EXHIBIT 99.1


            NIKE BRAND ALIGNS LEADERSHIP TO DRIVE GEOGRAPHIC
                   AND CONSUMER SEGMENTATION GROWTH

                      Changes include promotions of
          Gary DeStefano to President, Global Operations, and
        Trevor Edwards to VP, Global Brand and Category Management

BEAVERTON, Ore. (August 7, 2006) - Nike Brand President Charlie Denson
today announced management and organizational changes designed to
strengthen alignment of the Nike brand with geographic growth
opportunities and core global product categories and consumer segments.
The moves evolve Nike from a product-driven business model supported by
brand initiatives, to a consumer-focused organization driving profitable
growth through global category management of core business segments.

"We're aligning with our biggest growth opportunities, both
geographically in markets such as China, and in core product categories
and consumer segments such as basketball and football (soccer)," said
Nike Brand President Charlie Denson. "This new approach is designed to
better serve athletes, build deeper consumer connections, expand market
share, drive profitable growth and aggressively extend our competitive
leadership worldwide."

As part of the changes, Denson announced the promotions of Gary
DeStefano, previously head of U.S. Operations, to President, Global
Operations, with profit and loss responsibility for the Nike brand's
four geographic operating regions-the United States, Americas, Asia
Pacific, and Europe, Middle East and Africa; and Trevor Edwards,
previously Vice President, Global Brand Management, to Vice President,
Global Brand and Category Management, adding responsibility for consumer
and category management, while continuing to lead brand management. Both
will continue to report to Denson.

In addition, Denson announced the creation of senior leadership
positions for five core product category segments-running, football
(soccer), basketball, men's training and women's fitness-each of which
will be headed by a Vice President reporting to Edwards. The company
expects to fill those positions shortly.

Nike's sport culture business will continue to be led by Vice President
Sandy Bodecker, working collaboratively across all brand product
categories. Bodecker also will continue to oversee growth of Nike's
action sports business. He will continue to report to Denson.

DeStefano, Edwards and Bodecker will continue to work closely with the
heads of Nike's product engines - Eric Sprunk, footwear; Roger Wyett,
apparel; and Peter Ruppe, equipment-all of whom will continue to report
to Denson.

These changes better enable Nike to more consistently deliver in each
category segment innovative product and premium consumer experiences
such as Nike+iPod, which recently launched at retail. Another example is
Nike's football business, where the company's strategy to assign a
dedicated team to that global product category propelled the expansion
of the business from $40 million in 1994 to $1.5 billion today. The
company also has used this consumer-focused structure to successfully
grow its Nike Golf, Brand Jordan, and Nike Skate businesses.

Succeeding DeStefano as head of Nike USA will be Craig Cheek. Cheek
joined Nike in 1990 and has held positions of increasing responsibility
in the company's U.S. sales and footwear organizations. He has a strong
understanding of Nike's retail distribution and product innovation. He
was most recently Vice President of US Footwear.

Joaquin Hidalgo, previously Vice President, USA Marketing and Brand
Management, becomes Vice President of Global Marketing, reporting to
Edwards. In his 16 years with Nike, Hidalgo has held senior leadership
positions in the United States and Americas regions, and has been
instrumental in building Nike's global football business. As head of USA
marketing and brand management since 2002, he has helped lead the
business during a period of strong growth.

CONTACTS:
Media Relations               Investor Relations
Alan Marks                    Pamela Catlett
503.671.4235                  503.671.4589

NIKE, Inc. (NYSE:NKE) based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned Nike subsidiaries include
Converse Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan, which designs, markets, and
distributes fine dress and casual shoes and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC, which designs and markets athletic footwear and apparel for
the value retail channel.