Exhibit 99.1

                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                   Contacts:
New York, N.Y. 10022                                         ---------
                                                             James N. Fernandez
                                                             (212)230-5315
                                                             Mark L. Aaron
                                                             (212)230-5301

             TIFFANY'S FIRST QUARTER SALES UP 15%; EARNINGS UP 12%;
             ------------------------------------------------------
                      COMPARABLE U.S. STORE SALES RISE 20%;
                      -------------------------------------
                        COMPANY PROVIDES BUSINESS OUTLOOK
                        ---------------------------------

New York, May 13, 2004 - Tiffany & Co. (NYSE-TIF) announced today that net sales
in its first quarter ended April 30, 2004 increased 15% to $456,960,000,  driven
by strong growth in the U.S.,  as well as in most  international  markets.  On a
constant-exchange-rate   basis  that   excludes   the   effect  of   translating
local-currency-denominated sales into U.S. dollars, worldwide net sales rose 11%
and comparable store sales rose 9%.

Net  earnings  in the  quarter  increased  12% to  $40,308,000,  or 27 cents per
diluted share, compared with $35,863,000,  or 24 cents per diluted share, in the
prior year.

Michael J. Kowalski,  chairman and chief executive  officer,  said, "Total sales
and earnings  growth in the first quarter  exceeded our  expectations  thanks to
exceptionally  strong U.S. results.  We are very encouraged with the way we have
begun 2004."

Sales performance in Tiffany's channels of distribution was as follows:
- -----------------------------------------------------------------------

     o    U.S. Retail sales increased 23% in the first quarter to  $213,662,000.
          Comparable store sales rose 20% due to a 30% increase in Tiffany's New
          York flagship store and 17% growth in branch store sales.  The average
          amount spent per transaction increased. In addition,  comparable store
          growth was broadly  generated  by  increased  sales to  local-resident
          customers as well as to domestic and foreign  tourists.  At the end of
          the quarter,  the Company operated 51 TIFFANY & CO. stores in the U.S.

     o    International  Retail  sales  rose 12% to  $184,731,000  in the  first
          quarter. On a constant-exchange-rate basis, International Retail sales
          rose 2% and  comparable  store  sales  declined  2%.  On  that  basis,
          comparable  store sales  declined 10% (and



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          total sales declined  9%) in  Japan,  rose 26% in  other  Asia-Pacific
          markets and rose 7% in Europe. During the quarter, the Company  opened
          a store on Sloane  Street, its fourth in  London, and in Japan  opened
          a retail  boutique  in  Wakayama  and closed one in Nagano. At the end
          of the  quarter,  the  Company  operated  91  TIFFANY & CO.  stores in
          international markets.

     o    Direct   Marketing   sales   declined  1%  in  the  first  quarter  to
          $36,899,000.  A combined 15% increase in e-commerce  and catalog sales
          resulted  from an  increase  in the  average  order  size  and  higher
          e-commerce orders. However,  business sales declined 24%, as expected,
          due to the year-over-year  effect of the Company's  strategic decision
          to discontinue service award program sales during 2003.

     o    Specialty  Retail  sales  increased  11% to  $21,668,000  in the first
          quarter primarily due to sales growth in LITTLE SWITZERLAND stores.

Other Financial Highlights:
- ---------------------------

     o    Gross margin  (gross profit as a percentage of net sales) was 56.8% in
          the first  quarter  versus 58.0% in the prior year.  As expected,  the
          decline  primarily  reflected a LIFO  inventory  charge of  $3,600,000
          (versus  $600,000 a year ago) to reflect higher  precious metal costs,
          as well as  incremental  costs related to the opening of an additional
          distribution center in the third quarter of 2003.

     o    Selling, general and administrative expenses ("SG&A") increased 12% in
          the  first  quarter.  The ratio of SG&A as a  percentage  of net sales
          improved to 41.9% versus 43.1% a year ago.

     o    The Company's financial position remained strong at April 30, 2004:

               -    Net-debt leverage was 18% at April 30 versus 16% a year ago.

               -    Net  inventories at April 30 were 26% higher than a year ago
                    primarily reflecting higher raw material and work-in-process
                    levels  to  support  expanded  internal   manufacturing  and
                    rough-diamond  sourcing  and,  to a  lesser  extent,  higher
                    finished  goods  levels for new stores and new  products and
                    the translation  effect of a weaker U.S. dollar against most
                    currencies.



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               -    In the first quarter,  the Company  repurchased  and retired
                    110,000  shares of its Common  Stock at an  average  cost of
                    $37.54  per  share.   Approximately   $112  million  remains
                    available  for  future   repurchases   under  its  currently
                    authorized plan.

Outlook:
- --------

Mr. Kowalski said, "After concluding 2003 on a healthy note in most areas of our
business,  we are pleased to be  sustaining  that  strength in the U.S. and most
international  markets.  Japan is the one  notable  exception  due to  continued
weakness in the silver jewelry  category.  We believe that conditions in most of
Tiffany's  markets are favorable to support continued healthy rates of sales and
earnings  growth,  supported by our ongoing  initiatives  in  merchandising  and
marketing.  Although  Japan's  results  were  disappointing,  we have focused on
product assortment  repositioning and new product introductions and believe that
incremental  marketing  initiatives will enhance overall customer  awareness and
lead to gradually improving sales and profitability."

He added,  "Therefore,  our global assessment leads us to believe we can achieve
full year  expectations  that  call for at least 11%  growth in net sales and at
least  12%  growth  in  net  earnings.  In  the  U.S.,  we  continue  to  expect
high-single-digit  comparable  store  sales  growth in the  second  quarter  and
mid-single-digit growth in the second half due to more difficult  year-over-year
comparisons.  We  anticipate  business to gradually  improve in Japan but to not
achieve  comparable  store  sales  growth  until the second  half.  We expect to
increase  worldwide retail square footage of TIFFANY & CO. stores by at least 5%
in 2004, consistent with our long-term objective,  including the opening of four
new  locations  in the  U.S.,  two in  Japan  and at least  three  in other  key
international markets."

"We  continue  to  expect  minimal  improvement  in gross  margin  for the year,
although an expected  decline in the second quarter will reflect costs,  not yet
annualized,  from  the new  distribution  center.  For the  full  year,  we also
continue to  anticipate a low  double-digit  percentage  increase in SG&A and an
improved ratio of SG&A as a percentage of net sales.  Therefore,  we continue to
expect at least a 12% increase in net earnings for 2004 which,  combined  with a
modest  increase  in average  shares  outstanding,  would lead to  earnings  per
diluted share of at least $1.60. Tiffany's ongoing success has and will continue
to reflect the  distinctive and enduring  appeal of its  extraordinary  products
which, supported by proven strategies and a well-developed  infrastructure,  can
result in healthy long-term growth," Mr. Kowalski concluded.



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The Company will host a conference call today at 8:30 a.m. (EST) to review these
results and its  outlook.  Interested  parties may listen to a broadcast  on the
Internet   at   www.tiffany.com   (click   on  "About   Tiffany,"   "Shareholder
Information," "Conference Call") and at www.streetevents.com.

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  company-operated  TIFFANY & CO.  stores  and
boutiques in the Americas,  Asia-Pacific and Europe.  Direct Marketing  includes
Tiffany's Business Sales division,  Internet and catalog sales. Specialty Retail
primarily  includes the retail sales made in LITTLE  SWITZERLAND stores and also
includes consolidated results from other ventures now operated or to be operated
under non-TIFFANY & CO. trademarks or trade names. Additional information can be
found on Tiffany's Web site, www.tiffany.com, and on its shareholder information
line 800-TIF-0110.

Investors and analysts  should note that the Company  anticipates  reporting its
second quarter  results on August 12, 2004 and  conducting a conference  call at
8:30  a.m.   (EST)  that  day,   to  be   broadcast   at   www.tiffany.com   and
www.streetevents.com.  To receive  future  notifications  for  conference  calls
and/or news release alerts,  interested  parties may register at www.tiffany.com
(click on "About Tiffany," "Shareholder  Information,"  "Calendar of Events" and
"News by E-Mail").

This press release  contains  certain  "forward-looking"  statements  concerning
expectations for sales,  store openings,  gross margins,  expenses and earnings.
Actual   results   might  differ   materially   from  those   projected  in  the
forward-looking  statements.  Information  concerning  factors  that could cause
actual  results to differ  materially  are set forth in  Tiffany's  2003  Annual
Report and in Form 10-K,  10-Q and 8-K  Reports  filed with the  Securities  and
Exchange  Commission.  The Company  undertakes no obligation to update or revise
any forward-looking statements to reflect subsequent events or circumstances.

                                      # # #



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                         TIFFANY & CO. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
               (Unaudited, in thousands, except per share amounts)





                                                                    Three Months
                                                                    Ended April 30,
                                                         -----------------------------------
                                                                     2004              2003
                                                             -------------     -------------
                                                                          
Net sales                                                 $       456,960  $        395,839

Cost of sales                                                     197,294           166,195
                                                             -------------     -------------

Gross profit                                                      259,666           229,644

Selling, general and administrative expenses                      191,330           170,675
                                                             -------------     -------------

Earnings from operations                                           68,336            58,969

Other expenses,  net                                                3,324             2,313
                                                             -------------     -------------

Earnings before income taxes                                       65,012            56,656

Provision for income taxes                                         24,704            20,793
                                                             -------------     -------------

Net earnings                                              $        40,308  $         35,863
                                                             =============     =============


Net earnings per share:

  Basic                                                   $          0.27  $           0.25
                                                             =============     =============

  Diluted                                                 $          0.27  $           0.24
                                                             =============     =============


Weighted-average number of common shares:

  Basic                                                           146,815           144,894
  Diluted                                                         149,481           147,438





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                         TIFFANY & CO. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                            (Unaudited, in thousands)






                                                           April 30,           January  31,              April 30,
                                                                2004                   2004                   2003
                                                    ----------------       ----------------       ----------------
ASSETS
- ------
                                                                                              

Current assets:
Cash and cash equivalents                           $        190,793       $        276,115       $        123,449
Accounts receivable, net                                     115,512                131,990                107,105
Inventories, net                                             964,954                871,251                765,780
Deferred income taxes                                         46,415                 45,043                 44,836
Prepaid expenses and other current assets                     40,410                 23,683                 35,451
                                                    ----------------       ----------------       ----------------

Total current assets                                       1,358,084              1,348,082              1,076,621

Property, plant and equipment, net                           879,105                885,092                688,092
Deferred income taxes                                              -                      -                  7,208
Other assets, net                                            180,360                157,914                172,045
                                                    ----------------       ----------------       ----------------

                                                    $      2,417,549       $      2,391,088       $      1,943,966
                                                    ================       ================       ================

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------

Current liabilities:
Short-term borrowings                               $         95,842       $         41,948       $         57,346
Current portion of long-term debt                             49,973                 51,920                      -
Accounts payable and accrued liabilities                     185,594                209,842                156,829
Income taxes payable                                          26,480                 45,922                 27,639
Merchandise and other customer credits                        46,413                 45,527                 42,939
                                                    ----------------       ----------------       ----------------

Total current liabilities                                    404,302                395,159                284,753

Long-term debt                                               382,883                392,991                298,419
Postretirement/employment benefit obligations                 37,287                 36,746                 34,345
Deferred income taxes                                         18,516                 22,397                      -
Other long-term liabilities                                   79,756                 75,595                 89,211
Stockholders' equity                                       1,494,805              1,468,200              1,237,238
                                                    ----------------       ----------------       ----------------
                                                    $      2,417,549       $      2,391,088       $      1,943,966
                                                    ================       ================       ================





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