VULCAN MATERIALS COMPANY
                        1996 LONG-TERM INCENTIVE PLAN


Section 1.     DEFINITIONS.

     As used in the Plan, the following terms shall have the meanings set
forth below:

       (a)     "Affiliate" shall mean (i) any entity that, directly or through
               one or more intermediaries, is controlled by the Company, or
               (ii) any entity in which the Company owns a significant equity
               interest, as determined by the Committee.

       (b)     "Award" shall mean any Option, Stock Appreciation Right,
               Restricted Stock, Restricted Stock Unit, Performance Share
               Award, Dividend Equivalent, or Other Stock-Based Award granted
               under the Plan.

       (c)     "Award Agreement" shall mean any written agreement, contract, or
               other instrument or document evidencing any Award granted under
               the Plan.

       (d)     "Award Period" shall mean the period beginning with the date an
               Award is granted and ending on the date set forth in the
               applicable Award Agreement.

       (e)     "Code" shall mean the Internal Revenue Code of 1986, as amended
               from time to time and any rules or regulations promulgated
               thereunder.

       (f)     "Committee" shall mean those members of the Compensation
               Committee of the Board of Directors of the Company (or any
               successor committee thereto), consisting in number of not less
               than the minimum number of directors required to satisfy the
               requirements of Rule 16b-3 of the Exchange Act
               and Section 162(m) of the Code, each
               of whom qualifies as a "disinterested person" within the
               meaning of Rule 16b-3 and an "outside director" within the
               meaning of Section 162(m) of the Code.

       (g)     "Dividend Equivalent" shall mean any right granted under Section
               6(e) of the Plan.

       (h)     "Eligible Employee" shall mean any person who in accordance with
               Section 5 is eligible to receive an Award under the Plan.

       (i)     "Exchange Act" shall mean the Securities Exchange Act of 1934,
               as amended from time to time.

       (j)     "Fair Market Value" shall mean, with respect to any property
               (including, without limitation, any Shares or other
               securities), the fair market value of such property determined
               by such methods or procedures as shall be established from time
               to time by the Committee.

       (k)     "Incentive Stock Option" shall mean an option granted under
               Section 6(a) of the Plan that is intended to meet the
               requirements of Section 422 of the Code (or any successor
               provision thereto).

       (l)     "Non-Qualified Stock Option" shall mean any option not intended
               to be an Incentive Stock Option.

       (m)     "Option" shall mean an Incentive Stock Option or a Non-Qualified
               Stock Option.

       (n)     "Other Stock-Based Award" shall mean any right granted under
               Section 6(f) of the Plan.

       (o)     "Participant" shall mean any key salaried employee of the
               Company or of an Affiliate who is granted an Award under the
               Plan.

       (p)     "Performance Share Award" shall mean any right granted under
               Section 6(d) of the Plan.

       (q)     "Person" shall mean any individual, corporation, partnership,
               association, joint-stock company, trust, unincorporated
               organization, or government or political subdivision thereof.

       (r)     "Restricted Stock" shall mean any Shares granted under Section
               6(c) of the Plan.

       (s)     "Restricted Stock Unit" shall mean any right granted under
               Section 6(c) of the Plan that is denominated in Shares.

       (t)     "Rule 16b-3" shall mean Rule 16b-3 promulgated by the
               Securities and Exchange Commission under the Exchange Act or
               any successor rule or regulation thereto.

       (u)     "Shares" shall mean the common shares of the Company, $1.00 par
               value, and such other securities or property as may become the
               subject of Awards pursuant to an adjustment made under Section
               4(b) of the Plan.

       (v)     "Stock Appreciation Right" shall mean any right granted under
               Section 6(b) of the Plan.

Section 2.     PURPOSE.

       The purpose of the Vulcan Materials Company (the "Company") 1996
Long-Term Incentive Plan (the "Plan") is to promote the long-term success of
the Company by encouraging key employees of the Company and its Affiliates (as
defined below) to acquire a proprietary interest in the growth and performance
of the Company, and to enhance the ability of the Company and its Affiliates
to attract and retain highly qualified individuals upon whom, in large
measure, the sustained growth and profitability of the Company depend.

Section 3.     ADMINISTRATION.

       The Plan shall be administered by the Committee.  Subject to the terms
of the Plan and applicable law, the Committee shall have the authority
to effectuate the purposes of the Plan.
Without limiting the generality of the foregoing, the Committee shall have the
exclusive right to: (i) designate Participants; (ii) determine the type or
types of Awards to be granted to each Participant; (iii) determine the number
of Shares to be covered by an Award (or with respect to which payments,
rights, or other matters are to be calculated in connection with an Award);
(iv) determine the terms and conditions of an Award; (v) determine whether, to
what extent, and under what circumstances an Award may be settled or exercised
in cash, Shares, other securities, other Awards, or other property, or
canceled, forfeited, or suspended, and the method or methods by which an Award
may be settled, exercised, canceled, forfeited, or suspended; (vi) determine
whether, to what extent, and under what circumstances cash, Shares, other
securities, other Awards, other property, and other amounts payable with
respect to an Award shall be deferred either automatically or at the election
of the holder thereof or of the Committee; (vii) determine the rights of
Participants in the events of death, disability, termination, change in
control and the like; (viii) interpret and administer the Plan and any
instrument or agreement relating to the Plan or an Award; (ix) establish,
amend, suspend, or waive rules and regulations for the administration of the
Plan; (x) appoint such agents as it shall deem appropriate for the proper
administration of the Plan; and (xi) make any other determination and take any
other action that the Committee deems necessary or desirable for the
administration of the Plan.  Unless otherwise expressly provided in the Plan,
all designations, determinations, interpretations, and other decisions under
or with respect to the Plan or any Award shall be within the sole discretion
of the Committee, may be made at any time, and shall be final, conclusive, and
binding upon all Persons, including the Company, any Affiliate, any
Participant, any holder or beneficiary of any Award, any shareholder, and any
employee of the Company or of any Affiliate.

Section 4.     SHARES AVAILABLE FOR AWARDS.

       (a)     Shares Available.  Subject to adjustment as provided in
               Section 4(b):

               i)  Calculation of Number of Shares Available.  The number of
                   Shares available for granting Awards in each calendar year
                   shall be .95% of the issued common shares of the Company
                   (including treasury shares) as of the first day of each
                   calendar year; provided, however, that in any calendar year
                   the number of available Shares shall be increased by the
                   number of Shares available under the Plan in previous years
                   but not covered by Awards granted under the Plan in such
                   years.  Further, if any Shares covered by an Award granted
                   under the Plan are forfeited, or if an Award denominated in
                   Shares terminates without the delivery of Shares, then the
                   Shares covered by such Award shall again be available for
                   granting Awards under the Plan.  Notwithstanding the
                   foregoing, but subject to adjustment as hereinafter
                   provided in Section 4(b), no more than 1,000,000 Shares
                   shall be cumulatively available for delivery pursuant to
                   the exercise of Incentive Stock Options and no more than
                   one-third of the Shares available for Awards in any
                   calendar year shall be available for grants of Restricted
                   Stock or Restricted Stock Units.

              ii)  Accounting for Awards.  For purposes of this Section 4:

                   A)  if an Award is denominated in Shares, the number of
                       Shares covered by such Award shall be counted on the
                       date of grant of such Award against the aggregate
                       number of Shares available for granting Awards under
                       the Plan; provided, however, that an Award denominated
                       in Shares that operates in tandem with (whether granted
                       simultaneously with or at a different time from)
                       another Award denominated in Shares shall be deemed a
                       single Award with respect to the number of Shares that
                       are common to the respective Awards.

                   B)  Shares issuable pursuant to Awards that are not
                       denominated in Shares shall be counted against and
                       restored to the aggregate number of Shares available
                       for granting Awards under the Plan in such amount and
                       at such time as the Committee shall determine under
                       procedures adopted by the Committee consistent with the
                       purposes of the Plan.

             iii)  Sources of Shares Deliverable Under Awards.  Any Shares
                   delivered pursuant to an Award may consist, in whole or in
                   part, of authorized and unissued Shares or of treasury
                   Shares.



       (b)     Adjustments.  In the event that the Committee shall determine
               that any dividend or other distribution (whether in the form of
               cash, Shares, other securities, or other property),
               recapitalization, stock split, reverse stock split,
               reorganization, merger, consolidation, split-up, spin-off,
               combination, repurchase, or exchange of Shares or other
               securities of the Company, issuance of warrants or other rights
               to purchase Shares or other securities of the Company, or other
               similar corporate transaction or event affects the Shares such
               that an adjustment is determined by the Committee to be
               appropriate in order to prevent dilution or enlargement of the
               benefits intended to be made available under the Plan, the
               Committee may, in such manner as it shall deem equitable,
               adjust any or all of (i) the number and type of Shares (or
               other securities or property) which thereafter may be made the
               subject of Awards under the Plan, (ii) the number and type of
               Shares (or other securities or property) subject to outstanding
               Awards, and (iii) the grant, purchase, or exercise price with
               respect to any Award, or, if the Committee deems appropriate,
               make provision for a cash payment to the holder of an
               outstanding Award.

Section 5.     ELIGIBILITY.

       Any key salaried employee of the Company or an Affiliate, including a
director of the Company or an Affiliate who is an employee, shall be eligible
to receive Awards under the Plan.

Section 6.     AWARDS.

       (a)     Options.  The Committee is hereby authorized to grant Incentive
Stock Options and Non-Qualified Stock Options to Eligible Employees with the
following terms and conditions and with such additional terms and conditions,
in either case not inconsistent with the provisions of the Plan, as the
Committee shall determine:

               i)  Exercise Price.  The exercise price per Share shall be
                   determined by the Committee; provided, however, that such
                   exercise price per Share shall not be less than the Fair
                   Market Value of a Share on the date of grant of such
                   Option.

              ii)  Option Term.  The term of each Option shall be fixed by the
                   Committee, provided that in no event shall the term of an
                   Incentive Stock Option exceed a period of ten (10) years.

             iii)  Time and Method of Exercise.  The Committee shall determine
                   the time or times at which an Option may be exercised in
                   whole or in part, and the method or methods by which, and
                   the form or forms (including, without limitation, cash,
                   Shares, other Awards, or other property, or any combination
                   thereof) in which payment of the exercise price may
                   be made.

              iv)  Incentive Stock Options.  The terms of any Incentive Stock
                   Option granted under the Plan shall comply in all respects
                   with the provisions of Section 422 of the Code (or any
                   successor provision thereto).

       (b)     Stock Appreciation Rights.  The Committee is hereby authorized
               to grant Stock Appreciation Rights to Eligible Employees.
               Subject to the terms of the Plan and any applicable Award
               Agreement, one Stock Appreciation Right granted under the Plan
               shall confer on the holder thereof a right to receive, upon
               exercise thereof, the excess of (i) the Fair Market Value of
               one Share on the date of exercise or, if the Committee shall so
               determine in the case of any such Stock Appreciation Right
               other than one related to any Incentive Stock Option, at any
               time during a specified period before or after the date of
               exercise, over (ii) the grant price of the right as specified
               by the Committee, which shall not be less than the Fair Market
               Value of one Share on the date of grant of the Stock
               Appreciation Right.  Subject to the terms of the Plan and any
               applicable Award Agreement, the grant price, term, methods of
               exercise, methods of settlement, and any other terms and
               conditions of any Stock Appreciation Right shall be as
               determined by the Committee.  The Committee may impose such
               conditions or restrictions on the exercise of any Stock
               Appreciation Right as it may deem appropriate.

       (c)     Restricted Stock and Restricted Stock Units.

               i)  Issuance.  The Committee is hereby authorized to grant
                   Awards of Restricted Stock and Restricted Stock Units to
                   Eligible Employees.

              ii)  Restrictions.  Restricted Stock and Restricted Stock Units
                   shall be subject to such restrictions as the Committee may
                   impose (including, without limitation, any limitation on
                   the right to vote the Restricted Stock or on the right to
                   receive any dividend or other right or property), which
                   restrictions may lapse at such time or times, in such
                   installments or otherwise, as the Committee may deem
                   appropriate; provided, however, that all Restricted Stock
                   and Restricted Stock Units granted pursuant to the Plan
                   shall be subject to at least a three-year vesting period.

             iii)  Evidence of Award.  Any Restricted Stock granted under the
                   Plan may be evidenced in such manner as the Committee may
                   deem appropriate, including, without limitation, book-entry
                   registration or issuance of a stock certificate or
                   certificates.  In the event any stock certificate is issued
                   in respect of Restricted Stock, such certificate shall be
                   registered in the name of the Participant and shall bear an
                   appropriate legend referring to the terms, conditions, and
                   restrictions applicable to such Restricted Stock.
                   Certificates for shares of Restricted Stock may be
                   delivered to the Participant or held by the Company.

       (d)     Performance Share Awards.  The Committee is hereby authorized
               to grant Performance Share Awards to Participants.  Subject to
               the terms of the Plan and any applicable Award Agreement, a
               Performance Share Award granted under the Plan (i) may be
               denominated or payable in cash, Shares (including, without
               limitation, Restricted Stock), other securities, other Awards,
               or other property, and (ii) shall confer on the holder thereof
               rights payable to, or exercisable by, the holder of the
               Performance Share Award, upon the achievement of such
               performance goals during such performance periods as the
               Committee shall establish based on earnings as reported or
               after deducting a charge reflecting the cost of capital, return
               on investment or total shareholder return of the Company or an
               Affiliate, or any division or operating unit thereof, as
               measured on an absolute basis, as compared to another
               performance period, or as compared to a group of comparison
               companies.  Subject to the terms of the Plan and any applicable
               Award Agreement, the performance goals to be achieved during
               any performance period, the length of any performance period
               and the amount of any Performance Share Award granted shall be
               determined by the Committee.  The equivalent Share value (if
               the performance goals are fully achieved) of each Performance
               Share Award granted shall be counted against the limitation set
               forth in Section 6(g)(v).

       (e)     Dividend Equivalents.  The Committee is hereby authorized to
               grant to holders of Awards the right to receive payments
               equivalent to dividends with respect to a number of Shares
               comprising such Award as determined by the Committee, and the
               Committee may provide that such amounts (if any) shall be
               deemed reinvested in additional Shares or otherwise reinvested.
               Subject to the terms of the Plan and any applicable Award
               Agreement, such Awards may have such terms and conditions as
               the Committee shall determine.

       (f)     Other Stock-Based Awards.  The Committee is hereby authorized
               to grant to Participants such other Awards that are denominated
               or payable in, valued in whole or in part by reference to, or
               otherwise based on or related to, Shares (including, without
               limitation, securities convertible into Shares), as are deemed
               by the Committee to be consistent with the purposes of the
               Plan.  Subject to the terms of the Plan and any applicable
               Award Agreement, the Committee shall determine the terms and
               conditions of such Awards.  Shares or other securities
               delivered pursuant to a purchase right granted under this
               Section 6(f) shall be purchased for such consideration, which
               may be paid by such method or methods and in such form or
               forms, including, without limitation, cash, Shares, other
               securities, other Awards, or other property, or any combination
               thereof, as the Committee shall determine.

         (g)   General.

               i)  Awards May Be Granted Separately or Together.  Awards may,
                   in the discretion of the Committee, be granted alone, in
                   addition to or in tandem with any other Award or any award
                   granted under any other plan of the Company or any
                   Affiliate.  Awards granted in addition to or in tandem with
                   other Awards, or in addition to or in tandem with awards
                   granted under any other plan of the Company or any
                   Affiliate, may be granted either at the same time as or
                   at a different time from the grant of such other Awards
                   or awards.

              ii)  Forms of Payment Under Awards.  Subject to the terms of the
                   Plan and of any applicable Award Agreement, payments or
                   transfers to be made by the Company or an Affiliate upon
                   the grant, exercise, or payment of an Award may be made in
                   such form or forms as the Committee shall determine,
                   including, without limitation, cash, Shares, other
                   securities, other Awards, or other property, or any
                   combination thereof, and may be made in a single payment or
                   transfer, in installments, or on a deferred basis, in each
                   case in accordance with rules and procedures established by
                   the Committee.  Such rules and procedures may include,
                   without limitation, provisions for the payment or crediting
                   of reasonable interest on installment or deferred payments
                   or the grant or crediting of Dividend Equivalents in
                   respect of installment or deferred payments.

             iii)  Limits on Transfer of Awards.  No Award, and no right under
                   any such Award, shall be assignable, alienable, saleable,
                   or transferable by a Participant other than by will or by
                   the laws of descent and distribution, except as otherwise
                   permitted by the Committee consistent with Rule 16b-3 and
                   provided for in the governing Award Agreement. If so
                   determined by the Committee, a Participant may, in the
                   manner established by the Committee, designate a
                   beneficiary or beneficiaries to exercise the rights of the
                   Participant, and to receive any property distributable,
                   with respect to any Award upon the death of the
                   Participant.  Each Award, and each right under any Award,
                   shall be exercisable, during the Participant's lifetime,
                   only by the Participant or, if permissible under applicable
                   law, by the Participant's guardian or legal representative,
                   except that any transferable Award may be exercised by a
                   permitted transferee.  No Award and no right under any such
                   Award, may be pledged, alienated, attached, or otherwise
                   encumbered, and any purported pledge, alienation,
                   attachment, or encumbrance thereof shall be void and
                   unenforceable against the Company or any Affiliate.

              iv)  Term of Awards.  Subject to the terms of the Plan, the term
                   of each Award shall be for such period as may be determined
                   by the Committee.

               v)  Limitation on Awards.  The maximum number of Shares with
                   respect to which Awards may be granted to any Participant
                   in any year may not exceed 100,000 Shares.

              vi)  Share Certificates.  All certificates for Shares or other
                   securities delivered under the Plan pursuant to any Award
                   or the exercise thereof shall be subject to such stop
                   transfer orders and other restrictions as the Committee may
                   deem advisable under the Plan or the rules, regulations,
                   and other requirements of the Securities and Exchange
                   Commission, any stock exchange upon which such Shares or
                   other securities are then listed, and any applicable
                   federal or state securities laws, and the Committee may
                   cause a legend or legends to be put on any such
                   certificates to make appropriate reference to such
                   restrictions.

Section 7.     AMENDMENT AND TERMINATION.

       Except to the extent prohibited by applicable law:

       (a)     Amendments to the Plan.  The Board of Directors of the Company
               may amend, alter, suspend, discontinue, or terminate the Plan,
               including, without limitation, any amendment, alteration,
               suspension, discontinuation, or termination that would impair
               the rights of any Participant, or any other holder or
               beneficiary of any Award theretofore granted, without the
               consent of any shareholder of the Company, Participant, other
               holder or beneficiary of an Award, or other Person; provided,
               however, that, notwithstanding any other provision of the Plan
               or any Award Agreement, without the approval of the
               shareholders of the Company, no such amendment, alteration,
               suspension, discontinuation, or termination shall be made
               that would:

               i)  increase the total number of Shares available for Awards
                   under the Plan or increase the limitation on Awards set
                   forth in Section 6(g)(v), except as provided in Section
                   4(b) hereof; or

              ii)  modify the eligibility criteria set forth in Section 5; or

             iii)  permit Options or Stock Appreciation Rights to be granted
                   with per Share grant, purchase or exercise prices of less
                   than the fair market value of a Share on the date of grant
                   thereof.

       (b)     Adjustments of Awards Upon the Occurrence of Certain Unusual or
               Nonrecurring Events.  The Committee shall be authorized to make
               adjustments in the terms and conditions of, and the criteria
               included in, Awards in recognition of unusual or nonrecurring
               events (including, without limitation, the events described in
               Section 4(b) hereof) affecting the Company, any Affiliate, or
               the financial statements of the Company or any Affiliate, or of
               changes in applicable laws, regulations, or accounting
               principles, whenever the Committee determines that such
               adjustments are appropriate in order to prevent dilution or
               enlargement of the benefits or potential benefits to be made
               available under the Plan.  Notwithstanding any other provision
               of this Plan to the contrary, the Committee shall not have the
               discretion to make any modifications to outstanding Awards
               which are intended to satisfy the "performance-based" exception
               under Code Section 162(m) if such modifications would result in
               the loss of the ability to comply with such "performance-based"
               exception (e.g., with respect to such Awards, the Committee
               shall not be authorized to exercise discretion to increase
               awards).

       (c)     Correction of Defects, Omissions, and Inconsistencies.  The
               Committee may correct any defect, supply any omission, or
               reconcile any inconsistency in the Plan or any Award in the
               manner and to the extent it shall deem desirable to carry the
               Plan into effect.

Section 8.     GENERAL PROVISIONS.

       (a)     No Rights to Awards.  No Participant or other Person shall have
               any claim to be granted any Award under the Plan, and there is
               no obligation for uniformity of treatment of Participants, or
               holders or beneficiaries of Awards under the Plan.  The terms
               and conditions of Awards need not be the same with respect to
               each recipient.

       (b)     Delegation.  The Committee may delegate to one or more officers
               or managers of the Company or of any Affiliate, or a committee
               of such officers or managers, the authority, subject to the
               terms and limitations as the Committee shall determine, to
               grant Awards to, or to cancel, modify, waive rights with
               respect to, and to alter, discontinue, suspend, or terminate
               Awards held by Participants who are not subject to Section 16
               of the Exchange Act or covered by Section 162(m) of the Code.

       (c)     Withholding.  The Company or any Affiliate shall be authorized
               to withhold from any Award granted or any payment due or
               transfer made under any Award or under the Plan the amount
               (in cash, Shares, other securities, other Awards, or other
               property) of withholding taxes due in respect of an Award,
               its exercise, or any payment or transfer under such Award
               or under the Plan and to take such other action as may be
               necessary or advisable to satisfy all obligations for the
               payment of such taxes.


       (d)     No Limit on Other Compensation Arrangements.  Nothing contained
               in the Plan shall prevent the Company or any Affiliate from
               adopting or continuing in effect other or additional
               compensation arrangements.

       (e)     No Right to Employment.  The grant of an Award shall not be
               construed as giving a Participant the right to be retained in
               the employ of the Company or any Affiliate.  The Company or an
               Affiliate may at any time dismiss a Participant from
               employment, free from any liability, or any claim under the
               Plan, unless otherwise expressly provided in the Plan or in any
               Award Agreement.

       (f)     Severability.  If any provision of the Plan or any Award
               Agreement is, or becomes or is deemed to be invalid, illegal,
               or unenforceable in any jurisdiction, or as to any Person or
               Award, or would disqualify the Plan or any Award under any law
               deemed applicable by the Committee, such provision shall be
               construed or deemed amended to conform to applicable laws, or
               if it cannot be so construed or deemed amended without, in the
               determination of the Committee, materially altering the intent
               of the Plan or the Award, such provision shall be stricken as
               to such jurisdiction, Person, or Award, and the remainder of
               the Plan and any such Award shall remain in full force
               and effect.

       (g)     No Trust or Fund Created.  Neither the Plan nor any Award shall
               create or be construed to create a trust or separate fund of
               any kind or a fiduciary relationship between the Company or any
               Affiliate and a Participant or any other Person.  To the extent
               that any Person acquires a right to receive payments from the
               Company or any Affiliate pursuant to an Award, such right shall
               be no greater than the right of any unsecured general creditor
               of the Company or any Affiliate.

       (h)     No Fractional Shares.  No fractional Shares shall be issued or
               delivered pursuant to the Plan or any Award, and the Committee
               shall determine whether cash, other securities, or other
               property shall be paid or transferred in lieu of any fractional
               Shares, or whether such fractional Shares or any rights thereto
               shall be canceled, terminated, or otherwise eliminated.

       (i)     Headings.  Headings are given to the Sections and subsections
               of the Plan solely as a convenience to facilitate reference.
               Such headings shall not be deemed in any way material or
               relevant to the construction or interpretation of the Plan or
               any provision thereof.

Section 9.     EFFECTIVE DATE OF THE PLAN.

       The Plan shall be effective as of the date of its approval by the
shareholders of the Company.

Section 10.    TERM OF THE PLAN.

       No Award shall be granted under the Plan after May 1, 2006.  However,
unless otherwise expressly provided in the Plan or in an applicable Award
Agreement, any Award theretofore granted may extend beyond such date, and the
authority of the Committee to amend, alter, adjust, suspend, discontinue, or
terminate any such Award, or to waive any conditions or rights under any such
Award, and the authority of the Board of Directors of the Company to amend the
Plan, shall extend beyond such date.