THE STRIDE RITE CORPORATION                                  September 26, 2006
NEWS RELEASE                                              FOR IMMEDIATE RELEASE

       CONTACT: Frank A. Caruso, Chief Financial Officer - (617) 824-6611


                   STRIDE RITE REPORTS INCREASED THIRD QUARTER
                                SALES AND PROFITS


       - RESULTS INCLUDE SAUCONY ACQUISITION-RELATED CHARGES AND EXPENSES
   CONNECTED TO THE ADOPTION OF SFAS NO. 123(R) FOR SHARE BASED COMPENSATION -


     Lexington, MA, September 26, 2006 - The Stride Rite Corporation (NYSE: SRR)
today reported third quarter fiscal 2006 sales of $177.5 million, an increase of
21%  compared  to the same  period in the prior  year.  Net income for the third
quarter  totaled $8.5 million or $.23 per diluted share,  compared to net income
of $7.7 million or $.21 per diluted share in the third quarter of 2005.

     Beginning in the first quarter of fiscal 2006, the Company adopted SFAS No.
123(R), "Share-Based Payment", the impact of which increased pre-tax expenses by
approximately  $0.6 million for the third  quarter of fiscal 2006.  In addition,
the current  quarter results  include  pre-tax  acquisition-related  integration
expenses of $0.7 million.

     Excluding acquisition-related integration costs, net income would have been
$8.9 million for the third quarter,  while diluted earnings per share would have
been $.24. See the section entitled "Non-GAAP Pro Forma Financial  Measures" and
the   "Reconciliation  of  Non-GAAP  Measures"  provided  in  this  release  for
additional information regarding these Non-GAAP Measures.

     For the first nine months of fiscal 2006, net sales were $554.9 million, an
increase  of 22% from the net sales of  $456.5  million  for the same  period in
fiscal 2005. On a diluted basis,  earnings per share were $.90 in the first nine
months of fiscal 2006 compared to $.74 in fiscal 2005.  Net income for the first
nine months of fiscal 2006 totaled  $33.7  million,  an increase of 22% from the
$27.6 million reported in the comparable period in 2005.

     The first nine months  financial  results include a pre-tax expense of $2.6
million  related to the flow through of the  write-up of inventory  purchased in
the Saucony  acquisition as required by GAAP accounting rules. In addition,  the
first  nine  months  results  include  pre-tax  acquisition-related  integration
expenses  of $2.8  million.  The  adoption  of  SFAS  No.  123(R),  "Share-Based
Payment", increased pre-tax expenses by approximately $2.2 million for the first
nine months of fiscal 2006.

     Excluding acquisition-related integration costs and the flow through of the
inventory write-up,  net income would have been $36.9 million for the first nine
months,  while diluted  earnings per share would have been $.99. See the section
entitled  "Non-GAAP Pro Forma  Financial  Measures" and the  "Reconciliation  of
Non-GAAP Measures" provided in this release for additional information regarding
these Non-GAAP Measures.



     David  Chamberlain,  Chairman  and CEO of Stride Rite,  commented  "We made
solid progress in executing our brand strategies.

     The Stride Rite  Children's  Group's  sales were up 8%,  with retail  store
comps up 4.1%.  Our strategy of adding stores and growing  store comps  combined
with strong brands and developing great product is working.

     Keds made  meaningful  progress on its turnaround  strategy.  Despite being
down 12% overall in sales for the quarter,  the younger  profile product enjoyed
significant  sell-through  success in all retail  channels.  We are successfully
opening desirable accounts not previously  available to the brand. We anticipate
the fourth quarter sales will be relatively flat.

     Sperry  Top-Sider was up 15% and continued its strong  performance  in both
men's and women's  products.  We expect this  momentum to continue in the fourth
quarter.

     Saucony  continues to enjoy  success in the  specialty  run  business.  New
strong technical  product,  an updated originals line and a separate  children's
line have been developed for Spring, 2007.

     Tommy Hilfiger  footwear sales declined  significantly in the third quarter
reflecting lower sales across all retail channels. The fourth quarter should see
a less  significant  decline than in the first nine months.  We have renewed the
license for another year through March, 2008.

     International  sales which  reflect the inclusion of Saucony were solid and
are  expected to continue in the fourth  quarter.  We believe the  International
market  offers a  significant  opportunity  for growth and are  investing in our
infrastructure in Europe.

     We completed the acquisition of Robeez on September 5, 2006.  Robeez enjoys
a leadership position in the Age 0 - 3 market with their high-quality, soft-sole
brand.  We believe it has upside  growth  opportunities  both  domestically  and
internationally.

     Based  on  our  earnings  performance  to  date,  we are  reconfirming  our
full-year earnings guidance of $.82 to $.88, excluding the lower tax rate impact
discussed last quarter.  This assumes reasonable  economic and retail conditions
continue."

     Included in the fiscal 2006 projected earnings is the annual impact related
to the expensing of stock options,  which is projected at approximately $.05 per
diluted share. In addition,  these projections  include the previously  reported
cost of sales  impact  related to the flow  through of the write-up of inventory
purchased in the Saucony  acquisition,  which reduced earnings per diluted share
by $.04 in the  first  quarter.  Acquisition-related  integration  costs of $3.2
million or $.05 per diluted share for the year are also included in the earnings
projections.




NET SALES HIGHLIGHTS PER SEGMENT:

o        Net sales for the quarters ended September 1, 2006 and September 2,
         2005 are summarized in the table as follows:

                    The Stride Rite Corporation

                      Net Sales (in thousands)

                                    Third Quarter
                                    -------------
                                                       Percent

                                    2006      2005     Change
                                    ----      ----     -------
                                      (Unaudited)

   Stride Rite Children's Group
                                                  
   - Wholesale                     $27,310   $29,169       (6)%
   Stride Rite Children's Group
   - Retail                         56,545    48,193        17%
                                  --------- --------- ----------
   Stride Rite Children's Group
   - Combined                       83,855    77,362         8%

   Keds                             22,127    25,244      (12)%
   Sperry Top-Sider                 20,858    18,067        15%
   International (includes
   Saucony)                         22,339    10,198       119%
   Saucony Domestic (includes
   Hind)                            21,142         -        n/a
                                  --------- --------- ----------
   Other Wholesale - Combined       86,466    53,509        62%

   Tommy Hilfiger Adult             11,565    18,187      (36)%

   Intercompany Eliminations        (4,365)   (2,821)       n/a
                                  --------- --------- ----------
   Total                          $177,521  $146,237        21%
                                  ========= ========= ==========






o        Net sales for the nine months ended September 1, 2006 and September 2,
         2005 are summarized in the table as follows:



                      The Stride Rite Corporation

                       Net Sales (in thousands)

                                      Nine Months
                                      -----------
                                                       Percent

                                    2006      2005     Change
                                    ----      ----     -------
                                      (Unaudited)

   Stride Rite Children's Group
                                                 
   - Wholesale                     $66,758   $74,247      (10)%
   Stride Rite Children's Group
   - Retail                        150,258   129,615        16%
                                  --------- --------- ----------
   Stride Rite Children's Group
   - Combined                      217,016   203,862         6%

   Keds                             99,043   112,762      (12)%
   Sperry Top-Sider                 72,965    60,595        20%
   International (includes
   Saucony)                         64,329    26,886       139%
   Saucony Domestic (includes
   Hind)                            71,328         -        n/a
                                  --------- --------- ----------
   Other Wholesale - Combined      307,665   200,243        54%

   Tommy Hilfiger Adult             41,081    60,867      (33)%

   Intercompany Eliminations       (10,818)   (8,503)       n/a
                                  --------- --------- ----------
   Total                          $554,944  $456,469        22%
                                  ========= ========= ==========








o        Total Stride Rite Children's Group net sales increased 8% in the third
         quarter and 6% for the first nine months compared to last year.

         -    Stride Rite Children's Group-Wholesale net sales decreased 6% for
              the quarter and 10% for the first nine months as compared to the
              prior year. This sales decrease was principally Tommy Hilfiger
              product in the department store channel.

         -    Net sales of the Stride Rite Children's Group-Retail division
              increased 17% in the third quarter and 16% for the first nine
              months versus the prior year. Sales at comparable Children's Group
              retail stores (open 52 weeks in each fiscal year) increased
              4.1% for the third quarter and 3.7% for the first nine months
              of fiscal 2006.  At quarter-end, the Stride Rite Children's
              Group-Retail operated 296 Stride Rite children's shoe stores
              and outlets as well as 15 Saucony outlet stores.

o        Net sales in the Keds division decreased 12% for the third quarter and
         the first nine months compared to the comparable periods in the prior
         year. The increased sales to premier specialty retail accounts did not
         offset the sales declines of basic products in the mid-tier and value
         retailers.

o        Sperry Top-Sider net sales increased 15% for the third quarter and 20%
         for the first nine months on strong sales of men's and women's
         products, particularly in the marine and family shoe retail channels.

o        Saucony net sales were $21.1 million for the third quarter and $71.3
         million for the first nine months of 2006. The third quarter sales
         results reflect a refocused emphasis on technical in-line product and
         less promotional business.

o        International net sales increased 119% for the third quarter and 139%
         for the first nine months compared to fiscal 2005, due primarily to the
         addition of Saucony international sales.

o        Net sales of Tommy Hilfiger men's and women's products decreased 36%
         for the third quarter and 33% for the first nine months compared to
         last year, with sales declines due to a reduction in the customer base
         and uncertainty over the sale of the brand.

OTHER FINANCIAL HIGHLIGHTS:

o        The third quarter gross profit percentage of 41.6% increased 1.8
         percentage points compared to the same period in the prior year. For
         the quarter, the primary improvement related to lower closeout sales
         and increased company-owned retail store sales.

o        Operating expenses increased 25% for the third quarter and 26% for the
         first nine months versus the comparable periods in the prior year. As
         planned, the major operating cost increases were related to Saucony
         expenses, higher advertising costs and the Stride Rite Children's
         Group-Retail store expansion. Also contributing to the increase in
         operating expenses were integration costs and the impact of adopting
         SFAS No. 123(R), "Share-Based Payment".


o        For the third quarter, operating income increased 35% and was up 42%
         excluding the acquisition-related integration costs ($0.7 million). For
         the first nine months, operating income increased 21% and was up 34%
         for the first nine months excluding the acquisition-related integration
         costs ($2.8 million) and the flow through of the inventory write up
         ($2.6 million).

o        Accounts receivable increased 31% versus the comparable period last
         year due primarily to the addition of Saucony and higher sales in the
         last month of the quarter. DSO of 43 days was 3 days higher compared to
         the same period last year.

o        Inventories of $118 million were up 37% versus the comparable period of
         2005. The increase was due primarily to the addition of Saucony.

o        The Company repurchased approximately 366 thousand shares of company
         stock during the third quarter at a cost of $4.5 million. For the first
         nine months, approximately 814 thousand shares have been repurchased at
         a cost of $10.8 million.

o        We do not expect the September 5, 2006 acquisition of Robeez to have a
         material impact on earnings in 2006 or 2007, before any non-cash
         purchase accounting inventory impact.





COMPANY OVERVIEW & CONFERENCE CALL INFORMATION:


     The Stride  Rite  Corporation  markets the  leading  brand of high  quality
children's shoes in the United States.  Other footwear products for children and
adults are marketed by the Company under well-known brand names, including Keds,
Sperry Top-Sider, Tommy Hilfiger, Saucony, Grasshoppers, Munchkin and Spot-bilt.
Apparel  products are  marketed by the Company  under the Saucony and Hind brand
names.   Information   about  the  Company  is   available   on  our  website  -
www.strideritecorp.com.  The Company  will  provide a live  webcast of its third
quarter   conference  call.  The  live  broadcast  of  Stride  Rite's  quarterly
conference   call  will  be   available   on  the   Company's   website  and  at
www.streetevents.com,  beginning at 10:00AM ET on September 26, 2006. An on-line
replay will follow shortly after the call and will continue  through  October 3,
2006.  Information  about the Company's brands and product lines is available at
www.striderite.com, www.keds.com, www.sperrytopsider.com,  www.grasshoppers.com,
www.saucony.com and www.hind.com.



SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM
ACT OF 1995:

     This press release includes  forward-looking  statements within the meaning
of Section 27A of the  Securities Act of 1933, as amended and Section 21E of the
Securities Exchange Act of 1934, as amended, which are intended to be covered by
the safe harbors created thereby. These forward-looking  statements,  including,
but not limited to, statements regarding upcoming product lines,  division sales
expectations, growth expectations, and sales growth for the Company, reflect our
current  views  with  respect  to the  future  events or  financial  performance
discussed in the release,  based on  management's  beliefs and  assumptions  and
information currently available.  When used, the words "believe",  "anticipate",
"estimate",  "project",  "should",  "expect",  "appear" and similar expressions,
which do not  relate  solely  to  historical  matters  identify  forward-looking
statements.  Investors are cautioned that forward-looking statements are subject
to risks,  uncertainties and assumptions and are not guarantees of future events
or  performance,  which may be affected by known and unknown  risks,  trends and
uncertainties,  and should not place undue reliance on these statements.  Should
one or  more  of  these  risks  or  uncertainties  materialize,  or  should  our
assumptions  prove  incorrect,  actual  results may vary  materially  from those
anticipated,  projected or implied. Factors that may cause or contribute to such
differences  include,  among others:  international,  national and local general
economic,   political  and  market  conditions;   our  reliance  on  independent
manufacturers in China and potential disruptions in such manufacturing caused by
difficulties associated with political instability in China, the occurrence of a
natural disaster or outbreak of a pandemic disease in China,  labor shortages or
work  stoppages,  and changes in duty  structures;  the impact of changes in the
value of foreign currencies, including the Chinese Yuan; the possible failure to
retain the Tommy Hilfiger footwear license or other current license  agreements;
increased  leverage  from  the  financing  of our  recent  acquisition;  intense
competition among sellers of footwear; delay in opening new stores; a decline in
the volume of anticipated sales;  revenues from new product lines may fall below
expectations;  a delay in the  launch of new  product  lines;  an  inability  to
achieve expected  results for new retail  concepts;  general retail sales trends
may be below expectations;  consumer fashion trends may shift to footwear styles
not currently  included in our product lines;  our retail  customers,  including
large department stores,  may continue to consolidate or restructure  operations
resulting in unexpected store closings;  and additional  factors  discussed from
time to time in our filings with the  Securities  and Exchange  Commission  (the
"SEC"),  all of which are  available  at the SEC's  website at  www.sec.gov.  We
expressly disclaim any responsibility to update forward-looking statements.





NON-GAAP PRO FORMA FINANCIAL MEASURES:

     This release  contains certain non-GAAP  financial  measures,  specifically
non-GAAP  historic and  anticipated  net income and diluted  earnings per share,
each of  which  excludes  certain  cash and  non-cash  charges.  These  non-GAAP
financial  measures are used by management to evaluate the Company's  historical
and prospective  financial  performance and to indicate underlying trends in the
Company's  business.  Although the non-GAAP measures provided by the Company may
be different from the non-GAAP measures provided by other companies,  management
believes that these non-GAAP  financial  measures provide useful  information to
investors  because,  by excluding non-cash items related to the write-up to fair
value of inventory and one-time cash items related to  integration  costs of the
Company's recent acquisition,  it provides investors with a better understanding
of the  performance  of  the  Company  and  allows  investors  to  evaluate  the
effectiveness  of the  methodology  and  information  used by  management in its
financial and operational  decision-making.  These non-GAAP  financial  measures
should be  considered in addition to results  prepared in accordance  with GAAP,
but should not be considered a substitute  for or superior to GAAP results.  The
GAAP measures most directly  comparable to the non-GAAP  measures are net income
and diluted earnings per share.






                           The Stride Rite Corporation
                        Summarized Financial Information
          for the periods ended September 1, 2006 and September 2, 2005

                              Statements of Income


     (in thousands)                     Third Quarter          Nine Months
                                        -------------          -----------
                                       2006       2005       2006       2005
                                       ----       ----       ----       ----
                                         (Unaudited)           (Unaudited)
                                                          
      Net sales                      $177,521   $146,237   $554,944   $456,469
      Cost of sales                   103,656     88,047    325,568    272,536
                                     ---------  ---------  ---------  ---------
      Gross profit                     73,865     58,190    229,376    183,933
      Selling and administrative
          expenses                     58,901     47,136    178,102    141,615
                                     ---------  ---------  ---------  ---------
      Operating income                 14,964     11,054     51,274     42,318
      Other income (expense), net       ( 683)       695     (2,570)     1,065
                                     ---------  ---------  ---------  ---------
      Income before income taxes       14,281     11,749     48,704     43,383
      Provision for income taxes        5,797      4,034     15,042     15,755
                                     ---------  ---------  ---------  ---------
      Net income                       $8,484     $7,715    $33,662    $27,628
                                     =========  =========  =========  =========

     Earnings per share:
         Diluted                        $0.23      $0.21      $0.90      $0.74
         Basic                          $0.23      $0.21      $0.92      $0.76

     Weighted average shares outstanding:
         Diluted                       37,138     37,396     37,458     37,188
         Basic                         36,261     36,292     36,504     36,158



                               Balance Sheets

                                      Third Quarter
                                      -------------
                                       2006       2005
                                       ----       ----
     Assets:                             (Unaudited)
                                           
     Cash and cash equivalents        $24,346    $92,281
     Accounts receivable               91,967     70,440
     Inventories                      118,463     86,171
     Deferred income taxes             13,748     16,363
     Other current assets               7,462      7,066
                                     ---------  ---------
          Total current assets        255,986    272,321
     Property and equipment, net       52,253     50,964
     Goodwill                          56,893        908
     Trademarks                        58,590      1,690
     Other assets                      17,354     11,441
                                     ---------  ---------
          Total assets               $441,076   $337,324
                                     =========  =========
     Liabilities and Stockholders' Equity:
     Current liabilities               53,889     55,531
     Long-term debt                    55,000          -
     Deferred income taxes and
        other liabilities              39,968     13,169
     Stockholders' equity             292,219    268,624
                                     ---------  ---------
          Total liabilities and
            stockholders' equity     $441,076   $337,324
                                     =========  =========








                       Reconciliation of Non-GAAP Measures
                        (in thousands, except share data)

                     For the Quarter Ended September 1, 2006


                                Reported                      Adjusted Results
                                Third Quarter                   Third Quarter
                                  2006        Adjustments           2006
                                  ----        -----------           ----

      Net sales                  $177,521                          $177,521

                                                            
      Operating income             14,964        $685 (b)            15,649

      Provision for income taxes    5,797         275 (c)             6,072

      Net income                   $8,484        $410 (b),(c)        $8,894
     Earnings per share:
         Diluted                    $0.23                             $0.24
         Basic                      $0.23                             $0.25
     Weighted average shares outstanding:
         Diluted                   37,138                            37,138
         Basic                     36,261                            36,261

                   For the Nine Months Ended September 1, 2006

                                Reported                      Adjusted Results
                                Nine Months                      Nine Months
                                  2006        Adjustments           2006
                                  ----        -----------           ----

      Net sales                  $554,944                          $554,944

      Operating income             51,274      $5,460 (a),(b)        56,734

      Provision for income taxes   15,042       2,189 (c)            17,231

      Net income                  $33,662      $3,271 (a),(b),(c)   $36,933
     Earnings per share:
         Diluted                    $0.90                             $0.99
         Basic                      $0.92                             $1.01
     Weighted average shares outstanding:
         Diluted                   37,458                            37,458
         Basic                     36,504                            36,504

     Pro forma adjustments:

     (a) Flow through of the inventory write up to fair value (pre-tax)
     (b) Saucony integration costs (pre-tax)
     (c) Income tax effect at the incremental rate