Exhibit 99.1
                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                    Contacts:
New York, N.Y. 10022                                          ---------
                                                              James N. Fernandez
                                                              (212) 230-5315
                                                              Mark L. Aaron
                                                              (212) 230-5301

                     TIFFANY REPORTS SECOND QUARTER RESULTS;
                     ---------------------------------------
                        COMPANY PROVIDES BUSINESS OUTLOOK
                        ---------------------------------

New York, NY, August 12, 2004 -- Tiffany & Co.  (NYSE:TIF) today reported an 11%
decline in net  earnings and a net sales  increase of 8% for the second  quarter
ended  July  31,  2004.  A 10%  increase  in U.S.  comparable  store  sales  was
broad-based  across most  locations but not sufficient to offset a sales decline
in Japan and a lower consolidated gross margin.

In the three months  (second  quarter) ended July 31, 2004, net sales rose 8% to
$476,597,000  versus  $442,495,000 a year ago. Worldwide  comparable store sales
rose 7%. Both net sales and comparable  store sales growth  benefited by 2% from
the  translation-related  effect of a weaker  U.S.  dollar.  Net  earnings  were
$36,616,000,  or 25 cents per diluted share,  compared with  $41,147,000,  or 28
cents per diluted share, in the prior year.

In the  six-month  (first  half)  period  ended  July  31,  2004,  net  sales of
$933,557,000  were 11%  higher  than  $838,334,000  in the  first  half of 2003.
Worldwide  comparable  store sales rose 10%. Both net sales and comparable store
sales  growth  included a 3%  translation-related  benefit.  Net  earnings  were
$76,924,000,  or 52 cents per diluted share, versus $77,010,000, or 52 cents per
diluted share, in the prior-year period.

Sales performance in Tiffany's four channels of distribution was as follows:
- ----------------------------------------------------------------------------
     o    U.S.  Retail  sales rose 11% to  $236,770,000  in the  second  quarter
          largely due to comparable  store sales growth of 10%  (consisting of a
          16%  increase  in New York  flagship  store  sales  and 9%  growth  in
          comparable  branch store sales).  In the first half, U.S. Retail sales
          increased 17% to $450,432,000  with comparable  store sales increasing
          14% (due to increases of 22% for New York flagship store sales and


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          13% for comparable branch store sales). The growth in comparable store
          sales  resulted  from an  increase  in the  average  amount  spent per
          transaction.  During the quarter,  the Company  opened  stores in Palm
          Beach Gardens,  Florida and in Edina, Minnesota and currently operates
          53 TIFFANY & CO. stores in the U.S.

     o    International  Retail sales increased 7% to $180,948,000 in the second
          quarter  and  comparable  store  sales  increased  2%  (both  of which
          included  a  translation-related  benefit of 6%).  In the first  half,
          International  Retail  sales rose 9% to  $365,679,000  and  comparable
          store  sales rose 5%,  both of which  included  a  translation-related
          benefit of 8%. Sales by major region were as follows:  in Japan, total
          retail sales declined 3% in the second  quarter and  comparable  store
          sales  decreased  4%  (both of which  included  a  translation-related
          benefit of 6%), and, in the first half, total retail sales declined 1%
          and  comparable  store  sales  declined  2% (both of which  included a
          translation-related  benefit of 8%).  In other  Asia-Pacific  markets,
          comparable  store  sales rose 19% in the  quarter  and 26% in the half
          (including  translation-related  benefits  of 3% and 5%).  In  Europe,
          comparable store sales increased 9% in the quarter and 15% in the half
          (including  translation-related  benefits  of 9% and 12%).  During the
          quarter,  the  Company  opened a store in Taipei;  it now  operates 92
          TIFFANY & CO. stores and boutiques internationally.

     o    Direct  Marketing  sales  declined  8% to  $40,274,000  in the  second
          quarter and  declined 5% to  $77,173,000  in the first half.  Combined
          e-commerce  and  catalog  sales rose 2% in the  quarter  and 7% in the
          half,  due to an increase  in the average  order size and a decline in
          the number of orders. As expected,  business sales declined, by 26% in
          the  second   quarter  and  25%  in  the  first   half,   due  to  the
          year-over-year effect of the Company's decision to discontinue service
          award program sales during 2003.

     o    Specialty  Retail sales  increased  13% to  $18,605,000  in the second
          quarter and 12% to  $40,273,000  in the first half,  primarily  due to
          sales  growth in LITTLE  SWITZERLAND  stores.  This fall,  the Company
          plans to open two stores  under the  trade-name  IRIDESSE,  which will
          focus exclusively on the pearl jewelry category.

Michael J. Kowalski,  chairman and chief executive officer,  said, "These second
quarter results reflect better-than-expected sales performance in Tiffany's U.S.
retail  operations,


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while Direct Marketing sales were disappointing.  As anticipated,  Japan results
continued  to suffer from weak silver  jewelry  sales.  We are  addressing  that
category with new products and targeted marketing."

Other Financial Highlights
- --------------------------
     o    Gross margin  (gross profit as a percentage of net sales) was 55.7% in
          the second  quarter and 56.2% in the first half,  compared  with 57.6%
          and  57.8% in the  prior-year  periods.  Almost  half of the  declines
          resulted from LIFO and inventory-obsolescence charges of $6,900,000 in
          the  quarter  and  $12,000,000  in the  half  (versus  $2,950,000  and
          $5,500,000  a year ago).  In  addition,  the  declines in gross margin
          resulted  from  changes in sales  mix,  the  opening of an  additional
          distribution  center in 2003's  third  quarter,  expansion of internal
          manufacturing  and diamond  sourcing and other factors,  none of which
          individually were significant.

     o    Selling,  general and administrative  ("SG&A") expenses rose 8% in the
          second  quarter  and  10%  in  the  first  half.  SG&A  expenses  as a
          percentage  of net sales  were 42.3% in the  quarter  and 42.1% in the
          half, compared with 42.2% and 42.6% in 2003.

     o    Tiffany's strong financial position at July 31, 2004 included cash and
          cash  equivalents of  $153,623,000  (versus  $116,119,000 a year ago),
          short-term   and   long-term   debt  totaling   $586,337,000   (versus
          $475,843,000 a year ago) and  stockholders'  equity of  $1,503,305,000
          (versus $1,281,406,000 a year ago).

     o    Net  inventories at July 31, 2004 were 27% higher than a year ago. The
          increase was largely due to higher raw  material  and  work-in-process
          inventories to support  expanded diamond sourcing and internal jewelry
          manufacturing,  as well as higher  finished goods  inventories for new
          stores and new products.  Three percent of the increase was due to the
          translation effect of a weaker U.S. dollar.

     o    The Company repurchased and retired 625,000 shares of its Common Stock
          at an average cost of $34.11 per share during the second  quarter.  In
          the first half, the Company  repurchased and retired 735,000 shares of
          its Common Stock at an average cost of $34.62 per share. Approximately
          $91  million  remains  available  for  future  repurchases  under  the
          currently authorized plan.


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Outlook
- -------
Mr. Kowalski  continued,  "Our full year 2004  expectations now call for 10% net
sales growth and an increase in net earnings to  approximately  $1.55-$1.60  per
diluted  share,   versus  $1.45  per  diluted  share  in  2003.   Some  specific
expectations  for the  second  half of the year  include:  net  sales  growth of
approximately 10% including  high-single-digit  comparable store sales growth in
the U.S. and comparable  store sales (in local  currency) in Japan  declining in
the third  quarter  and  increasing  modestly  in the fourth  quarter;  a slight
year-over-year increase in gross margin; SG&A expenses increasing by a low-teens
percentage in the third  quarter and  mid-single-digits  in the fourth  quarter;
other expenses of approximately $3 million in each quarter; and an effective tax
rate of 38%. As a result,  we expect third  quarter net  earnings  approximately
equal to the prior year, followed by double-digit  earnings growth in the fourth
quarter."

He added,  "We have been  experiencing  excellent  initial results in new stores
opened over the past year.  We expect to increase  worldwide  square  footage of
TIFFANY & CO. stores by  approximately  7% in 2004.  This  includes U.S.  stores
already opened in Palm Beach Gardens,  Florida and Edina,  Minnesota and planned
openings in Kansas City, Missouri and Westport, Connecticut. Internationally, we
have already opened  additional stores in London and Taiwan and plan to open two
new  stores  in  Japan  this  fall  in the  Marunouchi  area  of  Tokyo  and the
Nishi-Umeda  area of Osaka,  with several  store  expansions  also  occurring in
2004."

Mr.  Kowalski  concluded,   "Our  Company's  growth  opportunities  remain  very
substantial,  through Tiffany and through the specialty  retail channel.  With a
highly-developed  infrastructure in place and the financial  strength to support
that expansion, we are well positioned and excited about pursuing and continuing
to achieve long-term success."

Conference Call
- ---------------
The Company will host a conference call today at 8:30 a.m. (EST) to review these
results and its  outlook.  Interested  parties may listen to a broadcast  on the
Internet   at   www.tiffany.com   (click   on  "About   Tiffany,"   "Shareholder
Information," "Conference Call") and at www.streetevents.com.

Third Quarter Earnings Announcement
- -----------------------------------
Investors and analysts  should note that the Company  anticipates  reporting its
third quarter  results on November 11, 2004 and conducting a conference  call at
8:30  a.m.   (EST)  that


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day, to be broadcast at  www.tiffany.com  and  www.streetevents.com.  To receive
future notifications for conference calls and/or news release alerts, interested
parties may register at www.tiffany.com  (click on "About Tiffany," "Shareholder
Information," "Calendar of Events" and "News by E-Mail").

Company Description
- -------------------
Tiffany & Co.  (NYSE:  TIF)  operates  jewelry and  specialty  retail stores and
manufactures  products  through  its  subsidiary  corporations.   Its  principal
subsidiary  is Tiffany and  Company  ("Tiffany").  Founded in 1837,  Tiffany now
operates  more  than 140  TIFFANY  & CO.  retail  stores  and  boutiques  in the
Americas,  Asia-Pacific  and  Europe  and  engages  in  direct  selling  through
Internet,  catalog and business gift operations.  The Company's Specialty Retail
operations  include  consolidated  results  from  retail  ventures  operated  by
subsidiaries  other than  Tiffany  under  separate  trademarks  or trade  names.
Worldwide  sales were $2.0 billion in 2003. For additional  information,  please
visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

This press release  contains  certain  "forward-looking"  statements  concerning
expectations for sales,  store openings,  gross margins,  expenses and earnings.
Actual   results   might  differ   materially   from  those   projected  in  the
forward-looking  statements.  Information  concerning  factors  that could cause
actual  results to differ  materially  are set forth in  Tiffany's  2003  Annual
Report and in Form 10-K,  10-Q and 8-K  Reports  filed with the  Securities  and
Exchange  Commission.  The Company  undertakes no obligation to update or revise
any forward-looking statements to reflect subsequent events or circumstances.

                                      # # #


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                         TIFFANY & CO. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
               (Unaudited, in thousands, except per share amounts)





                                                             Three Months                           Six Months
                                                             Ended July 31,                        Ended July 31,
                                                 -----------------------------------   --------------------------------------
                                                            2004              2003                2004               2003
                                                     -------------     -------------       ---------------    ---------------
                                                                                                 
Net sales                                         $       476,597    $      442,495       $       933,557    $       838,334

Cost of sales                                             211,313           187,523               408,607            353,718
                                                     -------------     -------------       ---------------    ---------------

Gross profit                                              265,284           254,972               524,950            484,616

Selling, general and administrative expenses              201,427           186,519               392,757            357,194
                                                     -------------     -------------       ---------------    ---------------

Earnings from operations                                   63,857            68,453               132,193            127,422

Other expenses,  net                                        4,798             3,450                 8,122              5,763
                                                     -------------     -------------       ---------------    ---------------

Earnings before income taxes                               59,059            65,003               124,071            121,659

Provision for income taxes                                 22,443            23,856                47,147             44,649
                                                     -------------     -------------       ---------------    ---------------

Net earnings                                      $        36,616    $       41,147       $        76,924    $        77,010
                                                     =============     =============       ===============    ===============


Net earnings per share:

  Basic                                           $          0.25    $         0.28       $          0.52    $          0.53
                                                     =============     =============       ===============    ===============

  Diluted                                         $          0.25    $         0.28       $          0.52    $          0.52
                                                     =============     =============       ===============    ===============


Weighted-average number of common shares:

  Basic                                                   146,370           145,294               146,593            145,094
  Diluted                                                 148,669           148,163               149,081            147,744





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                         TIFFANY & CO. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                            (Unaudited, in thousands)






                                                               July 31,         January  31,               July 31,
                                                                  2004                  2004                  2003
                                                     ------------------    ------------------    ------------------
ASSETS
- ------
                                                                                        
Current assets:
Cash and cash equivalents                             $        153,623      $        276,115      $        116,119
Accounts receivable, net                                       114,596               131,990               104,949
Inventories, net                                             1,034,404               871,251               814,406
Deferred income taxes                                           48,161                45,043                44,185
Prepaid expenses and other current assets                       50,029                23,683                35,705
                                                         --------------        --------------        --------------

Total current assets                                         1,400,813             1,348,082             1,115,364

Property, plant and equipment, net                             892,436               885,092               844,631
Deferred income taxes                                                -                     -                 7,895
Other assets, net                                              182,361               157,914               159,144
                                                         --------------        --------------        --------------

                                                      $      2,475,610      $      2,391,088      $      2,127,034
                                                         ==============        ==============        ==============

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------

Current liabilities:
Short-term borrowings                                 $        157,941      $         41,948      $        186,157
Current portion of long-term debt                               49,033                51,920                     -
Accounts payable and accrued liabilities                       173,635               209,842               172,383
Income taxes payable                                            21,699                45,922                22,011
Merchandise and other customer credits                          47,776                45,527                43,457
                                                         --------------        --------------        --------------

Total current liabilities                                      450,084               395,159               424,008

Long-term debt                                                 379,363               392,991               289,686
Postretirement/employment benefit obligations                   37,917                36,746                35,574
Deferred income taxes                                           17,713                22,397                     -
Other long-term liabilities                                     87,228                75,595                96,360
Stockholders' equity                                         1,503,305             1,468,200             1,281,406
                                                         --------------        --------------        --------------

                                                      $      2,475,610      $      2,391,088      $      2,127,034
                                                         ==============        ==============        ==============







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