SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------


                                    FORM 8-K

                                 CURRENT REPORT

                             -----------------------


                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



Date of Report (Date of earliest event reported): March 1, 2001



                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



         Delaware                   1-9494                     13-3228013
(State or other jurisdiction       (Commission                (I.R.S. Employer
     of incorporation)              File Number)               Identification
                                                               Number)


727 Fifth Avenue, New York, New York                           10022
(Address of principal executive offices)                       (Zip Code)



Registrant's telephone number, including area code:  (212) 755-8000





Item 5. Other Events.

     On March 1, 2001,  Registrant issued the following press release announcing
its sales and earnings for the three-month  period and fiscal year ended January
31, 2001:

                 TIFFANY'S NET EARNINGS ROSE 31 PERCENT IN 2000

NEW YORK, March 1, 2001 - Sales and earnings at Tiffany & Co. (NYSE-TIF) rose to
record levels in 2000, despite cautious customer spending in the fourth quarter.
Net earnings in the year rose 31 percent due to a 13 percent net sales  increase
and an improved operating margin.  Worldwide comparable store sales increased 13
percent on a constant currency basis.

Fourth  quarter  results,  which  were  affected  by  difficult   pre-millennium
comparison  and  economic/market  factors,  were  consistent  with the Company's
holiday season sales announcement made on January 4, 2001.

In the year ended January 31, 2001, net sales rose 13 percent to $1,668,056,000,
versus  $1,471,690,000  in the prior  year.  Net  earnings  rose 31  percent  to
$190,584,000,  or $1.26 per diluted share, compared with $145,679,000,  or $0.97
per diluted share, in the prior year.

In the fourth quarter ended January 31, 2001, net sales of  $576,391,000  were 2
percent  higher than  $563,195,000 a year ago. Net earnings of $84,674,000 or 56
cents per diluted share, were fractionally higher than $84,579,000,  or 56 cents
per diluted share, a year ago.

Net earnings per share figures are adjusted to reflect the Company's two-for-one
stock split in July 2000.

Sales by channel of distribution were as follows:

                                     - 1 -


o    U.S.  Retail  sales  rose 12  percent  to  $833,221,000  in the full  year,
     primarily due to comparable store sales growth of 12 percent. In the fourth
     quarter,  sales rose 1 percent to $292,433,000  and comparable  store sales
     declined 1 percent  (following  a 26 percent  increase in the prior  year).
     Sales in  Tiffany's  flagship New York store rose 6 percent in the year but
     declined 5 percent in the fourth  quarter.  Comparable  branch  store sales
     rose 15 percent in the year and 1 percent in the fourth quarter. New stores
     opened during the past year performed well.

o    International  Retail sales rose 15 percent to $679,274,000 in the year and
     3 percent  to  $223,844,000  in the  fourth  quarter  due to growth in most
     markets. In Japan, comparable store sales in local currency rose 11 percent
     and 8 percent  in the year and  fourth  quarter,  respectively,  but,  when
     translated  into U.S.  dollars,  rose 13 percent  and nil percent for those
     periods, respectively.

o    Direct  Marketing  sales,  which includes  corporate,  catalog and Internet
     sales,  increased 13 percent to  $155,561,000  in the year and 7 percent to
     $60,114,000 in the fourth quarter.  The Company commenced Internet sales in
     November 1999.

Michael J. Kowalski,  president and chief executive  officer,  said,  "Full year
results in 2000 extended our record of strong annual sales and earnings  growth,
although recent  uncertainty  surrounding  the economy and equity  markets,  not
surprisingly,  affected  customers'  average spending levels.  At this point, we
remain  comfortable  with the  published  range of security  analysts'  earnings
estimates for the first quarter of 2001 and the full year, although trends early
in the quarter  continue to be  sluggish in the U.S.  and in some  international
markets. In light of expectations for continued unsettled economic conditions in
the coming  months,  as well as tough  comparisons  to last year's  strong first
half,  we believe it is prudent to expect  earnings in the first half of 2001 to
be  approximately  equal to the prior year."

                                     - 2 -


Mr.  Kowalski  added,  "Despite the  temporary  slowdown in the business  cycle,
Tiffany's  competitive  and financial  strengths  position us extremely  well to
maintain the normal pace of our strategic  pursuit of  expansion,  merchandising
and marketing  opportunities.  We have tempered near-term expectations,  but our
longer-term potential remains substantial."

2001 OUTLOOK
- ------------
The  Company's  financial  expectations  are based on the  assumption  that U.S.
consumer  confidence  will  improve  in  the  second  half  of  2001.  Financial
expectations  include:  net sales growth in the  high-single-digit  range due to
comparable  store sales growth in the  mid-single-digit  range in the U.S. (with
lower  growth in the first half of 2001) and in the  high-single-digit  range in
Japan, healthy growth in other international markets, new store openings in U.S.
and international  markets, and healthy growth in Direct Marketing sales; modest
improvements in gross margin and in the operating expense ratio; higher interest
expense; an unchanged tax rate; and annual net earnings growth of 10-15 percent.

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  TIFFANY & CO.  stores and  boutiques  in the
Americas,  Asia-Pacific,  Europe and the Middle East. Direct Marketing  includes
Tiffany's corporate division, catalog and Internet sales. Additional information
can be found on  Tiffany's  Web site,  www.tiffany.com,  and on its  shareholder
information line (800) TIF-0110.

The Company  will host a conference  call today to review these  results at 8:30
a.m. (EST).  Interested  parties may listen to a live Web broadcast by accessing
www.shareholder.com/tiffany or www.vcall.com on the Internet.

This press release  contains  certain  "forward-looking"  statements  concerning
expectations  for sales,  margins and  earnings.  Actual  results  might  differ
materially from those projected in the forward-looking  statements.  Information
concerning  factors that could cause actual results to differ materially are set
forth in  Tiffany's  1999 Annual  Report and in Form 10-K,  10-Q and 8-K Reports
filed with the Securities  and Exchange  Commission.  The Company  undertakes no
obligation  to  update or  revise  any  forward-looking  statements  to  reflect
subsequent events or circumstances.

                                      # # #

                                     - 3 -


                         TIFFANY & CO. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
               (Unaudited, in thousands, except per share amounts)





                                                                    Three months
                                                                  ended January 31,              Years Ended January 31,
                                                      ---------------------------------   -----------------------------------
                                                                 2001            2000                2001             2000
                                                          ------------    -------------       -------------    --------------
                                                                                                
Net sales                                              $      576,391  $       563,195     $     1,668,056   $      1,471,690

Cost of sales                                                 235,505          224,953             719,642           650,010
                                                          ------------    -------------       -------------    --------------

Gross profit                                                  340,886          338,242             948,414           821,680

Selling, general and administrative expenses                  197,014          192,233             621,018           564,797
                                                          ------------    -------------       -------------    --------------

Earnings from operations                                      143,872          146,009             327,396           256,883

Other expenses,  net                                            2,750            2,655               9,755             8,825
                                                          ------------    -------------       -------------    --------------

Earnings before income taxes                                  141,122          143,354             317,641           248,058

Provision for income taxes                                     56,448           58,775             127,057           102,379
                                                          ------------    -------------       -------------    --------------

Net earnings                                           $       84,674  $        84,579     $       190,584  $        145,679
                                                          ============    =============       =============    ==============


Net earnings per share:

  Basic                                                $         0.58  $          0.58     $          1.31  $           1.02
                                                          ============    =============       =============    ==============

  Diluted                                              $         0.56  $          0.56     $          1.26  $           0.97
                                                          ============    =============       =============    ==============


Weighted average number of common shares:

  Basic                                                       145,898          144,870             145,493           142,968
  Diluted                                                     151,705          152,114             151,816           149,666


Net sales, Cost of sales, Gross profit and Selling, general and administrative expenses are reclassified for
all periods presented to reflect the adoption of the Emerging Issues Task Force's Issue 00-10, "Accounting
for Shipping and Handling Revenues and Costs."

Net earnings per share and the number of shares are adjusted to reflect a July 2000 two-for-one stock split.




                                      - 4 -

                         TIFFANY & CO. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                            (Unaudited, in thousands)






                                                         January 31,         January 31,
                                                                2001                 2000
                                                    -----------------    ------------------
                                                                    
ASSETS

Current assets:
Cash and cash equivalents                            $       195,613      $        216,936
Accounts receivable, net                                     106,988               119,356
Inventories, net                                             651,717               504,800
Deferred income taxes                                         28,069                30,212
Prepaid expenses and other current assets                     22,458                20,357
                                                        -------------        --------------

Total current assets                                       1,004,845               891,661

Property and equipment, net                                  423,244               322,400
Deferred income taxes                                          7,282                 6,235
Other assets, net                                            132,969               123,266
                                                        -------------        --------------

                                                     $     1,568,340      $      1,343,562
                                                        =============        ==============

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Short-term borrowings                                $        28,778      $         20,646
Obligation under capital lease                                40,747                     -
Accounts payable and accrued liabilities                     189,531               176,101
Income taxes payable                                          42,085                53,954
Merchandise and other customer credits                        36,057                30,275
                                                        -------------        --------------

Total current liabilities                                    337,198               280,976

Long-term debt                                               242,157               249,581
Postretirement/employment benefit obligations                 26,134                23,165
Other long-term liabilities                                   37,368                32,764
Stockholders' equity                                         925,483               757,076
                                                        -------------        --------------

                                                     $     1,568,340      $      1,343,562
                                                        =============        ==============




                                      - 5 -


                                   SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                        TIFFANY & CO.


                                 BY:   /s/ James N. Fernandez
                                       -------------------------------------
                                       James N. Fernandez
                                       Executive Vice President and
                                       Chief Financial Officer

Date: March 1, 2001












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