UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------

                                    FORM 10-Q
                                ----------------

(Mark One)

  X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ----     EXCHANGE ACT OF 1934

                  For the quarterly period ended July 31, 2008.

                                       OR

         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ----     EXCHANGE ACT OF 1934

            For the transition period from ________ to _____________.

                         Commission file number: 1-9494

                                  TIFFANY & CO.
             (Exact name of registrant as specified in its charter)



Delaware                                    13-3228013
(State of incorporation)                    (I.R.S. Employer Identification No.)

727 Fifth Ave. New York, NY                 10022
(Address of principal executive offices)    (Zip Code)

       Registrant's telephone number, including area code: (212) 755-8000

Former name, former address and former fiscal year, if changed since last report
_________.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X . No .

Indicate by check mark whether the registrant is a large  accelerated  filer, an
accelerated  filer, or a  non-accelerated  filer. See definition of "accelerated
filer and large  accelerated  filer" in Rule 12b-2 of the Exchange  Act.  (Check
One).

Large Accelerated filer X     Accelerated filer ___    Non-Accelerated filer ___

Indicate by check mark whether the  registrant is a shell company (as defined in
Rule 12b-2 of the Act). Yes    .   No  X .

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the  issuer's  classes of common  stock as of the latest  practicable
date: Common Stock, $.01 par value,  124,008,292 shares outstanding at the close
of business on August 31, 2008.




                         TIFFANY & CO. AND SUBSIDIARIES
                               INDEX TO FORM 10-Q
                       FOR THE QUARTER ENDED JULY 31, 2008





PART I - FINANCIAL INFORMATION                                                                                 PAGE
                                                                                                               ----
                                                                                                         
Item 1.           Financial Statements

                  Condensed Consolidated Balance Sheets - July 31, 2008,
                       January 31, 2008 and July 31, 2007 (Unaudited)                                             3

                  Condensed Consolidated Statements of Earnings - for the
                       three and six months ended July 31, 2008 and 2007 (Unaudited)                              4

                  Condensed Consolidated Statements of Stockholders' Equity -
                       for the six months ended July 31, 2008 and Comprehensive
                       Earnings - for the three and six months
                       ended July 31, 2008 and 2007 (Unaudited)                                                   5

                  Condensed Consolidated Statements of Cash Flows - for the
                       six months ended July 31, 2008 and 2007 (Unaudited)                                        6

                  Notes to Condensed Consolidated Financial Statements
                       (Unaudited)                                                                             7-13

Item 2.           Management's Discussion and Analysis of
                       Financial Condition and Results of Operations                                          14-22

Item 3.           Quantitative and Qualitative Disclosures About Market Risk                                     23

Item 4.           Controls and Procedures                                                                        24


PART II - OTHER INFORMATION


Item 1.           Legal Proceedings                                                                              25

Item 1A.          Risk Factors                                                                                25-26

Item 2.           Unregistered Sales of Equity Securities and Use of Proceeds                                    27

Item 4.           Submission of Matters to a Vote of Security Holders                                            28

Item 6.           Exhibits                                                                                       29

                  (a)  Exhibits



                                       2





PART I.  Financial Information
Item 1.  Financial Statements

                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                      -------------------------------------
                                   (Unaudited)
                                   -----------
                    (in thousands, except per share amounts)



                                                               July 31,          January 31,            July 31,
                                                                 2008                2008                 2007
                                                          -----------------   -----------------    -----------------
                                                                                           
ASSETS
   Current assets:
   Cash and cash equivalents                              $      152,156      $      246,654         $      129,027
   Accounts receivable, less allowances
     of $7,766, $9,712 and $6,133                                181,109             193,974                152,353
   Inventories, net                                            1,511,921           1,372,397              1,369,019
   Deferred income taxes                                          30,774              20,218                 55,778
   Prepaid expenses and other current assets                      69,484              89,072                 79,816
   Assets held for sale                                                -                   -                 48,900
                                                          -----------------   -----------------    -----------------
   Total current assets                                        1,945,444           1,922,315              1,834,893

   Property, plant and equipment, net                            745,304             748,210                945,280
   Deferred income taxes                                         168,909             158,579                 51,100
   Other assets, net                                             173,019             171,800                168,180
                                                          -----------------   -----------------    -----------------
                                                          $    3,032,676      $    3,000,904         $    2,999,453
                                                          =================   =================    =================

LIABILITIES AND STOCKHOLDERS' EQUITY
   Current liabilities:
   Short-term borrowings                                  $      240,535      $       44,032         $      130,995
   Current portion of long-term debt                             104,560              65,640                  5,455
   Accounts payable and accrued liabilities                      189,714             203,622                164,164
   Income taxes payable                                           14,956             203,611                 28,147
   Merchandise and other customer credits                         67,816              67,956                 64,600
   Liabilities held for sale                                           -                   -                 14,544
                                                          -----------------   -----------------    -----------------
   Total current liabilities                                     617,581             584,861                407,905

   Long-term debt                                                294,096             343,465                400,643
   Pension/postretirement benefit obligations                     83,390              79,254                 95,204
   Deferred gains on sale-leasebacks                             139,438             145,599                  4,811
   Other long-term liabilities                                   142,063             131,610                128,047

   Commitments and contingencies

   Stockholders' equity:
   Preferred Stock, $0.01 par value; authorized 2,000 shares, none
     issued and outstanding                                            -                   -                      -
   Common Stock, $0.01 par value; authorized 240,000 shares,
     issued and outstanding 125,180, 126,753 and 136,722           1,252               1,268                  1,368
   Additional paid-in capital                                    681,260             632,671                619,456
   Retained earnings                                           1,022,737           1,037,663              1,332,947
   Accumulated other comprehensive gain (loss), net of tax:
        Foreign currency translation adjustments                  48,783              42,117                 24,802
        Deferred hedging gain                                      1,464                 889                     92
        Unrealized (loss) gain on marketable securities           (1,689)               (621)                   155
        Net unrealized gain (loss) on benefit plans                2,301               2,128                (15,977)
                                                          -----------------   -----------------    -----------------
   Total stockholders' equity                                  1,756,108           1,716,115              1,962,843
                                                          -----------------   -----------------    -----------------
                                                          $    3,032,676      $    3,000,904         $    2,999,453
                                                          =================   =================    =================


See notes to condensed consolidated financial statements.


                                       3




                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                  ---------------------------------------------
                                   (Unaudited)
                                   -----------
                     (in thousands except per share amounts)





                                                            Three Months Ended                Six Months Ended
                                                                 July 31,                         July 31,
                                                        -------------------------------  ------------------------------
                                                                                              
                                                             2008            2007            2008           2007
                                                        ---------------  --------------  --------------  --------------
Net sales                                               $    732,403     $   662,562     $ 1,400,552     $ 1,258,291
Cost of sales                                                309,201         290,656         596,096         552,427
                                                        ---------------  --------------  --------------  --------------
Gross profit                                                 423,202         371,906         804,456         705,864
Selling, general and administrative expenses                 291,707         259,119         569,652         505,160
                                                        ---------------  --------------  --------------  --------------
Earnings from continuing operations                          131,495         112,787         234,804         200,704
Other expenses, net                                            3,344           2,748           4,852           5,833
                                                        ---------------  --------------  --------------  --------------
Earnings from continuing operations before income            128,151         110,039         229,952         194,871
    taxes
Provision for income taxes                                    47,381          43,330          84,792          74,335
                                                        ---------------  --------------  --------------  --------------
Net earnings from continuing operations                       80,770          66,709         145,160         120,536
Loss from discontinued operations, net of tax                      -         (26,246)              -         (25,992)
                                                        ---------------  --------------  --------------  --------------
Net earnings                                            $     80,770     $    40,463      $  145,160     $    94,544
                                                        ===============  ==============  ==============  ==============
Earnings per share:
     Basic

         Net earnings from continuing operations        $       0.64     $      0.49     $      1.15     $      0.88
         Net loss from discontinued operations                     -           (0.19)              -           (0.19)
                                                        ---------------  --------------  --------------  --------------
         Net earnings                                   $       0.64     $      0.30     $      1.15     $      0.69
                                                        ===============  ==============  ==============  ==============

     Diluted

         Net earnings from continuing operations        $       0.63     $      0.48     $      1.13     $      0.86
         Net loss from discontinued operations                     -           (0.19)              -           (0.19)
                                                        ---------------  --------------  --------------  --------------
         Net earnings                                   $       0.63     $      0.29     $      1.13     $      0.67
                                                        ===============  ==============  ==============  ==============

Weighted-average number of common shares:

         Basic                                               125,714         136,743         126,086         136,616
         Diluted                                             128,177         140,325         128,451         140,100





See notes to condensed consolidated financial statements.

                                       4





                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
            CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
            ---------------------------------------------------------
                           AND COMPREHENSIVE EARNINGS
                           --------------------------
                                   (Unaudited)
                                   -----------
                                 (in thousands)



                                                                                              
                                                                            Accumulated
                                                    Total                         Other     Common Stock       Additional
                                             Stockholders'   Retained     Comprehensive                           Paid-In
                                                   Equity    Earnings        Gain (Loss)  Shares     Amount       Capital
- ---------------------------------------------------------------------------------------------------------------------------
Balances, January 31, 2008                    $ 1,716,115  $ 1,037,663     $    44,513   126,753   $  1,268     $ 632,671
Exercise of stock options and vesting of
   restricted stock units ("RSUs")                 21,571            -               -     1,409         14        21,557
Tax benefit from exercise of stock options
   and vesting of RSUs                              8,879            -               -         -          -         8,879
Share-based compensation expense                   22,112            -               -         -          -        22,112
Issuance of Common Stock under
   Employee Profit Sharing and Retirement
   Savings Plan                                     4,750            -               -       124          1         4,749
Purchase and retirement of Common Stock          (128,501)    (119,762)              -    (3,106)       (31)       (8,708)
Cash dividends on Common Stock                    (40,324)     (40,324)              -         -          -             -
Deferred hedging gain, net of tax                     575            -             575         -          -             -
Unrealized loss on marketable securities,
   net of tax                                      (1,068)           -          (1,068)        -          -             -
Foreign currency translation adjustments,
   net of tax                                       6,666            -           6,666         -          -             -
Net unrealized gain on benefit plans,
   net of tax                                         173            -             173         -          -             -
Net earnings                                      145,160      145,160               -         -          -             -
                                             ------------------------------------------------------------------------------
                                              $ 1,756,108  $ 1,022,737     $    50,859   125,180   $  1,252      $681,260
Balances, July 31, 2008                      ==============================================================================






                                                         Three Months Ended                  Six Months Ended
                                                               July 31,                           July 31,
                                                    --------------------------------    -----------------------------
                                                                                               
                                                           2008          2007                2008           2007
                                                    --------------------------------    -----------------------------
Comprehensive earnings are as follows:
Net earnings                                           $  80,770        $ 40,463           $145,160       $ 94,544
Other comprehensive gain (loss), net of tax:
   Deferred hedging (loss) gain                           (1,652)           (850)               575         (1,954)
   Foreign currency translation adjustments                  176           3,441              6,666         12,956
   Unrealized loss on marketable securities               (1,160)           (283)            (1,068)           (23)
   Net unrealized gain on benefit plans                      107             335                173            683
                                                    --------------------------------    -----------------------------
Comprehensive earnings                                 $  78,241        $ 43,106           $151,506       $106,206
                                                    ================================    =============================


See notes to condensed consolidated financial statements.



                                       5




                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                 -----------------------------------------------
                                   (Unaudited)
                                   -----------
                                 (in thousands)




                                                                                   Six Months Ended,
                                                                                       July 31,
                                                                    --------------------------------------------------
                                                                                                          
                                                                                      2008                      2007
                                                                    -------------------------   ----------------------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings                                                        $                145,160     $             94,544
Loss from discontinued operations, net of tax                                              -                   25,992
                                                                    -------------------------   ----------------------
Net earnings from continuing operations                                              145,160                  120,536
Adjustments to reconcile net earnings from continuing operations to net
cash provided by (used in) operating activities:
    Depreciation and amortization                                                     67,170                   61,730
    Amortization of gain on sale-leasebacks                                           (4,986)                    (132)
    Excess tax benefits from share-based payment arrangements                         (8,945)                  (9,897)
    Provision for inventories                                                          7,327                    7,210
    Deferred income taxes                                                            (17,153)                   3,804
    Provision for pension/postretirement benefits                                     12,332                   13,402
    Share-based compensation expense                                                  21,781                   18,481
Changes in assets and liabilities:
    Accounts receivable                                                               16,695                   18,456
    Inventories                                                                     (143,786)                (113,348)
    Prepaid expenses and other current assets                                         20,574                  (18,014)
    Accounts payable and accrued liabilities                                         (11,290)                 (23,858)
    Income taxes payable                                                            (180,463)                 (24,342)
    Merchandise and other customer credits                                              (219)                   2,845
    Other, net                                                                        (1,950)                  (6,114)
                                                                    -------------------------   ----------------------
Net cash (used in) provided by operating activities                                  (77,753)                  50,759
                                                                    -------------------------   ----------------------
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of marketable securities and short-term investments                           (464)                (217,861)
Proceeds from sales of marketable securities and short-term
    investments                                                                            -                  231,919
Capital expenditures                                                                 (67,952)                 (87,779)
Notes receivable funded                                                               (2,500)                  (2,172)
Acquisitions, net of cash acquired                                                         -                     (400)
Other                                                                                   (940)                   1,799
                                                                    -------------------------   ----------------------
Net cash used in investing activities                                                (71,856)                 (74,494)
                                                                    -------------------------   ----------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
Repayment of long-term debt                                                           (4,191)                 (10,082)
Proceeds from short-term borrowings, net                                             194,706                   17,330
Repurchase of Common Stock                                                          (128,501)                 (59,197)
Proceeds from exercise of stock options                                               21,571                   54,032
Excess tax benefits from share-based payment arrangements                              8,945                    9,897
Cash dividends on Common Stock                                                       (40,324)                 (30,043)
                                                                    -------------------------   ----------------------
Net cash provided by (used in) financing activities                                   52,206                  (18,063)
                                                                    -------------------------   ----------------------
Effect of exchange rate changes on cash and cash equivalents                           2,905                    3,817
                                                                    -------------------------   ----------------------
CASH FLOWS FROM DISCONTINUED OPERATIONS:
Operating activities                                                                       -                   (7,168)
Investing activities                                                                       -                     (858)
                                                                    -------------------------   ----------------------
Net cash used in discontinued operations                                                   -                   (8,026)
                                                                    -------------------------   ----------------------
Net decrease in cash and cash equivalents                                            (94,498)                 (46,007)
Cash and cash equivalents at beginning of year                                       246,654                  175,008
Decrease in cash and cash equivalents of discontinued operations                           -                       26
                                                                    -------------------------   ----------------------
Cash and cash equivalents at end of six months                      $                152,156    $             129,027
                                                                    =========================   ======================


See notes to condensed consolidated financial statements.



                                       6



                         TIFFANY & CO. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

1.   CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

     The accompanying  condensed  consolidated  financial statements include the
     accounts  of  Tiffany & Co. and all  majority-owned  domestic  and  foreign
     subsidiaries  (the  "Company").  Intercompany  accounts,  transactions  and
     profits have been eliminated in consolidation.  The interim  statements are
     unaudited and, in the opinion of management, include all adjustments (which
     include only normal recurring  adjustments) necessary to present fairly the
     Company's  financial  position as of July 31, 2008 and 2007 and the results
     of its operations  and cash flows for the interim  periods  presented.  The
     condensed  consolidated  balance sheet data for January 31, 2008 is derived
     from the audited  financial  statements  (except as noted in Note 2), which
     are  included  in the  Company's  Report on Form 10-K and should be read in
     connection with these financial statements. In accordance with the rules of
     the Securities and Exchange  Commission,  these financial statements do not
     include  all  disclosures   required  by  generally   accepted   accounting
     principles.

     The  Company's  business  is seasonal  in nature,  with the fourth  quarter
     typically   representing  at  least  one-third  of  annual  net  sales  and
     approximately  one-half of annual net earnings.  Therefore,  the results of
     its  operations  for the three and six months  ended July 31, 2008 and 2007
     are not necessarily indicative of the results of the entire fiscal year.

2.   CHANGE IN ACCOUNTING FOR INVENTORIES

     In March 2008, the Company's  Board of Directors  approved a plan to change
     the  Company's  method  of  accounting  for  inventories  held by its  U.S.
     subsidiaries  and foreign  branches  from the last-in,  first-out  ("LIFO")
     method to the average cost method.  The Company has traditionally  used the
     average cost method to value  inventories  held by its Japan subsidiary and
     its other foreign subsidiaries.  The Company believes that the average cost
     method is  preferable  on the basis that it conforms to the manner in which
     the Company  operationally  manages its  inventories  and evaluates  retail
     pricing and it makes the Company's inventory reporting consistent with many
     peer  retailers.  This change was effective in the first fiscal  quarter of
     2008 and prior periods have been revised.  Accounts affected by this change
     are: cost of sales; provision for income taxes; inventories,  net; deferred
     income taxes; and retained earnings.

     Components of the Company's condensed  consolidated  statements of earnings
     adjusted  for the  effect  of  changing  from LIFO to  average  cost are as
     follows:



                                                                              Three Months Ended July 31, 2007
                                                   -------------------------------------------------------------
                                                                                   
    (in thousands, except per share data)             As Reported          Adjustment          As Adjusted
     -----------------------------------------------------------------------------------------------------------
     Cost of sales                                    $        296,449      $       (5,793)    $        290,656
     Provision for income taxes                                 41,027               2,303               43,330
     Net earnings from continuing operations                    63,219               3,490               66,709
     Net earnings                                               36,973               3,490               40,463

     Net earnings from continuing operations per share:
        Basic                                         $           0.46      $         0.03     $           0.49
                                                   -------------------------------------------------------------
        Diluted                                       $           0.45      $         0.02     $           0.48
                                                   -------------------------------------------------------------
     Net earnings per share:
        Basic                                         $           0.27      $         0.03     $           0.30
                                                   -------------------------------------------------------------
        Diluted                                       $           0.26      $         0.02     $           0.29
                                                   -------------------------------------------------------------




                                       7







                                                                               Six Months Ended July 31, 2007
                                                 -------------------------------------------------------------
                                                                                     
   (in thousands, except per share data)             As Reported          Adjustment          As Adjusted
   -----------------------------------------------------------------------------------------------------------
   Cost of sales                                    $        564,850      $      (12,423)    $        552,427
   Provision for income taxes                                 69,824               4,511               74,335
   Net earnings from continuing operations                   112,624               7,912              120,536
   Net earnings                                               86,632               7,912               94,544

   Net earnings from continuing operations per share:
      Basic                                         $           0.82      $         0.06     $           0.88
                                                 -------------------------------------------------------------
      Diluted                                       $           0.80      $         0.06     $           0.86
                                                 --------------------------------------------------------------
   Net earnings per share:
      Basic                                         $           0.63      $         0.06     $           0.69
                                                 -------------------------------------------------------------
      Diluted                                       $           0.62      $         0.06     $           0.67
                                                 -------------------------------------------------------------

   Components  of the Company's  condensed  consolidated  balance  sheets adjusted  for the effect of changing
   from LIFO to average cost are as follows:

                                                                                             January 31, 2008
                                                 -------------------------------------------------------------
   (in thousands)                                    As Reported          Adjustment          As Adjusted
   -----------------------------------------------------------------------------------------------------------
   Assets:
      Inventories, net                              $      1,242,465      $      129,932     $      1,372,397
      Deferred income taxes - current                         71,402             (51,184)              20,218
   Total Assets                                            2,922,156              78,748            3,000,904

   Liabilities and Stockholders' Equity
      Retained Earnings                                      958,915              78,748            1,037,663
   Total Liabilities and Stockholders' Equity              2,922,156              78,748            3,000,904


                                                                                                July 31, 2007
                                                 -------------------------------------------------------------
   (in thousands)                                    As Reported          Adjustment          As Adjusted
   -----------------------------------------------------------------------------------------------------------
   Assets:
      Inventories, net                              $      1,253,657      $      115,362     $      1,369,019
      Deferred income taxes - current                        104,185             (48,407)              55,778
   Total Assets                                            2,932,498              66,955            2,999,453

   Liabilities and Stockholders' Equity
      Retained Earnings                                    1,265,992              66,955            1,332,947
   Total Liabilities and Stockholders' Equity              2,932,498              66,955            2,999,453

   Components of the Company's condensed  consolidated  statement of cash flow adjusted for the effect of changing
   from LIFO to average cost are as follows:

                                                                               Six Months Ended July 31, 2007
                                                 -------------------------------------------------------------
   (in thousands)                                    As Reported          Adjustment          As Adjusted
   -----------------------------------------------------------------------------------------------------------
   Cash Flows from Operating Activities:
      Net earnings                                  $         86,632      $        7,912     $         94,544
      Provision for inventories                                7,195                  15                7,210
      Deferred income taxes                                     (706)              4,510                3,804
      Inventories                                           (100,911)            (12,437)            (113,348)
   Net cash provided by operating activities                  50,759                   -               50,759


   The  cumulative  effect on  retained  earnings  at January  31,  2007 is an increase of $59,042,000.



3.   NEW ACCOUNTING STANDARDS

     In September 2006, the Financial Accounting Standards Board ("FASB") issued
     Statement of Financial  Accounting  Standards ("SFAS") No. 157, "Fair Value
     Measurements"  which  establishes a framework  for measuring  fair value of
     assets  and   liabilities   and  expands   disclosures   about  fair  value
     measurements. The



                                       8




     changes to current practice  resulting from the application of SFAS No. 157
     relate to the  definition  of fair value,  the methods used to measure fair
     value, and the expanded disclosures about fair value measurements. SFAS No.
     157 is effective  for fiscal years  beginning  after  November 15, 2007. In
     February  2008, the FASB deferred the  implementation  of the provisions of
     SFAS No. 157 relating to nonfinancial assets and liabilities,  except those
     that are recognized or disclosed at fair value in the financial  statements
     on a recurring  basis (at least  annually) to fiscal years  beginning after
     November 15, 2008.  The adoption of SFAS No. 157 for financial  assets that
     are  recognized at fair value on a recurring  basis in the first quarter of
     2008 did not have a material impact on the Company's  financial position or
     earnings  (see  Note 8).  Management  anticipates  adopting  the  remaining
     provisions  of SFAS No. 157 on February 1, 2009.  This adoption will impact
     the  way in  which  the  Company  calculates  fair  value  for  its  annual
     impairment  review of goodwill and when  conditions  exist that require the
     Company  to  calculate  the  fair  value  of  long-lived  assets;  however,
     management  expects  that  this  will not  have a  material  effect  on the
     Company's financial position or earnings.

     Effective  with  the  first  quarter  of  2008,  the  Company  changed  the
     measurement  date for its U.S.  employee  benefit plans from December 31 to
     January 31 in accordance with the  measurement  date provisions of SFAS No.
     158,   "Employers'   Accounting  for  Defined  Benefit  Pension  and  Other
     Postretirement  Plans - an amendment of FASB Statements No. 87, 88, 106 and
     132(R)."  The  Company  has  elected  to  use  a  "13-month"   approach  to
     proportionally  allocate the transition  adjustment required under SFAS No.
     158. The Company anticipates recording a charge of approximately $2,000,000
     to retained earnings in the fourth quarter of fiscal year 2008.

     In December 2007, the FASB issued SFAS No. 160,  "Noncontrolling  Interests
     in Consolidated  Financial  Statements." SFAS No. 160 requires a company to
     clearly identify and present  ownership  interests in subsidiaries  held by
     parties  other than the company in the  consolidated  financial  statements
     within the equity section but separate from the company's  equity.  It also
     requires the amount of consolidated net earnings attributable to the parent
     and to the  noncontrolling  interest be clearly identified and presented on
     the face of the  consolidated  statement of earnings;  changes in ownership
     interest to be accounted for similarly, as equity transactions; and, when a
     subsidiary  is  deconsolidated,  that any  retained  noncontrolling  equity
     investment  in  the  former   subsidiary  and  the  gain  or  loss  on  the
     deconsolidation  of the subsidiary be measured at fair value.  SFAS No. 160
     is effective for  financial  statements  issued for fiscal years  beginning
     after  December 15, 2008.  Management  has evaluated the provisions of SFAS
     No. 160 and determined that its adoption will not have a material effect on
     the Company's financial position or earnings.

4.   DISCONTINUED OPERATIONS

     During  the  second  quarter  of 2007,  the  Company's  Board of  Directors
     authorized the sale of Little  Switzerland,  Inc.  ("Little  Switzerland"),
     based on management's  conclusion that Little Switzerland's  operations did
     not demonstrate the potential to generate a return on investment consistent
     with management's objectives. On July 31, 2007, the Company entered into an
     agreement with NXP Corporation  ("NXP") by which NXP would purchase 100% of
     the stock of Little  Switzerland.  The transaction  closed on September 18,
     2007 for net proceeds of $32,870,000  which excludes  payments for existing
     trade  payables  owed to the Company by Little  Switzerland.  The  purchase
     price remains subject to customary  post-closing  adjustments.  The Company
     has agreed to  continue to  distribute  TIFFANY & CO.  merchandise  through
     TIFFANY & CO. boutiques maintained in certain LITTLE SWITZERLAND stores. In
     addition,  the Company has agreed to provide warehousing services to Little
     Switzerland for a transition period.

     The  Company   determined  that  the  continuing  cash  flows  from  Little
     Switzerland  operations  were not  significant.  Therefore,  the results of
     Little  Switzerland  are  presented  as a  discontinued  operation  in  the
     condensed  consolidated  financial  statements  for all periods  presented.
     Prior  to the  reclassification,  Little  Switzerland's  results  had  been
     included within the non-reportable segment Other.

                                       9





          Summarized  statement of earnings  data for Little  Switzerland  is as
          follows:



                                                                                         
                                                                         Three Months Ended      Six Months Ended
         (in thousands)                                                    July 31, 2007          July 31, 2007
         ----------------------------------------------------------------------------------------------------------
         Net revenues                                                      $       18,294          $   43,439
                                                                       ============================================

         Loss from operations                                                     (58,404)            (58,369)
         Income tax benefit                                                       (32,158)            (32,377)
                                                                       --------------------------------------------
         Loss from discontinued operations                                 $      (26,246)         $  (25,992)
                                                                       ============================================


         Summarized balance sheet data for Little Switzerland is as follows:

                                                                                                      July 31,
         (in thousands)                                                                                2007
         ----------------------------------------------------------------------------------------------------------
         Assets held for sale
            Inventories, net                                                                      $      66,728
            Other current assets                                                                          5,026
            Property, plant and equipment, net                                                           19,307
            Other assets                                                                                 12,700
            Impairment charge                                                                           (54,861)
                                                                                              ---------------------
         Total assets held for sale                                                               $      48,900
                                                                                              =====================

         Liabilities held for sale
            Current liabilities                                                                   $       9,268
            Other liabilities                                                                             5,276
                                                                                              ---------------------
         Total liabilities held for sale                                                          $      14,544
                                                                                              =====================

5.       INVENTORIES

                                                           July 31,           January 31,              July 31,
         (in thousands)                                        2008                  2008                  2007
         ----------------------------------------------------------------------------------------------------------
         Finished goods                             $     1,020,716       $       942,860       $       955,841
         Raw materials                                      384,668               352,211               339,964
         Work-in-process                                    106,537                77,326                73,214
                                                  -----------------------------------------------------------------
         Inventories, net                           $     1,511,921       $     1,372,397       $     1,369,019
                                                  =================================================================


6.   INCOME TAXES

     During the six months ended July 31, 2008, the gross amount of unrecognized
     tax benefits  increased  $8,240,000 to  $41,942,000.  As of that date,  the
     changes in the  unrecognized  tax benefits that if recognized  would affect
     the effective tax rate and accrued interest and penalties was not material.

     The Company files income tax returns in the U.S.  federal  jurisdiction  as
     well as various state and foreign locations. As a matter of course, various
     taxing authorities  regularly audit the Company.  The Company's tax filings
     are currently being examined by tax authorities in jurisdictions  where its
     subsidiaries  have a material  presence,  including  U.S.  Federal tax year
     2006,  Japan  (tax  years  2003-2005,  2007) and New York  City (tax  years
     2002-2004).  Tax years from 2003-present are open to examination in various
     other state and foreign taxing jurisdictions. The Company believes that its
     tax positions  comply with  applicable  tax laws and that it has adequately
     provided  for these  matters.  However,  the audits may result in  proposed
     assessments  where the ultimate  resolution may result in the Company owing
     additional  taxes.  Ongoing  audits are in various stages of completion and
     while the Company does not anticipate any material  changes in unrecognized
     income tax benefits  over the next 12 months,  future  developments  in the
     audit process may result in a change in management's assessment.


                                       10


7.   EARNINGS PER SHARE

     Basic  earnings  per  share is  computed  as net  earnings  divided  by the
     weighted-average  number  of  common  shares  outstanding  for the  period.
     Diluted  earnings per share  includes  the  dilutive  effect of the assumed
     exercise of stock options and vesting of restricted stock units.

     The following  table  summarizes the  reconciliation  of the numerators and
     denominators   for  the  basic  and  diluted  earnings  per  share  ("EPS")
     computations:


                                                   Three Months Ended                      Six Months Ended
                                                         July 31,                              July 31,
                                          ----------------------------------------------------------------------------
                                                                                                  
         (in thousands)                                2008                2007               2008               2007
         -------------------------------------------------------------------------------------------------------------
         Net earnings for basic and
         diluted EPS                      $          80,770  $           40,463  $         145,160  $          94,544
                                          ============================================================================

         Weighted average shares for
          basic EPS                                 125,714             136,743            126,086            136,616
         Incremental shares based
          upon the assumed
          exercise of stock options
          and restricted stock units                  2,463               3,582              2,365              3,484
                                          ----------------------------------------------------------------------------
         Weighted average shares for
          diluted EPS                               128,177             140,325            128,451            140,100
                                          ============================================================================

     For the three months  ended July 31, 2008 and 2007,  there were 848,000 and
     388,000  stock  options  and  restricted  stock  units  excluded  from  the
     computations  of  earnings  per  diluted  share  due to their  antidilutive
     effect.  For the six  months  ended  July 31,  2008 and  2007,  there  were
     1,708,000  and 388,000 stock options and  restricted  stock units  excluded
     from  the   computations  of  earnings  per  diluted  share  due  to  their
     antidilutive effect.

8.   FAIR VALUE MEASUREMENTS

     The Company  adopted  SFAS No. 157,  "Fair Value  Measurements,"  effective
     February 1, 2008,  with  respect to fair value  measurements  of  financial
     assets and  liabilities  that are  recognized or disclosed at fair value in
     the  Company's  financial   statements  on  a  recurring  basis  (at  least
     annually).

     SFAS No.  157  defines  fair  value as the  exchange  price  that  would be
     received  for an asset or paid to transfer a  liability  (an exit price) in
     the principal or most advantageous  market for the asset or liability in an
     orderly  transaction  between market  participants on the measurement date.
     SFAS No. 157 also  establishes  a fair value  hierarchy  which  requires an
     entity to maximize  the use of  observable  inputs and  minimize the use of
     unobservable inputs when measuring fair value. The standard describes three
     levels of inputs that may be used to measure fair value:

     Level  1 -  Quoted  prices  in  active  markets  for  identical  assets  or
     liabilities.

     Level 2 - Observable  market-based  inputs or unobservable  inputs that are
     corroborated by market data.

     Level  3 -  Unobservable  inputs  reflecting  the  reporting  entity's  own
     assumptions.

     The Company  uses the market  approach to measure fair value for its mutual
     funds,  yen put  options  and  platinum  and silver  collars and the income
     approach to value its  interest-rate  swap agreements.  The following table
     provides information by level for assets that are measured at fair value on
     a recurring basis:


                                                                 
                                                                              Fair Value Measurements
                                                                             Using Inputs Considered as
                                                Fair Value at   ----------------------------------------------------
         (in thousands)                         July 31, 2008       Level 1           Level 2           Level 3
         -----------------------------------------------------------------------------------------------------------
         Mutual funds                          $        26,922  $         26,922  $              -  $             -
         Yen put options                                 3,093                 -             3,093                -
         Platinum and silver collars                       327                 -               327                -
         Interest-rate swap agreements                   2,975                 -             2,975                -

                                       11






     In Japan, the Company uses yen put options to minimize the potential effect
     of a weakening yen on U.S.  dollar-denominated  transactions over a maximum
     term of 12 months.  The Company uses a  combination  of call and put option
     contracts in a net-zero cost collar arrangement  ("collars") as hedges of a
     portion of  forecasted  purchases  of  platinum  and  silver  for  internal
     manufacturing.  The Company uses  interest-rate  swap contracts  related to
     certain  debt  arrangements  to manage its net  exposure to  interest  rate
     changes.  The interest-rate swap contracts  effectively  convert fixed-rate
     obligations to floating-rate instruments.

9.   EMPLOYEE BENEFIT PLANS

     The Company  maintains  several  pension and retirement  plans,  as well as
     provides certain health-care and life insurance benefits.

     Net periodic pension and other postretirement  benefit expense included the
     following components:



                                                                     Three Months Ended July 31,
                                                  -------------------------------------------------------------------
                                                                                                 Other
                                                            Pension Benefits              Postretirement Benefits
                                                  -------------------------------------------------------------------
                                                                                              
         (in thousands)                                     2008             2007             2008             2007
         ------------------------------------------------------------------------------------------------------------
         Service cost                               $      4,393     $      4,613    $         416     $        317
         Interest cost                                     4,397            4,014              478              470
         Expected return on plan assets                   (3,915)          (3,429)               -                -
         Amortization of prior service cost                  320              320             (197)            (224)
         Amortization of net loss                            216              729                -               10
                                                  -------------------------------------------------------------------
         Net expense                                $      5,411     $      6,247    $         697     $        573
                                                  ===================================================================


                                                                      Six Months Ended July 31,
                                                  -------------------------------------------------------------------
                                                                                                 Other
                                                            Pension Benefits              Postretirement Benefits
                                                  -------------------------------------------------------------------
         (in thousands)                                     2008             2007             2008             2007
         ------------------------------------------------------------------------------------------------------------
         Service cost                               $      8,963     $      9,160    $         833     $        635
         Interest cost                                     8,794            7,942              956              940
         Expected return on plan assets                   (7,829)          (6,858)               -                -
         Amortization of prior service cost                  641              641             (395)            (447)
         Amortization of net loss                            369            1,369                -               20
                                                  -------------------------------------------------------------------
         Net expense                                $     10,938     $     12,254    $       1,394     $      1,148
                                                  ===================================================================



10.  SEGMENT INFORMATION

     Effective with the first quarter of 2008,  management  has changed  segment
     reporting  to reflect  operating  results for the  following  regions:  the
     Americas,  Asia-Pacific and Europe. Prior year results have been revised to
     reflect  this  change.  The  Company  has  expanded  its  global  reach and
     management has determined it is more meaningful to assess  performance on a
     region-by-region basis, rather than on a channel of distribution basis. The
     Company's reportable segments are as follows:

          o    "Americas"  includes  sales in TIFFANY & CO.  stores in the U.S.,
               Canada and Latin/South America, as well as sales in those markets
               of TIFFANY & CO. products through business-to-business, Internet,
               catalog and wholesale operations.
          o    "Asia-Pacific"  includes  sales in  TIFFANY  & CO.  stores in the
               Asia-Pacific   region  (which   includes   sales  in  Japan,   in
               Asia-Pacific countries outside Japan, and in the Middle East), as
               well as sales in those markets of TIFFANY & CO. products  through
               business-to-business, Internet and wholesale operations.
          o    "Europe"  includes  sales in TIFFANY & CO.  stores in Europe,  as
               well as sales in those markets of TIFFANY & CO. products  through
               business-to-business, Internet and wholesale operations.


                                       12




          The  "Other"  channel  of  distribution  includes  all  non-reportable
          segments. Sales in the Other channel of distribution primarily consist
          of wholesale  sales of diamonds  obtained  through bulk purchases that
          were  subsequently  deemed not suitable for the  Company's  needs.  In
          addition,  Other includes worldwide sales made by businesses  operated
          under  trademarks or tradenames  other than TIFFANY & CO. and earnings
          received from third party licensing agreements.

          Certain  information  relating to the Company's  segments is set forth
          below:



                                                   Three Months Ended                  Six Months Ended
                                                        July 31,                           July 31,
                                            --------------------------------------------------------------------
                                                                                  
         (in thousands)                          2008                2007            2008             2007
         -------------------------------------------------------------------------------------------------------
         Net sales:
           Americas                         $       422,406  $        408,941  $      795,971  $       762,289
           Asia-Pacific                             214,233           182,962         436,270          366,056
           Europe                                    71,020            52,559         131,145           96,103
                                            --------------------------------------------------------------------
           Total reportable segments                707,659           644,462       1,363,386        1,224,448
           Other                                     24,744            18,100          37,166           33,843
                                            --------------------------------------------------------------------
                                            $       732,403  $        662,562      $1,400,552  $     1,258,291
                                            ====================================================================

         Earnings (losses) from continuing operations*:
           Americas                         $        93,597  $         87,582  $      161,888  $       149,684
           Asia-Pacific                              53,895            47,182         110,260           96,481
           Europe                                    15,514            10,671          27,088           18,291
                                            --------------------------------------------------------------------
           Total reportable segments                163,006           145,435         299,236          264,456
           Other                                     (1,971)           (4,796)         (5,996)          (9,292)
                                            --------------------------------------------------------------------
                                            $       161,035  $        140,639  $      293,240  $       255,164
                                            ====================================================================

          *Represents  earnings  (losses)  from  continuing   operations  before unallocated corporate expenses
          and other expenses, net.



          The  following  table sets  forth a  reconciliation  of the  segments'
          earnings from  continuing  operations  to the  Company's  consolidated
          earnings from continuing operations before income taxes:





                                                   Three Months Ended                 Six Months Ended
                                                        July 31,                          July 31,
                                            -------------------------------------------------------------------
                                                                                        
         (in thousands)                          2008              2007             2008            2007
         ------------------------------------------------------------------------------------------------------
         Earnings from continuing
           operations for segments          $        161,035   $       140,639   $      293,240  $      255,164
         Unallocated corporate
           expenses                                  (29,540)          (27,852)         (58,436)        (54,460)
         Other expenses, net                          (3,344)           (2,748)          (4,852)         (5,833)
                                            -------------------------------------------------------------------
         Earnings from continuing
           operations before income
           taxes                            $        128,151   $       110,039   $      229,952  $      194,871
                                            ===================================================================


          Unallocated  corporate  expenses  include  certain  costs  related  to
          administrative  support  functions which the Company does not allocate
          to its segments.  Such unallocated costs include those for information
          technology, finance, legal and human resources.

11.       SUBSEQUENT EVENT

          On August  21,  2008,  the  Company's  Board of  Directors  declared a
          quarterly  dividend of $0.17 per share.  This dividend will be paid on
          October 10, 2008 to stockholders of record on September 22, 2008.


                                       13




PART I.       Financial Information
Item 2.       Management's Discussion and Analysis of Financial Condition and
              Results of Operations


OVERVIEW
- --------

Tiffany & Co. (the  "Company") is a holding  company that  operates  through its
subsidiary companies.  The Company's principal subsidiary,  Tiffany and Company,
is a jeweler and specialty retailer whose principal merchandise offering is fine
jewelry.  It  also  sells  timepieces,   sterling  silverware,  china,  crystal,
stationery,  fragrances and  accessories.  Through Tiffany and Company and other
subsidiaries,  the  Company  is engaged in  product  design,  manufacturing  and
retailing activities.

Effective  with the  first  quarter  of 2008,  management  has  changed  segment
reporting to reflect operating results for the following regions:  the Americas,
Asia-Pacific  and Europe.  Prior year  results have been revised to reflect this
change.  The Company has expanded its global reach and management has determined
it is more meaningful to assess performance on a region-by-region  basis, rather
than on a channel of distribution  basis. The Company's  reportable segments are
as follows:

     o    "Americas"  includes sales in TIFFANY & CO. stores in the U.S., Canada
          and Latin/South  America, as well as sales in those markets of TIFFANY
          & CO. products  through  business-to-business,  Internet,  catalog and
          wholesale operations.

     o    "Asia-Pacific"   includes  sales  in  TIFFANY  &  CO.  stores  in  the
          Asia-Pacific  region (which  includes sales in Japan,  in Asia-Pacific
          countries  outside Japan, and in the Middle East), as well as sales in
          those markets of TIFFANY & CO. products through  business-to-business,
          Internet and wholesale operations.

     o    "Europe"  includes sales in TIFFANY & CO. stores in Europe, as well as
          sales  in  those   markets   of   TIFFANY  &  CO.   products   through
          business-to-business, Internet and wholesale operations.

     o    The  "Other"  channel  of  distribution  includes  all  non-reportable
          segments. Sales in the Other channel of distribution primarily consist
          of wholesale  sales of diamonds  obtained  through bulk purchases that
          were  subsequently  deemed not suitable for the  Company's  needs.  In
          addition,  Other includes worldwide sales made by businesses  operated
          under  trademarks or tradenames  other than TIFFANY & CO. and earnings
          received from third party licensing agreements.

All  references to years relate to fiscal years ended or ending on January 31 of
the following calendar year.

Highlights
- ----------

     o    Worldwide net sales  increased  11% in both the three months  ("second
          quarter")  and in the six months  ("first  half") ended July 31, 2008.
          Sales growth was strongest in the Asia-Pacific and Europe segments for
          both periods.

     o    Worldwide  comparable  store sales  decreased 1% in the second quarter
          and increased 1% in the first half on a  constant-exchange-rate  basis
          (see Non-GAAP Measures).

     o    Net earnings from continuing operations rose 21% to $80,770,000 in the
          second quarter and 20% to $145,160,000 in the first half. Net earnings
          from  continuing  operations  per  diluted  share rose 31% in both the
          second quarter and first half.

     o    The Company repurchased and retired 1.7 million and 3.1 million shares
          of its Common Stock during the second quarter and first half of 2008.

     o    In May 2008, the Board of Directors  increased the annual divided rate
          by 13%, representing the sixth consecutive annual increase.

                                       14





NON-GAAP MEASURES
- -----------------

The Company's reported sales reflect either a  translation-related  benefit from
strengthening  foreign  currencies  or a  detriment  from a  strengthening  U.S.
dollar.

The Company  reports  information  in accordance  with U.S.  Generally  Accepted
Accounting   Principles   ("GAAP").   Internally,    management   monitors   its
international sales performance on a non-GAAP basis that eliminates the positive
or negative effects that result from translating  international  sales into U.S.
dollars    ("constant-exchange-rate    basis").    Management    believes   this
constant-exchange-rate  measure provides a more representative assessment of the
sales performance and provides better comparability between reporting periods.

The Company's  management  does not, nor does it suggest that investors  should,
consider such non-GAAP  financial measures in isolation from, or as a substitute
for,  financial  information  prepared  in  accordance  with GAAP.  The  Company
presents such non-GAAP  financial measures in reporting its financial results to
provide  investors with an additional  tool to evaluate the Company's  operating
results. The following table reconciles sales percentage  increases  (decreases)
from the GAAP to the non-GAAP basis versus the previous year:





                                     Second Quarter 2008 vs. 2007                  First Half 2008 vs. 2007
                                ----------------------------------------    ------------------------------------------
                                                                                          
                                                            Constant-                                      Constant-
                                   GAAP      Translation    Exchange-             GAAP      Translation    Exchange-
                                 Reported       Effect      Rate Basis          Reported       Effect      Rate Basis
                                ----------------------------------------    ------------------------------------------
Net Sales:
- ----------
Worldwide                          11%            4%            7%              11%            4%            7%

Americas                            3%            -             3%               4%            -             4%
     U.S.                           2%            -             2%               3%            -             3%

Asia-Pacific                       17%           10%            7%              19%           11%            8%
     Japan                         12%           15%          (3)%              12%           14%          (2)%
     Other Asia-Pacific            23%            5%           18%              30%            5%           25%

Europe                             35%            6%           29%              36%            6%           30%

Comparable Store Sales:
- -----------------------
Worldwide                           3%            4%          (1)%               5%            4%            1%

Americas                          (2)%            1%          (3)%             (1)%            -           (1)%
     U.S.                         (4)%            -           (4)%             (2)%            -           (2)%

Asia-Pacific                       11%           10%            1%              13%           11%            2%
     Japan                          7%           14%          (7)%               7%           14%          (7)%
     Other Asia-Pacific            18%            5%           13%              23%            6%           17%

Europe                             19%            8%           11%              20%            8%           12%





                                       15





RESULTS OF OPERATIONS
- ---------------------

Certain operating data as a percentage of net sales were as follows:



                                                                       Second Quarter              First Half
                                                                   -----------------------    ----------------------
                                                                      2008        2007          2008        2007
                                                                                                
                                                                   -----------------------    ----------------------
Net sales                                                            100.0%      100.0%        100.0%      100.0%
Cost of sales                                                         42.2        43.9          42.6        43.9
                                                                   -----------------------    ----------------------
Gross profit                                                          57.8        56.1          57.4        56.1
Selling, general and administrative expenses                          39.8        39.1          40.7        40.1
                                                                   -----------------------    ----------------------
Earnings from continuing operations                                   18.0        17.0          16.7        16.0
Other expenses, net                                                    0.5         0.5           0.2         0.5
                                                                   -----------------------    ----------------------
Earnings from continuing operations before income taxes               17.5        16.5          16.5        15.5
Provision for income taxes                                             6.5         6.5           6.1         5.9
                                                                   -----------------------    ----------------------
Net earnings from continuing operations                               11.0        10.0          10.4         9.6
Loss from discontinued operations, net of tax                           -         (3.9)           -         (2.1)
                                                                   -----------------------    ----------------------
Net earnings                                                          11.0%        6.1%         10.4%        7.5%
                                                                   =======================    ======================





Net Sales
- ---------
Net sales were as follows:
                                                                  Second Quarter
                             -----------------------------------------------------------------------------------------
                                                                                             
(in thousands)                              2008                   2007                     Increase
- ----------------------------------------------------------------------------------------------------------------------
Americas                        $        422,406          $     408,941       $        13,465                     3%
Asia-Pacific                             214,233                182,962                31,271                    17%
Europe                                    71,020                 52,559                18,461                    35%
Other                                     24,744                 18,100                 6,644                    37%
                             ----------------------------------------------------------------------------------------
                                $        732,403          $     662,562       $        69,841                    11%
                             ========================================================================================

                                                                    First Half
                             -----------------------------------------------------------------------------------------
(in thousands)                              2008                   2007                     Increase
- ----------------------------------------------------------------------------------------------------------------------
Americas                        $        795,971          $     762,289       $        33,682                     4%
Asia-Pacific                             436,270                366,056                70,214                    19%
Europe                                   131,145                 96,103                35,042                    36%
Other                                     37,166                 33,843                 3,323                    10%
                             -----------------------------------------------------------------------------------------
                                $      1,400,552          $   1,258,291       $       142,261                    11%
                             =========================================================================================


Comparable  Store  Sales.  Reference  will be made to  "comparable  store sales"
below. A store's sales are included in comparable store sales when the store has
been open for more than 12  months.  In  markets  other  than  Japan,  sales for
relocated stores are included in comparable store sales if the relocation occurs
within the same  geographical  market.  In Japan  (included in the  Asia-Pacific
segment), sales for a new store or boutique are not included if the boutique was
relocated from one department  store to another or from a department  store to a
free-standing  location.  In all  markets,  the  results of a store in which the
square footage has been expanded or reduced remain in the comparable store base.

Americas. Total sales in the Americas region increased in the second quarter and
first half  primarily  due to  non-comparable  U.S.  retail  store sales  growth
($19,852,000  in the  second  quarter  and  $35,367,000  in the first  half) and
comparable retail store sales growth in Other America regions ($4,655,000 in the
second  quarter and $8,725,000 in the first half).  These  increases were partly
offset by declines in comparable U.S. retail store sales (4%, or $13,345,000, in
the  second  quarter  and 2%,  or  $12,929,000,  in the  first  half).  The U.S.
comparable store sales decline in the second quarter and first half was due to a
decline in transactions which management  attributes to the challenging economic
environment in the U.S.  However,  transactions  and sales  increased in the New
York  Flagship  store,  which  benefited  from higher levels of sales to foreign
tourists. New York  Flagship  store sales  increased 5%

                                       16




and  10% in the  second  quarter  and  first  half,  compared  to a  decline  in
comparable branch stores of 6% and 5% in those same periods.

Asia-Pacific.  Total sales in the  Asia-Pacific  region  increased in the second
quarter and first half  primarily due to comparable  store sales growth (11%, or
$18,320,000,  in the second quarter and 13%, or $43,052,000,  in the first half)
and  non-comparable  store sales growth  ($9,222,000  in the second  quarter and
$20,293,000   in   the   first   half).   In   the   second   quarter,    on   a
constant-exchange-rate   basis,  Asia-Pacific  region  sales  increased  7%  and
comparable  store sales increased 1% (consisting of a 13% increase in comparable
store  sales in  countries  other  than  Japan  offset by a 7%  decline in Japan
comparable store sales). In the first half, on a  constant-exchange-rate  basis,
Asia-Pacific  region sales increased 8% and comparable  store sales increased 2%
(consisting of a 17% increase in comparable  store sales in countries other than
Japan  offset  by a 7%  decline  in Japan  comparable  store  sales).  The total
increase in Asia-Pacific region sales primarily resulted from an increase in the
average price per unit sold in both the second quarter and first half.

Europe.  Total sales in the Europe  region  increased in the second  quarter and
first half  primarily due to comparable  store sales growth (19%, or $7,765,000,
in the  second  quarter  and  20%,  or  $15,230,000,  in  the  first  half)  and
non-comparable  store  sales  growth  ($7,280,000  in  the  second  quarter  and
$12,920,000 in the first half). On a constant-exchange-rate basis, Europe region
sales  increased  29% in the  second  quarter  and  30% in the  first  half  and
comparable  store  sales rose 11% and 12% in those  periods,  reflecting  strong
growth in the United Kingdom and most Continental  European  markets.  The total
increase in Europe region sales resulted from an increase in the number of units
sold in both the second quarter and first half.

Other.  Other sales increased in the second quarter and first half primarily due
to increased  wholesale  sales of diamonds that were deemed not suitable for the
Company's needs.  Wholesale diamond sales increased to $20,976,000 in the second
quarter from $15,636,000 in prior year and rose to $30,546,000 in the first half
from  $29,274,000  in the prior year.  Other sales also  increased in the second
quarter  and first half due to  earnings  from  licensing  agreements  and sales
growth in IRIDESSE stores.

Store Data. Management expects to open approximately 24 Company-operated TIFFANY
& CO. stores and boutiques in 2008,  increasing the store-base by  approximately
13%. Management's announced openings of TIFFANY & CO. stores are:



                                                                  Actual Openings           Expected Openings
Location                                                               2008                       2008
- ------------------------------------------------------------------------------------------------------------------
                                                                                     
Americas:
    Los Angeles - Westfield Topanga Center, California              First Quarter
    West Hartford, Connecticut                                     Second Quarter
    Glendale, California                                                                       Third Quarter
    Pittsburgh, Pennsylvania                                                                   Third Quarter
    Uncasville - Mohegan Sun, Connecticut                                                      Third Quarter
    Columbus, Ohio                                                                             Fourth Quarter
Asia-Pacific:
    Fukuoka, Japan                                                  First Quarter
    Osaka, Japan                                                    First Quarter
    Shizuoka, Japan                                                 First Quarter
    Tokyo, Japan                                                    First Quarter
    Chengdu, China                                                  First Quarter
    Shenyang, China                                                 First Quarter
    Shandong, China                                                Second Quarter
    Perth, Australia                                               Second Quarter
    Seoul - Samsung Plaza, Korea                                                               Third Quarter
Europe:
    London - Heathrow Airport, United Kingdom                       First Quarter
    Brussels, Belgium                                              Second Quarter
    London - Westfield, United Kingdom                                                         Third Quarter
    Madrid, Spain                                                                              Third Quarter
    Dusseldorf, Germany                                                                        Third Quarter
    Dublin, Ireland                                                                            Third Quarter




                                       17





Gross Margin
- ------------
Gross margin (gross profit as a percentage of net sales) increased in the second
quarter by 1.7 percentage  points and in the first half by 1.3 percentage points
primarily  due to changes  in  geographic  and  product  sales mix.  To a lesser
extent,  gross margin also improved in the second  quarter and first half due to
the leverage  effect of increased  sales applied  against fixed  product-related
costs, which includes costs associated with  merchandising and distribution.  To
address rising product costs, the Company has, in certain  instances,  increased
retail prices.

Selling, General and Administrative ("SG&A") Expenses
- -----------------------------------------------------
SG&A expenses increased $32,588,000, or 13%, in the second quarter primarily due
to increased labor and benefit costs of $10,853,000  and increased  depreciation
and store occupancy  expenses of $10,062,000,  (both of which are largely due to
new and  existing  stores),  as well as an increase of  $5,393,000  in marketing
expenses.  Changes in foreign currency exchange rates increased SG&A expenses in
the second quarter by  approximately  $8,000,000  compared to the prior year. In
the first half, SG&A expenses  increased  $64,492,000,  or 13%, primarily due to
increased labor and benefit costs of $21,269,000 and increased  depreciation and
store occupancy  expenses of $18,756,000,  (both of which are largely due to new
and  existing  stores),  as well as an  increase  of  $10,726,000  in  marketing
expenses.  Changes in foreign currency exchange rates increased SG&A expenses by
approximately  $18,000,000  compared  to the  prior  year.  SG&A  expenses  as a
percentage of net sales increased by 0.7 percentage  point in the second quarter
and 0.6 percentage  point in the first half because sales growth in the U.S. was
insufficient to offset increased costs.


Earnings from Continuing Operations
- -----------------------------------



                                                                                       
                                           Second Quarter        % of Net          Second Quarter         % of Net
(in thousands)                                  2008              Sales*               2007                Sales*
- --------------------------------------------------------------------------------------------------------------------
Earnings (losses) from continuing
    operations:

    Americas                               $     93,597             22.2%       $      87,582               21.4%
    Asia-Pacific                                 53,895             25.2%              47,182               25.8%
    Europe                                       15,514             21.8%              10,671               20.3%
    Other                                        (1,971)            (8.0%)             (4,796)             (26.5%)
                                        ----------------------------------------------------------------------------
                                                161,035                               140,639
Unallocated corporate expenses                  (29,540)             4.0%             (27,852)               4.2%
                                        ----------------------------------------------------------------------------
Earnings from continuing
   operations                              $    131,495             18.0%       $     112,787               17.0%
                                        ============================================================================

*  Percentages  represent  earnings  (losses)  from  continuing  operations as a
percentage of each segment's net sales.

Earnings from continuing  operations  increased 17% in the second quarter.  On a
segment basis, the ratio of earnings (losses) from continuing operations (before
the effect of unallocated  corporate expenses,  other operating income and other
expenses,  net) to each  segment's  net sales in the second  quarter of 2008 and
2007 was as follows:

     o    Americas - the ratio  increased 0.8 percentage  point primarily due to
          an increase in gross  margin (due to changes in product  sales mix and
          the  leverage   effect  of  increased   sales  applied  against  fixed
          product-related costs);

     o    Asia-Pacific - the ratio decreased 0.6 percentage points partly due to
          increased  operating  expenses  in  Japan  (marketing  and  new  store
          related),  partly  offset by increased  profitability  in most markets
          other than Japan;

     o    Europe - the ratio increased 1.5 percentage points primarily due to an
          increase in gross margin (due to changes in product sales mix) and the
          leveraging of operating expenses; and

     o    Other - The  operating  loss  in  each  year  primarily  reflects  the
          operating  performance of the Company's Iridesse subsidiary.  The loss
          ratio decreased 18.5 percentage points primarily due to lower Iridesse
          operating losses and earnings from a licensing agreement.


                                       18









                                                                                         
                                            First Half           % of Net         First Half           % of Net
(in thousands)                                 2008               Sales*             2007               Sales*
- -------------------------------------------------------------------------------------------------------------------
Earnings (losses) from continuing
    operations:

    Americas                               $    161,888             20.3%       $     149,684               19.6%
    Asia-Pacific                                110,260             25.3%              96,481               26.4%
    Europe                                       27,088             20.7%              18,291               19.0%
    Other                                        (5,996)           (16.1%)             (9,292)             (27.5%)
                                        ---------------------------------------------------------------------------
                                                293,240                               255,164
Unallocated corporate expenses                  (58,436)             4.2%             (54,460)               4.3%
                                        ---------------------------------------------------------------------------
Earnings from continuing   operations      $    234,804             16.7%       $     200,704               16.0%
                                        ===========================================================================



*  Percentages  represent  earnings  (losses)  from  continuing  operations as a
percentage of each segment's net sales.

Earnings  from  continuing  operations  increased  17% in the first  half.  On a
segment basis, the ratio of earnings (losses) from continuing operations (before
the effect of unallocated  corporate expenses,  other operating income and other
expenses,  net) to each  segment's  net sales in the first half of 2008 and 2007
was as follows:

     o    Americas - the ratio  increased 0.7 percentage  point primarily due to
          an  increase  in gross  margin  (due to  changes  in sales mix and the
          leverage   effect   of   increased   sales   applied   against   fixed
          product-related costs);

     o    Asia-Pacific - the ratio decreased 1.1 percentage points partly due to
          increased  operating  expenses  in  Japan  (marketing  and  new  store
          related),  partly  offset by increased  profitability  in most markets
          other than Japan;

     o    Europe - the ratio  increased 1.7  percentage  points partly due to an
          increase  in  gross  margin  (due to  changes  in  sales  mix) and the
          leveraging of operating expenses; and

     o    Other - The  operating  loss  in  each  year  primarily  reflects  the
          operating  performance of the Company's Iridesse subsidiary.  The loss
          ratio decreased 11.4 percentage points primarily due to lower Iridesse
          operating losses and earnings from a licensing agreement.

Unallocated  corporate  expenses include certain costs related to administrative
support  functions  which the Company  does not allocate to its  segments.  Such
unallocated costs include those for information  technology,  finance, legal and
human resources.

Provision for Income Taxes
- --------------------------
The  effective  income tax rates for the second  quarter  and first half of 2008
were 37.0% and 36.9% versus 39.4% and 38.1% in the prior year.

2008 Outlook
- ------------
Management's full-year 2008 expectations are currently as follows:

     o    Net sales growth of 9% in 2008. The net sales objective is composed of
          (i) an  increase  in the  number  of  company-operated  TIFFANY  & CO.
          locations by  approximately  13%; (ii) a  mid-single-digit  percentage
          increase in total sales in the Americas  region,  which  includes U.S.
          comparable store sales and Internet/catalog  sales to be approximately
          unchanged from the prior year; and (iii) a low-double-digit percentage
          increase in annual sales  growth in dollars in the total  Asia-Pacific
          region  and more  than 25%  growth in  dollars  in  Europe,  including
          local-currency  comparable  store  sales  increasing  by  a  low-teens
          percentage  in   Asia-Pacific   outside  Japan,   a   mid-single-digit
          percentage  decline  in  Japan,  and  a  low-double-digit   percentage
          increase in Europe.

               o    Management's  outlook for U.S.  sales  includes  improvement
                    later in the year based on easier year-over-year comparisons
                    in the fourth quarter.


                                       19




          o    Operating  margin to increase  slightly over the prior year, when
               adjusted for the various  one-time items recorded in 2007 and the
               change in the inventory  accounting  method. The operating margin
               objective includes an increase in gross margin partly offset by a
               modest increase in the SG&A expense ratio.

          o    Other expenses, net of approximately $17 million.

          o    An effective tax rate of approximately 37%.

          o    Net earnings per diluted share of $2.82 - $2.92.

New Accounting Standards
- ------------------------
See note 3 to condensed consolidated financial statements.


LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

The Company's liquidity needs have been, and are expected to remain, primarily a
function of its seasonal and expansion-related  working capital requirements and
capital  expenditures  needs.  The ratio of total debt  (short-term  borrowings,
current  portion of long-term debt and long-term debt) to  stockholders'  equity
was 36% at July 31, 2008, 26% at January 31, 2008, and 27% at July 31, 2007.

The  following  table  summarizes  cash  flows  from  operating,  investing  and
financing activities:



                                                                                      First Half
                                                                  ---------------------------------------------------
                                                                                                
(in thousands)                                                                    2008                      2007
- ---------------------------------------------------------------------------------------------------------------------
Net cash (used in) provided by:
  Operating activities                                                 $       (77,753)          $        50,759
  Investing activities                                                         (71,856)                  (74,494)
  Financing activities                                                          52,206                   (18,063)
Effect of exchange rates on cash and cash equivalents                            2,905                     3,817
Net cash used in discontinued operations                                             -                    (8,026)
                                                                  --------------------------------------------------
Net decrease in cash and cash equivalents                              $       (94,498)          $       (46,007)
                                                                  ==================================================


Operating Activities
- --------------------
The Company's net cash outflow from  operating  activities of $77,753,000 in the
first half of 2008 compared with an inflow of  $50,759,000  in the first half of
2007.  The cash  outflow  in the  first  half of 2008  resulted  primarily  from
increased income tax payments largely associated with the sale-leasebacks of the
TIFFANY & CO. Flagship stores in Tokyo and London.

Working Capital.  Working capital (current assets less current  liabilities) and
the corresponding  current ratio (current assets divided by current liabilities)
were  $1,327,863,000 and 3.2 at July 31, 2008,  compared with $1,337,454,000 and
3.3 at January 31, 2008 and $1,426,988,000 and 4.5 at July 31, 2007.

Accounts  receivable,  less  allowances  at July 31,  2008 were 7% lower than at
January 31, 2008 (which is typically a seasonal  highpoint)  and were 19% higher
than at July  31,  2007  primarily  due to  sales  growth,  as well as  expanded
international wholesale distribution. Changes in foreign currency exchange rates
had an  insignificant  effect on the change in accounts  receivable  balances at
July 31, 2008 versus January 31, 2008 and increased accounts receivable balances
by 3% compared to July 31, 2007.

Inventories,  net at July 31, 2008 were 10% above both January 31, 2008 and July
31, 2007.  Combined raw material and work-in-process  inventories  increased 14%
over January 31, 2008 and 19% over July 31, 2007 due to increased precious metal
costs and diamond  quantities needed to support internal jewelry  manufacturing.
Finished goods inventories  increased 8% over January 31, 2008, and 7% over July
31, 2007 due to new store openings, increased product costs as well as broadened
product  assortments.   Changes  in  foreign  currency  exchange  rates  had  an
insignificant  effect on the change in finished  goods  inventories  at July 31,
2008 versus January 31, 2008 and increased  finished goods inventory balances by
3% over July 31, 2007.


                                       20




Management  continues  to  expect a  high-single-digit  percentage  increase  in
inventories, net in 2008.

Investing Activities
- --------------------
The Company's net cash outflow from  investing  activities of $71,856,000 in the
first half of 2008 compared with an outflow of  $74,494,000 in the first half of
2007.

Capital Expenditures. Capital expenditures were $67,952,000 in the first half of
2008 compared with $87,779,000 in the first half of 2007.  Management  estimates
that capital  expenditures will be approximately  $190,000,000 in 2008 (compared
with  approximately  $186,000,000 in the prior year) due to costs related to the
opening and renovation of stores and to ongoing investments in new systems.

Marketable Securities. The Company invests excess cash in short-term investments
and  marketable  securities.  The Company had (net purchases of) or net proceeds
from  investments  in  marketable  securities  and  short-term   investments  of
($464,000) and $14,058,000 in the first half of 2008 and 2007.

Financing Activities
- --------------------
The Company's net cash inflow from  financing  activities of  $52,206,000 in the
first half of 2008 compared with an outflow of  $18,063,000 in the first half of
2007.  The cash inflow was due to higher  proceeds from  short-term  borrowings,
partly  offset by increased  share  repurchases  and reduced  proceeds  from the
exercise of employees' stock options.

Share Repurchases. The Company's stock repurchase activity was as follows:



                                                                                    Second Quarter
                                                                                                
                                                                  ---------------------------------------------------
(in thousands, except per share amounts)                                          2008                      2007
- ---------------------------------------------------------------------------------------------------------------------
Cost of repurchases                                                    $        73,664           $        34,200
Shares repurchased and retired                                                   1,723                       662
Average cost per share                                                 $         42.75           $         51.69


                                                                                      First Half
                                                                  ---------------------------------------------------
(in thousands, except per share amounts)                                          2008                      2007
- ---------------------------------------------------------------------------------------------------------------------
Cost of repurchases                                                    $       128,501           $        59,197
Shares repurchased and retired                                                   3,106                     1,182
Average cost per share                                                 $         41.37           $         50.07



At July 31,  2008,  there  remained  $492,305,000  of  authorization  for future
repurchases. The Company's stock repurchase program expires in January 2011. The
timing of repurchases  and the actual number of shares to be repurchased  depend
on a variety of discretionary factors such as price and other market conditions.

Borrowings.   The   Company's   current   sources   of   working   capital   are
internally-generated  cash  flows and  borrowings  available  under a  revolving
credit facility.

At July 31, 2008, the Company was in compliance with all loan covenants.

Contractual Obligations
- -----------------------
The Company's  contractual cash  obligations and commercial  commitments at July
31, 2008 and the effects such  obligations  and commitments are expected to have
on  the  Company's   liquidity  and  cash  flows  in  future  periods  have  not
significantly changed since January 31, 2008.

Based  on  the  Company's  financial  position  at  July  31,  2008,  management
anticipates  that cash on hand,  internally-generated  cash  flows and the funds
available under its revolving  credit facility will be sufficient to support the
Company's planned worldwide business expansion and working capital increases for
the  foreseeable  future.  In  addition,  the  Company is  currently  evaluating
opportunities  to issue new debt up to  $300,000,000  to repay  the


                                       21



$60,000,000 Series A Senior Note and $40,000,000 Series C Senior Note due within
the next 12 months and to fund potential share repurchases.

Seasonality
- -----------
As a jeweler  and  specialty  retailer,  the  Company's  business is seasonal in
nature,  with the fourth quarter  typically  representing  at least one-third of
annual net sales and approximately  one-half of annual net earnings.  Management
expects such seasonality to continue.

Forward-Looking Statements
- --------------------------
This document  contains  certain  "forward-looking  statements"  concerning  the
Company's  objectives and  expectations  with respect to store openings,  sales,
retail  prices,   gross  margin,   expenses,   earnings  per  share,   inventory
performance,  capital expenditures and cash flow. In addition,  management makes
other  forward-looking  statements from time to time  concerning  objectives and
expectations.  Statements  beginning with such words as  "believes",  "intends",
"plans",  and "expects"  include  forward-looking  statements  that are based on
management's  expectations  given facts as currently  known by management on the
date  this  quarterly   report  was  filed  with  the  Securities  and  Exchange
Commission.  All  forward-looking  statements  involve risks,  uncertainties and
assumptions  that, if they never  materialize  or prove  incorrect,  could cause
actual  results to differ  materially  from those  expressed  or implied by such
forward-looking statements.

The statements in this quarterly  report are made as of the date this report was
filed with the Securities and Exchange  Commission and the Company undertakes no
obligation  to update any of the  forward-looking  information  included in this
document,  whether as a result of new  information,  future  events,  changes in
expectations or otherwise.

                                       22




PART I.  Financial Information
Item 3.  Quantitative and Qualitative Disclosures About Market Risk

The  Company is exposed to market  risk from  fluctuations  in foreign  currency
exchange rates, interest rates and precious metal prices, which could affect its
consolidated  financial  position,  earnings and cash flows. The Company manages
its  exposure  to market  risk  through  its  regular  operating  and  financing
activities and, when deemed appropriate, through the use of derivative financial
instruments.   The  Company  uses  derivative  financial   instruments  as  risk
management  tools and not for  trading  or  speculative  purposes,  and does not
maintain  such  instruments  that may expose the Company to  significant  market
risk.

In Japan, the Company uses yen put options to minimize the potential effect of a
weakening yen on U.S. dollar-denominated  transactions over a maximum term of 12
months.  The Company  also uses  foreign-exchange  forward  contracts to protect
against  changes  in local  currencies.  Gains or  losses  on these  instruments
substantially offset losses or gains on the assets, liabilities and transactions
being hedged.

The  Company  uses   interest-rate   swap  contracts  related  to  certain  debt
arrangements  to  manage  its  net  exposure  to  interest  rate  changes.   The
interest-rate  swap  contracts  effectively  convert  fixed-rate  obligations to
floating-rate instruments.  Additionally,  since the fair value of the Company's
fixed-rate   long-term   debt  is  sensitive  to  interest  rate  changes,   the
interest-rate  swap  contracts  serve as a hedge to changes in the fair value of
these debt instruments.

The Company uses a  combination  of call and put option  contracts in a net-zero
cost  collar  arrangement  ("collars"),  as hedges of a  portion  of  forecasted
purchases of platinum and silver for internal manufacturing. If the price of the
precious  metal at the time of the  expiration  of the collar is within the call
and put price,  the collar would  expire at no cost to the Company.  The maximum
term over which the Company is hedging its exposure to the variability of future
cash flows for all forecasted transactions is 12 months.

Management  neither  foresees nor expects  significant  changes in the Company's
exposure to fluctuations in foreign currencies, interest rates or precious metal
prices, nor in its risk-management practices.



                                       23



PART I.    Financial Information
Item 4.    Controls and Procedures

Disclosure Controls and Procedures

     Based on their  evaluation of our  disclosure  controls and  procedures (as
defined in Rules  13a-15(e) and 15d-15(e)  under the Securities  Exchange Act of
1934),   Registrant's  chief  executive  officer  and  chief  financial  officer
concluded that, as of the end of the period covered by this report, Registrant's
disclosure  controls and  procedures  are  effective to ensure that  information
required to be disclosed by  Registrant  in the reports that it files or submits
under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized
and reported within the time periods  specified in the SEC's rules and forms and
(ii)  accumulated  and  communicated  to our  management,  including  our  chief
executive  officer  and  chief  financial  officer,  to allow  timely  decisions
regarding required disclosure.

     In the  ordinary  course of  business,  Registrant  reviews  its  system of
internal  control over financial  reporting and makes changes to its systems and
processes to improve  controls  and increase  efficiency,  while  ensuring  that
Registrant  maintains an effective  internal  control  environment.  Changes may
include  such  activities  as  implementing  new,  more  efficient  systems  and
automating manual processes.

     Registrant's  chief  executive  officer and chief  financial  officer  have
determined that there have been no changes in Registrant's internal control over
financial  reporting  during the period  covered by this  report  identified  in
connection with the evaluation described above that have materially affected, or
are reasonably likely to materially affect,  Registrant's  internal control over
financial reporting.

     Registrant's  management,  including its chief executive  officer and chief
financial officer, necessarily applied their judgment in assessing the costs and
benefits of such controls and  procedures.  By their  nature,  such controls and
procedures  cannot  provide  absolute  certainty,  but  can  provide  reasonable
assurance regarding management's control objectives. Our chief executive officer
and our chief  financial  officer have  concluded that  Registrant's  disclosure
controls and  procedures are (i) designed to provide such  reasonable  assurance
and (ii) are effective at that reasonable assurance level.



                                       24



PART II.        Other Information

Item 1.         Legal Proceedings

In July 2004,  Tiffany  initiated a civil  proceeding  against eBay, Inc. in the
Federal  District Court for the Southern  District of New York.  Tiffany alleged
direct  and  contributory  trademark  infringement,  unfair  competition,  false
advertising and trademark dilution. Tiffany sought damages and injunctive relief
stemming from eBay's  alleged  assistance and  contribution  to the offering for
sale, advertising and promotion, in the U.S., of counterfeit TIFFANY jewelry and
other jewelry or merchandise  which bears the TIFFANY  trademark and is dilutive
or confusingly  similar to the TIFFANY or TIFFANY & CO. trademarks.  In November
2007,  the case was tried as a bench trial and in July 2008 the  District  Court
issued its opinion denying any relief to Tiffany.  In August 2008, Tiffany filed
notice of appeal to the U.S.  Court of Appeals  for the Second  Circuit.  If the
decision of the District Court is upheld after appeal, it will be more difficult
for  Tiffany  to  prevent  the sale of  counterfeit  TIFFANY  jewelry  and other
merchandise on internet auction sites. See Risk Factor (vii) below.

Item 1A.        Risk Factors

As is  the  case  for  any  retailer,  Registrant's  success  in  achieving  its
objectives  and  expectations  is dependent  upon general  economic  conditions,
competitive  conditions and consumer  attitudes.  However,  certain  factors are
specific to the Registrant and/or the markets in which it operates.

The  following  "risk  factors" are specific to  Registrant;  these risk factors
affect the likelihood that Registrant will achieve the financial  objectives and
expectations communicated by management:

(i)  Risk:  that  a  decline  in  consumer   confidence  will  adversely  affect
Registrant's sales.

     As a retailer  of goods  which are  discretionary  purchases,  Registrant's
sales  results are  particularly  sensitive  to changes in consumer  confidence.
Consumer confidence is affected by general business  conditions;  changes in the
market value of securities  and real estate;  inflation;  interest rates and the
availability of consumer credit;  tax rates; and expectations of future economic
conditions and employment prospects.

     Consumer spending for discretionary  goods generally  declines during times
of falling  consumer  confidence,  which  will  negatively  affect  Registrant's
earnings because of its cost base and inventory investment.

(ii) Risk: that sales will decline or remain flat in Registrant's  fourth fiscal
quarter, which includes the holiday selling season.

     Registrant's  business  is  seasonal  in nature,  with the  fourth  quarter
typically  representing at least one-third of annual net sales and approximately
one-half of annual net earnings.  Poor sales results during  Registrant's fourth
quarter will have a material adverse effect on Registrant's sales and profits.

(iii) Risk: that regional instability and conflict will disrupt tourist travel.

     Unsettled regional and global conflicts or crises which result in military,
terrorist or other  conditions  creating  disruptions  or  disincentives  to, or
changes in the pattern,  practice or frequency of tourist  travel to the various
regions where the Registrant  operates retail stores could adversely  affect the
Registrant's sales and profits.

(iv) Risk: that the Japanese yen will weaken against the U.S. dollar and require
Registrant to raise prices or shrink profit margins in Japan.

     Registrant's  sales in Japan represented  approximately 17% of Registrant's
net sales in Fiscal  2007. A  substantial  weakening of the Japanese yen against
the U.S. dollar would require  Registrant to raise its retail prices in Japan or
reduce its profit margins.  Japanese  consumers may not accept significant price
increases  on  Registrant's  goods;  thus  there  is a risk  that a  substantial
weakening of the yen will result in reduced sales or profit margins.

(v)  Risk:  that  Registrant  will be unable to  continue  to offer  merchandise
designed by Elsa Peretti or Paloma Picasso.


                                       25




     Registrant's  long-standing  right  to sell  the  jewelry  designs  of Elsa
Peretti  and  Paloma  Picasso  and use their  trademarks  is  responsible  for a
substantial  portion of  Registrant's  revenues.  Merchandise  designed  by Elsa
Peretti and by Paloma Picasso accounted for 11% and 3% of Fiscal 2007 net sales,
respectively.  Tiffany has exclusive license  arrangements with Elsa Peretti and
Paloma Picasso;  these  arrangements  are subject to royalty payments as well as
other requirements. Each license may be terminated by Tiffany or the designer on
six-months  notice,  even in the case where no default has  occurred.  Also,  no
agreements  have been made for the  continued  sale of the designs or use of the
trademarks  ELSA  PERETTI  or  PALOMA  PICASSO  following  the  death of  either
designer.  Loss of either license would materially adversely affect Registrant's
business through lost sales and profits.

(vi) Risk: that increased  commodity prices or reduced supply  availability will
adversely affect  Registrant's  ability to produce and sell products at historic
profit margins.

     Most of  Registrant's  jewelry  and  non-jewelry  offerings  are made  with
diamonds,  gemstones and/or precious metals. A significant  change in the prices
of these  commodities  could adversely affect  Registrant's  business,  which is
vulnerable  to  the  risks  inherent  in  the  trade  for  such  commodities.  A
substantial  decrease in the supply or an increase in the price of raw materials
and/or  high-quality  rough and  polished  diamonds  within the quality  grades,
colors and sizes that customers  demand could lead to decreased  customer demand
and lost sales and/or reduced gross profit margins.

(vii) Risk:  that the value of the TIFFANY & CO.  trademark  will decline due to
the sale by infringers of counterfeit merchandise.

     The  TIFFANY  & CO.  trademark  is an  asset  which  is  essential  to  the
competitiveness  and  success of  Registrant's  business  and  Registrant  takes
appropriate action to protect it. However, Registrant's enforcement actions have
not stopped the imitation and  counterfeit  of  Registrant's  merchandise or the
infringement  of the trademark.  The continued  sale of counterfeit  merchandise
could have an adverse effect on the TIFFANY & CO. brand by undermining Tiffany's
reputation  for quality  goods and making such goods  appear less  desirable  to
consumers  of luxury  goods.  Damage to the brand would result in lost sales and
profits.

(viii) Risk: that Registrant  will be unable to lease  sufficient  space for its
retail stores in prime locations.

     Registrant,  positioned as a luxury goods  retailer,  has  established  its
retail  presence in choice store  locations.  If  Registrant  cannot  secure and
retain  locations  on  suitable  terms  in prime  and  desired  luxury  shopping
locations, its expansion plans, sales and profits will be jeopardized.

(ix) Risk: that Registrant's  business is dependent upon the distinctive  appeal
of the TIFFANY & CO. brand.

     The TIFFANY & CO. brand's association with quality,  luxury and exclusivity
is integral  to the success of  Registrant's  business.  Registrant's  expansion
plans for retail and direct  selling  operations  and  merchandise  development,
production  and  management  support  the  brand's  appeal.  Consequently,  poor
maintenance, promotion and positioning of the TIFFANY & CO. brand through market
over-saturation may adversely affect the business by diminishing the distinctive
appeal of the TIFFANY & CO. brand and tarnishing its image.  This will result in
lower sales and profits.



                                       26




PART II.        Other Information
Item 2.         Unregistered Sales of Equity Securities and Use of Proceeds

This table  provides  information  with  respect to the  Company's  purchases of
shares of its Common Stock during the second fiscal quarter of 2008:


- --------------------------------------------------------------------------------------------------------------
                                                                                 
                                                                     (c)Total Number
                                                                      of Shares           (d)Approximate
                                (a)Total                              Purchased Under      Dollar Value of
                                Number of          (b)Average         all Publicly         Shares that May Yet
                                Shares             Price Paid Per     Announced            be Purchased Under
Period                          Purchased          Share              Programs*            the Programs*
- --------------------------------------------------------------------------------------------------------------
May 1, 2008 through                  462,700             $45.16             462,700            $545,075,000
May 31, 2008
- --------------------------------------------------------------------------------------------------------------
June 1, 2008 through                 447,950             $46.43             447,950            $524,277,000
June 30, 2008
- --------------------------------------------------------------------------------------------------------------
July 1, 2008 through                 812,551             $39.35             812,551            $492,305,000
July 31, 2008
- --------------------------------------------------------------------------------------------------------------
Total                              1,723,201             $42.75           1,723,201            $492,305,000
- --------------------------------------------------------------------------------------------------------------


* In January 2008, the Company's Board of Directors extended the expiration date
of the  program  to  January  2011 and  increased  by  $500,000,000  the  amount
authorized for repurchase of its Common Stock.



                                       27





PART II.        Other Information
Item 4.         Submission of Matters to a Vote of Security Holders

At Registrant's  Annual Meeting of Stockholders held on May 15, 2008 each of the
nominees  listed below was elected a director of Registrant to hold office until
the next annual meeting of the  stockholders  and until his or her successor has
been elected and  qualified.  All directors are elected at each annual  meeting.
Tabulated with the name of each of the nominees  elected is the number of Common
shares  cast for and  against  each  nominee  and the  number of  Common  shares
abstaining to vote for each nominee. There were no broker non-votes with respect
to the election of directors.



                                                                                   
                                                                                             Number of
                                                                                              Shares
Nominee                                 Voted For          Voted Against                    Abstaining
- --------------------------------------------------------------------------------------------------------------

Michael J. Kowalski                      108,213,399             1,509,676                   1,088,260

Rose Marie Bravo                         108,054,097             1,657,632                   1,099,606

Gary E. Costley                          108,302,691             1,406,875                   1,101,769

Lawrence K. Fish                         108,408,028             1,297,991                   1,105,316

Abby F. Kohnstamm                        108,464,636             1,251,353                   1,095,346

Charles K. Marquis                       107,999,187             1,706,124                   1,106,024

Peter W. May                             108,267,328             1,446,090                   1,097,917

J. Thomas Presby                         104,421,514             5,268,376                   1,121,445

William A. Shutzer                       108,029,955             1,683,384                   1,097,996



At   such   meeting,    the    stockholders    approved   the   appointment   of
PricewaterhouseCoopers  LLP as the independent registered public accounting firm
to examine the Company's fiscal 2008 financial statements.  With respect to such
appointment,  108,084,930  shares  were voted to approve,  1,631,127  were voted
against,  and  1,095,278  shares  abstained  from  voting.  There were no broker
non-votes    with   respect   to   the   approval   of   the    appointment   of
PricewaterhouseCoopers LLP.

Also at such meeting, the stockholders approved the Tiffany & Co. 2008 Directors
Equity  Compensation  Plan. A majority of shares  outstanding  on March 20, 2008
voted on the proposal. With respect to such approval, 88,296,366 shares voted to
approve,  6,238,749  shares voted against,  and 2,752,887  shares abstained from
voting.  There were 13,523,333 broker non-votes that were discarded for purposes
of determining the quorum and voting with respect to the approval of the Tiffany
& Co. 2008 Directors Equity Compensation Plan.






                                       28




 ITEM 6         Exhibits

     (a)        Exhibits:

                31.1    Certification of Chief Executive Officer pursuant to
                        Section 302 of the Sarbanes-Oxley Act of 2002.

                31.2    Certification of Chief Financial Officer pursuant to
                        Section 302 of the Sarbanes-Oxley Act of 2002.

                32.1    Certification  of Chief  Executive  Officer  Pursuant to
                        18 U.S.C.  Section  1350,  as adopted  pursuant to
                        Section 906 of the Sarbanes-Oxley Act of 2002.

                32.2    Certification  of Chief Financial  Officer  Pursuant to
                        18 U.S.C.  Section 1350, as adopted  pursuant to Section
                        906 of the Sarbanes-Oxley Act of 2002.









                                       29




                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                            TIFFANY & CO.
                                            (Registrant)


Date: September 3, 2008                 By: /s/ James N. Fernandez
                                            ----------------------------
                                            James N. Fernandez
                                            Executive Vice President and
                                            Chief Financial Officer
                                            (principal financial officer)






                                  Exhibit Index




              

31.1            Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-
                Oxley Act of 2002.

31.2            Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-
                Oxley Act of 2002.

32.1            Certification  of Chief  Executive  Officer  Pursuant to 18 U.S.C.  Section  1350,  as
                adopted  pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

32.2            Certification  of Chief Financial  Officer  Pursuant to 18 U.S.C.  Section 1350, as
                adopted  pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.