SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C.  20549

                              =========

                              FORM 10-Q

(Mark One)

/X/   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES     
      EXCHANGE ACT OF 1934

      For the quarterly period ended  June 30, 1996

                                  OR

/ /   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE ACT OF 1934

      For the transition period from __________ to __________

               Commission file number      0-8590

                     Equitable of Iowa Companies
        (Exact name of registrant as specified in its charter)

          Iowa                                       42-1083593
(State or other jurisdiction of          (IRS employer identification no.)
incorporation or organization)

604 Locust Street, Des Moines, Iowa                     50306
(Address of principal executive offices)              (Zip code)

Registrant's telephone number, including area code  (515) 245-6911

__________________________________________________________________________
Former name, former address and formal fiscal year, if changed since last 
report

  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 days.  Yes /X/  No / /

          APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
             PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

  Indicate by check mark whether the registrant has filed all
documents and reports required to be filed by Section 12, 13 or 15(d)
of the Securities Exchange Act of 1934 subsequent to the distribution
of securities under a plan confirmed by a court.       Yes / /  No / /

                APPLICABLE ONLY TO CORPORATE ISSUERS:

  Indicate the number of shares outstanding of each of the issuer's classes 
of common stock, as of the latest practicable date: 31,917,668 shares of 
Common Stock as of July 30, 1996.

                            FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

Person for whom the Financial Information is given:  EQUITABLE OF IOWA
                                                     COMPANIES AND ITS 
                                                     SUBSIDIARIES

Consolidated Statements of Income (Unaudited):


                                                 FOR THE THREE MONTHS ENDED
                                            June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                 (Dollars in thousands)
                                                                 
REVENUES:
 Annuity and universal life product         
  charges                                          $15,230             $12,110
 Traditional life insurance premiums                 9,747              10,923
 Net investment income                             177,054             158,520
 Realized gains on investments                       6,168               1,790
 Other income                                        5,363               4,048
                                           ________________    ________________
                                                   213,562             187,391
BENEFITS AND EXPENSES:
  Annuity and universal life benefits:
   Interest credited to account balances           109,466              96,960
   Benefit claims incurred in excess of
    account balances                                 2,752               2,467
  Traditional life insurance benefits               11,809              14,134
  Increase (decrease) in future policy
   benefits                                         (1,124)                528
  Distributions to participating
   policyholders                                     6,170               6,232
  Underwriting, acquisition and insurance
   expenses:
   Commissions                                      29,314              37,862
   General expenses                                 11,453               9,731
   Insurance taxes                                   1,286               2,255
   Policy acquisition costs deferred               (35,636)            (46,117)
   Amortization of deferred policy
    acquisition costs                               20,075              16,795
                                           ________________    ________________
                                                   155,565             140,847

Interest expense                                     4,415               3,752
Other expenses                                       4,593               1,780
                                           ________________    ________________
                                                   164,573             146,379
                                           ________________    ________________
                                                    48,989              41,012







Consolidated Statements of Income (Unaudited):    (CONTINUATION)


                                                FOR THE THREE MONTHS ENDED
                                            June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                  (Dollars in thousands,
                                                  except per share data)
                                                                 
Income taxes:
 Current                                           $15,992             $13,536
 Deferred                                            1,226                 874
                                           ________________    ________________
                                                    17,218              14,410
                                           ________________    ________________
                                                    31,771              26,602
Equity income, net of related tax expense
  of $10 in 1995                                         1                  18
                                           ________________    ________________
         NET INCOME                                $31,772             $26,620
                                           ================    ================


NET INCOME PER COMMON SHARE (average
  shares used: 1996 - 31,888,206;
    1995 - 31,677,568):                              $1.00               $0.84
                                           ================    ================


CASH DIVIDENDS PAID PER COMMON SHARE                $0.150              $0.135





























Consolidated Statements of Income (Unaudited):


                                                  FOR THE SIX MONTHS ENDED
                                            June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                 (Dollars in thousands)
                                                                 
REVENUES:
 Annuity and universal life product charges        $29,947             $24,620
 Traditional life insurance premiums                19,898              22,218
 Net investment income                             348,266             306,766
 Realized gains on investments                      11,318               1,903
 Other income                                        9,709              10,582
                                           ________________    ________________
                                                   419,138             366,089
BENEFITS AND EXPENSES:
  Annuity and universal life benefits:
   Interest credited to account balances           217,224             190,126
   Benefit claims incurred in excess of
    account balances                                 4,374               4,507
  Traditional life insurance benefits               24,930              29,376
  Increase (decrease) in future
   policy benefits                                  (3,008)              3,037
  Distributions to participating
   policyholders                                    12,469              12,474
  Underwriting, acquisition and insurance
   expenses:
   Commissions                                      61,993              79,661
   General expenses                                 22,490              20,802
   Insurance taxes                                   4,103               5,054
   Policy acquisition costs deferred               (75,317)            (97,572)
   Amortization of deferred policy
    acquisition costs                               38,198              31,266
                                           ________________    ________________
                                                   307,456             278,731

Interest expense                                     7,741               5,773
Other expenses                                       8,164               3,899
                                           ________________    ________________
                                                   323,361             288,403
                                           ________________    ________________
                                                    95,777              77,686
















Consolidated Statements of Income (Unaudited):    (CONTINUATION)


                                                 FOR THE SIX MONTHS ENDED
                                            June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                  (Dollars in thousands,
                                                  except per share data)
                                                                 
Income taxes:
 Current                                           $30,474             $22,143
 Deferred                                            3,212               5,142
                                           ________________    ________________
                                                    33,686              27,285
                                           ________________    ________________
                                                    62,091              50,401
Equity income (loss), net of related tax 
  benefit (expense) of $62 in 1996 and 
  $(7) in 1995                                        (114)                 13
                                           ________________    ________________
         NET INCOME                                $61,977             $50,414
                                           ================    ================


NET INCOME PER COMMON SHARE (average
  shares used: 1996 - 31,852,453;
    1995 - 31,670,536):                              $1.95               $1.59
                                           ================    ================


CASH DIVIDENDS PAID PER COMMON SHARE                $0.285              $0.255




























Consolidated Balance Sheets (Unaudited):


                                           June 30, 1996       December 31, 1995
                                           ________________    _________________
                                                   (Dollars in thousands)
                                                               
ASSETS

Investments:
 Fixed maturities, available for sale, at
  market (cost: 1996 - $6,989,796;
  1995 - $6,884,837)                            $7,017,874           $7,352,211
 Equity securities, at market
   (cost:  1996 - $51,119; 1995 - $49,789)          52,468               50,595
 Mortgage loans on real estate                   1,537,827            1,169,456
 Real estate, less allowances for
  depreciation of $5,095 in 1996
  and $4,804 in 1995                                14,273               13,960
 Policy loans                                      181,544              182,423
 Short-term investments                             46,818               39,234
                                           ________________    _________________
TOTAL INVESTMENTS                                8,850,804            8,807,879

Cash and cash equivalents                            8,002               10,730

Securities and indebtedness of
 related parties                                    14,117               13,755

Accrued investment income                          125,506              122,834

Notes and other receivables                         30,800               32,410

Deferred policy acquisition costs                  729,008              554,179

Property and equipment, less
 allowances for depreciation of
 $11,442 in 1996 and $9,761 in 1995                  8,739                8,039

Current income taxes recoverable                     6,768                6,968

Intangible assets, less accumulated
 amortization of $796 in 1996 and
 $683 in 1995                                        4,040                3,639

Other assets                                        74,066               48,102

Separate account assets                            269,229              171,881
                                           ________________    _________________
   TOTAL ASSETS                                $10,121,079           $9,780,416
                                           ================    =================









Consolidated Balance Sheets (Unaudited):


                                            June 30, 1996      December 31, 1995
                                           ________________    _________________
                                                   (Dollars in thousands)
                                                               
LIABILITIES AND STOCKHOLDERS' EQUITY

Policy liabilities and accruals:
 Future policy benefits:
  Annuity and universal life products           $7,924,523           $7,500,494
  Traditional life insurance products              714,986              718,110
  Unearned revenue reserve                          17,155               14,326
 Other policy claims and benefits                    9,191                8,980
                                           ________________    _________________
                                                 8,665,855            8,241,910

Other policyholders' funds:
 Advance premiums and other deposits                   618                  691
 Accrued dividends                                  12,643               12,715
                                           ________________    _________________
                                                    13,261               13,406

Deferred income taxes                               11,946              114,915

Notes and loans payable:
 Commercial paper notes                            116,000               58,100
 Long-term debt                                    100,000              100,000
                                           ________________    _________________
                                                   216,000              158,100

Other liabilities                                  191,419              186,272
Separate account liabilities                       269,229              171,881
                                           ________________    _________________
   TOTAL LIABILITIES                             9,367,710            8,886,484


Stockholders' equity:
 Serial preferred stock, without par value,
  authorized 2,500,000 shares                           --                   --
 Common stock, without par value (stated
  value $1.00 per share), authorized 70,000,000
  shares, issued and outstanding 31,896,824
  shares in 1996 and 31,769,490 in 1995             31,897               31,769
 Additional paid-in capital                         83,859               80,100
 Unrealized appreciation (depreciation) on
  fixed maturity securities                         13,551              208,932
 Unrealized appreciation (depreciation) on
  marketable equity securities                       1,349                  806
 Retained earnings                                 626,660              573,799
 Unearned compensation (deduction)                  (3,947)              (1,474)
                                           ________________    _________________
   TOTAL STOCKHOLDERS' EQUITY                      753,369              893,932
                                           ________________    _________________
TOTAL LIABILITIES AND STOCKHOLDERS'
     EQUITY                                    $10,121,079           $9,780,416
                                           ================    =================


Consolidated Statements of Cash Flows (Unaudited):


                                                 FOR THE SIX MONTHS ENDED
                                             June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                   (Dollars in thousands)
                                                                
OPERATING ACTIVITIES
 Net income                                        $61,977             $50,414
 Adjustments to reconcile net income to
  net cash provided by operations:
  Adjustments related to annuity and
   universal life products:
   Interest credited to account balances           216,603             190,126
   Charges for mortality and                
    administration                                 (30,445)            (25,841)
   Change in unearned revenues                         234                (462)
  Increase in traditional life policy
   liabilities and accruals                          5,257               6,638
  Decrease in other policyholders' funds              (145)                (42)
  Increase in accrued investment income             (2,672)            (11,671)
  Policy acquisition costs deferred                (75,317)            (97,572)
  Amortization of deferred policy
   acquisition costs                                38,198              31,266
  Change in other assets, other liabilities,
   and accrued income taxes                        (27,208)            (28,292)
  Provision for depreciation and
   amortization                                       (828)             (2,357)
  Provision for deferred income taxes                3,238               5,167
  Share of losses (eqiuty in earnings)
   of related parties                                  176                 (21)
  Realized gains on investments                    (11,318)             (1,903)
                                           ________________    ________________
NET CASH PROVIDED BY OPERATING
  ACTIVITIES                                       177,750             115,450

INVESTING ACTIVITIES
 Sale, maturity or repayment of investments:
  Fixed maturities - available for sale            338,778              26,722
  Fixed maturities - held for investment                --             127,440
  Equity securities                                 10,350                 225
  Mortgage loans on real estate                     21,044              24,676
  Real estate                                           --               1,566
  Policy loans                                      18,301              12,743
  Short-term investments - net                          --              34,781
                                           ________________    ________________
                                                   388,473             228,153
 Acquisition of investments:
  Fixed maturities - available for sale           (429,928)           (642,921)
  Fixed maturities - held for investment                --             (24,897)
  Equity securities                                (11,126)               (227)
  Mortgage loans on real estate                   (389,257)           (236,307)
  Real estate                                         (604)               (701)
  Policy loans                                     (17,423)            (15,933)
  Short-term investments - net                      (7,584)                 --
                                           ________________    ________________
                                                  (855,922)           (920,986)

Consolidated Statements of Cash Flows (Unaudited):  (CONTINUATION)


                                                  FOR THE SIX MONTHS ENDED
                                            June 30, 1996       June 30, 1995
                                           ________________    ________________
                                            (Current Year)     (Preceding Year)
                                                  (Dollars in thousands)
                                                                
INVESTING ACTIVITIES - continued

 Disposal of investments accounted for
  by the equity method                                 $12                 $11
 Repayments of notes receivable                         --                  56
 Sales of property and equipment                        39                 122
 Purchases of property and equipment                (2,449)             (1,654)
                                           ________________    ________________
NET CASH USED IN INVESTING ACTIVITIES             (469,847)           (694,298)

FINANCING ACTIVITIES
 Issuance of long term debt                             --             100,000
 Issuance of commercial paper - net                 57,900              19,185
 Receipts from annuity and universal life
  policies credited to policyholder
  account balances                                 639,739             853,616
 Return of policyholder account balances
  on annuity and universal life policies          (399,709)           (382,298)
 Issuance of stock under stock plans                   555              (3,916)
 Cash dividends paid                                (9,116)             (8,111)
                                           ________________    ________________
NET CASH PROVIDED BY FINANCING
  ACTIVITIES                                       289,369             578,476
                                           ________________    ________________

DECREASE IN CASH AND CASH EQUIVALENTS               (2,728)               (372)
CASH AND CASH EQUIVALENTS AT
  BEGINNING OF YEAR                                 10,730              12,674
                                           ________________    ________________

CASH AND CASH EQUIVALENTS AT
  END OF PERIOD                                     $8,002             $12,302
                                           ================    ================

SUPPLEMENTAL DISCLOSURES OF CASH FLOW
  INFORMATION
Cash paid during the period for:
  Interest                                          $7,766              $2,853
  Income taxes                                      29,889               7,275












NOTES TO FINANCIAL STATEMENTS

NOTE 1 -- BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for
interim financial information and the instructions to Form 10-Q and Article
10 of Regulation S-X.  Accordingly, they do not include all of the
information and footnotes required by generally accepted accounting
principles for annual financial statements.  In the opinion of management,
all adjustments considered necessary for a fair presentation have been
included. All adjustments were of a normal recurring nature, unless otherwise
noted in Management's Discussion and Analysis and the Notes to Financial
Statements.  Operating results for the three months and six months ended June
30, 1996 are not necessarily indicative of the results that may be expected
for the year ending December 31, 1996.  For further information, refer to the
consolidated financial statements and footnotes thereto included in the
company's Annual Report on Form 10-K for the year ended December 31, 1995.

Certain amounts in the 1995 financial statements have been reclassified to
conform to the 1996 financial statement presentation.

NOTE 2 -- INVESTMENT OPERATIONS

All of the company's fixed maturity securities are designated as available
for sale although the company is not precluded from designating fixed
maturity securities as held for investment or trading at some future date.
Investments classified as available for sale securities are reported at
market value and unrealized gains and losses on these securities are included
directly in stockholders' equity, after adjustment for related changes in
deferred policy acquisition costs, policy reserves and deferred income taxes.
Securities that the company has the positive intent and ability to hold to
maturity are designated as "held for investment". Held for investment
securities are reported at cost adjusted for amortization of premiums and
discounts. Changes in the market value of these securities, except for
declines that are other than temporary, are not reflected in the company's
financial statements.  Sales of securities designated as held for investment
are severely restricted by Statement of Financial Accounting Standards (SFAS)
No. 115.  Securities that are bought and held principally for the purpose of
selling them in the near term are designated as trading securities.
Unrealized gains and losses on trading securities are included in current
earnings.  Transfers of securities between categories are restricted and are
recorded at fair value at the time of the transfer.  Securities that are
determined to have a decline in value that is other than temporary are
written down to estimated fair value which becomes the security's new cost
basis by a charge to realized losses in the company's Statement of Income.
Premiums and discounts are amortized/accrued utilizing the scientific
interest method which results in a constant yield over the securities'
expected life.  Amortization/accrual of premiums and discounts on mortgage-
backed securities incorporates a prepayment assumption to estimate the
securities' expected life.

Equity securities (common and nonredeemable preferred stocks) are reported at
market if readily marketable, or at cost if not readily marketable.  The
change in unrealized appreciation and depreciation of marketable equity
securities (net of related deferred income taxes, if any) is included
directly in stockholders' equity. Equity securities that are determined to
have a decline in value that is other than temporary are written down to
estimated fair value, which becomes the security's new cost basis, by a
charge to realized losses in the company's Statement of Income.

Mortgage loans on real estate are reported at cost adjusted for amortization
of premiums and accrual of discounts.  If the value of any mortgage loan is
determined to be impaired (i.e. when it is probable that the company will be
unable to collect all amounts due according to the contractual terms of the
loan agreement), the carrying value of the mortgage loan is reduced to the
present value of expected future cash flows from the loan, discounted at the
loan's effective interest rate, or to the loan's observable market price, or
the fair value of the underlying collateral.  The carrying value of impaired
loans is reduced by the establishment of a valuation allowance which is
adjusted at each reporting date for significant changes in the calculated
value of the loan.  Changes in this valuation allowance are charged or
credited to income.

Real estate, which includes real estate acquired through foreclosure, is
reported at cost less allowances for depreciation.  Real estate acquired
through foreclosure, or in-substance foreclosure, is recorded at the lower of
cost (which includes the balance of the mortgage loan, any accrued interest
and any costs incurred to obtain title to the property) or fair value as
determined at or before the foreclosure date.  The carrying value of these
assets is subject to regular review.  If the fair value, less estimated sale
cost, of real estate owned decreases to an amount lower than its carrying
value, a valuation allowance is established for the difference. This
valuation allowance can be restored should the fair value of the property
increase.  Changes in this valuation allowance are charged or credited to
income.

Policy loans are reported at unpaid principal.  Short-term investments are
reported at cost adjusted for amortization of premiums and accrual of
discounts.  Investments accounted for by the equity method include
investments in, and advances to, various joint ventures and partnerships.

Market values, as reported herein, of publicly traded fixed maturity
securities are as reported by an independent pricing service.  Market values
of conventional mortgage-backed securities not actively traded in a liquid
market are estimated using a third party pricing system which uses a matrix
calculation assuming a spread over U.S. Treasury bonds based upon the
expected average lives of the securities. Market values of private placement
bonds are estimated using a matrix that assumes a spread (based on interest
rates and a risk assessment of the bonds) over U.S. Treasury bonds.  Market
values of redeemable preferred stocks are as reported by the National
Association of Insurance Commissioners ("NAIC").  Market values of equity
securities are based on the latest quoted market prices, or where not readily
marketable, at values which are representative of the market values of issues
of comparable yield and quality.  Realized gains and losses are determined on
the basis of specific identification and average cost methods for manager
initiated and issuer initiated disposals, respectively.













At June 30, 1996 and December 31, 1995, amortized cost, gross unrealized
gains and losses and estimated market values of fixed maturity securities
designated as available for sale are as follows:


AVAILABLE FOR SALE
                                              Gross       Gross     Estimated
                                Amortized  Unrealized  Unrealized    Market
June 30, 1996                     Cost        Gains      Losses       Value
______________________________________________________________________________
                                                (Dollars in thousands)
                                                       
U.S. government and
 governmental agencies
 and authorities:
 Mortgage-backed securities      $261,972      $8,177     ($3,251)   $266,898
 Other                             87,585       1,641      (2,031)     87,195
States, municipalities and
 political subdivisions            15,314         828          (3)     16,139
Foreign governments                10,572       2,170          --      12,742
Public utilities                1,205,572      27,452     (30,399)  1,202,625
Investment grade corporate      2,489,308     123,721     (36,265)  2,576,764
Below investment grade
 corporate                        644,796       6,437     (26,470)    624,763
Mortgage-backed securities      2,274,044      26,291     (69,984)  2,230,351
Redeemable preferred stocks           633          --        (236)        397
                               ___________ ___________ ___________ ___________
TOTAL AVAILABLE FOR
  SALE                         $6,989,796    $196,717   ($168,639) $7,017,874
                               =========== =========== =========== ===========



                                              Gross       Gross     Estimated
                                Amortized  Unrealized  Unrealized    Market
December 31, 1995                 Cost        Gains      Losses       Value
______________________________________________________________________________
                                            (Dollars in thousands)
                                                       
U.S. government and
 governmental agencies
 and authorities:
 Mortgage-backed securities      $289,422     $16,738                $306,160
 Other                             60,567       4,163         ($2)     64,728
States, municipalities and
 political subdivisions            15,485       1,639          --      17,124
Foreign governments                10,573       3,426          --      13,999
Public utilities                1,271,641      92,546      (2,077)  1,362,110
Investment grade corporate      2,322,036     277,981      (1,303)  2,598,714
Below investment grade
 corporate                        574,284      19,428     (12,492)    581,220
Mortgage-backed securities      2,340,194      75,704      (8,142)  2,407,756
Redeemable preferred stocks           635          --        (235)        400
                               ___________ ___________ ___________ ___________
TOTAL AVAILABLE FOR
  SALE                         $6,884,837    $491,625    ($24,251) $7,352,211
                               =========== =========== =========== ===========

                                                         

No fixed maturity securities were designated as held for investment at June
30, 1996 or December 31, 1995.  Short-term investments with maturities of 30
days or less have been excluded from the above schedules.  Amortized cost
approximates market value for these securities.

Amortized cost and estimated market value of debt securities at June 30,
1996, by contractual maturity, are shown below.  Expected maturities will
differ from contractual maturities because borrowers may have the right to
call or prepay obligations with or without call or prepayment penalties.


                                                                 Estimated
                                                 Amortized        Market
AVAILABLE FOR SALE                                 Cost            Value
____________________________________________________________________________
                                                   (Dollars in thousands)
                                                           
Due within one year                                 $12,573         $12,735
Due after one year through five years               200,301         203,703
Due after five years through ten years            1,670,007       1,685,817
Due after ten years                               2,570,899       2,618,370
                                               _____________   _____________
                                                  4,453,780       4,520,625
Mortgage-backed securities                        2,536,016       2,497,249
                                               _____________   _____________
TOTAL AVAILABLE FOR SALE                         $6,989,796      $7,017,874
                                               =============   =============


The amortized cost and estimated market value of mortgage-backed securities,
which comprise 36% of the company's investment in fixed maturity securities
as of June 30, 1996, are as follows:


                                                                 Estimated
                                                 Amortized        Market
                                                   Cost            Value
                                               _____________________________
                                                   (Dollars in thousands)
                                                           
Mortgage-backed securities:
  Government and agency guaranteed pools:
   Very accurately defined maturities               $17,301         $17,688
   Planned amortization class                        70,230          72,537
   Targeted amortization class                       29,313          28,094
   Sequential pay                                    65,371          64,568
   Pass through                                      79,758          84,012
  Private Label CMOs and REMICs:
   Very accurately defined maturities                30,615          31,035
   Planned amortization class                        25,517          26,248
   Targeted amortization class                      439,731         420,378
   Sequential pay                                 1,715,713       1,689,996
   Mezzanines                                        37,871          37,403
   Private placements and subordinate issues         24,596          25,290
                                               _____________   _____________
TOTAL MORTGAGE-BACKED SECURITIES                 $2,536,016      $2,497,249
                                               =============   =============



During periods of significant interest rate volatility, the mortgages
underlying mortgage-backed securities may prepay more quickly or more slowly
than anticipated.  If the principal amount of such mortgages are prepaid
earlier than anticipated during periods of declining interest rates,
investment income may decline due to reinvestment of these funds at lower
current market rates.  If principal repayments are slower than anticipated
during periods of rising interest rates, increases in investment yield may
lag behind increases in interest rates because funds will remain invested at
lower historical rates rather than reinvested at higher current rates.  To
mitigate this prepayment volatility, the company invests primarily in
intermediate tranche collateralized mortgage obligations ("CMOs").  CMOs are
pools of mortgages that are segregated into sections, or tranches, which
provide sequential retirement of bonds rather than pro-rata share of
principal return in the pass-through structure.  The company owns no
"interest only" or "principal only" mortgage-backed securities.  Further, the
company has not purchased obligations at significant premiums, thereby
limiting exposure to capital loss during periods of accelerated prepayments.
At June 30, 1996, unamortized premiums on mortgage-backed securities totaled
$4,716,000 and unaccrued discounts on mortgage-backed securities totaled
$55,996,000.

An analysis of sales, maturities and principal repayments of the company's
fixed maturities portfolio for the six months ended June 30, 1996 and 1995 is
as follows:


                                              Gross       Gross     Proceeds
                                Amortized   Realized    Realized      from
                                  Cost        Gains      Losses       Sale
                               _______________________________________________
                                                         
Six months ended June 30, 1996
- -------------------------------
Available for sale:
 Scheduled principal repayments,
  calls and tenders              $195,050      $9,501       ($257)   $204,294
 Sales                            133,515       1,141        (172)    134,484
                               ___________ ___________ ___________ ___________
TOTAL                            $328,565     $10,642       ($429)   $338,778
                               =========== =========== =========== ===========






















                                              Gross       Gross     Proceeds
                                Amortized   Realized    Realized      from
                                  Cost        Gains      Losses       Sale
                               _______________________________________________
                                                       
Six months ended June 30, 1995
- -------------------------------
Scheduled principal repayments
 calls and tenders (available
 for sale only):
  Available for sale              $18,996          $8         ($7)    $18,997
  Held for investment              97,300       3,992        (160)    101,132
Sales:
  Available for sale                7,465         260          --       7,725
  Held for investment              21,983       4,325          --      26,308
                               ___________ ___________ ___________ ___________
TOTAL                            $145,744      $8,585       ($167)   $154,162
                               =========== =========== =========== ===========


At June 30, 1996, the company owned equity securities with a combined book
value of $51,119,000 and an estimated market value of $52,468,000, resulting
in gross unrealized appreciation of $1,561,000 and gross unrealized
depreciation of $212,000.

At June 30, 1996, two mortgage loans with a combined carrying value of
$719,000 were delinquent by 90 days or more.  At June 30, 1996, the company
had established a valuation allowance of $180,000 on one of the loans to
reduce the carrying value of this investment to its estimated fair value,
less costs to sell.

The carrying value of investments which have been non-income producing for
the twelve months preceding June 30, 1996 totaled $239,000 related to one
real estate property.

The company's investment policies related to its investment portfolio require
diversification by asset type, company and industry and sets limits on the
amount which can be invested in an individual issuer. Such policies are at
least as restrictive as those set forth by regulatory authorities.  The
percentages quoted in the following sentences relate to the holdings at June
30, 1996 and December 31, 1995, respectively. Fixed maturity investments
included investments in various non-governmental mortgage-backed securities
(32% in 1996, 33% in 1995), public utilities (18% in 1996, 19% in 1995),
basic industrials (23% in 1996, 21% in 1995) and consumer products (12% in
1996 and 1995).  Mortgage loans on real estate have been analyzed by
geographical location and there are no concentrations of mortgage loans in
any state exceeding ten percent in 1996 and 1995.  Mortgage loans on real
estate have also been analyzed by collateral type with significant
concentrations identified in retail facilities (28% in 1996 and 32% in 1995),
industrial buildings (28% in 1996 and 26% in 1995), multi-family residential
buildings (21% in 1996 and 24% in 1995) and office buildings (22% in 1996 and
17% in 1995).  Equity securities (which represent 0.2% of the company's
investments) are comprised of investments in the company's registered
separate account and an investment of $31,840,000 in a real estate investment 
trust.  Real estate and investments accounted for by the equity method are 
not significant to the company's overall investment portfolio.


No investment in any person or its affiliates (other than bonds issued by
agencies of the United States government) exceeded ten percent of
stockholders' equity at June 30, 1996.


NOTE 3 -- FINANCIAL INSTRUMENTS

During the second quarter of 1996, the company implemented a hedging program
under which certain derivative financial instruments, interest rate caps and
cash settled put swaptions ("instruments"), were purchased to reduce the
negative effects of potential increases in withdrawal activity related to the
company's annuity liabilities which may result from extreme increases in
interest rates.  The agreements for these instruments entitle the company to
receive payments from the instruments' counterparties on future reset dates
if interest rates, as specified in the agreements, rise above a specified
fixed rate (9.0% and 9.5% as of June 30, 1996). The amount of such payments
to be received by the company for the interest rate caps, if any, will be
calculated by multiplying the percentage by which the applicable rate exceeds
the fixed rate times the notional amount of the caps and will be recorded as
an adjustment to interest-credited.  Payments on cash settled put swaptions
are also calculated based upon the percentage by which the specified rate
exceeds the fixed rate times the notional amount. The product of this rate
differential times the notional amount is assumed to continue for a series of
defined future semi-annual payment dates and the resulting hypothetical
payments are discounted to the current payment date using the rate defined in
the agreement as the discount rate. For both interest rate caps and put
swaptions, payments are required only if in the company's favor.  During the
second quarter, the company purchased instruments with notional amounts
totaling approximately $600,000,000 in interest rate caps and $1,300,000,000
in cash settled put swaptions all of which were outstanding at June 30, 1996.
Through June 30, 1996, the company paid approximately $21,100,000 in premiums
for these instruments. The cost of this program has been incorporated into
the company's product pricing.

The following table summarizes the contractual maturities of notional amounts
by type of instrument at June 30, 1996:


                  1998       1999       2000       2001       2002       Total
_________________________________________________________________________________
                                      (Dollars in thousands)
                                                    
Interest rate
  caps                                           $400,000   $200,000    $600,000
Cash settled
  put swaptions $100,000   $400,000   $400,000    350,000     50,000   1,300,000
               __________________________________________________________________
Total notional
  amount        $100,000   $400,000   $400,000   $750,000   $250,000  $1,900,000
               ==================================================================


Premiums paid to enter into these instruments are deferred and included in
other assets.  Premiums are amortized and included in interest credited to
account balances over the term of the instruments on a straight-line basis.
Through June 30, 1996, the company has recorded amortization of $621,000.
Unrealized gains and losses on these instruments and related assets or
liabilities will not be recorded in income until realized.  The Financial
Accounting Standards Board ("FASB") and the Securities and Exchange
Commission are evaluating the accounting and disclosure requirements for
these instruments. The company is in the process of reviewing a recently
published exposure draft by FASB titled "Accounting for Derivative and
Similar Financial Instruments and for Hedging Activities".  The impact of the
final standard cannot be clearly defined at this time, however, the current
accounting treatment for these instruments may change.

Any unrealized gain or loss on the instruments is off-balance sheet.  The
following table summarizes the amortized cost, gross unrealized gains and
losses and estimated market value on these instruments as of June 30, 1996:


                                               Gross       Gross     Estimated
                                 Amortized  Unrealized   Unrealized   Market
June 30, 1996                      Cost        Gains       Losses      Value
______________________________________________________________________________
                                            (Dollars in thousands)
                                                          
Interest rate caps                 $5,709         $53       ($787)     $4,975
Cash settled put swaptions         14,791         309      (2,027)     13,073
                               _______________________________________________
Total                             $20,500        $362     ($2,814)    $18,048
                               ===============================================


The decline in market value from amortized cost reflects changes in interest
rates and market conditions since time of purchase.

The company is exposed to the risk of losses in the event of non-performance
by the counterparties of these instruments.  Losses recorded in the company's
financial statements in the event of non-performance will be limited to the
unamortized premium paid to enter into the instrument because no additional
payments are required by the company on these instruments after the initial
premium. Economic losses would be measured by the net replacement cost, or
estimated market value, for such instruments if the net market value is in
the company's favor.  The estimated market value is obtained from quotes
provided by the related counterparty.  The company limits its exposure to
such losses by: diversification among counterparties, limiting exposure to
any individual counterparty based upon that counterparty's credit rating, and
by limiting its exposure by instrument type to only those instruments that do
not require future payments.  For purposes of determining risk exposure to
any individual counterparty, the company evaluates the combined exposure to
that counterparty from financial instruments' and investment portfolio credit
risk exposures and reports its exposure to senior management at least
monthly.  The maximum potential economic loss due to nonperformance of the
counterparties will increase or decrease during the life of the instruments'
as a function of maturity and market conditions.














The company determines counterparty credit quality by reference to ratings
from independent rating agencies.  As of June 30, 1996, the counterparties
credit quality by instrument with respect to the net replacement value of the
company's instruments was as follows:



June 30, 1996                          Net Replacement Value
__________________________________________________________________
                                Interest   Cash Settled
                                  Rate         Put
                                  Caps      Swaptions     Total
                               ___________________________________
                                                 
Counterparties credit quality:
  AAA                              $3,389      $7,048     $10,437
  A                                 1,586       6,025       7,611
                               ___________________________________
Total                              $4,975     $13,073     $18,048
                               ===================================



NOTE 4 -- COMMITMENTS AND CONTINGENCIES

Reinsurance:  In the normal course of business, the company seeks to limit
its exposure to loss on any single insured and to recover a portion of
benefits paid by ceding reinsurance to other insurance enterprises or
reinsurers. Reinsurance coverages for life insurance vary according to the
age and risk classification of the insured with retention limits ranging up
to $500,000 of coverage per individual life. The company does not use
financial or surplus relief reinsurance.

Reinsurance contracts do not relieve the company from its obligations to its
policyholders.  To the extent that reinsuring companies are later unable to
meet obligations under reinsurance agreements, the company's life insurance
subsidiaries would be liable for these obligations, and payment of these
obligations could result in losses to the company.  To limit the possibility
of such losses the company evaluates the financial condition of its
reinsurers, monitors concentrations of credit risk arising from factors such
as similar geographic regions, and limits its exposure to any one reinsurer.
At June 30, 1996, the company had reinsurance treaties with 15 reinsurers,
all of which are deemed to be long-duration, retroactive contracts, and has
established a receivable totaling $20,270,000 for reserve credits,
reinsurance claims and other receivables from these reinsurers.  No allowance
for uncollectible amounts has been established since none of the receivables
are deemed to be uncollectible, and because such receivables, either
individually or in the aggregate, are not material to the company's
operations. The company's liability for future policy benefits and notes and
other receivables has been increased by $18,453,000 at June 30, 1996 for
reserve credits on reinsured policies. This "gross-up" of assets and
liabilities for reserve credits on reinsurance had no impact on the company's
net income.  Insurance premiums and product charges have been reduced by
$3,446,000 in the first six months and $1,529,000 in the second quarter of
1996 compared to $3,051,000 and $1,217,000, respectively, in the same periods
of 1995, as a result of the cession agreements.  Insurance benefits and
expenses have been reduced by $2,997,000 in the first six months and
$1,802,000 in the second quarter of 1996 compared to $3,526,000 and
$2,422,000, respectively, in the same periods of 1995. The amount of
reinsurance assumed is not significant.

Investment Commitments:  At June 30, 1996, outstanding commitments to fund
mortgage loans on real estate totaled $106,384,000.

Guaranty Fund Assessments:  Assessments are levied on the company's life
insurance subsidiaries by life and health guaranty associations in most
states in which these subsidiaries are licensed to cover losses of
policyholders of insolvent or rehabilitated insurers.  In some states, these
assessments can be partially recovered through a reduction in future premium
taxes.  The company cannot predict whether and to what extent legislative
initiatives may affect the right to offset.  The company has established a
reserve to cover such assessments and regularly reviews information regarding
known failures and revises it's estimates of future guaranty fund assessments
accordingly.  At June 30, 1996, the company has a reserve of $47,565,000 to
cover estimated future assessments (net of related anticipated premium tax
credits) and has established an asset totaling $13,237,000 for items expected
to be recoverable through future premium tax offsets.  The company believes
this reserve is sufficient to cover expected future insurance guaranty fund
assessments related to known insolvencies at this time.

Litigation:  As previously reported, the company and certain of its 
subsidiaries are defendants in class action lawsuits filed in the Iowa District 
Court for Polk County in May 1995, and the United States District Court for 
the Middle District of Florida, Tampa Division, in February, 1996.  A similar 
class action law suit has recently been filed against a subsidiary of the 
company in the Court of Common Pleas of Allegheny County, Pennsylvania.  The 
three suits claim unspecified damages as a result of alleged improper life 
insurance sales practices.  The company believes the allegations are without 
merit.  The company is awaiting an order of dismissal in the Iowa suit.  The 
Iowa Court has agreed to dismiss that action pursuant to the application of 
the Plaintiff and as agreed to by the company.  The remaining suits are in the 
early discovery and procedural stages and have not yet been certified as class 
actions.  The company intends to defend the suits vigorously.  The amount of 
any liability which may arise as a result of these suits, if any, cannot be 
reasonably estimated and no provision for loss has been made in the company's 
financial statements.

As previously reported, on December 15, 1995, USG received a Notice of
Intention to Arbitrate a dispute with one of its insurance brokerage agencies
before the American Arbitration Association.  The agency alleges that USG has
failed to pay an unspecified amount of commissions for the sale of insurance
products, including alleged future commissions on future policy values if the
policies stay in force.  USG believes the claims are without merit based upon
its interpretation of the agreements between the parties, the business
relations between the parties and custom and practice in the industry.
Therefore, USG has denied the allegations and intends to defend the
proceeding vigorously.  The amount of any liability which may arise as a
result of this arbitration, if any, cannot be reasonably estimated and no
provision for loss has been made in the accompanying financial statements.

In the ordinary course of business, the company and its subsidiaries are also
engaged in certain other litigation, none of which management believes is
material.

Vulnerability from Concentrations:  The company has various concentrations in
its investment portfolio (see Note 2 for further information).  The company's
asset growth, net investment income and cash flow are primarily generated
from the sale of individual fixed annuity policies and associated future
policy benefits. Substantial changes in tax laws that would make these
products less attractive to consumers or extreme fluctuations in interest
rates which may result in higher withdrawal experience than assumed, could
cause a severe impact to the company's financial condition.

NOTE 5 -- PENDING ACQUISITION

On May 3, 1996, Equitable of Iowa Companies signed a definitive agreement to
purchase all of the outstanding stock of BT Variable, Inc., a Delaware
corporation, including its wholly-owned subsidiaries, Golden American Life
Insurance Company ("Golden American") and Directed Services, Inc. (a broker-
dealer). Total consideration is approximately $144,000,000 in cash, which
includes the repayment of $51,000,000 in debt. The transaction, which is
subject to customary closing conditions and regulatory approvals, is expected
to close in August, 1996. Golden American is a Delaware domiciled life
insurance company specializing in the issuance of variable annuities with
assets of $1,300,000,000 at March 31, 1996. Through the first quarter ended
March 1996, Golden American collected $116,000,000 of variable annuity and
life premiums and reported net income of $1,000,000.

ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The purpose of this section is to discuss and analyze the company's
consolidated results of operations, financial condition, and liquidity and
capital resources.  This analysis should be read in conjunction with the
consolidated financial statements and related notes which appear elsewhere in
this report.  The company reports financial results on a consolidated basis.
The consolidated financial statements include the accounts of the company and
its subsidiaries.  All of the company's significant subsidiaries are wholly-
owned.  The company's primary subsidiaries are Equitable Life Insurance
Company of Iowa ("Equitable Life") and USG Annuity & Life Company ("USG").

RESULTS OF OPERATIONS

Sales
- -----


                                              Percentage   Dollar
Quarter ended June 30                1996       Change     Change      1995
______________________________________________________________________________
                                             (Dollars in thousands)
                                                         
First year and single premiums:
 Fixed annuities                    $251,303     (23.0)%  ($74,901)  $326,204
 Variable annuities                   58,388     338.5      45,073     13,315
 Life insurance                        7,982     (20.8)     (2,096)    10,078
                                 _____________________________________________
                                     317,673      (9.1)    (31,924)   349,597
Renewal premiums:
 Fixed annuities                      17,490     (30.7)     (7,729)    25,219
 Variable annuities                      663       NA          663         --
 Life insurance                       22,534       0.0           4     22,530
                                 _____________________________________________
                                      40,687     (14.8)     (7,062)    47,749
                                 _____________________________________________
Total premiums                      $358,360      (9.8)%  ($38,986)  $397,346
                                 =============================================




                                              Percentage   Dollar
Six months ended June 30             1996       Change     Change      1995
______________________________________________________________________________
                                             (Dollars in thousands)
                                                         
First year and single premiums:
 Fixed annuities                    $552,560     (22.6)% ($161,172)  $713,732
 Variable annuities                   92,471     325.0      70,763     21,708
 Life insurance                       16,270     (18.6)     (3,725)    19,995
                                 _____________________________________________
                                     661,301     (12.5)    (94,134)   755,435

Renewal premiums:
 Fixed annuities                      33,382      (9.5)     (3,510)    36,892
 Variable annuities                      962       NA          962         --
 Life insurance                       45,608       0.7         324     45,284
                                 _____________________________________________
                                      79,952      (2.7)     (2,224)    82,176
                                 _____________________________________________
Total premiums                      $741,253     (11.5)%  ($96,358)   $837,611
                                 =============================================


Total annuity and life insurance sales, as measured by first year and single
premiums, decreased 9.1% in the second quarter and 12.5% in the first six
months of 1996.  Fixed annuity sales decreased 23.0% in the second quarter
and 22.6% in the first six months of 1996.  Variable annuity sales are
reflecting strong growth, with a 71.3% increase in the second quarter
compared to the first quarter of 1996.  This is due, in part, to recent
strong stock market returns and marketing efforts.  The variable annuity
product was introduced in the fourth quarter of 1994.  Based on Life
Insurance Marketing and Research Association ("LIMRA") data, fixed annuity
premiums for the industry appear to have fallen an average of 33% for the 12
month period ended March 31, 1996, while the company's fixed annuity premiums
were off 23% for the same period.

The decrease in fixed annuity sales during the second quarter and the first
six months of 1996 reflects the impact of a relatively low interest rate
environment, flat yield curve and strong stock market returns.  In such an
environment, the returns provided by variable annuities and mutual funds are
relatively more attractive than fixed annuity returns, placing pressure on
fixed annuity sales.  The pending acquisition of Golden American Life
Insurance Company ("Golden American") is anticipated to complement and
significantly enhance the company's existing variable annuity business.  As a
result of the acquisition, opportunities will be available to expand the
distribution of variable products, as well as market fixed products through
Golden American's distribution system.  While fixed annuity sales are lower
than in previous periods, the company believes that the product
diversification to be achieved with the acquisition of Golden American,
growth in its agents, its commitment to customer service, the quality of its
investment portfolio, competitive pricing and its overall financial strength
will continue to attract consumers to its annuity products as consumers seek
a secure return on their retirement savings. Insurance agents are attracted
to sell the company's products by several factors, including the company's
diversified product portfolio, competitive commissions, rapid policy issuance
and weekly commission payments.

First year and single life insurance premiums decreased 20.8% in the second
quarter and 18.6% in the first six months of 1996 due to decreases in sales
of the company's single premium life insurance products.  As with fixed
annuity sales, the current interest rate environment and stock market returns
have made sales of single premium life insurance products more challenging.

Revenues
- --------


                                              Percentage   Dollar
Quarter ended June 30                1996       Change     Change      1995
______________________________________________________________________________
                                             (Dollars in thousands)
                                                         
Annuity and universal life
 product charges                     $15,230       25.8%    $3,120    $12,110
Traditional life insurance
 premiums                              9,747      (10.8)    (1,176)    10,923
Net investment income                177,054       11.7     18,534    158,520
Realized gains on investments          6,168      244.5      4,378      1,790
Other income                           5,363       32.5      1,315      4,048
                                 _____________________________________________
                                    $213,562       14.0%   $26,171   $187,391
                                 =============================================



                                              Percentage   Dollar
Six months ended June 30             1996       Change     Change      1995
______________________________________________________________________________
                                             (Dollars in thousands)
                                                         
Annuity and universal life
 product charges                     $29,947       21.6%    $5,327    $24,620
Traditional life insurance
 premiums                             19,898      (10.4)    (2,320)    22,218
Net investment income                348,266       13.5     41,500    306,766
Realized gains on investments         11,318      494.6      9,415      1,903
Other income                           9,709       (8.2)      (873)    10,582
                                 _____________________________________________
                                    $419,138       14.5%   $53,049   $366,089
                                 =============================================


Total revenues increased 14.0% in the second quarter and 14.5% in the first
six months of 1996.  Annuity and universal life insurance product charges
increased 25.8% in the second quarter and 21.6% in the first six months of
1996, in conjunction with the growth in the company's policyholder
liabilities.  Premiums from traditional life insurance products decreased
10.8% in the second quarter and 10.4% in the first six months of 1996, as a
result of the company's continued emphasis on the more popular universal life
and current interest products (for which premiums are not included in
revenues).

Net investment income increased 11.7% in the second quarter and 13.5% in the
first six months of 1996 due to the increase in invested assets. During the
second quarter and first six months of 1996, the company had realized gains
on the sale of investments of $6,168,000 and $11,318,000, compared to gains
of $1,790,000 and $1,903,000 in the same periods of 1995.  The level of
realized gains in the first six months of 1996 was higher than the same
period of 1995 due to an increase in calls of fixed maturity securities.

Expenses
- --------

Total insurance benefits and expenses increased $14,718,000, or 10.4%, to
$155,565,000 in the second quarter and $28,724,000, or 10.3%, to $307,456,000
in the first six months of 1996.  Interest credited to annuity and universal
life account balances increased $12,506,000, or 12.9%, to $109,466,000 in the
second quarter and $27,098,000, or 14.3%, to $217,224,000 in the first six
months of 1996 as a result of higher account balances associated with those
products.

The company's policy is to change rates credited to policy accounts as the
company's investment portfolio yield changes.  Most of the company's interest
sensitive products, including annuities, universal life-type policies and
participating policies, allow for interest rate adjustments at least
annually.  The following table summarizes the effective average annual yield
on assets invested to support policy accounts for interest-sensitive
products, the average annual interest rate credited to those products and the
interest rate spread for the six months ended June 30, 1996 and 1995.  Yield
on assets and cost of funds are estimated by calculating the weighted average
of the six month end values for those items.

 
                                    Yield on         Credited      Interest
 Six months ended June 30            Assets            Rate       Rate Spread
 ------------------------           --------         --------     -----------
                                                             
   Average base rate (excluding                              
      first year bonus):
       1996                           8.50%            5.57%          2.93%
       1995                           8.62%            5.77%          2.85%
                                                             
   Average total (including                                  
      first year bonus):
       1996                           8.50%            5.86%          2.64%
       1995                           8.62%            6.19%          2.43%
                                                             
At June 30, 1996 and 1995, the effective annual yield on assets, credited rate 
and interest rate spread were as follows:
                                                             

                                    Yield on         Credited      Interest
                                     Assets            Rate       Rate Spread
                                    --------         --------     -----------
                                                             
   Base rate (excluding first                                
    year bonus):
        1996                          8.46%            5.50%          2.96%
        1995                          8.61%            5.70%          2.91%
                                                             
   Total (including first year                               
    bonus):
        1996                          8.46%            5.77%          2.69%
        1995                          8.61%            6.06%          2.55%

The base interest credited rate represents the average interest rate credited
to policy accounts for interest sensitive products, including annuities,
universal life-type policies and participating life policies.  Total interest
credited rate includes first year bonus interest credited to certain
policies.

Death benefits on traditional life products and benefit claims incurred in
excess of account balances increased $938,000, or 11.3%, to $9,200,000 in the
second quarter and $580,000, or 3.3%, to $17,991,000 in the first six months
of 1996.  After adjustment for charges for mortality risk, reserves released
on death claims and taxes, the overall impact of mortality on net income was
more favorable in 1996 by approximately $374,000 in the second quarter and
$1,334,000 on a year to date basis.  Other benefits decreased $2,978,000, or
35.7%, to $5,361,000 in the second quarter and $5,159,000, or 31.3%, to
$11,313,000 in the first six months of 1996.  These changes were offset by a
corresponding change in the reserve for future policy benefits and,
therefore, had a smaller impact on net income.

Commissions decreased $8,548,000, or 22.6%, to $29,314,000 in the second
quarter and $17,668,000, or 22.2%, to $61,993,000 in the first six months of
1996.  General expenses increased $1,722,000, or 17.7%, to $11,453,000 in the
second quarter and $1,688,000, or 8.1%, to $22,490,000 in the first six
months of 1996.  Insurance taxes decreased $969,000, or 43.0%, to $1,286,000
in the second quarter and $951,000, or 18.8%, to $4,103,000 in the first six
months of 1996.  Decreases in commissions during the second quarter are
directly related to lower fixed annuity sales during this period.  The
decrease in insurance taxes resulted from refunds as a result of finalizing
the company's state premium tax returns in the second quarter and the
elimination of premium taxes on annuity premiums in Pennsylvania.  Most costs
incurred as the result of new sales have been deferred, and thus have very
little impact on total insurance expenses.

Most of the company's annuity products have surrender charges which are
designed to discourage early withdrawals and to allow the company to recover
a portion of the expenses incurred to generate annuity sales in the event of
early withdrawal.  Withdrawal rates have been impacted by several factors.
(1) The company expected and has experienced an increase in withdrawals as
its annuity liabilities age.  (2) Withdrawals tend to increase in periods of
rising interest rates as policyholders seek higher returns on their savings.
(3) A block of annuity policies sold in 1988 and 1989 primarily by
stockbrokers contained a five-year surrender charge and a portion also
contained a five-year interest guarantee.  The company planned for, and
experienced, higher surrenders related to this block of business.  The impact
of the higher withdrawal levels on this block of business was reflected
primarily in the 1994 financial statements and to a smaller degree in 1995.
At June 30, 1996, all policies originally issued from 1988 through June 1991,
with a 5 year interest guarantee represent approximately 1.3% ($87.5 million)
of the company's fixed annuity liabilities.

The company currently has two fixed annuity products available for sale
through stockbrokers.  The pricing assumptions have been modified on these
products to reflect higher withdrawal expectations. Prior to second quarter
of 1995, the company had not actively solicited fixed annuity sales through
stockbrokers since 1989.  The company plans to continue to expand its
distribution channels to include stockbrokers, banks, and other financial
institutions in addition to its current brokerage and career agency
distribution.





The following table summarizes the annualized annuity withdrawal rates and
the life insurance lapse ratios for the three and the six months ended June
30, 1996 and 1995:




                                     Three Months Ended    Six Months Ended
                                     ------------------    ------------------
                                           June 30             June 30
                                           -------             -------
                                       1996      1995        1996      1995
                                       ----      ----        ----      ----
                                                           
Annuity withdrawals                    8.4%      8.4%        8.3%      8.8%

Annuity withdrawals, excluding 
  withdrawls of policies for which 
  the five year interest guarantee
  and five year surrender charge         
  have expired                         8.3%      7.5%        8.3%      7.4%

Life insurance lapse rates             7.8%      8.2%        7.3%      8.0%


The withdrawal ratio for the company's annuity products is calculated by
dividing aggregate surrenders and withdrawals by beginning of period account
balances.  The company's annualized lapse ratio for life insurance is
measured in terms of face amount and uses A.M. Best's formula.

The amortization of deferred policy acquisition costs increased by $3,280,000, 
or 19.5%, in the second quarter and $6,932,000, or 22.2%, in the first six 
months of 1996.  Amortization of deferred acquisition costs related to 
operating earnings increased $2,662,000, or 17.2%, in the second quarter and 
$4,512,000, or 15.1%, in the first six months of 1996.  Increases in 
amortization of deferred acquisition costs related to operating earnings are 
the result of increases in the deferred policy acquisition cost asset (before 
adjustment to reflect the impact of SFAS No. 115) as costs of generating sales 
of the company's products are deferred and amortized in later periods.  Also, 
withdrawals and surrenders of the company's products have accelerated the 
amortization of deferred acquisition costs related to those products although 
surrender charges assessed on certain withdrawals offset some of the earnings 
impact of this accelerated amortization.  Amortization related to realized 
gains increased $618,000, or 46.4%, in the second quarter and $2,420,000, or 
181.2%, in the first six months of 1996 due to the increase in total realized 
gains.
















A breakdown of the amortization of deferred policy acquisition costs for the
three and six months ended June 30, 1996 and 1995 is as follows:


                                     Three Months Ended    Six Months Ended
                                     ------------------    ------------------
                                       1996      1995         1996      1995
                                       ----      ----         ----      ----
                                               (Dollars in thousands)
                                                         
Amortization related to:
  Operating income                   $18,121   $15,459     $34,442   $29,930
  Realized gains                       1,954     1,336       3,756     1,336
                                     --------  --------    --------  --------
Total                                $20,075   $16,795     $38,198   $31,266
                                     ========  ========    ========  ========


Income

Operating income (income excluding realized gains and losses, commercial
mortgage and mortgage-backed securities prepayment gains and related
amortization of deferred policy acquisition costs, net of related income
taxes) increased $3,620,000, or 14.5%, in the second quarter and $7,908,000,
or 16.3%, in the first six months of 1996.  Net income increased $5,152,000,
or 19.4%, in the second quarter and $11,563,000 or 22.9%, in the first six
months of 1996.  A breakdown of income is as follows:


                                             1996                  1995
                                    ------------------------------------------
Three months ended June 30              $      Per Share      $      Per Share
- ------------------------------------------------------------------------------
                                               (Dollars in thousands,
                                               except per share data)
                                                            
  Operating income                   $28,605      $0.90    $24,985      $0.79
  Realized gains (net of tax):
    Gains realized on disposal
      of investments                   4,009       0.12      1,164       0.04
    Commercial mortgage and
      mortgage-backed securities
      prepayment gains                   429       0.01      1,339       0.04
    Realized gains related
      amortization of DPAC            (1,271)     (0.03)      (868)     (0.03)
                                    ------------------------------------------
                                       3,167       0.10      1,635       0.05
                                    ------------------------------------------
  Net income                         $31,772      $1.00    $26,620      $0.84
                                    ==========================================












                                             1996                  1995
                                    ------------------------------------------
Six months ended June 30                $      Per Share      $      Per Share
- ------------------------------------------------------------------------------
                                               (Dollars in thousands,
                                               except per share data)
                                                            
  Operating income                   $56,280      $1.77    $48,372      $1.53
  Realized gains (net of tax):
    Gains realized on disposal
      of investments                   7,356       0.23      1,237       0.04
    Commercial mortgage and
      mortgage-backed securities
      prepayment gains                   782       0.02      1,673       0.05
    Realized gains related
      amortization of DPAC            (2,441)     (0.07)      (868)     (0.03)
                                    ------------------------------------------
                                       5,697       0.18      2,042       0.06
  Net income                        ------------------------------------------
                                     $61,977      $1.95    $50,414      $1.59
                                    ==========================================


The pending acquisition of Golden American is currently expected to dilute
1997 operating earnings by 6 to 10 cents per share.  Subsequent to 1997,
however, the acquisition is expected to have a positive impact on earnings
per share as opportunities will be available to market fixed products through
Golden American's distribution channels, expand the distribution of variable
products and achieve expense efficiencies.  See "Cautionary Statement
Regarding Forward Looking Statements" below.

Average shares outstanding totaled 31,888,206 in the second quarter and
31,852,453 in the first six months of 1996 up from 31,677,568 and 31,670,536
in the same periods of 1995.

FINANCIAL CONDITION

Investments

The financial statement carrying value of the company's total investments
grew 0.5% in the first six months of 1996.  The amortized cost basis of the
company's total investment portfolio grew 5.9% during the same period.
Effective December 1, 1995, all of the company's investments, other than
mortgage loans and real estate, are carried at market value in the company's
financial statements.  As such, growth in the carrying value of the company's
investment portfolio included changes in unrealized appreciation and
depreciation of fixed maturity and equity securities as well as growth in the
cost basis of these securities. Growth in the cost basis of the company's
investment portfolio resulted from the investment of premiums from the sale
of the company's annuity and insurance products. The company manages the
growth of its insurance operations in order to maintain adequate capital
ratios.






To support the company's annuities and life insurance products, cash flow was
invested primarily in fixed income investments.  At June 30, 1996, the
company's investment portfolio was comprised of the following:


                                                    Estimated         Yield at
                                 Amortized   % of     Market    % of  Amortized
                                    Cost     Total    Value     Total   Cost
                                _______________________________________________
                                            (Dollars in thousands)
                                                            
Investment cash and short-term
 investments                        $47,482    0.6%    $47,482    0.6%     5.0%
Governments and agency mortgage-
 backed securities                  375,443    4.3     382,974    4.4      8.1
Conventional mortgage-backed
 securities                       2,274,044   26.3   2,230,351   25.7      7.9
Investment grade corporate
 securities                       3,695,513   42.7   3,779,786   43.6      8.2
Below-investment grade corporate
 securities                         644,796    7.5     624,763    7.2      9.2
Mortgage loans                    1,537,827   17.8   1,537,937   17.7      8.3
                                _______________________________________________
  Total cash and fixed income
    investments                   8,575,105   99.2   8,603,293   99.2      8.2
Equity securities                    51,119    0.6      52,468    0.6      7.0
Real estate                          14,273    0.2      14,273    0.2      2.5
                                _______________________________________________
  Total investments              $8,640,497  100.0% $8,670,034  100.0%     8.2%
                                ===============================================
<FN>
Note: Estimated market values of publicly traded securities are as reported by
      an independent pricing service.  Market values of conventional mortgage-
      backed securities not actively traded in a liquid market are estimated
      using a third party pricing system, which uses a matrix calculation
      assuming a spread over U.S. Treasury bonds based upon the expected
      average lives of the securities. Market values of private placement
      bonds are estimated using a matrix that assumes a spread (based on
      interest rates and a risk assessment of the bonds) over U.S. Treasury
      bonds. Estimated market values of redeemable preferred stocks are as
      reported by the National Association of Insurance Commissioners
      ("NAIC").  Market values of mortgage loans on real estate are estimated
      by discounting expected cash flows, using interest rates currently being
      offered for similar loans. Market values of publicly traded equity
      securities are based upon the most recently available quoted price for
      those securities.  Market values of the company's investment in its
      registered separate account are based upon the quoted market value of
      the securities comprising the individual portfolios underlying the
      separate account.  Market value of owned real estate is estimated to be
      equal to, or in excess of, carrying value based upon appraised values.


At June 30, 1996, the ratings assigned by Standard & Poor's Corporation
("Standard & Poor's") and Moody's Investors Service ("Moody's") to the
individual securities in the company's fixed maturities portfolio are
summarized as follows:






                                 Amortized     % of     Estimated     % of
                                    Cost       Total   Market Value   Total
                                ____________  _______  ____________  _______
                                              (Dollars in thousands)
                                                          
RATINGS ASSIGNED BY
STANDARD & POOR'S:
 U.S. governments, agencies
  & AAA Corporates               $2,608,911     37.3%   $2,572,334     36.8%
 AA+ to AA-                         403,707      5.8       409,608      5.8
 A+ to A-                         1,950,726     27.9     2,011,362     28.7
 BBB+ to BBB-                     1,245,104     17.8     1,265,207     18.0
 BB+ to BB-                         563,511      8.1       547,036      7.8
 B+ to B-                           122,925      1.8       118,971      1.7
Issues not rated by S&P
 (by NAIC rating):
 Rated 1 (AAA to A-)                 35,938      0.5        36,507      0.5
 Rated 2 (BBB+ to BBB-)              22,642      0.3        23,090      0.3
 Rated 3 (BB+ to BB-)                30,600      0.4        30,465      0.4
 Rated 6 (C1, D)                      5,099      0.1         2,897      0.0
 Redeemable preferred stock             633      0.0           397      0.0
                                ____________  _______  ____________  _______
TOTAL FIXED MATURITIES           $6,989,796    100.0%   $7,017,874    100.0%
                                ============  =======  ============  =======


                        
                                 Amortized     % of     Estimated     % of
                                    Cost       Total   Market Value   Total
                                ____________  _______  ____________  _______
                                              (Dollars in thousands)
                                                          
RATINGS ASSIGNED BY MOODY'S:     
 U.S. governments, agencies
  & Aaa Corporates               $2,451,841     35.2%   $2,421,291     34.6%
 Aa1 to Aa3                         461,244      6.6       456,421      6.5
 A1 to A3                         2,229,786     31.9     2,296,654     32.7
 Baa1 to Baa3                     1,037,193     14.8     1,054,652     15.0
 Ba1 to Ba3                         603,802      8.6       588,933      8.4
 B1 to B3                           114,671      1.6       110,429      1.6
Issues not rated by Moody's
 (by NAIC rating):
 Rated 1 (Aaa to A3)                 30,504      0.4        30,795      0.4
 Rated 2 (Baa1 to Baa3)              22,642      0.3        23,090      0.3
 Rated 3 (Ba1 to Ba3)                32,381      0.5        32,315      0.5
 Rated 6 (Caa to C)                   5,099      0.1         2,897      0.0
 Redeemable preferred stock             633      0.0           397      0.0
                                ____________  _______  ____________  _______
TOTAL FIXED MATURITIES           $6,989,796    100.0%   $7,017,874    100.0%
                                ============  =======  ============  =======








On November 15, 1995, the Financial Accounting Standards Board ("FASB")
issued a special report "A Guide to Implementation of Statement 115 on
Accounting for Certain Investments in Debt and Equity Securities."  This
report allowed companies a one-time opportunity to reassess the
classification of their securities holdings pursuant to Statement of
Financial Accounting Standards ("SFAS") No. 115.  SFAS No. 115 requires
companies to classify their securities as "held to maturity", "available for
sale" or "trading". SFAS No. 115 significantly restricts a company's ability
to sell securities in the held to maturity category without raising questions
about the appropriateness of its accounting policy for such securities.
Classification of securities as held to maturity, therefore, limits a
company's ability to manage its investment portfolio in many circumstances.
For example, a company would be prohibited from accepting a tender offer or
responding to an anticipated decline in the credit quality of assets in a
particular industry when the security is categorized as held to maturity.
Additionally, a company is unable to adjust its portfolio to take advantage
of tax planning opportunities or economic changes that would assist in asset
liability management. Thus a company's ability to maintain the appropriate
flexibility to make optimal investment decisions is significantly restricted
if it classifies securities as held to maturity.

In response to this opportunity, the company reclassified 100% of the
securities in its "held to maturity" category to "available for sale" on
December 1, 1995 to maximize investment flexibility.  As a result of this
reclassification, the net unrealized investment gain component of
stockholders' equity increased by $138,795,000 on December 1, 1995 (net of
deferred taxes of $74,735,000 and an adjustment of $96,068,000 to deferred
policy acquisition costs) to reflect the net unrealized investment gains on
securities classified as available for sale that were previously classified
as held to maturity. The company is not, however, precluded from classifying
securities as held to maturity in the future.  While it is not the company's
current practice to engage in active management of the fixed maturities
securities portfolio such that significant sales would occur, the inability
to respond to prudent financial management decisions necessitated this
change.

SFAS No. 115 requires the carrying value of fixed maturity securities
classified as available for sale to be adjusted for changes in market value,
primarily caused by interest rates.  While other related accounts are
adjusted as discussed above, the insurance liabilities supported by these
securities are not adjusted under SFAS No. 115, thereby creating volatility
in stockholders' equity as interest rates change. As a result, the company
expects that its stockholders' equity will be exposed to incremental
volatility due to changes in market interest rates and the accompanying
changes in the reported value of securities classified as available for sale,
with equity increasing as market interest rates decline and, conversely,
decreasing as market interest rates rise.

On June 30, 1996, fixed income securities with an amortized cost of
$6,989,796,000 and an estimated market value of $7,017,874,000 were
designated as available for sale.  Unrealized holding gains on these
securities, net of adjustments to deferred policy acquisition costs and
deferred income taxes, increased stockholders' equity by $13,551,000, or
$0.42 per share at June 30, 1996 compared to an increase of $208,932,000, or
$6.58 per share at December 31, 1995.

Net unrealized appreciation of fixed maturity investments of $28,078,000 was
comprised of gross appreciation of $196,717,000 and gross depreciation of
$168,639,000.

The percentage of the company's portfolio invested in below investment grade
securities has increased during the first six months of 1996.  At June 30,
1996 the amortized cost value of the company's total investment in below
investment grade securities consisted of investments in 92 issuers totaling
$644,796,000, or 7.5% of the company's investment portfolio compared to 92
issuers totaling $574,284,000, or 7.0%, at December 31, 1995.  The company
intends to purchase additional below investment grade securities but it does
not expect the percentage of its portfolio invested in below investment grade
securities to exceed 10% of the investment portfolio.  At June 30, 1996, the
yield at amortized cost on the company's below investment grade portfolio was
9.2% compared to 8.2% for the company's investment grade corporate bond
portfolio.  The company estimates that the market value of its below
investment grade portfolio was $624,763,000, or 96.9% of amortized cost
value, at June 30, 1996.

Below investment grade securities have different characteristics than
investment grade corporate debt securities.  Risk of loss upon default by the
borrower is significantly greater with respect to below investment grade
securities than with other corporate debt securities. Below investment grade
securities are generally unsecured and are often subordinated to other
creditors of the issuer.   Also, issuers of below investment grade securities
usually have higher levels of debt and are more sensitive to adverse economic
conditions, such as recession or increasing interest rates, than are
investment grade issuers.  The company attempts to reduce the overall risk in
its below investment grade portfolio, as in all of its investments, through
careful credit analysis, strict investment policy guidelines, and
diversification by company and by industry.

The company analyzes its investment portfolio, including below investment
grade securities, at least quarterly in order to determine if its ability to
realize its carrying value on any investment has been impaired. For debt and
equity securities, if impairment in value is determined to be other than
temporary (i.e. if it is probable that the company will be unable to collect
all amounts due according to the contractual terms of the security), the cost
basis of the impaired security is written down to fair value, which becomes
the security's new cost basis. The amount of the writedown is included in
earnings as a realized loss.  Future events may occur, or additional or
updated information may be received, which may necessitate future write-downs
of securities in the company's portfolio.  Significant write-downs in the
carrying value of investments could materially adversely affect the company's
net income in future periods.

During the first six months of 1995, the company identified two below
investment grade securities as having impairments in value that were other
than temporary.  As a result of those determinations, the company recognized
pre-tax losses of $5,802,000 to reduce the amortized cost basis of these two
securities to their estimated fair value.  These securities were subsequently
sold resulting in realized gains totaling $1,200,000.  No securities were
deemed to have an impairment in value that was other than temporary in 1996.

During the first six months of 1996, fixed maturity securities designated as
available for sale with a combined amortized cost value of $195,050,000 were
called or repaid by their issuers generating net realized gains totaling
$9,244,000.  In total, pre-tax gains from sales, calls, repayments, tenders
and writedowns of fixed maturity investments amounted to $10,213,000 in the
first six months of 1996.

The company's fixed maturity investment portfolio had a combined amortized
cost yield of 8.2% at June 30, 1996 compared to 8.3% at March 31, 1996 and
December 31, 1995.

Mortgage loans make up approximately 17.7% of the company's investment
portfolio carrying value, as compared to an industry average of 15.1%, based
on information reported in the 1995 ACLI Fact Book. The company resumed
active mortgage lending in 1994 to broaden its investment alternatives and,
has continued to increase the lending activity.  Mortgages outstanding
increased to $1,537,827,000 from $1,169,456,000 during the first six months
of 1996.  The company expects this asset category to continue to grow over
the next several years.  The company's mortgage loan portfolio includes 516
loans with an average size of $2,980,000, and average seasoning of 4.4 years
if weighted by the number of loans, and 1.8 years if weighted by mortgage
loan carrying values. The company's mortgage loans are typically secured by
occupied buildings in major metropolitan locations and not speculative
developments, and are diversified by type of property and geographic
location.  At June 30, 1996, the yield on the company's mortgage loan
portfolio was 8.3%.

Distribution of these loans by type of collateral is as follows:


                                                       % of
                                # of     Carrying    Mortgage
                               Loans      Value      Portfolio
                               _______________________________
                                     (Dollars in thousands)
                                               
Collateral Breakdown
- ------------------------------
  Farm                             4          $125        0.0%
  Multi-family residential        90       319,771       20.8
  Industrial                     191       428,577       27.9
  Office buildings                97       332,733       21.6
  Retail                         127       432,912       28.2
  Other                            7        23,709        1.5
                               ______  ____________  _________
TOTAL                            516    $1,537,827      100.0%
                               ======  ============  =========























Distribution of these loans by geographic location is as follows:


                                                       % of
                                # of     Carrying    Mortgage
                               Loans      Value      Portfolio
                               _______________________________
                                     (Dollars in thousands)
                                               
Geographic Breakdown
- ------------------------------
  New England                      4       $18,636        1.2%
  Middle Atlantic                 65       234,520       15.2
  South Atlantic                  74       236,401       15.4
  East North Central             105       336,567       21.9
  West North Central              64       201,641       13.1
  East South Central              18        64,116        4.2
  West South Central              33        91,685        6.0
  Mountain                        33        95,255        6.2
  Pacific                        120       259,006       16.8
                               ______  ____________  _________
TOTAL                            516    $1,537,827      100.0%
                               ======  ============  =========


At June 30, 1996, two mortgage loans with combined carrying value of $719,000
were delinquent by 90 days or more.  At June 30, 1996, the company had
established a valuation allowance of $180,000 on one of the loans to reduce
the carrying value of this investment to its estimated fair value less costs
to sell.  The company does not expect to incur material losses from its
mortgage loan portfolio because of the historically low default rate in the
company's mortgage loan portfolio and because the company has been able to
recover 79% of the principal amount of problem mortgages that have been
resolved in the last three years.

At June 30, 1996, the company owned real estate totaling $14,273,000,
including properties acquired through foreclosure valued at $10,638,000.

In total, the company has experienced a relatively small number of problems
with its total investment portfolio, with only 0.01% of the company's
investments in default at June 30, 1996.  The company estimates its total
investment portfolio, excluding policy loans, had a market value equal to
100.3% of amortized cost value at June 30, 1996.

Financial Instruments

During the second quarter of 1996, the company implemented a hedging program
under which certain derivative financial instruments, interest rate caps and
cash settled put swaptions ("instruments"), were purchased to reduce the
negative effects of potential increases in withdrawal activity related to the
company's annuity liabilities which may result from extreme increases in
interest rates.  The agreements for these instruments entitle the company to
receive payments from the instrument's counterparties on future reset dates
if interest rates, as specified in the agreements, rise above a specified
fixed rate (9.0% and 9.5% as of June 30, 1996).  The amount of such payments
to be received by the company for the interest rate caps, if any, will be
calculated by multiplying the percentage by which the applicable rate exceeds
the fixed rate times the notional amount of the caps and will be recorded as
an adjustment to interest credited.  Payments on cash settled put swaptions
are also calculated based upon the percentage by which the specified rate
exceeds the fixed rate times the notional amount.  The product of this rate
differential times the notional amount is assumed to continue for a series of
defined future semi-annual payment dates and the resulting hypothetical
payments are discounted to the current payment date using the rate defined in
the agreement as the discount rate. For both interest rate caps and put
swaptions, payments are required only if in the company's favor.  During the
second quarter, the company purchased instruments with notional amounts
totaling approximately $600,000,000 in interest rate caps and $1,300,000,000
in cash settled put swaptions all of which were outstanding at June 30, 1996.
Through June 30, 1996, the company paid approximately $21,100,000 in premiums
for these instruments. The cost of this program has been incorporated into
the company's product pricing.

The following table illustrates the contractual maturities of notional
amounts by type of instrument at June 30, 1996:


                  1998       1999       2000       2001       2002       Total
               _________________________________________________________________
                                          (Dollars in thousands)
                                                    

Interest rate
  caps                                           $400,000   $200,000    $600,000
Cash settled
  put swaptions $100,000   $400,000   $400,000    350,000     50,000   1,300,000
               _________________________________________________________________
Total notional
  amount        $100,000   $400,000   $400,000   $750,000   $250,000  $1,900,000
               =================================================================

                                                           
Premiums paid to enter into these instruments are deferred and included in
other assets.  Premiums are amortized and included in interest credited to
account balances over the term of the instruments on a straight-line basis.
Through June 30, 1996, the company has recorded amortization of $621,000.
Unrealized gains and losses on these instruments and related assets or
liabilities will not be recorded in income until realized.  The Financial
Accounting Standards Board ("FASB") and the Securities and Exchange
Commission are evaluating the accounting and disclosure requirements for
these instruments. The company is in the process of reviewing a recently
published exposure draft by FASB titled "Accounting for Derivative and
Similar Financial Instruments and for Hedging Activities".  The impact of the
final standard cannot be clearly defined at this time, however, the current
accounting treatment for these instruments may change.















Any unrealized gain on loss on the instruments is off-balance sheet.  The
following table summarizes the amortized cost, gross unrealized gains and
losses and estimated market value on the instruments as of June 30, 1996:


                             Gross       Gross    Estimated
                Amortized  Unrealized  Unrealized  Market
June 30, 1996      Cost      Gains       Losses     Value
__________________________________________________________
                          (Dollars in thousands)
                                       
Interest rate
  caps            $5,709        $53      ($787)     $4,975
Cash settled
  put swaptions   14,791        309     (2,027)     13,073
               ___________________________________________
Total            $20,500       $362    ($2,814)    $18,048
               ===========================================


The decline in market value from amortized cost reflects changes in interest
rates and market conditions since time of purchase.

The company is exposed to the risk of losses in the event of non-performance
by the counterparties of these instruments.  Losses recorded in the company's
financial statements in the event of non-performance will be limited to the
unamortized premium paid to enter into the instrument because no additional
payments are required by the company on these instruments after the initial
premium. Economic losses would be measured by the net replacement cost, or
estimated market value, for such instruments if the net market value is in
the company's favor.  The estimated market value is obtained from quotes
provided by the related counterparty.  The company limits its exposure to
such losses by: diversification among counterparties, limiting exposure to
any individual counterparty based upon that counterparty's credit rating, and
by limiting its exposure by instrument type to only those instruments that do
not require future payments.  For purposes of determining risk exposure to
any individual counterparty, the company evaluates the combined exposure to
that counterparty from financial instruments' and investment portfolio credit
risk exposures and reports its exposure to senior management at least
monthly.  The maximum potential economic loss related to nonperformance of
the counterparties will increase or decrease during the life of the
instruments' as a function of maturity and market conditions.


















The company determines counterparty credit quality by reference to ratings
from independent rating agencies.  As of June 30, 1996, the counterparties
credit quality by instrument with respect to the net replacement value of the
company's derivative portfolio was as follows:


June 30, 1996                             Net Replacement Value
_______________________________________________________________________
                                   Interest    
                                     Rate      Cash Settled
                                     Caps      Put Swaptions    Total
                                 ______________________________________
                                          (Dollars in thousands)
                                                      
Counterparties credit quality:
   AAA                                $3,389       $7,048      $10,437
   A                                   1,586        6,025        7,611
                                 ______________________________________
Total                                 $4,975      $13,073      $18,048
                                 ======================================


Other assets
- ------------

Accrued investment income increased $2,672,000 primarily due to an increase
in new fixed income investments and in the overall size of the portfolio.
Deferred policy acquisition costs increased $174,829,000 over year-end 1995
levels.  Excluding the adjustment to reflect the impact of SFAS No. 115,
deferred policy acquisition costs increased $37,119,000 as the deferral of
current period costs (primarily commissions) totaled $75,317,000.
Amortization of costs deferred totaled $38,198,000.  At June 30, 1996, the
company had $269,229,000 of separate account assets compared to $171,881,000
at December 31, 1995.  The increase in separate account assets is primarily
due to growth in the company's variable annuity product.  At June 30, 1996,
the company had total assets of $10,121,079,000, an increase of 3.5% over
total assets at December 31, 1995.

Liabilities
- -----------

In conjunction with the volume of annuity and insurance sales, and the
resulting increase in business in force, the company's liability for policy
liabilities and accruals increased $423,945,000, or 5.1%, during the first
six months of 1996 and totaled $8,665,855,000 at June 30, 1996.  Reserves for
the company's fixed annuity policies increased $401,542,000, or 5.7%, during
this period and totaled $7,431,456,000 at June 30, 1996. Life insurance
reserves increased $19,363,000, or 1.6%, during the first six months of 1996
and totaled $1,208,053,000 at June 30, 1996.

The company incorporates a number of features in its annuity products
designed to reduce early withdrawal or surrender of the policies and to
partially compensate the company for its costs if policies are withdrawn
early.  Surrender charge periods on annuity policies currently typically
range from five years to the term of the policy, with 87% of such policies
being issued with a surrender charge period of seven years or more during the
first six months of 1996.  The initial surrender charge on annuity policies
ranges from 5% to 20% of the premium and decreases over the surrender charge
period.

The following table summarizes the company's non-par deferred annuity
liabilities and sales for the six months ended June 30, 1996 by surrender
charge range category.  Notwithstanding policy features, the withdrawal rates
of policyholder funds may be affected by changes in interest rates.


                            Deferred             Deferred
                            Annuity     % of     Annuity     % of
Surrender Charge %           Sales      Total  Liabilities   Total
___________________________________________________________________
                                     (Dollars in thousands)
                                                 
No surrender charge                               $666,362     9.7%
1 to 4 percent                                     803,099    11.7
5 to 6 percent                $17,672     3.5%     992,567    14.5
7 to 9 percent                423,263    83.4    3,149,687    46.0
10 percent and greater         66,218    13.1    1,240,174    18.1
                          _________________________________________
                             $507,153   100.0%  $6,851,889   100.0%
                          =========================================


Deferred income taxes decreased $102,969,000 to $11,946,000 from December 31,
1995 of which $106,206,000 of the decrease relates to the decrease in the
level of unrealized gains on fixed maturity securities.  Total consolidated
debt increased $57,900,000 during the first six months of 1996 as the company
issued additional commercial paper.  The increase in commercial paper is
offset by $46,818,000 of short-term investments of which $41,000,000 was
utilized to paydown commercial paper maturities in early July.  Commercial
paper, issued to offset short-term timing differences in investment related
cash receipts and disbursements (investment smoothing) and to provide for
short-term operating needs, amounted to $116,000,000 at June 30, 1996.  Of
this amount, approximately $21,275,000 was issued for investment smoothing
purposes.  The company's commercial paper levels will fluctuate throughout
the year as the amounts outstanding for investment smoothing purposes
changes.  Other liabilities increased $5,147,000 from year-end 1995 levels
primarily due to an increase in draft accounts payable and mortgage trust
funds, partially offset by decreases in transfer and suspense accounts and
reinsurance payables.

Separate account liabilities increased $97,348,000 to $269,229,000 from
December 31, 1995 primarily due to growth in the company's variable annuity
product.  At June 30, 1996, the company had total liabilities of
$9,367,710,000 compared to $8,886,484,000 at December 31, 1995, a 5.4%
increase.

Equity
- ------

At June 30, 1996, stockholders' equity was $753,369,000, or $23.62 per share,
compared to $893,932,000 or $28.14 per common share at year end 1995.
Unrealized appreciation of available for sale fixed maturity securities
increased stockholders' equity by $13,551,000, or $0.42 per share, after
adjustments to deferred acquisition costs and deferred income taxes, at June
30, 1996 compared to an increase of $208,932,000 or $6.58 per share at
December 31, 1995.  The ratio of consolidated debt to total capital was 22.3%
(22.6% excluding SFAS No. 115) at June 30, 1996, up from 15.0% (18.8%
excluding SFAS No. 115) at year-end 1995 as a result of the increase in
commercial paper issued for investment smoothing and working capital needs.
Excluding commercial paper issued for investment smoothing purposes, the
ratio of debt to total capital was 20.5% (20.8% excluding SFAS No. 115) at
June 30, 1996.  At June 30, 1996, there were 31,896,824 common shares
outstanding compared to 31,769,490 shares at December 31, 1995.

The effects of inflation and changing prices on the company are not material
since insurance assets and liabilities are both primarily monetary and remain
in balance.  An effect of inflation, which has been low in recent years, is a
decline in purchasing power when monetary assets exceed monetary liabilities.

LIQUIDITY AND CAPITAL RESOURCES

The liquidity requirements of the company's subsidiaries are met by cash flow
from annuity and insurance premiums, investment income, and maturities of
fixed maturity investments and mortgage loans. The company primarily uses
funds for the payment of annuity and insurance benefits, operating expenses
and commissions, and the purchase of new investments.

The company's home office operations are currently housed in four leased
locations in downtown Des Moines, Iowa.  The company has entered into
agreements with a developer to develop and lease a 200,000 square foot office
building in downtown Des Moines, Iowa to house all of the company's home
office operations.  The company anticipates an additional $5,000,000 for
computer technology will be spent in 1997 for the new location.  In addition,
the company intends to increase its commitment to improve product
development, customer service and operating efficiencies by spending
approximately $7,000,000 per year through 1998 on capital needs, primarily
for information technology, as compared to the approximately $3,400,000 spent
in 1995.  No other material capital expenditures are planned.

The company issues short-term debt, including commercial paper notes, for
working capital needs, investment smoothing purposes and to provide short-
term liquidity.  At June 30, 1996 the company had $116,000,000 in commercial
paper notes outstanding, an increase of $57,900,000 from December 31, 1995
due, in part, to investment smoothing discussed above.  The company's
commercial paper is rated A1 by Standard and Poor's, D1 by Duff & Phelps
Credit Rating Co., and P2 by Moody's.

To enhance short term liquidity and back up its outstanding commercial paper
notes, the company maintains a line of credit agreement with several banks.
On May 10, 1996, the company amended its agreement to increase the line of
credit to $300,000,000, and extend its term to May 10, 2001.  The terms of
the agreement require the company to maintain certain adjusted consolidated
tangible net worth levels. "Adjusted consolidated tangible net worth" is
defined as consolidated stockholders' equity, adjusted to exclude the effects
of SFAS No. 115, less intangible assets.  The most restrictive covenant
requires the company maintain adjusted consolidated tangible net worth equal
to or in excess of the sum of (1) $490,000,000, plus (2) 50% of consolidated
net income from January 1, 1995 to the end of the most recent quarter, plus
(3) net proceeds from the issuance of capital stock from January 1, 1995 to
the end of the most recent quarter.  At June 30, 1996, $172,343,000 of
retained earnings were free of restrictions and could be distributed to the
companies public stockholders.

Since Equitable of Iowa Companies is a holding company, funds required to
meet its debt service requirements, dividend payments and other expenses are
primarily provided by its subsidiaries.  The ability of the company's
insurance subsidiaries to pay dividends and other distributions to the
company is regulated by state law.  Iowa law provides that an insurance
company may pay dividends, without prior approval of the Commissioner of
Insurance if, together with all dividends or distributions made during the
preceding twelve month period, the dividends would not exceed the greater of
(a) 10% of the insurer's statutory surplus as of the December 31st next
preceding; or (b) the statutory net gain from operations for the twelve month
period ending as of the next preceding December 31st.  In addition, the law
provides that the insurer may only make dividend payments to its shareholders
from its earned surplus (i.e., its surplus as regards policyholders less paid-
in and contributed surplus).  Equitable Life could pay dividends to the
company without prior approval of the Iowa Commissioner of Insurance of
approximately $85,758,000 during the remainder of 1996.  The company's
insurance subsidiaries have maintained adequate statutory capital and surplus
and have not used surplus relief or financial reinsurance, which have come
under scrutiny by many state insurance departments.

The NAIC's risk-based capital requirements require insurance companies to
calculate and report information under a risk-based capital formula.  These
requirements are intended to allow insurance regulators to identify
inadequately capitalized insurance companies based upon the type and mixture
of risks inherent in the company's operations.  The formula includes
components for asset risk, liability risk, interest rate exposure and other
factors.  The company's insurance subsidiaries have complied with the NAIC's
risk-based capital reporting requirements.  Amounts reported indicate that
the company's insurance subsidiaries have total adjusted capital (as defined
in the requirements) which is well above all required capital levels.

Writing and supporting increased volumes of annuity and insurance business
requires increased amounts of capital and surplus for the company's insurance
operations.  Historically, the company has funded growth in its insurance
operations internally through the retention of earnings.  Increased levels of
growth in recent years have required capital contributions in excess of
amounts generated by operating activities.  In 1993 the company completed a
primary stock offering to the public and contributed $70,000,000 of the
proceeds from the offering to its insurance operations.  In February 1995,
the company issued $100,000,000 of 8.5% notes, maturing on February 15, 2005,
receiving net proceeds of $98,812,000, after expenses.  The company
contributed $50,000,000 of the proceeds to its insurance subsidiaries and
applied the remaining net proceeds to the repayment of outstanding commercial
paper notes.  Future growth in the company's insurance operations, internally
or through acquisitions, may require additional capital although the company
believes it has sufficient resources to support growth in operations for the
next few years.  The company's primary sources of capital are the retention
of earnings and the issuance of additional securities.

In order to provide the flexibility to respond promptly to capital needs as
opportunities or needs arise, the company has available an effective
universal shelf registration on Form S-3 with the Securities and Exchange
Commission with respect to $300,000,000 of securities, including any
combination of debt securities, common stock and preferred stock, of which
$175,000,000 remains to be issued.  Securities may be issued and sold upon
such terms and conditions and at such time or times as may be later
determined.  Any such offering will be made only by means of a prospectus.
Pursuant to this shelf registration, during July 1996, the company received
net proceeds of approximately $120,000,000 after estimated fees and expenses,
from issuing $125,000,000 of 8.70% Trust Originated Preferred Securities
maturing in 2026.  The proceeds from the sale of the securities will be
utilized to fund the pending acquisition of BT Variable, Inc.

On May 3, 1996, Equitable of Iowa Companies signed a definitive agreement to
purchase all of the outstanding stock of BT Variable, Inc., a Delaware
corporation, including its wholly-owned subsidiaries, Golden American Life
Insurance Company ("Golden American") and Directed Services, Inc. (a broker-
dealer). Total consideration is approximately $144,000,000 in cash, which
includes the repayment of $51,000,000 in debt. The transaction, which is
subject to customary closing conditions and regulatory approvals, is expected
to close in August, 1996. Golden American is a Delaware domiciled life
insurance company specializing in the issuance of variable annuities with
assets of $1,300,000,000 at March 31, 1996. Through the first quarter ended
March 1996, Golden American collected $116,000,000 of variable annuity and
life premiums and reported net income of $1,000,000.

The company's insurance subsidiaries operate under the regulatory scrutiny of
each of the state insurance departments supervising business activities in
the states where each company is licensed. The company is not aware of any
current recommendations by these regulatory authorities which, if they were
to be implemented, would have a material effect on the company's liquidity,
capital resources or operations.

INSURANCE INDUSTRY ISSUES

The company's insurance subsidiaries are assessed contributions by life and
health guaranty associations in almost all states to indemnify policyholders
of failed companies.  In several states the company may reduce premium taxes
paid to recover a portion of assessments paid to the states' guaranty fund
association.  This right of "offset" may come under review by the various
states, and the company cannot predict whether and to what extent legislative
initiatives may affect this right to offset. Also, some state guaranty
associations have adjusted the basis by which they assess the cost of
insolvencies to individual companies. The company believes that its reserve
for future guaranty fund assessments is sufficient to provide for assessments
related to known insolvencies.  This reserve is based upon management's
current expectation of the availability of this right of offset and state
guaranty fund assessment bases. However, changes in the basis whereby
assessments are charged to individual companies and changes in the
availability of the right to offset assessments against premium tax payments
could materially affect the company's results.

Currently, the company's insurance subsidiaries are subject to regulation and
supervision by the states in which they are admitted to transact business.
State insurance laws generally establish supervisory agencies with broad
administrative and supervisory powers related to granting and revoking
licenses to transact business, establishing guaranty fund associations,
licensing agents, market conduct, approving policy forms, regulating premium
rates for some lines of business, establishing reserve requirements,
prescribing the form and content of required financial statements and
reports, determining the reasonableness and adequacy of statutory capital and
surplus and regulating the type and amount of investments permitted.

The insurance regulatory framework continues to be scrutinized by various
states, the federal government and the NAIC.  The NAIC, in conjunction with
state regulators, has been reviewing existing insurance laws and regulations.
A committee of the NAIC has completed development of proposals to govern
insurance company investments and holding company investments in subsidiaries
and affiliates. These final proposals will be considered for adoption by the
NAIC as model laws in 1996.  The company does not presently anticipate any
material adverse change in its business if the proposals as currently drafted
are adopted.

A task force of the NAIC is currently undertaking a project to codify a
comprehensive set of statutory insurance accounting rules and regulations.
This project is not expected to be completed earlier than the end of 1996.
Specific recommendations have been set forth in papers issued by the NAIC for
industry review. The company is monitoring and, through an industry trade
association, actively participating in this process, but the potential impact
of any changes in insurance accounting standards is not yet known.

The NAIC adopted Guideline XXXIII in 1995 which requires the company to
increase annuity reserves in its statutory financial statements by
approximately $24,000,000.  The company has received approval from the Iowa
and Oklahoma insurance departments for a three year phase-in.  The 1995
statutory statements included an increase in annuity reserves of
approximately $8,100,000 pursuant to the requirements of the guideline.  The
quarterly statutory financial statements include an increase in annuity
reserves of approximately $3,171,000 pursuant to the requirements of the
guideline for the six months ended June 30, 1996.  The guideline has no
effect on financial statements prepared in accordance with GAAP.

There has been increased scrutiny by insurance regulators and the insurance
industry itself of insurance sales and marketing activities.  New rules for
life insurance illustrations have been proposed for adoption in 1996 and an
NAIC committee has begun to work on the issue of annuity illustrations.  The
company has conducted a thorough review of its sales and marketing process
and continues to emphasize its compliance efforts.

Legislative and regulatory initiatives regarding changes in the regulation of
banks and other financial services businesses and restructuring of the
federal income tax system could, if adopted and depending on the form they
take, have an adverse impact on the company by altering the competitive
environment for its products.  The outcome and timing of any such changes
cannot be anticipated at this time, but the company will continue to monitor
developments in order to respond to any opportunities or increased
competition that may occur.

RECENT DEVELOPMENTS

As previously reported, the company and certain of its subsidiaries are
defendants in class action lawsuits filed in the Iowa District Court for Polk
County in May, 1995 and the United States District Court for the Middle
District of Florida, Tampa Division, in February, 1996.  A similar class action 
law suit has recently been filed against a subsidiary of the Company in
the Court of Common Pleas of Allegheny County, Pennsylvania.  The three suits
claim unspecified damages as a result of alleged improper life insurance
sales practices.  The company believes the allegations are without merit.
The company is awaiting an order of dismissal in the Iowa suit.  The Iowa
Court has agreed to dismiss that action pursuant to the application of the
Plaintiff and as agreed to by the company.  The remaining suits are in the
early discovery and procedural stages and have not yet been certified as
class actions.  The company intends to defend the suits vigorously.  The
amount of any liability which may arise as a result of these suits, if any,
cannot be reasonably estimated and no provision for loss has been made in the
company's financial statements.

As previously reported, on December 15, 1995, USG received a Notice of
Intention to Arbitrate a dispute with one of its insurance brokerage agencies
before the American Arbitration Association.  The agency alleges that USG has
failed to pay an unspecified amount of commissions for the sale of insurance
products, including alleged future commissions on future policy values if the
policies stay in force.  USG believes the claims are without merit based upon
its interpretation of the agreements between the parties, the business
relations between the parties and custom and practice in the industry.
Therefore, USG has denied the allegations and intends to defend the
proceeding vigorously.  The amount of any liability which may arise as a
result of this arbitration, if any, cannot be reasonably estimated and no
provision for loss has been made in the accompanying financial statements.

In the ordinary course of business, the company and its subsidiaries are also
engaged in certain other litigation, none of which management believes is
material.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

The 1995 Private Securities Litigation Reform Act provides issuers the
opportunity to make cautionary statements regarding forward-looking statements.
Accordingly, any forward-looking statement contained herein or in any other 
oral or written statement by the company or any of its officers, directors or 
employees is qualified by the fact that actual results of the company may 
differ materially from such statement due to the following important factors, 
among other risks and uncertainties inherent in the company's business:

1.   Prevailing interest rate levels, including any continuation of the current 
     relatively flat yield curve for short-term investments in comparison to 
     long-term investments, which may affect the ability of the company to 
     sell its products, the market value of the company's investments and the 
     lapse rate of the company's policies, notwithstanding product design 
     features intended to enhance persistency of the company's products.

2.   Changes in the federal income tax laws and regulations which may affect
     the relative tax advantages of the company's products.

3.   Changes in the regulation of financial services, including bank sales
     and underwriting of insurance products, which may affect the competitive 
     environment for the company's products.

4.   Consummation of the Golden American acquisition.

5.   Factors affecting the performance of the company and Golden American, 
     including, but not limited to, interest rates, stock market performance, 
     tax and regulatory changes, investment performance of the underlying
     portfolios of the variable annuity product, variable annuity product 
     design and sales volume by significant sellers of Golden American's 
     variable annuities.
                       




















                       PART II.  OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

         As previously reported, the company and certain of its subsidiaries
         are defendants in class action lawsuits filed in the Iowa District
         Court for Polk County in May, 1995 and the United States District
         Court for the Middle District of Florida, Tampa Division in February,
         1996.  A similar class action law suit has recently been filed against
         a subsidiary of the Company in the Court of Common Pleas of Allegheny
         County, Pennsylvania.  The three suits claim unspecified damages as
         a result of alleged improper life insurance sales practices.  The
         company believes the allegations are without merit.  The company is
         awaiting an order of dismissal in the Iowa suit.  The Iowa Court has
         agreed to dismiss that action pursuant to the application of the
         Plaintiff and as agreed to by the company.  The remaining suits are in
         the early discovery and procedural stages and have not yet been
         certified as class action.  The company intends to defend the suits
         vigorously.  The amount of any liability which may arise as a result
         of these suits, if any cannot be reasonably estimated and no provision
         for loss has been made in the company's financial statements.

         As previously reported, on December 15, 1995, USG received a Notice
         of Intention to Arbitrate a dispute with one of its insurance
         brokerage agencies before the American Arbitration Association.  The
         agency alleges that USG has failed to pay an unspecified amount of
         commissions for the sale of insurance products, including alleged
         future commissions on future policy values if the policies stay in
         force.  USG believes the claims are without merit based upon its
         interpretation of the agreements between the parties, the business
         relations between the parties and custom and practice in the
         industry.  Therefore, USG has denied the allegations and intends to
         defend the proceeding vigorously.  The amount of any liability which
         may arise as a result of this arbitration, if any, cannot be reason-
         ably estimated and no provision for loss has been made in the
         accompanying financial statements.

         In the ordinary course of business, the company and its subsidiaries
         are also engaged in certain other litigation, none of which
         management believes is material.

Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         (a)       The annual meeting of the Company was held on April 25, 
                   1996.

         (c)(i)    Election of three directors to the Company's Board of
                   Directors with the following voting results:

                                                      Against or    Broker
                                        For            Withheld    Non-Votes
                                        ---           ----------   ---------
         Jack D. Rehm                26,515,977         33,167         0
         Hans F.E. Wachtmeister      26,386,685         45,167         0
         Richard S. White            26,520,027         33,167         0





            (ii)   Approval of the Company's 1996 Non-Employee Director's Stock
                   Option Plan.
                                       
                                       Against or                   Broker
                         For            Withheld    Abstentions    Non-Votes
                         ---           ----------   -----------    ---------
                      24,597,612       1,790,855      122,920          0

            (iii)  Approval of the appointment of Ernst & Young LLP as auditors
                   for the Company for the year 1996.

                                       Against or                   Broker
                         For            Withheld    Abstentions    Non-Votes
                         ---           ----------   -----------    ---------
                      26,487,843          8,279        15,265          0


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)  Exhibits

              A list of exhibits included as part of this report is set forth
              in the Exhibit Index which immediately precedes such exhibits
              and is hereby incorporated by reference herein.

         (b)  The following report on Form 8-K was filed during the quarter
              ended June 30, 1996:

              (i)  The Company's report on Form 8-K filed on May 3, 1996.































                              SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange 
Act of 1934, the Registrant has duly caused this report to be signed on its 
behalf by the undersigned thereunto duly authorized.



DATE:  August 2, 1996           EQUITABLE OF IOWA COMPANIES





                                 By /s/ Paul E. Larson
                                 ______________________________________
                                 Executive Vice President and CFO
                                 (Principal Financial Officer)



                                 By /s/ David A. Terwilliger
                                 ______________________________________
                                 Vice President and Controller
                                 (Principal Accounting Officer)


































                                  INDEX

                          Exhibits to Form 10-Q
                      Six Months ended June 30, 1996
                       EQUITABLE OF IOWA COMPANIES

3    Articles of Incorporation and By-Laws
     (a)     Restated Articles of Incorporation as amended through 
             April 29, 1993, filed as Exhibit 3(a) to Form 10-Q for 
             the period ended June 30, 1993, is incorporated by 
             reference 

     (b)     Amended and restated By-Laws filed as Exhibit 2 to 
             Form 8-K dated November 11, 1991, is incorporated by 
             reference 

4    Instruments Defining the Rights of Security Holders, Including Indentures
     (a)     Letter Agreement to furnish Commission upon request copies 
             of other long-term debt instruments 

     (b)(i)  Rights Agreement filed as Exhibit 1 to Form 8-K dated 
             April 30, 1992, is incorporated by reference   

       (ii)  First amendment to Rights Agreement changing Rights Agent 
             filed as Exhibit 4(b)(ii) to Form 10-Q for the period 
             ended September 30, 1992, is incorporated by reference

      (iii)  Second amendment to Rights Agreement dated April 29, 1993,
             adjusting Purchase Price filed as Exhibit 2.2 to Form 
             8-A/A dated May 13, 1993, is incorporated by reference

     (c)(i)  Indenture dated as of January 17, 1995 by and between Equitable
             of Iowa Companies and The First National Bank of Chicago, as
             Trustee, relating to the company's $100,000,000 of 8.5% Notes 
             due 2005 (incorporated by reference from Exhibit 4.1 to the 
             company's Registration Statement on Form S-3 Registration No. 
             33-57343 filed January 18, 1995)

       (ii)  Form of Global 8.5% Note dated February 22, 1995 due February 
             15, 2005 in the principal amount of $100,000,000 (incorporated 
             by reference from Exhibit 4.3 to the company's Report on Form 
             8-K filed February 15, 1995)

      (iii)  Form of First Supplemental Indenture dated July 18, 1996, 
             including therein the Form of Subordinated Deferrable Interest 
             Debenture, relating to the company's $128,866,000 of 8.70% 
             Subordinated Deferrable Interest Debentures (incorporated by 
             reference from Exhibit 4.7.1 to the company's Report on Form 
             8-K filed July 3, 1996)

     (d)     Certificate of Trust of Equitable of Iowa Companies Capital 
             Trust (incorporated by reference from Exhibit 4.8 to the 
             company's Registration Statement on Form S-3 Registration No. 
             333-1909 filed March 22, 1996)

     (e)(i)  Declaration of Trust of Equitable of Iowa Companies Capital 
             Trust (incorporated by reference from Exhibit 4.9 to the 
             company's Registration Statement on Form S-3 Registration No. 
             333-1909 filed March 22, 1996)

                                  INDEX

                          Exhibits to Form 10-Q
                      Six Months ended June 30, 1996
                       EQUITABLE OF IOWA COMPANIES

       (ii)  Form of First Amendment to Declaration of Trust of Equitable 
             of Iowa Companies Capital Trust dated July 18, 1996, including
             therein the form of Preferred Securities, relating to 
             $125,000,000 of Trust Originated Preferred Securities issued 
             by Equitable of Iowa Companies Capital Trust (incorporated by 
             reference from Exhibit 4.9.1 to the company's Report on Form 
             8-K filed July 3, 1996)
     
     (f)     Form of Preferred Securities Guarantee Agreement by Equitable 
             of Iowa Companies dated July 18, 1996 relating to $125,000,000 
             of Trust Originated Preferred Securities issued by Equitable of
             Iowa Companies Capital Trust (incorporated by reference from
             Exhibit 4.10 to the company's Report on Form 8-K filed July 3,
             1996)

10   Material Contracts
     (a)     Executive compensation plans and arrangements *

        (i)  Restated Executive Severance Pay Plan filed as Exhibit 
             10(a) to Form 10-K for the year ended December 31, 1992, 
             is incorporated by reference                             

       (ii)  Directors' Deferred Compensation Plan filed as Exhibit 
             10(b) to Form 10-K for the year ended December 31, 1989, 
             is incorporated by reference                              

      (iii)  1982 Stock Incentive Plan filed as Exhibit 10(c) to Form 
             10-K for the year ended December 31, 1989, is incorporated 
             by reference                                              

       (iv)  Excess Benefit Plan filed as Exhibit 10(d) to Form 10-K 
             for the year ended December 31, 1989, is incorporated by 
             reference                                                 

        (v)  Supplemental Employee Retirement Plan filed as Exhibit 
             10(e) to Form 10-K for the year ended December 31, 1989, 
             is incorporated by reference                              

       (vi)  Executive Flexible Perquisite Program filed as Exhibit 
             10(f) to Form 10-K for the year ended December 31, 1992, 
             is incorporated by reference                              

      (vii)  Restated and Amended Key Employee Incentive Plan as        
             Exhibit A of Registrant's Proxy Statement dated            
             March 14, 1995, is incorporated by reference               

     (viii)  Restated and Amended 1992 Stock Incentive Plan      
             Registration Statement No. 33-57492, filed as Exhibit 
             B of Registrant's Proxy Statement dated March 14, 1995,   
             is incorporated by reference                               




                                  INDEX

                          Exhibits to Form 10-Q
                      Six Months ended June 30, 1996
                       EQUITABLE OF IOWA COMPANIES

       (ix)  1996 Non-Employee Directors' Stock Option Plan filed as Exhibit
             A of Registrant's Proxy Statement dated April 25, 1996, is
             incorporated by reference

             * Management contracts or compensation plans required to 
               be filed as an Exhibit pursuant to Item 14(c) of Form 
               10(K).

11   Statement re: Computation of Per Share Earnings                    

21   Subsidiaries List                                                  

23   Consent of Experts and Counsel

     (a) Consent of independent auditors (not required)                 
     (b) Consent of counsel (not required)                              

27   Financial Data Schedule (electronic filing only)                   

99   Additional Exhibits

     Independence Policy filed as an Exhibit to Form 8-K dated November
     11, 1991, is incorporated by reference