SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------


                                    FORM 8-K

                                 CURRENT REPORT

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                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



        Date of Report (Date of earliest event reported): January 4, 2001



                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)

               Delaware                 1-9494               13-3228013
    (State or other jurisdiction     (Commission           (I.R.S. Employer
           of incorporation)          File Number)          Identification
                                                                Number)

727 Fifth Avenue, New York, New York                            10022
(Address of principal executive offices)                     (Zip Code)




       Registrant's telephone number, including area code: (212) 755-8000





Item 5.  Other Events.

         On January 4, 2001,  Registrant  issued  the  following  press  release
announcing its preliminary, unaudited sales figures for the period from November
1 to December 31, 2000:

                  TIFFANY'S HOLIDAY SEASON SALES UP 2 PERCENT;
               DIFFICULT COMPARISON TO 1999 PRE-MILLENNIUM SEASON

New York,  January 4, 2001- Tiffany & Co. (NYSE-TIF)  reported that net sales of
$482,508,000  for its  November 1 - December  31,  2000  holiday  season  were 2
percent higher than $474,219,000 in 1999.  Worldwide comparable store sales rose
2 percent in constant currencies. These results,  particularly in the U.S., were
below the Company's expectations and will affect fourth quarter earnings.

Sales in  Tiffany's  three  channels  of  distribution  (based  on  preliminary,
unaudited sales) were as follows:

o    U.S.  Retail sales of  $249,648,000  were 1 percent  below  1999's  holiday
     season.  Comparable  store sales  declined 3 percent,  after  increasing 27
     percent in 1999's holiday season. Sales were modestly lower in the New York
     market and U.S. branch stores.  Sales in new stores opened in the past year
     met management's expectations.

o    International Retail sales increased 4 percent to $180,618,000.  Comparable
     store sales in local  currency  increased in most  markets,  including a 10
     percent  increase in Japan.  However,  when translated  into U.S.  dollars,
     total sales in Japan rose 5 percent due to a weaker yen.

o    Direct Marketing sales rose 7 percent to $52,242,000 due to strong Internet
     sales  partially  offset by lower corporate and catalog sales.


Michael J. Kowalski, president and chief executive officer, said, "While results
in  the  U.S.  represent  a  disappointing   year-over-year   shortfall  to  the
high-single-digit comparable store sales growth that we had planned, they should
be evaluated in the context of the 1999 millennium holiday season and its record
27 percent increase in comparable store sales.  Combined with weakened  consumer
confidence and unsettled  financial markets,  the challenges of the 2000 holiday
season were enormous."

Mr.  Kowalski  added,  "We now estimate that net earnings for the fourth quarter
ending January 31 may be approximately  equal to last year's record 56 cents per
diluted  share  (security  analysts'  published  estimates  range  from 58 to 67
cents). This would result in approximately 30 percent growth in net earnings per
diluted  share in the year  ending  January  31. We enter  2001  with  continued
enthusiasm  about  Tiffany's  growth  potential and will plan to achieve  10-15%
earnings  growth,  assuming a  moderately  healthy  consumer  environment.  Most
assuredly, we will maintain our focused pursuit of long-term  opportunities,  an
approach that has generated  considerable success and consistent earnings growth
over the years."

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  TIFFANY & CO.  stores and  boutiques  in the
Americas,  Asia-Pacific,  Europe and the Middle East. Direct Marketing  includes
Tiffany's corporate division, catalog and Internet sales. Additional information
can be found on  Tiffany's  Web site,  www.tiffany.com,  and on its  shareholder
information line (800) TIF-0110.

The Company  will host a conference  call today to review these  results at 8:30
a.m. (EST).  Interested  parties may listen to a live Web broadcast by accessing
www.shareholder.com/tiffany or www.vcall.com on the Internet.

This press release  contains  certain  "forward-looking"  statements  related to
sales and earnings.  Actual results might differ materially from those projected
in the  forward-looking  statements.  Information  concerning factors that could
cause actual results to differ materially are set forth in Tiffany's 1999 Annual
Report and in Form 10-K and 10-Q Reports filed with the  Securities and Exchange
Commission.  The  Company  undertakes  no  obligation  to update  or revise  any
forward-looking statements to reflect subsequent events or circumstances.

                                      # # #



                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                        TIFFANY & CO.


                                   BY:  /s/ James N. Fernandez
                                       ----------------------------
                                        James N. Fernandez
                                        Executive Vice President
Date: January 4, 2001                   and Chief Financial Officer