FORM 6-K


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        REPORT OF FOREIGN PRIVATE ISSUER

                        Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934

                           For the month of November 2006

                        Commission File Number 2 - 68279

                               RICOH COMPANY, LTD.
                 -----------------------------------------------
                 (Translation of Registrant's name into English)

               13-1, Ginza 8-Chome, Chuo-ku, Tokyo 104-8222, Japan
               ---------------------------------------------------
                    (Address of Principal Executive Offices)

(Indicate by check mark whether the registrant files or will file annual reports
 under cover Form 20-F or Form 40-F.)

      Form 20-F    X      Form 40-F    __

(Indicate by check mark if the registrant is submitting the Form 6-K in paper as
 permitted by Regulation S-T Rule 101(b)(1): __ )

(Indicate by check mark if the registrant is submitting the Form 6-K in paper as
 permitted by Regulation S-T Rule 101(b)(7): __ )

(Indicate by check mark whether by furnishing the information contained in this
 Form, the registrant is also thereby furnishing the information to the
 Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act
 of 1934.)

      Yes    __      No    X

(If "Yes" is marked, indicate below the file number assigned to the registrant
 in connection with Rule 12g3-2(b): 82-__ )


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                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                            Ricoh Company, Ltd.
                                            ------------------------------
                                            (Registrant)

                                            By:  /S/  Zenji Miura
                                            ------------------------------
                                            Zenji Miura
                                            Director, Chief Financial Officer
                                            Corporate Executive Vice President



November 21, 2006



                                                              November 21, 2006

RICOH COMPANY, LTD.
PR DEPARTMENT
Masakuni Kutsuwada, General Manager
+81-3-6278-5228

koho@ricoh.co.jp

  ANNOUNCEMENT ON ISSUANCE OF EURO YEN ZERO COUPON CONVERTIBLE BONDS DUE 2011

Ricoh Company, Ltd. (hereinafter referred to as "Ricoh") hereby notifies the
following issuance of Euro Yen Zero Coupon Convertible Bonds due 2011 (bonds
with stock acquisition rights, tenkanshasaigata shinkabu yoyakuken-tsuki
shasai, hereinafter referred to as the "Bonds") resolved at the
meeting of the Board of Directors held on November 21, 2006.

Ricoh has decided on the issuance of the Bonds as it views further
enhancement of its financial liquidity and support for business development for
future growth will lead to further reinforcement of its business foundation.

USE OF PROCEEDS

The net proceeds of the issue of the Bonds are estimated to be approximately
Yen 50,160 million (or Yen55,185 million if the Option referred to below is
exercised in full) and will be used primarily for repayment of a portion of the
Company's outstanding corporate bonds, as well as for capital investments for
implementing Ricoh's growth strategy, such as for measures aimed at
strengthening Ricoh's office solutions business (including towards the payment
of a portion of the purchase moneys in respect of the Company's purchase of the
shares of the European sales subsidiaries of Danka Business Systems PLC) as
well as other measures.

OVERVIEW OF THE CONVERTIBLE BONDS

Name of the         Yen 50,000,000,000 Zero Coupon Convertible Bonds due 2011
Convertible Bonds:  (bonds with stock acquisition rights, tenkanshasaigata
                    shinkabu yoyakuken-tsuki shasai) (the "Bonds", which term
                    shall, unless the context requires otherwise, include
                    Stock Acquisition Rights (as defined below) incorporated
                    in the Bonds) of Ricoh Company, Ltd. (the "Company").

Option:             The managers have been granted an option, exercisable at
                    any time up to and including December 4, 2006 (London
                    time), to subscribe for, under certain circumstances, up
                    to a further Yen 5,000,000,000 in aggregate principal
                    amount of the Bonds.

Issue Price:        100.5%.

Coupon:             Zero.

Exercise of Stock   The Bonds will each be issued in the denomination of
Acquisition Rights: Yen 1,000,000 each with a stock acquisition right (shinkabu
                    yoyakuken) (the "Stock Acquisition Right" and collectively
                    the "Stock Acquisition Rights")

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                    exercisable on and after December 21, 2006 up to,
                    and including, November 23, 2011 (unless the Bonds
                    have been previously redeemed or purchased and
                    cancelled or become due and repayable), and
                    entitling the holder to acquire fully-paid and
                    non-assessable shares of common stock of the
                    Company (the "Shares") at the Conversion Price
                    to be notified later, subject to adjustment in certain
                    events. However, prior to December 8, 2010, the
                    Stock Acquisition Rights may be exercised by the
                    holder of a Bond during any particular calendar
                    quarter (or, in respect of the calendar quarter
                    commencing on October 1, 2010, until December 7,
                    2010) only if the closing price of the Shares on
                    the Tokyo Stock Exchange for any 20 trading days in
                    a period of 30 consecutive trading days ending on
                    the last trading day of the immediately preceding
                    calendar quarter is more than 120 per cent. of the
                    Conversion Price on the last trading day of such
                    immediately preceding calendar quarter. On any date
                    on or after December 8, 2010, the holder of a Bond
                    may exercise Stock Acquisition Rights at any time
                    after the closing price of the Shares on the Tokyo
                    Stock Exchange on any trading day falling on or
                    after December 8, 2010 is more than 120 per cent.
                    of the Conversion Price in effect on such trading
                    day. Such condition to the exercise of the Stock
                    Acquisition Rights shall not be applicable (1) if
                    the Bonds are called for redemption or (2) if
                    specified corporate transactions occur with respect
                    to the Company or (3) during any period in which
                    any rating assigned by specified rating agencies to
                    the Company's long-term senior debt or the Bonds
                    (if rated) is below a specified level or certain
                    other ratings events occur.

  Early redemption  The holder of any Bond is entitled, at its option,
  at the holder's   unless notice of redemption of such Bond by the
  option:           Company has been given on or prior to the date of
                    deposit, to require the Company to redeem such
                    Bonds on December 7, 2010 at 100 per cent. of their
                    principal amount.the Bonds may also be redeemed by
                    the company in certain circumstances if any certain
                    events occur.

  Early redemption  If at any time prior to the date of the giving of
  at the Company's  the notice of redemption, the outstanding principal
  option:           amount of the Bonds is less than 10 per cent. of
                    the aggregate principal amount of the Bonds as at
                    the date of issue thereof, the Bonds may be
                    redeemed at 100 per cent. of their principal
                    amount, at the option of the Company. In addition,
                    if Japanese withholding taxes are imposed on
                    payments in respect of the Bonds, the Company may,
                    at any time, redeem all the Bonds at 100 per cent.
                    of their principal amount.

NOTE: THIS ANNOUNCEMENT IS INTENDED AS GENERAL INFORMATION REGARDING RICOH
COMPANY, LTD.'S ISSUANCE OF CONVERTIBLE BONDS.THIS ANNOUNCEMENT DOES NOT
CONSTITUTE OR FORM A PART OF ANY OFFER OR SOLICITATION TO PURCHASE OR SUBSCRIBE
FOR SECURITIES IN THE UNITED STATES. THE BONDS AND THE UNDERLYING SHARES OF
COMMON STOCK MENTIONED HEREIN HAVE NOT BEEN, AND WILL NOT BE, REGISTERED UNDER
THE UNITED STATES SECURITIES ACT OF 1933 (THE "SECURITIES ACT"). THEY MAY NOT
BE OFFERED OR SOLD IN THE UNITED STATES ABSENT REGISTRATION OR AN EXEMPTION
FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.

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