1 Exhibit 99.1
TIFFANY & CO.
NEWS RELEASE

Fifth Avenue & 57th Street Contacts:
New York, N.Y. 10022 ---------
James N. Fernandez
(212) 230-5315
Mark L. Aaron
(212)230-5301

TIFFANY'S HOLIDAY SEASON SALES INCREASE 17%;
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COMPANY RAISES ANNUAL EARNINGS OUTLOOK
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New York, N.Y., January 12, 2010 - Worldwide sales at Tiffany & Co. (NYSE: TIF)
increased 17% in the two months ended December 31, 2009 ("holiday period") due
to growth in all three geographic segments. Management now believes that net
sales and earnings for the fiscal year ending January 31st will exceed its
previous expectations.

Net worldwide sales rose 17% to $799.1 million in the holiday period. On a
constant-exchange-rate basis, which excludes the effect of translating
foreign-currency-denominated sales into U.S. dollars, worldwide net sales and
comparable store sales increased 13% and 8% (see attached "Non-GAAP Measures"
schedule). Results are based on unaudited sales.

Michael J. Kowalski, chairman and chief executive officer, said, "We are
extremely pleased by these holiday sales results. Today more than ever, there is
an appreciation of those brands that represent genuine, lasting value built upon
a recognizable legacy of great design, superior craftsmanship and quality
materials. This greatly benefits Tiffany."

Net sales by segment were as follows:

o In the Americas, sales increased 15% to $443.9 million. Comparable
U.S. store sales increased 12% (16% in November and 10% in December).
Holiday results included a 20% increase in the New York flagship store
and 10% comparable store sales growth for U.S. branch stores. Sales in
New York and U.S. branch stores benefited from an increase in the
number of transactions, coming from increased sales to both local
customers and foreign visitors. Combined Internet and catalog sales in
the U.S. increased 17%. The Company's stores in Canada and Latin
America also contributed to the increase.

o Sales in the Asia-Pacific region increased 11% to $240.8 million. On a
constant-exchange-rate basis, net sales rose 4%; comparable store
sales rose 1% including a 12% decline in Japan and a 26% increase
across the rest of the region.

o Sales in Europe increased 30% to $103.0 million. On a
constant-exchange-rate basis, net sales increased 19% and comparable
store sales rose 16%, resulting from double-digit growth in the U.K.
and most other countries.

o The Company operated 220 TIFFANY & CO. stores and boutiques at
December 31, 2009 (91 in the Americas, 102 in Asia-Pacific and 27 in
Europe), versus 206 locations a year ago (86 in the Americas, 96 in
Asia-Pacific and 24 in Europe).

o Other sales increased to $11.5 million from $3.4 million last year,
reflecting increased wholesale sales of rough diamonds that do not
meet the Company's requirements.

Mr. Kowalski added, "We experienced growth across a wide range of jewelry
categories and price points. Overall, these better-than-expected sales results
are, in turn, leading us to again increase our sales and earnings outlooks for
the year ending January 31st. We now believe that Tiffany is on track to achieve
net sales of approximately $2.7 billion for the full year and can achieve net
earnings from continuing operations of $2.07 - $2.12 per diluted share, compared
with our previously published outlook of $1.88 - $1.98 per diluted share. The
current and previous outlooks are and were inclusive of one-time items. We
approach the new fiscal year focused on Tiffany's ability to expand its
profitability and global presence, and expect to provide our financial and store
expansion plans for 2010 when we report fiscal 2009 results. Long-term, we
continue to believe that Tiffany has an excellent opportunity to increase its
share of the U.S. and global jewelry market."

Next Scheduled Announcement
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The Company expects to report its fourth quarter and full year results on
Monday, March 22, 2010 with a conference call at 8:30 a.m. (Eastern Time) that
day. For notifications of news releases, please register at
http://investor.tiffany.com ("E-Mail Alerts").

Tiffany & Co. operates jewelry stores and manufactures products through its
subsidiary corporations. Its principal subsidiary is Tiffany and Company. The
Company operates

TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and
Europe and engages in direct selling through Internet, catalog and business gift
operations. For additional information, please visit www.tiffany.com or call our
shareholder information line at 800-TIF-0110.

This document contains certain "forward-looking" statements concerning the
Company's objectives and expectations with respect to sales and earnings. Actual
results might differ materially from those projected in the forward-looking
statements. Information concerning risk factors that could cause actual results
to differ materially is set forth in the Company's 2008 Annual Report on Form
10-K and in other reports filed with the Securities and Exchange Commission. The
Company undertakes no obligation to update or revise any forward-looking
statements to reflect subsequent events or circumstances.

# # #

4
TIFFANY & CO. AND SUBSIDIARIES
(Unaudited)

NON-GAAP MEASURES
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Net Sales
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The Company's reported sales reflect either a translation-related benefit from
strengthening foreign currencies or a detriment from a strengthening U.S.
dollar.

The Company reports information in accordance with U.S. Generally Accepted
Accounting Principles ("GAAP"). Internally, management monitors its sales
performance on a non-GAAP basis that eliminates the positive or negative effects
that result from translating international sales into U.S. dollars
("constant-exchange-rate basis"). Management believes this
constant-exchange-rate basis provides a more representative assessment of the
sales performance and provides better comparability between reporting periods.

The Company's management does not, nor does it suggest that investors should,
consider such non-GAAP financial measures in isolation from, or as a substitute
for, financial information prepared in accordance with GAAP. The Company
presents such non-GAAP financial measures in reporting its financial results to
provide investors with an additional tool to evaluate the Company's operating
results. The following table reconciles sales percentage increases (decreases)
from the GAAP to the non-GAAP basis versus the previous year:

Two Months Ended
December 31, 2009
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Constant-
GAAP Translation Exchange-Rate
Reported Effect Basis
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Net Sales:
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Worldwide 17 % 4 % 13 %

Americas 15 % 1 % 14 %
U.S. 13 % - 13 %

Asia-Pacific 11 % 7 % 4 %
Japan (8)% 3 % (11)%
Other Asia-Pacific 54 % 14 % 40 %

Europe 30 % 11 % 19 %

Comparable Store Sales:
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Worldwide 12 % 4 % 8 %

Americas 12 % 1 % 11 %
U.S. 12 % - 12 %

Asia-Pacific 8 % 7 % 1 %
Japan (9)% 3 % (12)%
Other Asia-Pacific 39 % 13 % 26 %

Europe 27 % 11 % 16 %