Exhibit 99.1
                                  TIFFANY & CO.
                                  NEWS RELEASE

Fifth Avenue & 57th Street                                 Contacts:
New York, N.Y. 10022                                       ---------
                                                           James N. Fernandez
                                                           (212)230-5315
                                                           Mark L. Aaron
                                                           (212)230-5301


                TIFFANY REPORTS FOURTH QUARTER AND YEAR RESULTS;
                ------------------------------------------------
                       PROVIDES FINANCIAL OUTLOOK FOR 2010
                       -----------------------------------

New York, N.Y.,  March 22, 2010 - Tiffany & Co. (NYSE:  TIF) reported today that
worldwide  sales rose 17% in its fourth  quarter  ended  January 31, 2010.  This
increase reflected broad-based growth in the Americas, Asia-Pacific and European
regions. Net earnings from continuing operations were $1.09 per diluted share in
the quarter.  Full year sales  declined 5% to $2.7 billion and net earnings from
continuing operations increased 15% to $2.12 per diluted share (earnings in both
years  included   nonrecurring   charges  -  see  attached  "Non-GAAP  Measures"
schedule).  Management also introduced its financial  objectives for 2010, which
are enumerated in this news release.

In the three months (fourth quarter) ended January 31, 2010:
- ------------------------------------------------------------

     o    Net  sales  increased  17% to $981.4  million,  compared  with  $837.6
          million in last year's  fourth  quarter.  On a  constant-exchange-rate
          basis,     which     excludes     the     effect    of     translating
          foreign-currency-denominated  sales into U.S.  dollars,  worldwide net
          sales  rose  13% and  comparable  store  sales  rose 8% (see  attached
          "Non-GAAP Measures" schedule).

     o    Net earnings from continuing  operations were $138.2 million, or $1.09
          per diluted share,  versus $37.4 million,  or $0.30 per diluted share,
          in last year's  fourth  quarter.  In last year's fourth  quarter,  the
          Company  recorded  nonrecurring  items  which,  in total,  reduced net
          earnings from  continuing  operations by $0.56 per diluted share.  Net
          earnings were $140.4 million, or $1.10 per diluted share, versus $31.1
          million, or $0.25 per diluted share, in last year's fourth quarter.











                                       1



In the full year (fiscal 2009) ended January 31, 2010:
- ------------------------------------------------------

     o    Net sales were $2.71  billion,  or 5% below $2.85 billion in the prior
          year.  On a  constant-exchange-rate  basis,  worldwide  net  sales and
          comparable store sales declined 5% and 8%.

     o    Net earnings from continuing  operations were $265.7 million, or $2.12
          per diluted share,  compared with $232.2 million, or $1.84 per diluted
          share, in the prior year. In fiscal 2009, the Company recorded various
          nonrecurring   items  that  benefited  net  earnings  from  continuing
          operations  by $0.08 per diluted  share.  In fiscal 2008,  the Company
          recorded  nonrecurring items that reduced net earnings from continuing
          operations  by $0.55 per  diluted  share.  Net  earnings  were  $264.8
          million,  or $2.11 per diluted share,  versus $220.0 million, or $1.74
          per diluted share, in 2008.

Financial  results for the Iridesse  subsidiary are  classified as  discontinued
operations for the current and prior-year periods. This change in classification
began in the second quarter of 2009.

Michael J. Kowalski,  chairman and chief executive officer,  said, "We were very
pleased with the sales results in the fourth quarter which  reflected  growth in
most countries, product categories and price points.  Notwithstanding the global
economic challenges over the past year, the decisive measures we took to control
spending  were  successful  and,  combined  with the  considerable  and  growing
international awareness of the TIFFANY & CO. brand, helped us to generate strong
earnings and free cash flow."

Net sales by segment were as follows:
- -------------------------------------

     o    In the Americas,  sales  increased 14% to $523.5 million in the fourth
          quarter.  Sales of $1.41 billion in the fiscal year were 11% below the
          prior year. Comparable U.S. store sales rose 11% in the fourth quarter
          and declined 15% in the fiscal  year.  Sales in the New York  flagship
          store and comparable  U.S.  branch stores  increased 22% and 8% in the
          fourth  quarter,  and declined 15% and 15% in the fiscal year.  During
          the quarter,  the Company  opened a store in Las Vegas,  NV.  Combined
          Internet and catalog  sales in the U.S.  increased  16% in the quarter
          and declined 1% in the year.





                                       2



     o    In the  Asia-Pacific  region,  sales rose 14% to $318.0 million in the
          fourth  quarter due to strong  growth in all  countries  except Japan.
          Sales   increased   4%  to  $957.2   million   in  the   year.   On  a
          constant-exchange-rate  basis, sales rose 7% in the fourth quarter and
          were unchanged in the year;  comparable  store sales  increased 3% and
          declined 3% in those periods.  During the quarter,  the Company opened
          stores in Shenzhen, China and Melbourne, Australia.

     o    In Europe, sales increased 29% to $122.9 million in the fourth quarter
          and 10% to $311.8  million  in the year due to  strong  growth in most
          countries.  On a  constant-exchange-rate  basis, sales rose 18% in the
          fourth quarter and 16% in the year;  comparable  store sales increased
          14%  and 9%.  During  the  quarter,  the  Company  opened  a store  in
          Amsterdam,  the Netherlands and a second location in London's Heathrow
          Airport.

     o    The Company operated 220 TIFFANY & CO. stores and boutiques at January
          31, 2010 (91 in the Americas,  102 in Asia-Pacific  and 27 in Europe),
          versus  206  locations  a  year  ago  (86  in  the  Americas,   96  in
          Asia-Pacific and 24 in Europe).

     o    Other  sales were $17.1  million in the  fourth  quarter  versus  $3.7
          million in the prior  year,  and in the full year were  $29.9  million
          versus  $55.6  million in the prior year.  The changes in both periods
          were affected by the levels of wholesale sales of rough diamonds.

Other financial highlights were:
- --------------------------------

     o    Gross margin (gross  profit as a percentage of net sales)  declined to
          58.7% in the fourth  quarter  (versus  59.4% in the prior year) due to
          increased  wholesale sales of rough diamonds that generate minimal, if
          any, profit.  Gross margin declined to 56.5% in the year (versus 57.8%
          last year) primarily due to higher product costs.

     o    Selling,  general and  administrative  (SG&A) expenses increased 7% in
          the fourth quarter, primarily due to management incentive compensation
          expense related to improved financial  performance.  Such compensation
          was curtailed last year. SG&A expenses declined 6% in the year, due to
          substantial savings realized from reductions in staffing and marketing
          costs.




                                       3



     o    Interest and other  expenses,  net in the fourth quarter and year were
          above the prior  year  primarily  due to  increased  interest  expense
          related to issuances of long-term debt over the past year.

     o    Effective  income tax rates were 34.2% in the fourth  quarter  (versus
          40.2%)  and 31.9% in the fiscal  year  (versus  36.5%).  The full year
          reduction was due to the recording of favorable reserve adjustments at
          the  conclusion  of  certain  tax  audits  and  at the  expiration  of
          statutory  periods;  these  adjustments  benefited  net earnings  from
          continuing operations by $0.09 per diluted share in the year.

     o    Accounts  receivable  at  January  31,  2010  were 3% below  the prior
          year-end.

     o    Net  inventories  declined 11% in the fiscal year to $1.43  billion at
          January  31, 2010 due to a reduction  in finished  goods  inventories,
          consistent  with  management's  objective,  as well as the effect from
          higher-than-planned sales in the fourth quarter.

     o    Capital  expenditures were $75 million in the year, compared with $154
          million in the prior  year.  The lower  spending  resulted  from fewer
          store openings in 2009 and other cost containment initiatives.

     o    Balance sheet  liquidity at January 31, 2010  included:  cash and cash
          equivalents  of $786 million  (versus  $160  million a year ago),  and
          total short-term borrowings and long-term debt of $754 million (versus
          $709 million a year ago).

Mr. Kowalski added, "In 2010, we will remain focused on meaningful opportunities
to expand  our global  store  base,  realize  market  share  gains in a changing
competitive  environment and enhance profitability.  We believe that Tiffany has
the ability to deliver  healthy  sales and  earnings  growth and, in fact,  have
begun the year with  worldwide  sales growth  exceeding  our first  quarter plan
which calls for a  high-teens  percentage  increase.  Tiffany has the  necessary
components  for  ongoing  success --  compelling  products,  organizational  and
financial  strength,  an efficient  infrastructure  and a premium  brand that is
increasingly recognized for lasting value."



                                       4


2010 Outlook:
- -------------

Management's outlook for fiscal 2010 is based on the following assumptions which
may or may not prove valid:

     a)   A worldwide sales increase of approximately 11%.
     b)   By  region,  sales are  expected  to  increase  by a  low-double-digit
          percentage  in  the  Americas,   a  high-single-digit   percentage  in
          Asia-Pacific (including a low-single-digit percentage decline in Japan
          and at least 20% growth  elsewhere),  and a  mid-teens  percentage  in
          Europe. Other sales are expected to decline 5%;
     c)   The opening of 17 new  Company-operated  stores (six in the  Americas,
          eight in Asia-Pacific and three in Europe);
     d)   An increase in the  operating  margin  primarily due to a higher gross
          margin as well as a modestly improved ratio of SG&A expenses to sales;
     e)   Other expenses, net of approximately $50 million;
     f)   An effective income tax rate of approximately 35%;
     g)   Net earnings from  continuing  operations of $2.45 - $2.50 per diluted
          share;
     h)   Capital expenditures of approximately $200 million; and
     i)   A high-single-digit percentage increase in net inventories.

Today's Conference Call:
- ------------------------

The Company will host a  conference  call today at 8:30 a.m.  (Eastern  Time) to
review  these  actual   results  and  its  outlook.   Investors  may  listen  at
http://investor.tiffany.com ("Events and Presentations").

Next Scheduled Announcement:
- ----------------------------

The Company  expects to report its first quarter 2010  financial  results on May
27,  2010  with a  conference  call at 8:30  a.m.  (Eastern  Time).  To  receive
notifications of news releases,  please register at  http://investor.tiffany.com
("E-Mail Alerts").

Tiffany & Co.  operates  jewelry stores and  manufactures  products  through its
subsidiary  corporations.  Its principal  subsidiary is Tiffany and Company. The
Company  operates  TIFFANY & CO.  retail  stores and  boutiques in the Americas,
Asia-Pacific and Europe and engages in direct selling through Internet,  catalog
and  business  gift  operations.   For  additional  information,   please  visit
www.tiffany.com or call our shareholder information line at 800-TIF-0110.




                                       5



This document  contains  certain  "forward-looking"  statements  concerning  the
Company's  objectives and  expectations  with respect to sales,  store openings,
gross margin,  SG&A expenses,  interest expense,  effective income tax rate, net
earnings,  inventories  and capital  expenditures.  Actual  results might differ
materially from those projected in the forward-looking  statements.  Information
concerning risk factors that could cause actual results to differ  materially is
set forth in the Company's  2008 Annual Report on Form 10-K and in other reports
filed with the Securities  and Exchange  Commission.  The Company  undertakes no
obligation  to  update or  revise  any  forward-looking  statements  to  reflect
subsequent events or circumstances.

                                      # # #























                                       6




                         TIFFANY & CO. AND SUBSIDIARIES
                                   (Unaudited)

NON-GAAP MEASURES
- -----------------

Net Sales
- ---------
The Company's reported sales reflect either a  translation-related  benefit from
strengthening  foreign  currencies  or a  detriment  from a  strengthening  U.S.
dollar.

The Company  reports  information  in accordance  with U.S.  Generally  Accepted
Accounting  Principles  ("GAAP").  Internally,  management  monitors  its  sales
performance on a non-GAAP basis that eliminates the positive or negative effects
that   result   from   translating   international   sales  into  U.S.   dollars
("constant-exchange-rate       basis").       Management      believes      this
constant-exchange-rate  basis provides a more representative assessment of sales
performance and provides better comparability between reporting periods.

The Company's  management  does not, nor does it suggest that investors  should,
consider such non-GAAP  financial measures in isolation from, or as a substitute
for,  financial  information  prepared  in  accordance  with GAAP.  The  Company
presents such non-GAAP  financial measures in reporting its financial results to
provide  investors with an additional  tool to evaluate the Company's  operating
results. The following table reconciles sales percentage  increases  (decreases)
from the GAAP to the non-GAAP basis versus the previous years:




                                     Fourth Quarter 2009 vs. 2008                     Year-to-date 2009 vs. 2008
                              --------------------------------------------    --------------------------------------------
                                                                                            
                                                             Constant-                                       Constant-
                                  GAAP       Translation     Exchange-            GAAP       Translation     Exchange-
                                Reported       Effect        Rate Basis         Reported       Effect        Rate Basis
                              -------------------------------------------     --------------------------------------------
Net Sales:
- ----------
Worldwide                           17 %            4 %            13 %             (5)%           -               (5)%
Americas                            14 %            1 %            13 %            (11)%           -              (11)%
  U.S.                              12 %           -               12 %            (12)%           -              (12)%
Asia-Pacific                        14 %            7 %             7 %              4 %            4 %           -
   Japan                            (6)%            3 %            (9)%             (4)%            7 %           (11)%
   Other Asia-Pacific               51 %           13 %            38 %             18 %           (1)%            19 %
Europe                              29 %           11 %            18 %             10 %           (6)%            16 %


Comparable Store Sales:
- -----------------------
Worldwide                           11 %            3 %             8 %             (7)%            1 %            (8)%
Americas                            11 %            1 %            10 %            (14)%           -              (14)%
   U.S.                             11 %           -               11 %            (15)%           -              (15)%
Asia-Pacific                         8 %            5 %             3 %              1 %            4 %            (3)%
   Japan                            (7)%            2 %            (9)%             (4)%            7 %           (11)%
   Other Asia-Pacific               36 %           12 %            24 %              8 %           -                8 %
Europe                              25 %           11 %            14 %              3 %           (6)%             9 %






                                       7



Net Earnings from Continuing Operations
- ---------------------------------------
The accompanying press release presents net earnings from continuing  operations
and  highlights  current-year  and  prior-year  nonrecurring  items in the text.
Management  believes  excluding such items presents the Company's fourth quarter
and full year results on a more comparable basis to the corresponding periods in
the prior year,  thereby providing  investors with an additional  perspective to
analyze  the results of  operations  of the  Company at January  31,  2010.  The
following table reconciles GAAP net earnings from continuing  operations and net
earnings from  continuing  operations  per diluted share ("EPS") to the non-GAAP
net  earnings  from  continuing  operations  and net  earnings  from  continuing
operations per diluted share, as adjusted:




                                                    Three Months Ended                    Three Months Ended
                                                     January 31, 2010                      January 31, 2009
                                          ---------------------------------------------------------------------------
                                                                                           
                                                     $                Diluted               $             Diluted
(in thousands, except per share amounts)        (after tax)             EPS            (after tax)          EPS
- ---------------------------------------------------------------------------------------------------------------------
Net earnings from continuing                 $     138,207         $       1.09       $    37,413       $      0.30
  operations, as reported

Restructuring charges                                    -                    -            59,006              0.47

Impairment of investments and                            -                    -             8,335              0.07
  loans a, b

Diamond facility closing charge  a                       -                    -             2,198              0.02
                                          ---------------------------------------------------------------------------
Net earnings from continuing                 $     138,207         $       1.09       $   106,952       $      0.86
  operations, as adjusted
                                          ===========================================================================


a On a pre-tax  basis  includes a  $14,444,000  charge within SG&A for the three months ended January 31, 2009.

b On a pre-tax  basis  includes  $1,311,000  charge  within  interest  and other expenses, net for the three months ended
  January 31, 2009.







                                                     Full Year Ended                       Full Year Ended
                                                    January 31, 2010                      January 31, 2009
                                          ---------------------------------------------------------------------------
                                                                                           
                                                     $                Diluted               $             Diluted
(in thousands, except per share amounts)        (after tax)             EPS            (after tax)          EPS
- ---------------------------------------------------------------------------------------------------------------------
Net earnings from continuing                 $     265,676       $       2.12       $     232,155       $      1.84
  operations, as reported

Diamond sourcing agreement  a                        3,440               0.03                   -                 -

Loan recovery a                                     (2,676)             (0.02)                  -                 -

Tax benefit b                                      (11,220)             (0.09)                  -                 -

Restructuring charges                                    -                  -              59,006              0.46

Impairment of investments and                            -                  -               8,335              0.07
  loans a, c

Diamond facility closing charge  a                       -                  -               2,198              0.02
                                          --------------------------------------------------------------------------
Net earnings from continuing                 $     255,220       $       2.04       $     301,694        $     2.39
  operations, as adjusted
                                          ==========================================================================


a On a pre-tax basis  includes a benefit of $442,000 and a charge of $14,444,000 within SG&A for the years ended January 31, 2010
  and 2009.

b Includes $11,220,000 of tax benefits within the provision for income taxes for the year ended  January 31,  2010.

c On a pre-tax  basis  includes a $1,311,000 charge within  interest and other  expenses,  net for the year ended January 31,
  2009.




                                       8


                         TIFFANY & CO. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
               (Unaudited, in thousands, except per share amounts)






                                                                Three Months Ended January 31,         Years Ended January 31,
                                                              ------------------------------------ ---------------------------------
                                                                                                            
                                                                         2010             2009               2010            2009
                                                                  -------------    -------------      -------------   -------------
Net sales                                                      $       981,384  $       837,593    $     2,709,704  $    2,848,859

Cost of sales                                                          405,639          340,170          1,179,485       1,202,417
                                                                  -------------    -------------      -------------   -------------

Gross profit                                                           575,745          497,423          1,530,219       1,646,442

Selling, general and administrative expenses                           351,138          327,443          1,089,727       1,153,944

Restructuring charge                                                        -            97,839                 -           97,839
                                                                  -------------    -------------      -------------   -------------

Earnings from continuing operations                                    224,607           72,141            440,492         394,659

Interest and other expenses, net                                        14,620            9,606             50,518          28,900
                                                                  -------------    -------------      -------------   -------------

Earnings from continuing operations before income taxes                209,987           62,535            389,974         365,759

Provision for income taxes                                              71,780           25,122            124,298         133,604
                                                                  -------------    -------------      -------------   -------------

Net earnings from continuing operations                                138,207           37,413            265,676         232,155

Net earnings (loss) from discontinued operations                         2,160           (6,328)              (853)        (12,133)
                                                                  -------------    -------------      -------------   -------------

Net earnings                                                   $       140,367  $        31,085    $       264,823  $      220,022
                                                                  =============    =============      =============   =============


Net earnings from continuing operations per share:

  Basic                                                        $          1.10  $          0.30    $          2.14  $         1.86
                                                                  =============    =============      =============   =============
  Diluted                                                      $          1.09  $          0.30    $          2.12  $         1.84
                                                                  =============    =============      =============   =============

Net earnings per share:

  Basic                                                        $          1.12  $          0.25    $          2.13  $         1.76
                                                                  =============    =============      =============   =============
  Diluted                                                      $          1.10  $          0.25    $          2.11  $         1.74
                                                                  =============    =============      =============   =============


Weighted-average number of common shares:

  Basic                                                                125,097          123,363            124,345         124,734
  Diluted                                                              127,265          123,793            125,383         126,410





                                        9




                         TIFFANY & CO. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                            (Unaudited, in thousands)




                                                               January 31,          January 31,
                                                                      2010                2009
                                                           -----------------    -----------------
ASSETS
- ------
                                                                            
Current assets:
Cash and cash equivalents                                   $       785,702      $       160,445
Accounts receivable, net                                            158,706              164,447
Inventories, net                                                  1,427,855            1,601,236
Deferred income taxes                                                 6,651               13,640
Prepaid expenses and other current assets                            66,752              108,966
                                                               -------------        -------------

Total current assets                                              2,445,666            2,048,734

Property, plant and equipment, net                                  685,101              741,048
Other assets, net                                                   357,593              312,501
                                                               -------------        -------------

                                                            $     3,488,360      $     3,102,283
                                                               =============        =============

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------

Current liabilities:
Short-term borrowings                                       $        27,642      $       242,966
Current portion of long-term debt                                   206,815               40,426
Accounts payable and accrued liabilities                            231,913              223,566
Income taxes payable                                                 67,513               27,653
Merchandise and other customer credits                               66,390               67,311
                                                               -------------        -------------

Total current liabilities                                           600,273              601,922

Long-term debt                                                      519,592              425,412
Pension/postretirement benefit obligations                          219,276              200,603
Other long-term liabilities                                         137,331              152,334
Deferred gains on sale-leasebacks                                   128,649              133,641
Stockholders' equity                                              1,883,239            1,588,371
                                                               -------------        -------------

                                                            $     3,488,360      $     3,102,283
                                                               =============        =============





                                       10