EXHIBIT 10.1
                    VALMONT INDUSTRIES, INC.
                              1994
                      INCENTIVE BONUS PLAN
                                
                                
1. Name and Purpose.  This Plan shall be known as the Valmont
   Incentive Bonus Plan (the "Plan").  The purpose of the Plan
   is to attract and retain the services of selected employees
   who can substantially affect the value of the Company, and to
   provide such individuals with additional incentives to
   increase their efforts on the Company's behalf.

2. Definitions.  For the purpose of the Plan:

   a) "Total Value Impact" (TVI) is Net Operating Profits After
       Tax in excess of the Company's Cost of Capital.
   
   b) "Net Operating Profit" is:
       Net sales less cost of sales,
       Less sales, general and administrative expenses
       In accordance with generally accepted accounting
       principles
   
      "Net Operating Profit After Tax" is Net Operating
       Profit less income taxes at the rate of:
       36% for business division employees
       For corporate level employees, actual effective tax
       rate for the Plan Year of the Company.
   
   c) "Cost of Capital" is the Total Invested Capital of the
       Company multiplied by a specified  rate of return as
       determined by the Committee for each Plan Year.
   
   d) "Total Invested Capital" for business divisions is:
       All assets (except cash) directly assignable to the
       division,
       Plus 1% of annual sales for cash,
       Less all non-interest bearing liabilities directly
       assignable to the division.
   
      "Total Invested Capital" for the Company is:
       All assets of the Company,
       Less all non-interest bearing liabilities.
   
   e) "Board" means the Company's Board of Directors.
   
   f) "Committee" means the Compensation Committee of the Board
       of Directors.
   
   g) "Company" means Valmont Industries, Inc. and
       subsidiaries.
   
   h) "Disability" means total or permanent disability as
       determined pursuant to the Valmont Employee Retirement
       Savings Plan.
   
   i) "Participant means an employee of the Company selected by
       the Committee to participate in the Plan.
   
   j) "Profit Center" means a business division of the Company.
       For corporate level employees not assigned to the
       business division, "Profit Center" means the Company.
   
   k) "Plan Year" means the fiscal year of the Company.
   
   l) "Retirement" means normal or early retirement pursuant to
       the provisions of the Valmont Employee Retirement Savings
       Plan.
   
3. Administration.  The Committee will construe, interpret and
   administer the Plan, and may adopt such rules and regulations
   and take such other action as it deems appropriate.  All
   decisions by the Committee are final, conclusive and binding
   on the Company and each Participant, former Participant,
   beneficiary and every other interested person.

4. Participation.  Participation in the Plan shall be limited to
   those employees of the Company who can substantially affect
   improvements in shareholder value as measured by net positive
   improvements in TVI for the Company.  Directors who are
   employees of the Company shall be eligible to participate in
   the Plan.  Corporate level Participants shall be recommended
   by the Chief Executive Officer, subject to Committee
   approval.  Participants in other Profit Centers shall be
   recommended by the Chief Executive Officer and the Chief
   Operating Officer of such Profit Center, subject to Committee
   approval.

5. Establishment of TVI and Related Items.  The Committee shall
   establish for each Plan Year the minimum TVI for each Profit
   Center required in order for Incentive Bonuses to be paid to
   Participants in such Profit Center.  The Committee shall also
   select the Participants for the Plan Year, the individual
   incentive bonus targets and payouts at various performance
   levels for each Participant, and the structure of the
   Discretionary Incentive Bonus Pool for each Plan Year.  The
   Committee shall establish such items within ninety days
   following the beginning of each Plan Year, subject to the
   Committee's ability to add Participants during the Plan Year
   and reduce the Incentive Bonus which may be earned by any
   participant during the Plan Year.

6. Establishment of Individual Participant Incentive Bonus
   Targets.  The Individual Incentive Bonus Targets for each
   Profit Center shall be established by the Committee as
   follows:

   a) Each Participant shall have a target incentive bonus
       award established as a specified percentage of beginning
       of the year annualized base salary.
   
   b) Each Participant's incentive bonus will vary in
       proportion to changes in the Participant's Profit Center
       TVI above a specified minimum TVI.
   
   c) If the Profit Center's minimum TVI is not achieved, no
       incentive bonus is earned by the Participant.
   
   d) All Incentive Bonus payments are subject to the approval
       of the Committee.
   
7. Establishment of Discretionary Bonus Pool.  In addition to
   the establishment of Individual Participant Bonus Targets by
   Profit Center, a Discretionary Incentive Bonus Pool shall
   also be established by the Committee for each Profit Center.

   a) The Discretionary Incentive Pool shall be established as
       a fixed percentage of the aggregate Individual
       Participant Incentive Bonus awards within the Profit
       Center.  The size of  the Discretionary Incentive Bonus
       Pool will vary in proportion to changes in the Profit
       Center's TVI above an established minimum TVI.
   
   b) Any Incentive Bonus calculated under paragraph 6 above
       and forfeited by an individual Participant shall be added
       to the Profit Center's Discretionary Incentive Bonus
       Pool.
   
   c) All amounts contained with the Discretionary Incentive
       Bonus Pool may be awarded on a discretionary basis to
       Plan Participants and other exempt employees as
       determined by the Committee.
   
   d) If the Profit Center's minimum TVI is not achieved, no
       Discretionary Incentive Bonus Pool shall be generated.
     
8. Payment of Incentive Bonus Awards.  Payments of amounts
   earned by each Participant shall be  made as soon as possible
   after, but not before, financial results of the Company's
   operations for the Plan Year have been finalized.  The
   Company's independent public accountants shall submit a
   report setting forth the amount distributable under the Plan
   for such Plan Year.  All distributions pursuant to the Plan
   shall also be subject to the following conditions:

   a) No amounts shall be distributable under the Plan until
       the financial results of the Company's operations have
       been approved by the Board.
   
   b) It is expected that any such payments under the program
       will be made by March 15th of the year following the Plan
       Year.
   
   c) If a Participant's employment terminates, voluntarily or
       involuntarily, with or without cause, before the actual
       payment to such Participant under the Plan (except by
       reason of Death, Disability or Retirement), such
       Participant's rights under the Plan shall terminate, and
       such Participant shall not be entitled to any Incentive
       Bonus, except as the Committee may, in its discretion,
       otherwise determine.
   
   d) If a Participant's employment terminated before the end
       of the Plan Year on account of Death, Disability, or
       Retirement, such Participant shall be deemed to continue
       his allocable participation in the Plan for such Plan
       Year.  Such Participant shall be entitled to receive a
       reduced incentive at such time as the incentive bonuses
       normally are paid.  The reduced incentive bonus will be
       determined by multiplying the amount otherwise
       distributable to the Participant by a fraction, the
       numerator of which shall be the number of full days of
       participation by the Participant in the Plan Year, and
       the denominator of which shall be the number of full days
       in the Plan Year.
   
9. Payment Procedure

      All payments to Participants entitled to benefits
       hereunder shall be made to such Participants.  No rights
       in this Plan or amounts distributable under this Plan
       shall be transferable or otherwise assignable in
       anticipation of payment thereof, in whole or in part, and
       the Plan shall not be liable or taken for any obligation
       of such Participant.  Any attempt to so transfer or
       alienate rights in this Plan shall be void.
   
 10.    Miscellaneous Provisions.

   a) Each Participant, in consideration of the benefits
       conferred hereunder, agrees to be bound by all the terms
       and conditions of this Plan as presently constituted and
       as amended from time to time.
   
   b) Neither this Plan nor any rights granted hereunder shall
       confer on any Participant any right to continue in the
       employment of the Company.
   
   c) The Company may deduct from all payments under this Plan
       any federal, state, or local taxes required by law.
   
   d) The Board may, in its discretion, terminate, amend, or
       modify this Plan from time to time.  If the Board
       terminates this Plan during any Plan Year, the
       Participants for such Plan Year shall not have any right
       to a distribution from the Plan for such Plan Year.
   
   e) The Company will bear the expenses of administering this
       Plan.
   
11.Effective Date.  The plan effective date will be established
   by the Committee.