<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the Condensed
Consolidated Balance Sheet at September 30, 1996 (Unaudited) and the Condensed
Consolidated Statement of Operations for the nine months ended September 30,
1996 (Unaudited) and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           1,259
<SECURITIES>                                         0
<RECEIVABLES>                                    4,170
<ALLOWANCES>                                       317
<INVENTORY>                                      3,154
<CURRENT-ASSETS>                                 9,318
<PP&E>                                          10,603
<DEPRECIATION>                                   6,323
<TOTAL-ASSETS>                                  16,414
<CURRENT-LIABILITIES>                            7,004
<BONDS>                                          1,469
<PREFERRED-MANDATORY>                              426
<PREFERRED>                                          0
<COMMON>                                         2,307
<OTHER-SE>                                       1,953
<TOTAL-LIABILITY-AND-EQUITY>                    16,414
<SALES>                                         13,566
<TOTAL-REVENUES>                                17,374
<CGS>                                           10,882
<TOTAL-COSTS>                                   13,142
<OTHER-EXPENSES>                                   794
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 168
<INCOME-PRETAX>                                  1,170
<INCOME-TAX>                                       394
<INCOME-CONTINUING>                                677
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       677
<EPS-PRIMARY>                                     2.57
<EPS-DILUTED>                                     2.57