Exhibit 99.1
1

                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                Contacts:
New York, N.Y. 10022                                      ---------
                                                          James N. Fernandez
                                                          (212)230-5315
                                                          Mark L. Aaron
                                                          (212)230-5301


                  TIFFANY POSTS STRONG HOLIDAY SEASON RESULTS;
                  --------------------------------------------
                   COMPARABLE U.S. STORE SALES INCREASE 16%;
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                      COMPANY UPDATES ITS BUSINESS OUTLOOK
                      ------------------------------------

NEW YORK, January 8, 2004 - Tiffany & Co. (NYSE-TIF) reported that its net sales
for the  holiday  period  from  November 1 - December 31 rose 18% over the prior
year to $601,171,000. Worldwide, on a constant-exchange-rate basis that excludes
the effect of translating  local-currency-denominated  sales into U.S.  dollars,
net sales rose 14% and comparable  store sales increased 10%. Total sales growth
exceeded  the  Company's  expectations,  causing  the  Company to  increase  its
estimate for fourth quarter earnings. Results are based on unaudited sales.

Sales in Tiffany's four channels of distribution were as follows:

o        U.S. Retail sales increased 19% to $306,179,000. Comparable store sales
         increased 16% (up 14% in November and 16% in December), comprised of a
         22% increase in Tiffany's New York flagship store and a geographically
         broad-based 14% increase in branch stores.Comparable store sales growth
         was driven by an increase in the average amount spent per transaction.

o        International Retail sales increased 18% to $217,174,000.On a constant-
         exchange-rate basis, total International Retail sales rose 7%.  On that
         basis, comparable retail store sales declined 7% in Japan (total retail
         sales declined 3% in Japan), rose 25% in other Asia-Pacific markets and
         increased  13% in Europe. Strong comparable store sales growth was also
         achieved in Canada, Mexico and Brazil.

o        Direct Marketing sales increased 14% to $65,003,000. Combined Internet/
         catalog sales rose 27% due to  continued strength in  e-commerce




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         sales. Business sales declined 13%,reflecting the Company's previously-
         announced  decision  to  exit  the  market  for  employee service award
         programs.

o        Specialty Retail sales rose 17% to $12,815,000, due to sales  growth in
         LITTLE SWITZERLAND stores.

Michael  J.  Kowalski,  chairman  and chief  executive  officer,  said,  "We are
obviously  pleased  with the  considerable  strength in U.S.  Retail sales which
exceeded our most-recently announced  expectations.  Sales in many international
regions  also rose  significantly,  although  results in Japan  continued  to be
disappointing primarily due to declining unit sales of silver jewelry which also
hurts gross  margin.  At the same time,  we were  delighted  to see strong sales
growth of diamond jewelry in each of our major markets."

Current Outlook:
- ----------------
Mr. Kowalski added, "We expect net earnings in the fourth quarter ending January
31 to be in a range of 68 - 71 cents per diluted share, versus year-ago earnings
of 60 cents per diluted  share and our  previous  expectation  of 64 - 69 cents.
This would result in full year  earnings in a range of $1.39 - $1.42 per diluted
share,  representing growth of 9% - 11% over the $1.28 earned in the prior year.
The revised fourth quarter estimates are based on: a mid-teens  percentage sales
increase,  a modest gross margin decline and an unchanged  expense ratio. We are
still engaged in our planning  process for 2004,  but our  preliminary  thoughts
call for healthy  sales growth in the U.S.,  gradually  improving  international
sales results and continued business development  spending.  We look for overall
growth in net sales and net earnings in a range of 12% - 15%, which, at the high
end, would achieve our long-term objective that calls for annual earnings growth
of at least 15%. We will provide more detailed  guidance when we report our full
year results on February 25."

Today's Conference Call:
- ------------------------
The Company will host a conference call today at 8:30 a.m. (EST) to review these
results and its  outlook.  Interested  parties may listen to a broadcast  on the
Internet   at   www.tiffany.com   (click   on  "About   Tiffany,"   "Shareholder
Information," "Conference Call") and at www.streetevents.com.




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Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  company-operated  TIFFANY & CO.  stores  and
boutiques in the Americas,  Asia-Pacific and Europe.  Direct Marketing  includes
Tiffany's Business Sales division,  Internet and catalog sales. Specialty Retail
primarily  includes the retail sales made in LITTLE  SWITZERLAND stores and also
includes consolidated results from other ventures now operated or to be operated
under non-TIFFANY & CO. trademarks or trade names. Additional information can be
found on Tiffany's Web site, www.tiffany.com, and on its shareholder information
line 800-TIF-0110.

Next Earnings Announcement:
- ---------------------------
The Company  anticipates  reporting its fourth  quarter and full year results on
February 25, 2004 and conducting a conference  call at 8:30 a.m. (EST) that day,
to be broadcast at www.tiffany.com and  www.streetevents.com.  To receive future
notifications  for  conference  calls  and/or news  release  alerts,  interested
parties may register at www.tiffany.com  (click on "About Tiffany," "Shareholder
Information," "Calendar of Events" and "News by E-Mail").


This press release  contains  certain  "forward-looking"  statements  concerning
expectations  for sales,  store openings,  margins and earnings.  Actual results
might differ materially from those projected in the forward-looking  statements.
Information  concerning  factors  that  could  cause  actual  results  to differ
materially are set forth in Tiffany's 2002 Annual Report and in Form 10-K,  10-Q
and 8-K Reports filed with the Securities and Exchange  Commission.  The Company
undertakes no obligation to update or revise any  forward-looking  statements to
reflect subsequent events or circumstances.


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