Exhibit 99.1
                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                    Contacts:
New York, N.Y. 10022                                          ---------
                                                              James N. Fernandez
                                                              (212)230-5315
                                                              Mark L. Aaron
                                                              (212)230-5301


                    TIFFANY RAISES QUARTERLY DIVIDEND BY 33%
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New York, N.Y., May 19, 2005 - Tiffany & Co. (NYSE: TIF) today reported that its
Board of Directors has declared a 33% increase in the quarterly dividend rate on
its Common  Stock.  This action  increases the rate from six cents per share per
quarter to a new rate of eight cents per share per quarter. The dividend will be
paid on July 11, 2005 to stockholders of record on June 20, 2005.

This represents Tiffany's third consecutive year with a dividend increase.

Michael  J.  Kowalski,  chairman  and chief  executive  officer,  announced  the
increase at the Company's Annual Meeting of Shareholders.  He said,  "Tiffany is
in a strong  financial  position.  The Board's  action  today  demonstrates  its
confidence in the future."

Company Description
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Tiffany & Co.  (NYSE:  TIF)  operates  jewelry and  specialty  retail stores and
manufactures  products  through  its  subsidiary  corporations.   Its  principal
subsidiary  is Tiffany and Company.  The Company  operates  TIFFANY & CO. retail
stores and  boutiques in the  Americas,  Asia-Pacific  and Europe and engages in
direct  selling  through  Internet,  catalog and business gift  operations.  The
Company's Other operations include  consolidated  results from ventures operated
under  trademarks  or trade  names  other  than  TIFFANY  & CO.  For  additional
information,  please visit  www.tiffany.com or call our shareholder  information
line at 800-TIF-0110.

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