UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

        Date of Report (Date of Earliest Event Reported): March 27, 2001

                            PRO-FAC COOPERATIVE, Inc.
               (Exact Name of Registrant as Specified in Charter)



                                                                      
                 New York                              0-20539                          16-6036816
- ------------------------------------------     --------------------------   ------------------------------------
(State or other jurisdiction of incorporation) (Commission File Number)(IRS Employer Identification Number)



                    90 Linden Oaks, Rochester, New York 14625
             ----------------------------------------- -------------
               (Address of Principal Executive Offices) (Zip Code)


        Registrant's Telephone Number Including Area Code: (716) 383-1850
                                 --------------









Item 9.  Regulation FD Disclosure.

     On Tuesday, March 27, 2001, Dennis M. Mullen, President and Chief Executive
Officer of Agrilink Foods, Inc.  ("Agrilink Foods") a wholly owned subsidiary of
Pro-Fac  Cooperative,  Inc.  ("Pro-Fac"),  will present to the  attendees at the
Lehmann  Brothers High Yield Bond Leveraged Loan Conference in Lake Buena Vista,
Florida the information  furnished by and attached to this report as an exhibit.
This  presentation  includes  fiscal 2001 expected  operating  results and other
information regarding Agrilink Foods' Voila! and Simply Grillin' product lines.

     The  information  presented  by  Mr.  Mullen  at  the  conference  contains
predictions,  estimates,  and  other  "forward-looking  statements"  within  the
meaning of section 21E of the  Exchange  Act and  section 27A of the  Securities
Act. These  forward-looking  statements  are subject to risks and  uncertainties
that could cause actual results to differ  materially from those  anticipated in
these  forward-looking  statements as of the date of this Report or Mr. Mullen's
presentation. These risks include, but are not limited to, strong competition in
the  food  industry,   including   competitive   pricing,   the  integration  of
acquisitions, the effect of adverse weather conditions on the volume and quality
of raw products, interest rate fluctuations,  the effectiveness of marketing and
shifts in the market  demand.  Please refer to Pro-Fac's  Annual  Report on Form
10-K for the fiscal  year  ended  June 24,  2000,  the risk  factors  section of
Pro-Fac's prospectus contained in our most recent registration statement on Form
S-2, as well as other reports and information filed by Pro-Fac  Cooperative with
the Securities  and Exchange  Commission,  for more  information on factors that
could cause actual results to differ.







                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                                PRO-FAC COOPERATIVE, INC.



Dated:  March 26, 2001              By: /s/         Earl L. Powers
        --------------                  ----------------------------------------
                                                    Earl L. Powers,
                                                       TREASURER
                                           (Principal Financial Officer and
                                             Principal Accounting Officer)







                                INDEX TO EXHIBITS




                                         
Exhibit No.                                                   Description
   99                                       Information presented by Dennis M. Mullen at the Lehmann Brothers High Yield Bond
                                            Leveraged Loan Conference in Lake Buena Vista, Florida









Exhibit 99

                                            Agrilink Foods
                                         Vision for the Future
                      Certain Selected Historical and Expected Operating Results
                                         (Dollars in Billions)


                                    F'00     F'01 (Est.)   F'02 - F'04 (Est.)
                                    ----     -----------   ------------------

Net Sales                          $ 1.2 B    ~$ 1.3 B         > $ 1.3 B
Gross Margin %                     31.50%     ~30.5%           > 32.0%
Ratios (Bank Covenant Definition)
Leverage Ratio                     4.95       ~4.50            < 4.50
Coverage Ratio                     1.84       1.8 - 2.0        > 2.0


                                    Voila!
                      Certain Selected Historical Results
                             (Dollars in Millions)

                                                             6 Mos.
                           F'99             F'00              F'01
                           ----             ----              ----

Sales                      $75              $103              $52
Gross Margin %             44%              47%               49%
Investment                 $21              $19               $4
EBITDA                     $1               $12               $11
# of Product Items         11                17                23


                                Simply Grillin'
                    Certain Selected Expected Operating Results
                             (Dollars in Millions)

                                                 (Est.) F'02
Sales                                             $ 25 - $40
Gross Margin %                                      45 - 50%
Investment                                          $5 - $10