Consent of Independent Accountants



We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Form S-8 (No. 033-62201) of Pro-Fac Cooperative, Inc. of our report
dated July 31, 1998  appearing on page 25 of the Annual  Report to  Shareholders
which is incorporated in this Annual Report on Form 10-K. We also consent to the
incorporation by reference of our report on the Financial Statements  Schedules,
which appears on page 25 of this Form 10-K.



/s/ PricewaterhouseCoopers LLP
    PricewaterhouseCoopers LLP

    Rochester, New York
    August 24, 1998