EXHIBIT 31.1
                                CERTIFICATION


      I, George W. Off, Chairman of the Board, President and Chief Executive
Officer of Checkpoint Systems, Inc. certify that:

    1.  I have reviewed this quarterly report on Form 10-Q of Checkpoint
        Systems, Inc.;

    2. Based on my knowledge, this report does not contain any untrue statement
 of a material fact or omit to state a material fact necessary to make the
 statements made, in light of the circumstances under which such statements were
 made, not misleading with respect to the period covered by this report;

    3. Based on my knowledge, the financial statements, and other financial
 information included in this report, fairly present in all material respects
 the financial condition, results of operations and cash flows of the registrant
 as of, and for, the periods presented in this report;

    4. The registrant's other certifying officer and I are responsible for
 establishing and maintaining disclosure controls and procedures (as defined in
 Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

       a. Designed such disclosure controls and procedures, or caused such
 disclosure controls and procedures to be designed under our supervision, to
 ensure that material information relating to the registrant, including its
 consolidated subsidiaries, is made known to us by others within those entities,
 particularly during the period in which this report is being prepared;

       b. Evaluated the effectiveness of the registrant's disclosure controls
 and procedures and presented in this report our conclusions about the
 effectiveness of the disclosure controls and procedures, as of the end of the
 period covered by this report based on such evaluation; and

       c. Disclosed in this report any change in the registrant's internal
 control over financial reporting that occurred during the registrant's most
 recent fiscal quarter that has materially affected, or is reasonably likely to
 materially affect, the registrant's internal control over financial reporting;
 and

    5. The registrant's other certifying officer and I have disclosed, based on
 our most recent evaluation of internal control over financial reporting, to the
 registrant's auditors and the audit committee of the registrant's board of
 directors (or persons performing the equivalent functions):

       a. All significant deficiencies and material weaknesses in the design or
 operation of internal control over financial reporting which are reasonably
 likely to adversely affect the registrant's ability to record, process,
 summarize and report financial information; and

       b. Any fraud, whether or not material, that involves management
or other employees who have a significant role in the registrant's internal
control over financial reporting.


                                         By: /s/ George W. Off
                                             -------------------------------
                                         Name:  George W. Off
                                        Title:  Chairman of the Board,
                                                President and
                                                Chief Executive Officer

Date: May 12, 2004