
         period of time due to  a  disability  and  pursuant  to  the  Company's
         long-term disability policy as then in effect.

>        Participant:  a salaried employee who meets the participation  criteria
         of the Plan.

>        Participation Criteria:  determined on a country-by-country basis.


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>        Participation Rate: the percentage used to  determine  a  Participant's
         incentive   Target  Amount.  A  Participation  Rate  is  based  on  the
         Participant's job level and is expressed as a percent  of  annual  base
         salary.

>        Performance  Factor:  the  percentage  used to describe the  degree  to
         which actual financial performance has met, exceeded, or  fallen  short
         of objectives. The Performance Factor is used to  determine  the  final
         AIP pool.

>        Performance  Management  Program:  the program  in  which   performance
         objectives  are set and measured for individual employees.

>        Plan:  Levi Strauss & Co. Annual Incentive Plan, as  set  forth  herein
         and as amended from time to time.

>        Reclassified  Employees:  common  law employees  who were not initially
         classified by the  Company  as  employees  but  who  were  subsequently
         reclassified   as  employees  by  a  federal,  state  or  local  group,
         organization or agency, or a court.

>        Reduction in Force:  an  involuntary  termination  of  employment which
         in the opinion of the Committee, results from the lack  of  appropriate
         work for the Participant and is not an Involuntary  Discharge  for  the
         reasons of unacceptable performance or misconduct.

>        Retirement:  a  voluntary  termination  of  employment  by an  employee
         who meets the age and/or service requirement as defined and  determined
         under the pension plan applicable to the Participant.

>        Revenue:  Net Sales, after customer returns.

>        Target  Amount:  set near the beginning  of  the  fiscal  year.  It  is
         calculated by multiplying the annual base  salary  in  effect  for  the
         Plan's fiscal year  by  the  Participation  Rate.  Target  Amounts  are
         calculated in local currency.

>        Triad:  One of  LS&CO.'s  three  regional   divisions  -  Asia  Pacific
         Division (APD),  Levi Strauss,  Americas (LSA), Levi  Strauss,  Europe,
         Middle East & Africa (LSEMA).


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