EXHIBIT EX-10.1

                          TRANSAMERICA CORPORATION
                          1994 CORPORATE BONUS PLAN

_____________________________________________________________________________

Purpose:       To provide a variable pay element that serves as an incentive
               to achieve planned performance; and

               To recognize individual contributions to annual operating
               results and achievement of the Corporation's strategic goals.

               To complement the Value Added Incentive Plan described in the
               1994 proxy statement.


Eligibility and
Participation: Senior corporate and subsidiary executives selected by the
               Chief Executive Officer and Corporate Vice Presidents are
               eligible to participate in the Plan.  Individuals will be
               notified of their participation, target bonuses, the percentage
               weighting of the components described below, and applicable
               payout tables in a letter as soon as possible after the Plan
               has been adopted.

               Inclusion of any individual as a participant in the Plan will
               not be a guarantee that any bonus will be paid to that person
               or that the person's employment will be continued for any
               period.

Individual
Bonuses:       Individual target bonuses will be a predetermined percentage of
               1994 base salary.  A percentage of each executive's target
               bonus will be based on performance achieved in the following
               areas as appropriate:

               -  The level of Value Added achieved.  Value Added is described
                  on Exhibit I.

               -  The level of Operating Income achieved.  Operating Income is
                  described on Exhibit II.

               -  Management's evaluation of accomplishment of Strategic Goals 
                  or other management objectives.

               Actual awards will be calculated after results are known and
               will take into account performance in the above areas.  Bonuses
               may be further modified to reflect the individual's personal
               performance.


Approval of Plan
and Payouts:   The Plan is established by, and may be modified or terminated
               at any time by, the Management Development and Compensation
               Committee of the Corporation's Board of Directors (the
               "Compensation Committee").  Individual awards under the Plan
               shall be subject to review and approval by the Compensation
               Committee.  The Compensation Committee reserves the right to
               modify the formula for individual target bonuses (both as to
               the components and the percentage mix) for particular
               individuals and exclude non-recurring items as appropriate.  


Bonus Committee:  The Plan will be administered by the Bonus Committee
                  composed of the Corporation's President and Chief Executive
                  Officer, Executive Vice President (Finn), Executive Vice
                  President and Chief Financial Officer and Director of
                  Compensation.  The Bonus Committee is responsible for
                  interpreting the Plan and recommending methods to deal with
                  unforeseen circumstances.

Payment of
Bonuses:       Bonuses will be paid in cash as soon as possible after Value
               Added and Operating Income for the Corporation and each
               subsidiary have been determined and bonus recommendations have
               been approved by the Compensation Committee.  

               Participants must be continuously employed by the Corporation
               or one of its subsidiaries from January 1 through December 31,
               1994 to receive a payout under the Plan.

























                          1994 Bonus Plan - Page 2


                                 EXHIBIT I
                            Value Added Component

_____________________________________________________________________________

Value Added is calculated in the same manner as for the 1994 profit plan and
is defined as Adjusted Net Income minus a capital charge, expressed as a
percentage of the Corporation's Average Adjusted Equity.  The capital charge
is determined by multiplying the Corporation's Average Adjusted Equity by the
Cost of Equity.  Each of these terms is further defined for 1994 as follows:

- - -  "Adjusted Net Income" means the Corporation's net income, in accordance
   with generally accepted accounting principles, as reported for the year,
   adjusted for (i) cumulative effects of changes in accounting standards,
   (ii) the economic amount of interest and depreciation (levelized over the
   life of the equipment) and any economic gains and losses on the disposition
   of equipment held for lease in lieu of reported interest, depreciation and
   gains and losses, (iii) amortized bond, equity and other portfolio gains
   and losses in lieu of realized gains and losses as reported, and (iv) the
   exclusion of goodwill amortized during the year.

- - -  "Adjusted Equity" means the Corporation's reported shareholders' equity,
   adjusted to exclude (i) preferred stock and (ii) net unrealized gains and
   losses on marketable equity and debt securities and foreign currency
   translation adjustments, and to include accumulated goodwill amortization
   related to assets still owned by the Company.

- - -  "Average Adjusted Equity" means the "five-point" quarterly average of the
   Adjusted Equity, the first point being the preceding year end.

- - -  "Cost of Equity" means the Corporation's imputed equity cost based on a
   formula approved by the Bonus Committee prior to the start of the year. 
   For 1994, the cost of equity will be determined by adding (a) the
   Corporation's risk premium (the long-term market growth in equity
   securities over the risk-free rate multiplied by the Corporation's beta)
   and (b) the trend risk-free rate.


















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                                EXHIBIT II
                         Operating Income Component

_____________________________________________________________________________

Bonuses under the Operating Income Component will be based on actual after-tax
operating income, excluding investment gains and losses, compared to the
profit plan operating income for the relevant subsidiary or group of
subsidiaries.  

If actual Operating Income equals the target Operating Income, the actual
Operating Income bonus will equal the target Operating Income bonus.  The
leverage for above-target performance will take into account the expected
degree of difficulty in achieving plan and is not necessarily the same for
each organization.  If actual Operating Income is greater or less than the
target, the actual Operating Income bonus will be determined in accordance
with an applicable payout table, which will be communicated to participants
as soon as possible after the Plan has been adopted.  If actual Operating
Income is less than 80 percent of the respective profit plan target, the final
bonus for that Operating Income component will be zero.


































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