[French Fragrances, Inc. logo]
French Fragrances, Inc.
14100 NW 60 Avenue
Miami Lakes, Florida 33014

FOR IMMEDIATE RELEASE

                FRENCH FRAGRANCES' BOARD APPROVES
               INCREASE IN STOCK REPURCHASE PROGRAM

MIAMI, FLORIDA (January 20, 2000) -- French Fragrances, Inc. (NASDAQ NM:
FRAG), a leading manufacturer and marketer of prestige fragrances, today
announced that its Board of Directors has authorized an increase in the amount
of the Company's common stock to be repurchased under the Company's stock
repurchase program from $5 million to $10 million.  Under the terms of the
repurchase program, which has no expiration date, the Company expects to buy
stock from time to time in the open market or in privately-negotiated
transactions, depending on market conditions and other factors.  To date, the
Company has repurchased approximately 870,000 shares of its common stock under
the program.

                              # # #

Investor Contact:  William J. Mueller, Chief Financial Officer
                   (305) 818-8102

Press Contact:     Steven Anreder/Larry Hirschhorn
                   Anreder Hirschhorn & Silver
                   (212) 532-3232

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: The statements contained in this release which are not historical facts
are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in
or implied by forward-looking statements, including supply constraints or
difficulties; the substantial indebtedness of the Company; the impact of
competitive products and pricing; the Company's ability to successfully
integrate acquired companies and new brands into the Company; changes in the
retail industry; the effect of business and economic conditions; and other
risks and uncertainties.  Readers are cautioned not to place undue reliance on
these forward-looking statements which speak only as of the date hereof.  The
Company assumes no responsibility to update or revise forward-looking
statements contained herein to reflect events or circumstances following the
date hereof.