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                                                          EX-10.1

                    ANHEUSER-BUSCH COMPANIES, INC.
                       DEFERRED COMPENSATION PLAN
                       FOR NON-EMPLOYEE DIRECTORS
              (Amended and Restated as of January 1, 1997)
                                     
       The Deferred Compensation Plan For Non-Employee Directors,
  originally effective June 24, 1981, amended and restated in is
  entirety effective July 24, 1981, April 2, 1987, February 22,
  1989, and amended from time to time since February 22, 1989,
  is hereby amended and restated in its entirety, effective
  January 1, 1997.
       
  1.     Definitions
         -----------
       (a)   "Board" - the Board of Directors of the Company.
       
       (b)   "Cash Account" - each account being administered for
  the benefit of a Participant pursuant to section 5 below.
       
       (c)   "Company" - Anheuser-Busch Companies, Inc.
       
       (d)   "Compensation" - any retainer, meeting and committee
  fees, or any similar fee to which a Non-Employee Director is
  entitled for services performed.
       
       (e)   "Credited Shares" - the shares of the Company s
  common stock which, for accounting purposes only, are to be 
  credited to a Participant's Share Account from time to time.
  At no time shall Credited Shares be considered as actual
  shares of common stock and a Participant shall have no rights
  as a stockholder with respect to the Credited Shares.
       
       (f)   "Deferred Amount" - Compensation deferred by a
  Participant under the Plan together with all interest,
  dividends or other amounts credited to a Participant s
  account(s) pursuant to the provisions of the Plan.
       
       (g)   "Market Value" - the mean between the high and low
  price per share of the Company's common stock, as reported on
  the New York Stock Exchange, for the last business day of a
  calendar month.
       
       (h)   "Non-Employee Director" - any duly elected or
  appointed member of the Board who is not an employee of the 


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  Company or of any subsidiary of the Company, including for
  this purpose any Advisory Member or any Member Emeritus.
       
       (i)   "Participant" - any Non-Employee Director who elects
  hereunder to defer payment by the Company of any or all
  Compensation to which he/she may be entitled and any Non-
  Employee Director entitled to a benefit under the Plan
  pursuant to section 9 below.  
       
       (j)   "Plan" - the Anheuser-Busch Companies, Inc. Deferred
  Compensation Plan For Non-Employee Directors.
       
       (k)   "Prime Rate" - The annual prime interest rate
  published by The Boatmen's National Bank of St. Louis or its
  successor.
       
       (l)  "Rate/Term" - one or more combinations of interest
  rates and time periods which shall apply to Compensation
  allocated to Participants  Cash Accounts for a calendar year
  pursuant to section 5 below.
       
       (m)   "Secretary" - the duly elected Secretary of the
  Company.
       
       (n)   "Share Account" - each account being administered 
  for the benefit of a Participant pursuant to section 6 below.
       
  2.     Administration
         --------------
         The Plan shall be administered by the Secretary, who
  shall have the authority to construe and interpret the Plan,
  and to establish or adopt rules, regulations, procedures and
  forms relating to the administration of the Plan. The
  Secretary shall have no authority to add to, delete from or 
  modify the terms of the Plan without the prior approval of the
  Board. Neither the Secretary nor any member of the Board shall
  be liable for any act or determination made in good faith.
  
  Notwithstanding the foregoing, the Secretary shall have
  complete power from time to time to adopt, amend, and rescind
  such rules as the Secretary shall deem necessary, appropriate,
  or prudent in order to comply with or avoid liability under
  Section 16 of the Securities Exchange Act of 1934, as amended,





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  or the rules promulgated thereunder from time to time. Without
  limiting the generality of such authority, the Secretary may
  adopt, amend, and rescind rules which may have the effect of
  adding to, deleting from, or otherwise modifying the terms of
  the Plan in any respect, provided only that the Secretary in
  good faith determines that such rules are reasonably likely to
  further the objective of complying with or lawfully avoiding
  liability under Section 16 or the rules thereunder.  In
  addition, from time to time the Secretary may (but need not)
  adopt, amend, and rescind rules which relax Plan restrictions
  on the timing or frequency of actions by Plan Participants if
  and to the extent the Secretary determines that such
  restrictions no longer are necessary to conform the Plan to 
  any applicable legal requirements and no longer are
  appropriate to the prudent and convenient administration of 
  the Plan. Any rules adopted, amended, or rescinded by the
  Secretary hereunder shall become effective at such times as 
  the Secretary may determine, without approval or other action
  by the Board of Directors of the Company. The Secretary shall
  notify the Board promptly of any rules adopted, amended, or
  rescinded hereunder. The Board at all times shall retain the
  power to annul in whole or part any action taken by the
  Secretary hereunder.
  
  3.     Elections under the Plan
         ------------------------
         The following types of election shall be available under
  the Plan:
  
    (a)  (1)   Each Non-Employee Director who desires to
  participate in the Plan for a calendar year shall execute and
  deliver to the Secretary before the beginning of the calendar
  year an appropriate election designating the portion of
  Compensation for the calendar year to be deferred.
  
         (2)   An individual who becomes a Non-Employee
  Director after the beginning of a calendar year may make an 
  initial election for the calendar year within 30 days after 
  the individual becomes a Non-Employee Director, effective as
  of the first day of the month coincident with or next
  following the date the election is filed.
  
         (3)   After the initial election, a Participant s
  failure to execute and deliver such an election before the
  beginning of a calendar year shall be deemed an election to 





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  continue to defer Compensation in accordance with the election
  in effect for the immediately prior calendar year.
  
    (b)  (1)   Coincident with the initial election provided
  for in section 3(a), a Participant shall execute and deliver
  to the Secretary an appropriate election designating the
  portion of the Participant's future Compensation to be
  deferred that shall be allocated to the Cash Account and the
  Share Account respectively, and may make such an election from
  time to time thereafter with respect to future deferrals in
  the same manner.
  
         (2)   A Participant may elect to transfer existing 
  Deferred Amounts between the Cash Account and the Share
  Account from time to time as provided for in section 7.
  
    (c)  Each Participant for whom a Cash Account is
  maintained at any time during a calendar year shall execute 
  and deliver to the Secretary an appropriate election
  designating the Rate/Term combinations which shall apply to 
  the amounts in the Participant's Cash Account as provided for
  in section 5 for the calendar year.
  
    (d)  (1)   Coincident with the initial election provided
  for in section 3(a), a Participant shall execute and deliver
  to the Secretary an appropriate election designating the date
  of commencement and form of distribution of the Participant s
  Deferred Amounts authorized in section 8(b).  
  
         (2)   In addition, a Participant may from time to
  time execute such an election designating a later date of
  commencement and/or a longer payment period for all or any
  portion of the Participant's existing Deferred Amounts and/or
  the Participant's Compensation to be deferred in the future,
  provided that no such election with respect to existing
  Deferred Amounts shall be valid unless it is executed and
  received by the Secretary at least one year prior to the date
  of commencement then on file with the Secretary and at least
  one year prior to the date the Participant's service on the
  Board is scheduled to end (including service as an Advisory
  Member or Member Emeritus).  
  
    (e)  (1)   Any election under this section 3 shall be
  effective on and after the first day of the month next





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  following the month in which the election form is received by
  the Secretary or such later date as may be specified on the
  election form, except with respect to transfers between the
  Cash Account and the Share Account, which shall be effective
  at the end of the month in which the election form is received
  by the Secretary as provided for in section 7(b).
  
    (2)        The receipt by the Secretary of a new election
  form shall constitute a revocation of any previously filed
  inconsistent election, provided that a Participant shall not
  be able to change the election provided for in section 3(a)
  before the first day of the following calendar year and a
  Participant shall not be able to change the elections provided
  for in section 3(b) before the later of the first day of the
  following calendar year or the expiration of the fixed Term,
  if any, that the Participant chose for any Deferred Amounts
  subject to the election, as provided for in section 5.
  
         (3)   No election to change the amount or percentage
  of Compensation a Participant elects to defer shall be
  retroactively effective.
  
  4.     Accounting
         ----------
       (a)   The Company shall establish on its books appropriate
  bookkeeping accounts for each Participant which will
  accurately reflect the Deferred Amount in each account of a
  Participant.
       
       (b)   The Secretary shall furnish each Participant with 
  a statement of the Deferred Amount in each account promptly 
  following the end of each calendar year.
       
  5.     Cash Account
         ------------
       (a)   Each Participant's Cash Account shall consist of all
  of the Deferred Amounts credited pursuant to a specific
  election to defer, a valid transfer from the Participant s
  Share Account, or an election by the Participant pursuant to
  section 9, if any.
         
       (b)   Crediting of interest on Deferred Amounts in a
  Participant's Cash Account shall be governed by this section
  5.
         




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         (c)  (1) Before the beginning of each calendar year, the
  Company shall offer one or more Rate/Term combinations.
  
              (2)  The fixed Rates and Terms for each calendar
  year shall be determined by the Chief Financial Officer of the
  Company and shall be identical to the Rates and Terms
  available for the calendar year under the Anheuser-Busch
  Executive Deferred Compensation Plan.
       
              (3)  A fixed Term elected by a Participant need not
  be limited to the deferral period for the amount subject to
  the Term elected.  For example, a Participant may elect a 10-
  year Term for an amount that will become payable after 5
  calendar years.
            
             (4)  In addition to any fixed Rate/Term combinations
  provided for in this section 5(c), the Prime Rate shall be
  offered to Participants for each calendar year. Deferred
  Amounts subject to the Prime Rate shall be credited as of the
  end of each calendar quarter with an amount equal to the
  product of one-fourth of the Prime Rate in force at the end of
  that calendar quarter, multiplied by the average daily balance
  of such Deferred Amounts for that calendar quarter.
       
             (5)  All fixed Terms shall commence on a January 1
  and expire on a December 31.  If a Participant executes and 
  delivers a Rate/Term election for a calendar year before the
  beginning of the calendar year, it shall become effective as
  of January 1 of such calendar year. If a Participant does not
  execute and deliver the appropriate election form before the
  beginning of a calendar year, the Participant shall be deemed
  to have elected that any amounts subject to such an election
  as of the beginning of the calendar year be subject to the
  Prime Rate.  As to any portion of a Participant's Cash Account
  subject to the Prime Rate as of the beginning of a calendar
  year, the Participant may make a Rate/Term election effective
  as of the first day of any succeeding calendar month during
  the calendar year.  For example:  (i) if before January 1,
  1995, a Participant elects a combination of a 3-year Term and
  a 3% Rate for 1995, the 3% Rate shall apply to affected
  Deferred Amounts from January 1, 1995 through December 31,
  1997; (ii) if a Participant elects the Prime Rate as of
  January 1, 1995 and then a combination of a 3-year Term and a





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  3% Rate as of April 1, 1995, the Prime Rate shall apply to
  affected Deferred Amounts from January 1, 1995 through March
  31, 1995, and the 3% Rate shall apply to affected Deferred
  Amounts from April 1, 1995 through December 31, 1997; and
  (iii) if a Participant makes no Rate/Term election for any
  portion of a calendar year, the affected Deferred Amounts
  shall be subject to the Prime Rate for the entire calendar
  year.
              
              (d)  (1)  Each Participant shall elect among the
  Rate/Term combinations available under section 5(c) which
  shall apply to the Participant's Compensation allocated to the
  Participant's Cash Account for the calendar year, to all
  Deferred Amounts allocated to the Participant's Cash Account
  in prior calendar years which were subject to the Prime Rate
  as of the prior December 31, and to other Deferred Amounts
  allocated to the Participant's Cash Account in prior calendar
  years as to which the previous Terms expired on December 31 of
  the prior calendar year.
    
         (2)  The number of Rate/Term combinations a
  Participant may select for a calendar year shall not exceed 
  the number of Rate/Term combinations a participant may select
  under the Anheuser-Busch Executive Deferred Compensation Plan
  for the same calendar year.
              
       (e)    Interest shall accrue on the Deferred Amounts of a 
  Participant for each calendar year in accordance with the
  Participant's elections as provided for in this section 5
  until payment becomes due with respect to such amounts.
         
  6.     Share Account
         -------------
       (a)   Each Participant's Share Account shall consist of 
  all of the Deferred Amounts credited pursuant to a specific 
  election to defer, a valid transfer from the Participant s
  Cash Account or an election by the Participant pursuant to
  section 9, if any.  Any amount credited to a Share Account in
  a calendar month shall be converted, as of the end of that
  calendar month, into the maximum whole number of Credited
  Shares that the amount so credited could have purchased at the
  then Market Value.
       
       (b)  As of the end of the calendar month during which the
  Company pays any dividend on its common stock, either in cash
  or property other than its common stock, a Share Account shall
  be credited with an amount equal to the cash dividend per


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  share or the value per share (as conclusively determined by
  the Board), of the dividend in property other than its common
  stock, times the Credited Shares in the Share Account on the
  dividend record date. The amount so credited will be converted
  into the maximum whole number of Credited Shares that the
  amount so credited could have purchased at the then Market
  Value. If the Company pays any stock dividend, a Share Account
  shall be credited, as of the end of the calendar month during
  which the stock dividend is paid, with an amount equal to the
  stock dividend declared times the Credited Shares in the Share
  Account on the dividend record date.
  
       (c)   If any distribution other than a dividend is made 
  on, or with respect to, the Company's common stock, or in the
  event of a stock split, recapitalization or other adjustment
  of the Company's common stock, an appropriate adjustment shall
  be made to the number of Credited Shares in a Share Account or
  to the cash credited to the Share Account on the same basis as
  would have been made had the Credited Shares then been
  actually issued and outstanding on the record date. The Board
  shall resolve any questions as to the appropriateness of any
  such adjustment, including, but not limited to, values and
  exchange ratios, and its determination shall be binding and
  conclusive.
       
       (d)   All conversions into Credited Shares under
  subsections 6(a) through (c) above shall be made in full
  shares. Amounts not so converted shall be carried as excess 
  cash in a Share Account and shall be added to any additional
  amounts subsequently available for conversion.
       
  7.     Election to Transfer
         --------------------
       (a)   Subject to any rules promulgated by the Secretary 
  pursuant to section 2, a Participant may transfer from time 
  to time:
       
       (1) all or any portion of any Deferred Amount from the 
  Share Account to the Cash Account, or 
       
      (2) all or any portion of any Deferred Amount then
  invested either at the Prime Rate or for a Term that expires
  on the effective date of the election to transfer from the
  Cash Account to the Share Account, by executing and delivering
  to the Secretary the appropriate election form.  A Participant




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  may make such an election to transfer Deferred Amounts that
  then remain payable to the Participant under the Plan,
  including the period after termination of service as a Non-
  Employee Director (including service as an Advisory Member or
  Member Emeritus) and any period of payment in installments. 
  If a Participant elects to transfer any portion of any
  Deferred Amount from the Share Account to the Cash Account,
  the Participant may make a Rate/Term election with respect to
  the amount transferred incident to the election to transfer.
       
       (b)   A transfer shall be effective as of the end of the
  calendar month in which the election is received by the
  Secretary and shall be based on the Market Value of the
  Credited Shares for the month during which the election is
  made.
  
       (c)   An election to transfer shall not affect any current
  elections to defer.  No transfer may change either the date
  distribution is to commence or the form of distribution with
  respect to the Deferred Amount being transferred.
       
  8.     Distribution
         ------------
       (a)   Except in the case of the death of a Participant, 
  distribution shall commence as of the first day of the
  calendar quarter coincident with or next following the date 
  specified by the Participant.
       
       (b)   Except in the case of the death of the Participant,
  payment of the amount in each deferred compensation account
  shall be either in the form of a lump sum or approximately
  equal quarterly installments over a period not to exceed ten
  (10) years as selected by the Participant; provided, if
  payment is made in installments and the Participant has both
  a Cash Account and a Share Account subject to the distribution
  as of the date of payment of any installment, the  installment
  shall be paid pro rata from the Cash Account and the Share
                --- ----
  Account.  
       
       (c)   In the event of the Participant's death prior to the
  date specified for distribution of any account, or after
  distribution to the Participant has commenced but before full
  distribution of any account has been made, the then remaining
  balance in each account shall be paid in a lump sum to the




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  beneficiary or contingent beneficiary designated by the
  Participant, or to the estate of the deceased Participant if
  there is no surviving beneficiary or contingent beneficiary.
  In either such event the lump sum payment shall be made as of
  the first day of the calendar quarter following the
  Participant's date of death. A Participant may change the
  beneficiary or contingent beneficiary from time to time by
  filing with the Secretary a written notice of such change;
  provided, however, no such notice of change of beneficiary
  shall be effective unless it had been received by the
  Secretary prior to the date of the Participant's death.
       
  9.  Amounts Attributable to the Non-Employee Directors 
      --------------------------------------------------
  Retirement Program.
  ------------------
       (a) Any Participant who was a Non-Employee Director as 
  of January 1, 1996 (including any former Non-Employee Director
  then serving as an Advisory Member) shall be eligible for a
  benefit under the Plan, in addition to any other amounts due
  the Participant under the Plan, determined as follows:
  
         (1)   The present value as of January 1, 1996 of an
  annuity commencing as of the first day of the month following
  the Participant's expected retirement date, payable monthly,
  equal to 1/12th of the annual fee for Non-Employee Directors
  in effect as of January 1, 1996, shall be determined, applying
  the interest rate and mortality assumptions in use under the
  Anheuser-Busch Companies, Inc. Supplemental Executive
  Retirement Plan as of January 1, 1996.
  
         (2)   Effective as of January 1, 1996, the amount so
  determined shall be allocated to the Participant's Cash
  Account and/or Share Account under the Plan, in such
  proportions as the Participant elects, and shall be subject 
  to the adjustments in value provided for in sections 5 and 6
  of the Plan; provided that any amount allocated to the Cash 
  Account shall be subject to the Prime Rate and shall not be 
  subject to any fixed Rate/Term election available with respect
  to other amounts allocated to the Cash Account until January
  1, 1997, whereupon the amount shall be subject to all
  provisions of sections 5, 6 and 7 of the Plan.
  





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            (3)  Effective as of January 1, 1996, the
  Participant shall elect a form of payment described in section
  8(b) with respect to this amount.
  
            (4)   As of the first day of the month following the
  date the Participant leaves service as a Non-Employee Director
  (including service as an Advisory Member or Member Emeritus),
  the total amount then allocated pursuant hereto to the
  Participant's Cash Account and Share Account shall become
  payable in the form elected by the Participant.  The
  Participant may not change the date of commencement of payment
  of the amount subject to this section 9, but may elect a
  longer payment period as provided for in section 3(d)(2).
  
            (5)    In the event of a Participant's death before 
  payment of the amount provided for hereunder is complete, the
  then remaining balance of the amount due hereunder shall be
  paid as provided for in section 8(c); provided: (i) the
  Participant shall make a separate primary beneficiary and
  contingent beneficiary designation with respect to the amount
  due hereunder; (ii) a Participant may change the separate
  primary beneficiary or contingent beneficiary from time to
  time with respect to any payment due after death hereunder in
  the manner provided for generally in section 8(c); and (iii)
  if there is no surviving primary beneficiary or contingent
  beneficiary designated under the separate beneficiary
  designation provided for in this section 9(a)(5), the amount
  due hereunder shall be paid in accordance with the
  Participant's general beneficiary designation under section
  8(c), if any, or if none, to the Participant's estate.
  
         (b) Except as expressly provided in this section 9,  the
  generally applicable provisions of the Plan shall apply to
  amounts allocated to the Cash Account and the Share Account in
  accordance with this section 9.
       
  10.    Miscellaneous
         -------------
         (a)   The Board may amend or terminate this Plan at any 
  time; however, any amendment or termination of this Plan shall
  not affect the rights of Participants or beneficiaries to
  payment, in accordance with section 8 of this Plan, of amounts
  credited to Participants' accounts hereunder at the time of
  such amendment or termination.
      




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         (b) This Plan does not create a trust in favor of a
  Participant, his/her designated beneficiary or beneficiaries,
  or any other person claiming on his/her behalf, and the
  obligation of the Company is solely a contractual obligation
  to make payments due hereunder. In this regard, the balance in
  any account shall be considered a liability of the Company and
  the Participant's right thereto shall be the same as any
  unsecured general creditor of the Company. Neither the
  Participant nor any other person shall acquire any right,
  title, or interest in or to any Deferred Amount outstanding
  under the Plan other than the actual payment of such Deferred
  Amount in accordance with the terms of the Plan.
  
         (c) No right or benefit under this Plan shall be subject
  to anticipation, alienation, sale, assignment, pledge,
  encumbrance or change, and any attempt to anticipate,
  alienate, sell, assign, pledge, encumber or change the same
  shall be void. No right or benefit hereunder shall in any
  manner be liable for or subject to the debts, contracts,
  liabilities or torts of the person entitled to such benefit. 
  If any Participant or beneficiary shall become bankrupt or
  attempt to anticipate, alienate, sell, assign, pledge,
  encumber or change any right or benefit hereunder, then such
  right or benefit shall, in the discretion of the Board, cease
  and terminate; and in such event, the Company may hold or
  apply the same or any part thereof for the benefit of the
  Participant or his/her beneficiary, his/her spouse, children
  or other dependents, at any time and in such proportion as the
  Board may deem proper. Any statement to the contrary
  notwithstanding, the Company may apply any Deferred Amount to
  satisfy, in whole or in part, any indebtedness of a
  Participant to the Company.
       
       (d)   Construction of the Plan shall be governed by the 
  laws of Missouri.
       
       (e)   The terms of the Plan shall be binding upon the
  heirs, executors, administrators, personal representatives, 
  successors and assigns of all parties in interest.
       







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       (f)   The headings have been inserted for convenience only
  and shall not affect the meaning or interpretation of the
  Plan.
       
       (g)   Each Participant shall submit to the Secretary
  his/her current mailing address. It shall be the duty of each
  Participant to notify the Secretary of any change of address.
  In the absence of such notice, the Secretary shall be entitled
  for all purposes to rely on the last known address of the
  Participant.
       
       (h)   Any amount payable to or for the benefit of a minor,
  an incompetent person or other person incapable of receipting
  therefor shall be deemed paid when paid to such person's
  guardian or to the party providing or reasonably appearing to
  provide for the care of such person, and such payment shall
  fully discharge the Company and the Board with respect
  thereto.
       
       (i)   Nothing in this Plan or any amendment thereto shall
  give a Participant, or any beneficiary of a Participant, a
  right not specifically provided therein. Nothing in this Plan
  or any amendment thereto shall be construed as giving a
  Participant the right to be retained as a member of the Board.


























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