JOHN WILEY & SONS, INC.

                   FY 1998 EXECUTIVE LONG TERM INCENTIVE PLAN

                                  PLAN DOCUMENT

                                  CONFIDENTIAL

                                   MAY 1, 1997




                                    CONTENTS

    Section         Subject                                             Page
      I.            Definitions                                           2
      II.           Plan Objectives                                       4
     III.           Eligibility                                           4
      IV.           Incentive                                             4
      V.            Performance Measurement and Objectives                5
      VI.           Performance Evaluation                                5
     VII.           Payouts                                               7
     VIII.          Restricted Performance Shares                         7
      IX.           Stock Option                                          9
      X.            Administration and Other Matters                     10




                                 I. DEFINITIONS


Following are  definitions  for words and phrases used in this document.  Unless
the context clearly indicates otherwise,  these words and phrases are considered
to be defined terms and appear in this document in italicized print:

company

John Wiley & Sons, Inc.

plan

The company's FY (Fiscal Year) 1998  Executive  Long Term Incentive Plan as
set forth in this document.

shareholder plan

The company's 1991 Key Employee Stock Plan.

plan cycle

The three year period from May 1, 1997 to April 30, 2000.

executive  compensation  and development  committee  (ECDC) The committee of the
company's  Board  of  Directors  (Board)  responsible  for  reviewing  executive
compensation.

financial goals

The company's  objectives to achieve specific  financial results
in terms of EBITDA and earnings per share as defined below,  for the plan cycle,
including  interim revised  financial  goals, if any, as determined by the ECDC,
the Finance Committee and the Board, and confirmed in writing.

financial results

The company's actual  achievement  against the financial goals
set  for the  plan  cycle,  as  reflected  in the  company's  audited  financial
statements.

participant

Any person who is eligible  and is selected to  participate  in the
plan, as defined in Section III.

target  incentive

The target  incentive as determined  and authorized by the ECDC at the committee
meeting held on June 19, 1997 is a restricted  performance  shares award,  which
represents  the number of restricted  performance  shares that a participant  is
eligible to receive if 100% of his/her  applicable  financial goals are achieved
and the  participant  remains an employee of the company through April 30, 2002,
except as otherwise  provided in Section VIII. The target  incentive is based on
the participant's position and is described in Section IV.

stock

Class A Common Stock of the company.

restricted  performance  shares

Stock issued pursuant to this plan and the  shareholder  plan that is subject to
forfeiture.  In the  shareholder  plan, such stock is referred to as "Restricted
Stock." The value of each share of restricted performance shares under this plan
will be determined by reference to the stock closing sale price,  as reported by
New York Stock  Exchange  (NYSE),  on the date the ECDC acts at the beginning of
the plan cycle (June 19, 1997). In the event the stock is not traded on June 19,
1997 or the date the ECDC acts,  whichever  is later,  the  closing  sales price
shall be the price of the stock on the next day after June 19,  1997 or the date
the ECDC acts on which the stock trades.

restricted  period

The period during which the shares of restricted  performance
shares  shall be subject to  forfeiture  in whole or in part,  as defined in the
shareholder plan, in accordance with the terms of the award.

plan end  adjusted  restricted  performance  shares  award.  The final amount of
restricted  performance shares awarded to a participant,  at the end of the plan
cycle after adjustments, if any, are made, as set forth in Section VIII.

stock option

A right granted to a participant,  as more fully  described under Section IX, to
purchase a specific  number of shares of stock at a specified  price.  The stock
option  granted under this plan will be  non-qualified  (i.e. is not intended to
comply with the terms and conditions for a tax-qualified option, as set forth in
Section 422A of the Internal Revenue Code of 1986).

grant date

The date on which a participant  is granted the stock  option.  This is also the
date on which the exercise price of the stock option is based.

payout amount

Cash, if any, plus plan end adjusted restricted performance shares award, as set
forth in Section VIII, to a participant under this plan, if any, for achievement
of the financial goals, as further discussed in this plan.

performance levels

threshold

The  minimum  acceptable  level of  achievement  for  each  financial  goal.  If
threshold  performance  is  achieved  against  all company  financial  goals,  a
participant  may earn 25% of the target  incentive  amount  for which  he/she is
eligible.  If threshold performance is achieved against all divisional financial
goals,  a  participant  may earn 25% of the  target  incentive  amount for which
he/she is eligible.

target

Achievement in aggregate of the financial goals. Each individual  financial goal
is set at a level which is both challenging and achievable.

outstanding

Superior  achievement  of the financial  goals.  If  outstanding  performance is
achieved  against all financial goals, the maximum amount a participant may earn
is 200% of the target incentive amount for which he/she is eligible.

payout factor

The percentage  applied to the target  incentive  amount  exclusive of the stock
option  portion,  if any, to determine the payout amount based on the percentage
of financial goals deemed achieved.

EBITDA Income before  interest,  taxes,  depreciation  and  amortization for the
final year of the plan cycle.

earnings  per share

Earnings per share,  as reported in the  company's  annual  report for the final
year of the plan cycle.

divisional operating income

Operating  income before  allocations for corporate  support services and taxes,
excluding  the effects of any unusual  activity,  for the final year of the plan
cycle.

divisional cash flow from operations after investing activities (divisional cash
flow) operating income before allocations and taxes, excluding unusual items not
related to the period being measured,  plus/minus any non-cash items included in
divisional  operating income (other than provisions for bad debts),  and changes
in  controllable  assets and  liabilities,  less normal  investments  in product
development  assets and direct property and equipment  additions,  for the final
year of the plan  cycle.  Controllable  assets and  liabilities  are  inventory,
composition,  author advances,  other deferred  publication  costs, and deferred
subscription revenues.

                               II. PLAN OBJECTIVES

The  purpose of this plan is to enable the  company to  reinforce  and sustain a
culture  devoted  to  excellent  performance,   emphasize  long  term  financial
performance   at  the  corporate  and  division   levels,   reward   significant
contributions to the success of the company, attract and retain highly qualified
executives, and provide an opportunity for each participant to acquire equity in
the company.

                                III. ELIGIBILITY

The participant is selected by the ECDC in its sole discretion, from among those
employees in key management  positions  deemed able to make the most significant
contributions to the growth and  profitability of the company.  An employee must
be a participant of the FY 1998 Executive  Annual  Incentive Plan to be eligible
to  participate  in  this  plan.  The  President  and  CEO of the  company  is a
participant.

                                  IV. INCENTIVE

A.   The participant's target incentive is determined based on the participant's
     position in the company and the  contributions  the position is deemed able
     to make in achieving the financial goals of the company.

B.   The participant's  target incentive is recommended by the President and CEO
     to the ECDC for its and the Board's approval.  In the case of the President
     and CEO, the target  incentive is  recommended  by the ECDC for the Board's
     approval.



                    V. PERFORMANCE MEASUREMENT AND OBJECTIVES

A.     The objectives for the financial  goals are  recommended by the ECDC with
       the advice of the Finance  Committee to the Board for its  approval.  The
       financial  goals  performance  objectives  are set at a level  which  are
       challenging and achievable.

B.     Financial goals  established for each participant may include one or more
       organizational  level's financial goals (e.g. company and division),  and
       one or more financial  goals for a particular  organizational  unit (e.g.
       cash flow, income,  divisional  operating  income).  The weighting of and
       between  the  two  organizational   levels'  financial  goals  may  vary,
       depending upon the participant's position. Weighting of the participant's
       financial  goals is  recommended by the President and CEO to the ECDC. In
       the case of the  President  and CEO, the  financial  goals are EBITDA and
       earnings per share..

C.     Threshold,  target and outstanding  performance  levels for the financial
       goals are  recommended by the President and CEO for approval by the ECDC,
       and the Board.

                           VI. PERFORMANCE EVALUATION

A.     Financial Results
       1.    Actual  financial  results  achieved  by the  company  and by  each
             division will be  calculated at the end of the plan cycle,  subject
             to adjustment  for audited  results,  and will be compared with the
             previously set financial goals.

       2.    The financial  results will be reviewed by the President and CEO to
             determine  proposed  payout  factors  for the  company  and for the
             divisions.

       3.    The  President  and  CEO  will  provide  to the  ECDC a view of the
             company's achievement of its financial goals, as well as divisional
             achievement of like  objectives,  if any, and will recommend payout
             factors to be used for the company and divisional objectives.

B.     Award Determination

     1.   At least  threshold  performance,  in  aggregate,  of a  participant's
          particular  organizational  level's  objectives  is necessary  for the
          participant  to  receive a payout  for the  particular  organizational
          level.  However, once the overall threshold is achieved for any single
          measure  the  non-achievement  of any  one  particular  goal's  target
          objective does not preclude a payout.

     2.   The  determination of the performance  level  achievement  (threshold,
          target and outstanding,  or points in between) for each organizational
          level's  financial  goals  will be  made  independently  of any  other
          organizational level's financial goals a participant may have.

     3.   If the participant has more than one organizational  level's financial
          goals, the  non-achievement  of a threshold  performance  level of one
          organizational  level's financial goals does not preclude a payout for
          the other organizational level's financial goals.

     4.   The following details the effect of the financial results  performance
          levels on a  participant's  payout  amount.  The actual payout factors
          will be in the sole judgment and  discretion of the ECDC,  taking into
          account the following guidelines:

          a.   For below threshold  performance in aggregate,  the payout amount
               is zero.

          b.   For company threshold performance in aggregate, 25% of the target
               incentive   may  be   recommended.   For   divisional   threshold
               performance  in  aggregate,  25% of the target  incentive  may be
               recommended

          c.   For  between   company   threshold  and  target   performance  in
               aggregate,  at minimum 25% of the target incentive and up to 100%
               of  the  target   incentive  may  be  recommended.   For  between
               divisional  threshold and target  performance  in  aggregate,  at
               minimum 25% of the target  incentive and up to 100% of the target
               incentive may be recommended.

          d.   For target performance in aggregate, 100% of the target incentive
               may be recommended.

               e.   For between target and outstanding performance in aggregate,
                    at minimum  100% of the target  incentive  and up to 200% of
                    the target incentive may be recommended.

               f.   For outstanding performance in aggregate, 200% of the target
                    incentive may be recommended.

       5.    Notwithstanding  anything  to  the  contrary,  the  maximum  payout
             amount,  if any, a  participant  may  receive is 200% of the target
             incentive.



                                   VII PAYOUTS

A.    The restricted  performance  shares payout amount, if any, will be made as
      set forth in Section VIII below. The determination by the ECDC of plan end
      adjusted  restricted  performance  shares shall constitute  payout of this
      portion of the award.

B.   The ECDC, in its sole discretion, may direct that the payout be made wholly
     or partly in cash.

C.   In the event of a participant's death, permanent disability,  retirement or
     leave of absence prior to the end of the plan cycle, restricted performance
     shares  awarded at the beginning of the plan cycle,  if any, are forfeited,
     and the payout  amount,  if any, will be determined by the ECDC in its sole
     discretion.

D.   A  participant  who  resigns,  or whose  employment  is  terminated  by the
     company,  with or without cause, prior to the end of the plan cycle, is not
     eligible for a payout amount and shall forfeit any  restricted  performance
     shares awarded at the beginning of the plan cycle.

              VIII. RESTRICTED PERFORMANCE SHARES AWARD PROVISIONS

A.   Since one of the objectives of this plan is to provide the participant with
     an  equity  stake in the  company  and  align  management  and  shareholder
     interests,  the target incentive will be awarded as restricted  performance
     shares .

B.   Restricted performance shares, if any, shall be awarded at the beginning of
     the plan cycle, after the June, 1997 ECDC meeting. The amount of restricted
     performance  shares  awarded shall be based on the proportion of the target
     incentive allocated to restricted  performance shares, as determined by the
     ECDC. The value of each share will be determined based on the stock closing
     sale  price,  as  reported  by the  NYSE,  on the date the ECDC acts at the
     beginning of the plan cycle (June 19, 1997).  In the event the stock is not
     traded on June 19, 1997 or the date the ECDC acts,  whichever is later, the
     closing  sales  price shall be the price of the stock on the next day after
     June  19,  1997 or the  date  the ECDC  acts on  which  the  stock  trades,
     whichever  is later.  The  restricted  performance  shares  awarded  at the
     beginning  of the plan cycle also are subject to  adjustment  at the end of
     the plan cycle as set forth in Sections VIII (C) and (D) below.  Restricted
     performance  shares,  if any, shall be awarded  pursuant to the shareholder
     plan, as approved by the ECDC. In addition to the terms and  conditions set
     forth  in the  shareholder  plan and  Section  VII (D) and (E)  below,  the
     following conditions shall apply:

     1.   During the plan  cycle,  the  participant  shall not have the right to
          receive dividends or - other  distributions with respect to restricted
          performance  shares  received at the  beginning  of the plan cycle and
          shall  not have the right to vote  such  shares.  After the end of the
          plan  cycle,  and after all  adjustments  to the amount of  restricted
          performance shares are made by the ECDC as set forth in Section VII(D)
          and (E)  below,  the  participant  shall  have the  right  to  receive
          dividends or other  distributions  with respect to the final amount of
          restricted  performance shares issued and shall have the right to vote
          such shares.  The date on which the  dividend and voting  rights shall
          commence is the date on which the ECDC makes its  determination of the
          final number of restricted  performance  shares awarded after the plan
          cycle ends  pursuant  to Section  VII(D) and (E) below.  2. During the
          restricted period,  the restricted  performance shares may not be sold
          or transferred.  Restricted  performance  shares shall be legended and
          held by the Company.

     3.   Withholding  taxes relating to restricted  performance  shares awarded
          may be satisfied  by  surrendering  shares to the company,  in lieu of
          cash, upon lapse of the restrictions.

     4.   The restricted period for restricted  performance shares awarded shall
          be as follows: subject to continued employment except as otherwise set
          forth in the  shareholder  plan or Sections VII and VIII of this plan,
          the lapse of  restrictions  on one-half of the restricted  performance
          shares awarded will occur on the first anniversary (April 30, 2001) of
          the plan end date at which  time the  participant  will  receive a new
          stock  certificate  in a number of  shares  equal to  one-half  of the
          restricted  performance  shares  awarded with the  restrictive  legend
          deleted,  and the lapse of  restrictions  on the  remaining  half will
          occur on the second  anniversary (April 30, 2002) of the plan end date
          at which time the participant will receive a new stock  certificate in
          a number of shares equal to the  remaining  half with the  restrictive
          legend deleted.

     5.   If the  participant  dies or becomes  permanently  disabled during the
          restricted  period,  the  restrictions  on the restricted  performance
          shares will lapse on the date of such event.

     6.   If the  participant  retires during the restricted  period at or after
          his/her normal  retirement  date, the  restrictions  on the restricted
          performance shares will lapse on the date of such event.

     7.   If the  participant  takes  early  retirement  during  the  restricted
          period, the restrictions on the restricted performance shares will not
          lapse until the restricted  period expires.  If the  participant  dies
          between the time the participant takes early retirement and the end of
          the restricted  period (April 30, 2002),  the lapse of restrictions on
          the  restricted  performance  shares  will  occur  on the date of such
          event.

     8.   The restricted  performance shares may be adjusted by the ECDC for any
          change in the capital stock of the company,  as provided in Section II
          of  the  shareholder  plan  and  are in all  respects  subject  to the
          provisions of that plan.

     9.   In the event of a change of control,  whether  before or after the end
          of the plan cycle, as defined in the  shareholder  plan, all shares of
          restricted  performance shares which would otherwise remain subject to
          restrictions under the plan shall be free of such restrictions.

C.     The  number of shares of  restricted  performance  shares  awarded at the
       beginning of the plan cycle, may be adjusted at the end of the plan cycle
       based on actual achievement of target objectives.

D.     The final amount of restricted  performance  shares will be determined as
       follows: The restricted performance shares established by the ECDC at the
       beginning of the plan cycle times the payout  factor equals the number of
       shares for the plan end adjusted restricted performance shares award. The
       result of this calculation will be compared to the restricted performance
       shares  awarded at the beginning of the plan cycle,  and the  appropriate
       amount of restricted performance shares will be awarded or forfeited,  as
       required, to bring the restricted  performance shares award to the number
       of shares  designated  as the plan end  adjusted  restricted  performance
       shares award.

                                IX. STOCK OPTION

The participant  may be granted a stock option pursuant to the shareholder  plan
at the beginning of the plan cycle,  representing  another  incentive vehicle by
which the participant is able to share in the equity growth of the company.  The
number of shares in the stock option granted to a participant under this plan is
based  on a set  of  variables  and  assumptions,  applied  consistently  to all
participants,  regarding  the monetary  value a  participant  might receive upon
exercise of the stock option. The terms and conditions of the award of the stock
option are  contained in the  shareholder  plan and in the stock  option  award.
Withholding taxes relating to the gain realized on the exercise of an option may
be satisfied by surrendering  to the company the equivalent  value of the taxes,
or a portion thereof, in option shares in lieu of cash.



                       X. ADMINISTRATION AND OTHER MATTERS

A.   This plan will be  administered by the ECDC, who will have authority in its
     sole discretion to interpret and administer this plan,  including,  without
     limitation,   all  questions  regarding   eligibility  and  status  of  any
     participant,  and no  participant  shall  have  any  right to  receive  any
     restricted performance shares or payment of any kind whatsoever,  except as
     determined by the ECDC hereunder.

B.   The company will have no obligation to reserve or otherwise fund in advance
     any amount which may become payable under the plan.

C.   Restricted  performance shares, stock options awarded and any cash paid out
     under this plan shall not be  considered  as  compensation  for purposes of
     defining  compensation  for retirement,  savings or supplemental  executive
     retirement plans, or similar type plans.

D.   This plan may not be  modified or amended  except with the  approval of the
     ECDC.  Notwithstanding  the  foregoing,  Section  VIII B (8)  shall  not be
     amended.

E.   In the event of a  conflict  between  the  provisions  of this plan and the
     provisions of the shareholder  plan, the provisions of the shareholder plan
     shall apply.