Exhibit 99.1


                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                    Contacts:
New York, N.Y. 10022                                          ---------
                                                              James N. Fernandez
                                                              (212) 230-5315
                                                              Mark L. Aaron
                                                              (212) 230-5301


                       TIFFANY'S HOLIDAY SALES INCREASE 8%
                       -----------------------------------

New York, N.Y., January 11, 2008 - Tiffany & Co. (NYSE: TIF) today reported that
its  worldwide  sales for the  November 1 - December  31,  2007  holiday  period
increased 8% over the prior year to  $867,262,000.  On a  constant-exchange-rate
basis that excludes the effect of translating foreign-currency-denominated sales
into U.S. dollars,  net sales rose 6% and worldwide  comparable store sales rose
1%. Results are based on unaudited sales.

Sales by channel of distribution were as follows:

     o    U.S. Retail sales increased 4% to $449,080,000,  as increased spending
          per  transaction  was  partly  offset  by a decline  in the  number of
          transactions. Comparable store sales declined 2%.

     o    International   Retail   sales   rose  18%  to   $334,766,000.   On  a
          constant-exchange-rate  basis,  sales  rose 12% and  comparable  store
          sales rose 5% due to growth in most countries.  Detailed sales results
          by geographical  region are noted on the attached "Non-GAAP  Measures"
          schedule.

     o    Direct Marketing sales of $69,937,000 were equal to the prior year.

     o    Other  sales  declined  20%  to  $13,479,000  due  to a  reduction  in
          wholesale sales of diamonds (which declined $2.9 million).

Michael J. Kowalski,  chairman and chief  executive  officer,  said,  "Tiffany's
holiday sales results were mixed but we still expect to achieve strong  earnings
growth in the fourth  quarter  ending  January 31. While we were  delighted with
continued strong sales growth across Europe and the Asia-Pacific  region outside
Japan,  U.S.  sales  softened  after  robust  growth  for much of the  year.  In
addition,  a 10% increase in New York flagship store sales


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in the  holiday  period  was driven by foreign  tourist  spending.  We believe a
recent pullback in U.S. spending likely reflected a more cautious attitude among
customers about the near-term direction of the economy and related factors. From
a product perspective, we saw healthy sales growth in the engagement jewelry and
silver jewelry categories."

Assuming  no  material  change in trends  through  the end of the fiscal year on
January 31, the Company's  financial  performance  expectations  for fiscal 2007
call for (i) net sales growth of  approximately  14% and (ii) net earnings  from
continuing  operations  per  diluted  share in a range  of  $2.60 - $2.63  which
includes  (a) a $0.48  per  diluted  share  after-tax  gain  from  the  sale and
leaseback of Tiffany's  Tokyo  flagship  store and (b) a $0.04 per diluted share
after-tax  contribution  to The  Tiffany & Co.  Foundation,  both of which  were
recorded in the third  quarter,  and (c) a pre-tax charge of  approximately  $20
million,  or $0.09  cents per  diluted  share  after tax,  to be recorded in the
fourth quarter and related to the  discontinuance of certain watches as a result
of the  Company's  recent  agreement  with  The  Swatch  Group  Ltd.  to  expand
distribution  of watches.  Excluding  those three  items,  it equates to $2.25 -
$2.28 per diluted  share and  compares  with a previous  expectation  of $2.25 -
$2.30 per diluted  share.  Net earnings,  which include a charge  related to the
sale of Little Switzerland and its losses from operations, are expected to be in
a range of $2.40 - $2.43 per diluted share.

The Company has made loans to Tahera Diamond  Corporation  which,  combined with
accrued  interest,   total  approximately  $50  million.   Tahera  is  currently
attempting to raise additional capital necessary for continued  operation of its
Jericho  mine. If their efforts are not  successful or the  expectations  of the
mine's operations change, the ability for Tahera to continue  operations and the
development of the mine project may be at risk. As a result,  the fair value and
collection  of the loan  receivable  may be  affected  and  could  result  in an
impairment charge, which is not included in the above earnings projections.

Mr. Kowalski added, "Despite soft U.S. sales, we are still projecting the strong
fourth quarter  earnings growth  (excluding  one-time  charges) that we expected
prior to the  holiday  season due to  substantially  better  gross  margins  and
expense  savings.  It is also noteworthy  that,  excluding the various  one-time
factors,  earnings per diluted  share for the year should  exceed the 15% growth
objective we established at the start of 2007. In addition,  we have been active
in our share  repurchase  program this year, and in the current  quarter through
December  31 have spent $321  million to  repurchase  6.9  million  shares at an
average price of $46.73 per share."



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He continued,  "Tiffany has  aggressive  plans for 2008,  which  include  adding
stores in the U.S. and in a greater number of  international  markets which,  in
total,  will increase our store base by 12-15%;  introducing a wide range of new
products;  and further  expanding  awareness among design-and  quality-conscious
customers,  all of which will benefit overall  results.  We are still engaged in
our  planning  process  and,  in  light  of  these  holiday  sales  results  and
uncertainty  about near-term trends in U.S.  consumer  spending,  we are further
analyzing  our sales and earnings  growth  objectives  for 2008. We will provide
guidance to  investors  when we report  fourth  quarter and full year results on
March 24."

Today's Conference Call
- -----------------------
The Company will host a conference call today at 8:30 a.m. (EST) to review these
results   and   its   outlook.   Investors   may   listen   to   the   call   at
http://investor.tiffany.com (click on "Events and Presentations").

Next Scheduled Announcement
- ---------------------------
The Company  expects to report its fourth quarter and full year results on March
24,  2008  with a  conference  call at 8:30 a.m.  (EST)  that  day.  To  receive
notifications  of conference  calls and news release alerts,  please register at
http://investor.tiffany.com (click on "E-Mail Alerts").

Company Description
- -------------------
Tiffany & Co.  operates  jewelry and specialty  retail  stores and  manufactures
products  through its  subsidiary  corporations.  Its  principal  subsidiary  is
Tiffany  and  Company.  The Company  operates  TIFFANY & CO.  retail  stores and
boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling
through Internet, catalog and business gift operations. Other operations include
consolidated results from ventures operated under trademarks or tradenames other
than TIFFANY & CO. For additional  information,  please visit www.tiffany.com or
call our shareholder information line at 800-TIF-0110.

This document  contains  certain  "forward-looking"  statements  concerning  the
Company's  objectives and  expectations  with respect to sales,  store openings,
operating margin and earnings. Actual results might differ materially from those
projected in the forward-looking statements. Information concerning risk factors
that  could  cause  actual  results  to  differ  materially  is set forth in the
Company's  2006 Annual  Report on Form 10-K and in other  reports filed with the
Securities  and Exchange  Commission.  The Company  undertakes  no obligation to
update or revise any forward-looking  statements to reflect subsequent events or
circumstances.

                                      # # #

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                         TIFFANY & CO. AND SUBSIDIARIES
                                   (Unaudited)

NON-GAAP MEASURES
- -----------------
The Company's reported sales reflect either a  translation-related  benefit from
strengthening  foreign  currencies  or a  detriment  from a  strengthening  U.S.
dollar.

The Company  reports  information  in accordance  with U.S.  Generally  Accepted
Accounting   Principles   ("GAAP").   Internally,    management   monitors   its
international sales performance on a non-GAAP basis that eliminates the positive
or negative effects that result from translating  international  sales into U.S.
dollars    ("constant-exchange-rate    basis").    Management    believes   this
constant-exchange-rate  measure provides a more representative assessment of the
sales performance and provides better comparability between reporting periods.

The Company's  management  does not, nor does it suggest that investors  should,
consider such non-GAAP  financial measures in isolation from, or as a substitute
for,  financial  information  prepared  in  accordance  with GAAP.  The  Company
presents such non-GAAP  financial measures in reporting its financial results to
provide  investors with an additional  tool to evaluate the Company's  operating
results.

The following tables reconcile sales percentage  increases  (decreases) from the
GAAP to the non-GAAP basis:




                                                            Two Months Ended
                                                           December 31, 2007
                                    ------------------------------------------------------------
                                                                  
                                                                             Constant-
                                             GAAP          Translation      Exchange-Rate
                                           Reported          Effect             Basis
                                    ------------------------------------------------------------
Net Sales:
- ----------
Worldwide                                      8%             2%                 6%
U.S. Retail                                    4%             -                  4%
International Retail                          18%             6%                12%
Japan Retail                                   4%             5%               (1)%
Other Asia-Pacific                            35%             5%                30%
Europe                                        26%             8%                18%


Comparable Store Sales:
- -----------------------
Worldwide                                      3%             2%                 1%
U.S. Retail                                  (2)%             -                (2)%
International Retail                          11%             6%                 5%
Japan Retail                                 (1)%             4%               (5)%
Other Asia-Pacific                            29%             5%                24%
Europe                                        15%             8%                 7%




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