EXHIBIT 99


                                 NIKE, Inc.
                 First Quarter FY08 Earnings Conference Call
                            September 20, 2007


Operator:  Good afternoon, everyone. Welcome to NIKE's Fiscal 2008
First Quarter Conference Call. For those of you who need to reference
today's press release, you'll find it at, www.nikebiz.com. Leading
today's call will be Pamela Catlett, Vice President of Investor
Relations.

Before I turn the call over to Ms. Catlett, let me remind you that
participants of this call will be making forward-looking statements
based on current expectations, and those statements are subject to
certain risks and uncertainties that could cause actual results to
differ materially. These risks and uncertainties are detailed in the
reports filed with the SEC, including Forms 8-K, 10-K and 10-Q.

Some forward-looking statements concern futures orders that are not
necessarily indicative of changes in total revenues for subsequent
periods due to the mix of futures and "at once" orders, exchange rate
fluctuations, order cancellations and discounts, which may vary
significantly from quarter-to-quarter.

In addition, it's important to remember a significant portion of NIKE,
Inc.'s business, including equipment; most of NIKE Retail, NIKE Golf,
Converse, Cole Haan, NIKE Bauer Hockey, Hurley and Exeter Brands Group
are not included in these futures numbers.

Finally, participants may discuss non-GAAP financial measures. A
presentation of comparable GAAP measures and quantitative
reconciliations can also be found at NIKE's website. This call may also
include discussion of non-public financial and statistical information,
which is also publicly available on that site, www.nikebiz.com.

Now, I'd like to turn the call over to Pam Catlett, Vice President of
Investor Relations.

Pamela Catlett, Vice President, Investor Relations

Thank you. Good afternoon everyone and thank you for joining us today
to discuss our first quarter results for fiscal 2008.

As the operator mentioned, we issued them about 30 minutes ago. And if
you need to reference our results you can find our press release and
the reconciliations between GAAP and non-GAAP reported items at
www.nikebiz.com.

Joining us on today's call will be NIKE, Inc. CEO Mark Parker, followed
by Charlie Denson, President of the NIKE Brand. And finally, you'll
hear from our Chief Financial Officer Don Blair, who will give you an
in-depth review of our financial results. Following their prepared
remarks, we'll take your questions.

As for questions, we really would like to answer them, and presumably
we successfully addressed the technical difficulties from last quarter,
we'd like to allow as many of you to ask questions as possible in our
allotted time. So, we would appreciate you limiting your questions to
two. In the event you have additional questions that are not covered by
others, please feel free to re-queue and we will do our best to come
back to you. Thank you for your help with this.

Now, it's my pleasure to introduce NIKE, Inc. CEO, Mark Parker.


Mark Parker, President and Chief Executive Officer

Thanks Pam and welcome everybody to our first-quarter call. When I
spoke at year-end, I opened with the news that revenue was up, earnings
were up, futures were up, and every region was up. And we can say the
same thing today as we close the first quarter of fiscal year '08.

Net revenue for the quarter was up 11%, that's 24 consecutive quarters
of year-over-year revenue growth. For the quarter, we added 461 million
of incremental revenue to reach $4.7 billion.

Global futures are up 10% on a constant dollar basis. And EPS grew 24%
for the quarter, excluding our one-time tax benefit; and 51% with the
benefit.

Q1 is another validation of the financial model we introduced in 2001
and that's to deliver high single-digit revenue growth and mid-teens
EPS.

You'll hear more from Charlie and Don on the brand and financials in a
moment, but first I want to tee up some topics that I know are
important to all of us.

Over the last few months, we've seen some volatility in the global
markets. It's a very dynamic environment - nothing we haven't seen
before. NIKE has a track record of leading and growing through up and
down market cycles by staying true to our strengths, and that's
innovative products, relevant brands, and premium consumer experiences
at retail. And we're well positioned to drive these strengths into the
marketplace going forward.

I want to touch on two more competitive advantages that we have at NIKE
that are particularly important today. First, we have a solid growth
plan; a plan we created specifically to leverage our unique strengths
as a brand and as a company. Our first step was realigning the company
into key categories. We did that for three reasons: to get closer to
the consumer; to create amazing experiences in the marketplace; and to
grow the brand. We're tracking on all three, allowing us to compete at
a yet higher level.

Our growth plan also of course calls for greater focus on key countries
and regions that represents the greatest revenue potential. You'll hear
from Charlie about how that focus is yielding positive results in
Europe and Japan and in our largest market, the U.S., where we believe
we still have enormous opportunities for growth.

Many categories and retail concepts are performing well in the U.S.
market. Others are struggling right now. As we've said before, we see
this as an opportunity for NIKE to lead the industry. Specifically, we
remain committed to bringing great experiences to our consumers. We're
doing that with our retail partners, and we're doing it with our new
concepts in NIKE-owned retail, both in-store and online. And we're not
backing off this for a minute.

And we have a second and I think even more powerful competitive
advantage and that's the breadth and diversity of our portfolio of
businesses, both within the brand and within the company. By developing
a balanced portfolio of growth businesses, we continue to lead the
industry and deliver profitable growth for our shareholders. At the
Investor Meeting, last February, I mentioned that NIKE has unlimited
opportunities, and at the same time we have limited resources. That's
why we're always sharpening our focus, looking for ways to optimize our
growth strategy.

The biggest example of that is our realignment into categories. We
looked at every business, every function, every employee to maximize
our potential for revenue and operational efficiency. Throughout our
NIKE brand portfolio, we're focusing on things that can make NIKE a
clear leader in the marketplace.

We're creating more innovative products, with a sharp focus on key
items and concepts like NIKE+, Free, NIKE Sports Essentials, and NIKE
Pro. We're accelerating our push of premium consumer experiences into
retail, building destinations like House of Hoops and strengthening our
connections online through customization and sports-based digital
communities.

We're developing talent throughout the organization, building a deeper
bench of global leaders to help drive growth in key categories and
geographies. We're also committed to developing our portfolio of
subsidiary brands to maximize the potential for future growth.

In Q1, these businesses contributed $629 million in revenue, up 12%
over last year, and delivered $95 million in pre-tax income, up 30% on
an apples-to-apples basis. And we believe there is a lot more growth to
be had here.

To get after growth, we're investing in existing businesses like NIKE
Golf, Cole Haan, Hurley and Converse, which delivered its best quarter
in Q1. And we're looking at new businesses to add to the portfolio,
whether we build them organically or acquire them. And in some cases,
we are re-allocating resources to optimize our growth potential.

For example, we're evaluating our approach to serving value consumers
including a strategic review of our Exeter Brands Group. We're also, as
we announced today, exploring the sale of NIKE Bauer Hockey, a tough
decision, but one we believe is in the best interest of NIKE and this
great hockey company.

NIKE Bauer Hockey is a leader and an innovator in its sport, and has
been a part of the NIKE family for 12 years. Over the last several
years, the NIKE Bauer Hockey team has significantly strengthened the
brand and the business, evidenced by the strong financial performance
so far this year. But we're focused on investing our resources where we
will achieve the greatest returns possible. And we're confident that
this is the right choice for NIKE as we drive toward our long-term
growth targets.

Can we do some things better? Of course. We will be better editors,
really focusing on the consumer benefits that distinguish great
products and consumer experiences. I mentioned online briefly, you're
going to see some big changes in how we leverage NIKE into the digital
world. And, of course, there are lots of concepts in the pipeline that
I frankly wouldn't dream of talking about right now. You'll just have
to wait on that.

So, I'll close by saying that there is a tremendous opportunity for
NIKE. We are well on our way to reaching our goal of $23 billion by
fiscal year '11. And I'm confident that you'll see what we see, as we
move the industry forward.

Now, I'll turn it over to Charlie for an update on the NIKE Brand.

Charlie Denson, President, NIKE Brand

Thanks, Mark. Good afternoon everyone. I'm going to touch on some of
the stories from around the regions. But first, I want to revisit the
strengths that enable NIKE to compete at the highest level.

As Mark said, we have a clear growth plan. At the center of that plan
is our category focus. We realigned the company based on consumers and
how they live and play in the real world. Young athletes are focused on
their sport of choice year-round and that's how we're connecting with
them.

Our category focus helps us dive deeper to get better insights, and
transform those insights into innovative product and concepts. This is
not something NIKE has come into in the last 30 days. We've spent the
last 14 months getting out in front of this enhanced relationship with
the consumer, and it's given us a much sharper focus on how we
prioritize the business. We're able to bring innovative product, brand
strength, and premium experiences to every category, and that gives us
tremendous flexibility in how we manage our portfolio of businesses
around the world.

Let's take a look at Europe first, we invested a lot of time and
discipline in the EMEA region, cleaning up the marketplace, reducing
inventories, building category focus and it's creating the momentum we
anticipated. Fundamentals are improving throughout the region.
Inventory is down, close-outs are down, and revenue is up.

Growth in our key categories made July a record month for revenue, and
then August beat July. The growth was led by football or soccer,
running sportswear and women's training. In fact, Q1 set a record for
revenue across the region. And most of that growth came out of Western
Europe. We're seeing a lot of product momentum, the big story in Europe
right now is the T90 football boot, it is a tremendous success. And if
you want to get a good sense of the attitude and performance of the
T90, go to nikefootball.com. I guarantee you'll have a good time.

NIKE+ continues to grow in the region. Worldwide NIKE+ members have
logged over 29 million miles making it the world's largest running
club. In apparel, our team kits have sold well throughout the fall. All
of this generated double-digit futures in footwear and apparel and
we're very excited about what's going on in the EMEA region today.

So on to the Americas. Revenue and PTI are up double digits. The T90
soccer boot continues to show its global relevance which was a big part
of our Copa America execution, along with new team kits for every team
in the region. We saw strong sell-through of our Zoom footwear launch
in Canada and Mexico. And apparel is up high single digits in the
region, thanks in large part to NIKE taking over distribution of
apparel in Brazil. We see a lot of continued opportunity there.

On to Asia Pacific. Revenue for the region increased 20% on a constant
dollar basis. We're seeing solid performances in our key categories;
running, basketball, soccer, men's training and sportswear all drove
strong double-digit growth for the quarter. Zoom footwear is on fire
throughout the region, and NIKE Pro apparel is selling through well in
more than 1200 doors.

Well, of course, all eyes are on China, as we continue to widen our
lead as the number one brand in footwear, apparel and equipment. We
opened a flagship store in Beijing last month. I was there along with
Liu Xiang and Ronaldinho, and I can tell you that the consumer response
was off the charts, and we expect the same in Hong Kong where we're
preparing for the grand opening of that flagship store in November.

In Japan, we just saw the World Track and Field Championships take
place in Osaka, where great performances by people like Liu Xiang and
Bernard Lagat give the crowds a peek at the excitement that's coming
within the year in Beijing at the Olympic Games. That momentum is
mirrored by the improving trends we see in Japan, revenue is not
positive just yet, but the quality of the business is dramatically
better, reduced discounting, a cleaner marketplace, lower inventory
levels, and increased futures and sell-through numbers give us great
optimism. Again, the marketplace management and deep connections to
consumers are yielding positive results in Japan just like it is in
Europe.

And then finally, back here to the U.S. I'm going to leave the numbers
to Don, because I want to talk about some of the change that's
occurring in the U.S. marketplace, and what we're doing to lead that
change.

First things first - the positive power of sports is stronger than
ever. The consumer continues to tell us that sports are one of the most
dynamic, emotional and influential parts of their lives. The high
school athlete is more dedicated, more aware and more intense around
how they participate in their sports of choice than ever before. Sports
participation is at an all-time high at every level of competition. We
feel very good about the business we're in and the athletes that we get
to work with every day.

The second thing I want to mention is the power of our category focus.
We're able to connect, to communicate and explore with consumers at a
much deeper level. The insights we're gaining are driving innovation
around product, and that is key to creating a better brand experience.
And it's also leading us to some compelling new experiences at retail.

Take running for example. A year ago, we weren't anywhere near where we
needed to be in performance running product. So we focused on bringing
a new generation of performance footwear and apparel to the running
specialty shops. Today, those running specialty accounts are one of the
fastest growing parts of our business in the United States. Great
product connected to deeper consumer insights makes all the difference.

We can use that innovative product to create a great consumer
experience, like the new running experience in NIKETown New York. If
you get a chance, you have to get there quick. When a runner walks onto
the second floor of that store, they have high expectations. They want
premium service - and that can only come from a staff who are runners
themselves. They want to be part of the running community, and NIKE is
the front door to that community. They want customization. They want a
hand in creating the performance and aesthetics that are right for
them. And they want access to the full range of NIKE product. If they
want to run in the Vomero2 running shoe and a pair of basketball
shorts, we're going to make sure they can get both.

We have already converted two of our current women's locations into
multi gender presentations and are testing some of our new ideas as we
speak. We've seen a significant improvement in both productivity and
profitability. This doesn't mean we have abandoned our women's
initiative, we just wanted to be able move quickly to test some new
things, somewhere else other than at a NIKETown.

The bottom line is this. These are not cosmetic changes happening in
the U.S. They are structural changes. And it's not just about the
malls. We have a much broader view than that. As Mark said, now is the
time to be aggressive and opportunistic, and no one is better
positioned to leverage that opportunity than us here at NIKE.

In short, we're off to a good start in '08. Our category focus is
amplifying our connections with consumers and communities. Our
inventory levels and brand strength position puts us in a great
position to grab market share in the short term, and to leverage the
power of our category focus and lead growth in the industry for the
long term. And we have great agility in the way we balance our
portfolio of businesses to sustain global growth.

Now, I'm going to turn it over to Don.

Donald Blair, Vice President and Chief Financial Officer

Thanks, Charlie. Well we are indeed off to a great start for fiscal
2008. We delivered double-digit revenue growth as each of the
businesses in our global portfolio reported higher sales for the
quarter. Earnings per share grew 51%, driven by the strong operating
performance and a one time tax benefit. And free cash flow from
operations grew 47% as our cash conversion cycle improved by 9 days.
Now on to the details.

As Mark said, worldwide revenues for the quarter grew 11%, with three
points of growth from the weaker dollar. All three of our product
business units and all four of our geographic regions delivered revenue
growth for the quarter, while revenues for the businesses reported as
"Other" grew 12%. Futures orders scheduled for delivery from September
2007 through January 2008 grew over 11% versus last year, driven by
high teens growth in each of our international regions. Excluding
currency changes, futures were up 10%.

Diluted earnings per share for the quarter grew 51% to $1.12, due in
part to a one-time tax benefit worth about $0.20 a share. Excluding the
impact of the one-time benefit, EPS would still have grown 24% for the
quarter. First quarter gross margins expanded 70 basis points versus
the prior year, driven by lower air freight costs, faster revenue
growth in high margin businesses and currency changes, which accounted
for about 30 basis points of the improvement. SG&A expenses for the
quarter grew in line with revenue.

For the first quarter, we also posted strong cash flows and continued
improvements in capital productivity. For the quarter, free cash flow
from operations was $227 million and our trailing twelve month return
on invested capital reached 24%, up 2.7 points versus the comparable
prior year period. With that recap of our consolidated performance, let
me now give you some color commentary on the results we reported
earlier today.

In our European Region, which includes the Middle East and Africa,
first quarter revenues increased 16%, with 7 points of growth from
currency changes. Currency neutral Footwear and Apparel revenues each
increased 9% and Equipment grew by 6%. We are very encouraged by the
positive momentum that we're seeing in the region.

Standouts were the U.K., which grew 10% for the quarter, and the
emerging market countries in the region, which grew over 17%. Futures
orders for the EMEA region grew 14% in constant dollars, reflecting
growth in nearly every country in the region. First quarter pre-tax
income for the European region grew 21%, driven by robust revenue
growth, improved profit margins and stronger European currencies.

In the Asia Pacific region, first quarter revenues increased 22%,
including a 2 percentage point benefit from currency changes. Currency
neutral revenues for Footwear increased 23%, Apparel grew 17%, and
Equipment advanced 13%.

On a currency neutral basis, most countries in the region reported
double-digit sales growth for the quarter. Revenues in China increased
50%, while revenues in Korea grew 25%.

In Japan, first quarter revenues were 5% below the prior year, due
largely to changes in seasonal timing. Our business in Japan is
rebounding, as orders received for fall, holiday and spring are up
versus the prior year, and we're experiencing stronger sell-through and
lower cancellations.

pre-tax income for Asia Pacific grew 52% in the first quarter, a
function of rapid revenue growth, expanding gross margins and SG&A
leverage.

The Americas region increased revenue 15% for the first quarter with
double-digit growth in all three business units. Excluding the effects
of currency changes, revenues increased 11%, driven by strong growth in
Argentina and Mexico. First quarter pre-tax income for the Americas
region grew 16% to $58 million, powered by revenue growth and expense
leverage.

While our businesses outside the U.S. accelerated significantly in the
first quarter, results in the U.S. region were mixed. Revenues in the
region grew 2% for the quarter, driven by changes in shipment timing
and weaker sales to athletic specialty accounts. Revenues from NIKE-
owned retail stores in the U.S. grew 13% for the quarter. Comp store
sales at NIKE first quality stores open at least a year increased 4%.

At the beginning of every conference call, we caution you that futures
growth may not accurately predict future revenue growth due to a
variety of factors. In recent quarters, these factors have driven a
relatively high level of volatility in the U.S. region. When viewed
over longer time periods such as three to four quarters, revenues in
the U.S. have grown at a mid-single-digit rate, more in line with our
expectations for this market.

For U.S. Footwear, first quarter revenues grew 4% versus the prior
year. Unit volume increased at a high single-digit rate, driven by
growth in sports culture, Jordan and action sports products. Average
price per pair declined at a mid-single-digit rate, due largely to a
shift in mix away from higher priced basketball models.

U.S. Apparel revenues were down slightly for the quarter as growth in
performance apparel, including NIKE Pro, was offset by softness in
Jordan apparel and core sports culture products such as T's and fleece.
Pre-tax income for the U.S. region decreased 2% in the first quarter,
primarily as a result of higher discounts and lower margins on close-
outs.

First quarter revenues from our Other businesses grew 12%, driven by
strong growth at Converse, NIKE Bauer Hockey and NIKE Golf. For the
quarter, pre-tax income for the Other businesses was up 9%. Excluding
the impact of the Converse arbitration settlement in the first quarter
of last year, pre-tax income for the Other businesses would have grown
30%, driven by expanding gross margins, partially offset by SG&A
investments at Converse, Cole Haan and Hurley.

First quarter SG&A spending for NIKE, Inc. grew 11%, in line with
revenue growth. Changes in currency exchange rates accounted for two
points of the year-over-year SG&A growth. For the quarter, Demand
Creation grew 10%, driven by currency changes as well as investments in
sports marketing, digital initiatives and retail presentation.

Operating overhead grew 12% for the quarter, including currency
changes. The timing of contributions to the NIKE Foundation drove 2
points of the increase for the quarter, while investments in NIKE-owned
retail accounted for another 3 points of growth.

Other Expense for the quarter was $7 million, primarily due to losses
on currency hedges. The combination of improved currency hedge results
and favorable translation of foreign currency denominated profits from
our international businesses increased year-over-year pre-tax income by
$33 million for the quarter.

As I indicated earlier, our first quarter results were helped by a
significant reduction in our effective tax rate. On our last conference
call, I told you that we were continuing to work towards improving the
tax efficiency of our global operations and expected a lower effective
tax rate for fiscal 2008. Based on our progress so far, we estimate our
ongoing effective tax rate at around 30.6%.

In the first quarter, we also recorded a one-time benefit that further
reduced our effective tax rate to 15%. Over the last few years, several
of our international entities generated losses for which we did not
recognize offsetting tax benefits because the realization of those
benefits was uncertain. We have now taken the steps necessary to
realize these tax benefits and have incorporated them into our
effective tax rate for the quarter.

In addition to delivering strong profitability for the quarter, we
continued to drive balance sheet productivity. In the first quarter of
fiscal 2008, we improved our cash conversion cycle by 9 days, driven by
improved productivity metrics for inventory, accounts receivable and
accounts payable.

Worldwide inventories as of August 31, 2007 were only 1% above prior
year levels; on a currency neutral basis, inventories actually fell 1%.
Accounts receivable were 8% above last year, well below the rate of
revenue growth for the quarter.

With the exception of the one-time tax benefit, our profitability goals
for the full fiscal year remain unchanged. However, our path to that
goal has changed slightly. For fiscal 2008, we expect high single- to
low double-digit revenue growth, driven by our business momentum and a
more favorable currency outlook. We're forecasting moderate growth in
gross margins as the benefits of clean inventories and continued
progress on our gross margin initiatives offset the impact of
macroeconomic cost pressures such as higher oil prices, labor rates and
Asian currencies.

For the year, we now expect SG&A to grow slightly faster than revenue
as we accelerate retail development and continue to invest in Demand
Creation and infrastructure to drive growth in our six key categories.
While a weaker dollar should have a positive impact on our overall
profitability, we expect that other expense will rise somewhat over the
balance of the year, reflecting losses on currency hedge contracts.

As I indicated earlier, we currently estimate that our ongoing
effective tax rate and the rate for the remaining quarters of the year
will be about 30.6%, although we're continuing to pursue additional
global tax efficiencies.

While we remain committed to delivering our full year profit growth
goals, we currently project second quarter earnings per share
essentially in line with the prior year. Consistent with our full year
outlook, we expect high single-to low double-digit revenue growth and
moderate gross margin expansion for the quarter. However, the
investments in demand creation and operating overhead should drive SG&A
growth well above the rate of revenue growth and we'll be comparing
against a very low effective tax rate in the prior year.

In summary, the first quarter was a great start to fiscal 2008 and we
remain on track to achieve our profitability goals for the fiscal year.

Now we'd be happy to take your questions.

QUESTION AND ANSWER SECTION
Operator:  [Operator Instructions].  Our first question comes from the
line of Kate McShane with Citigroup.  Please proceed with your
question.

<Q - Kate McShane>: Hi, thank you very much.

<A - Donald Blair>: Hi, Kate.

<Q - Kate McShane>: Hi.  Can you go into a little bit more detail about
the growth that you did see in the U.S. footwear market, and how much
is really being driven by market share gains?

<A - Charlie Denson>: Yes, Kate this is Charlie.  Well, I think - I
will go at it more from a category standpoint than anything else.  I
think our running business in the performance area, our high-end
performance running is like I said in the prepared comments is one of
our, one area that we are really excited about.  The overall running
business has grown to some degree, if not an accelerated rate.  We
continue to see some challenges in basketball.  And I don't think
that's a secret.  That's out there in the marketplace, and everything
that we have talked about over the last couple of sessions.  Our
women's business continues to perform pretty well, and we feel pretty
good about where we are at with both women's fitness and some of the
women's training specific products and especially what's coming here
over the next six to twelve months.  And we have had a pretty good fall
in the cleated business.  We've had a great run in American football,
or football I guess, talking about the U.S. business as well as the
soccer product performing here in the U.S. as well.  So that's a quick
run-through of the different categorical perspectives on footwear.

<Q - Kate McShane>: Okay, thank you. And an unrelated question.  Is
there any more detail that you can provide us with the new licensing
agreement with Dick's Sporting Goods for the ACG brand? What type of
products will you be selling there initially and how much do you think
this could expand? And if it is a purely exclusive relationship with
Dick's Sporting Goods, is there any ACG product remaining in other
stores and how that inventory would be liquidated?

<A - Charlie Denson>: Yeah, no there isn't. We haven't actually branded
any ACG apparel here in the United States for a while.  So we still do
retain the rights obviously to the sub-brand.  It's a test.  It's not
something that, you know, we are looking at an on a broader scale at
this point in time.  But it's certainly something that we are
exploring, and it will be exclusive to the Dick's group for right now.
It's apparel only as well.  It doesn't reach out into footwear either.

<Q - Kate McShane>: Okay.  Thanks very much.

Operator:  Our next question comes from the line of Bob Drbul with
Lehman Brothers.  Please proceed with your question.

<Q - Robert Drbul>: Hi, good afternoon.

<A - Pamela Catlett>: Hi Bob.

<A - Mark Parker>: Hi Bob.

<Q - Robert Drbul>: I guess just a couple of questions on the U.S.
business, or one question, Pam.  On the inventory - when you think
about the inventory at retail, with the challenges that are in this,
the athletic specialty area, did you have significant cancellations?
Can you give us the U.S. inventory position, and do you believe - how
long do you think it will take to get through the product at the retail
level to get that very clean?

<A - Mark Parker>: Bob, I'm going to let Charlie talk to retail
inventories.  We have seen cancellation rates actually improve a little
bit in the U.S. in the last couple of quarters.  So, we are not seeing
any uptick in cancellation rates.

<A - Charlie Denson>: Yes and I think as far as what we see out there
at retail Bob, we still continue to feel very good about our retail
inventory position.  We monitor it very closely.  I think if, and I'm
sure you have spent a little bit of time at retail during back-to-
school.  We have performed at retail through most of the - I mean
through all of our channels, very, very strongly and feel very, very
good about the performance.  Back to school came a little bit later
here in the U.S. you know, and we saw some of that kind of pile up at
the end of July and 1st of August.  But things moved through towards
the end of August and have continued to move through in September. So
we feel pretty good about where we are at.

<Q - Robert Drbul>: And is there a U.S. number you could give us on the
U.S., your - within the NIKE, Inc., your U.S. inventory position?

<A - Charlie Denson>: It is up low single digits.

<Q - Robert Drbul>: Okay.  Okay, thank you very much.

Operator:  Our next question comes from the line of Omar Saad with
Credit Suisse, please proceed with your question.

<Q - Omar Saad>: Thank you, a couple of questions, actually, I wanted
to follow up on the NIKE Bauer announcement.  You know, if you could
elaborate on the process you went through.  It sounds like you did kind
of a review of the different businesses.  How you arrived at the
conclusion, and does the NIKE Bauer, both names go if there is a
divestiture or is it just the Bauer name that goes?

<A - Mark Parker>: Okay, let me take that.  As I said back in February
- -this is Mark by the way, in case you didn't know.  As I said back in
February, we are aggressively evaluating the makeup and the performance
potential of our Inc. portfolio.  We have taken a hard look over the
last nine to twelve months, particularly. And we're still in the middle
of that process, in fact it's - I guess I could say it's a never-ending
process.  But through that we felt that there is other entities within
the portfolio that need yet more focus and can deliver more longer term
growth potential for the portfolio.  And this is all about maximizing
the overall portfolio over the longer term.

That said, the timing, I think, is particularly good for Bauer.
They've had a tremendous past year, and first quarter of this year.
So, we think there's good timing on that.  As far as the Bauer - the
NIKE Bauer name, I think, well first of all in the next few seasons you
will see NIKE Bauer Hockey on the ice.  As we explore the sale, we will
discuss any - with any prospective buyers the appropriate length of a
transition period to remove the NIKE name from future Bauer products.
So, we don't see that as being a long-term prospect.  So this will be -
over the longer term, it will be a Bauer - the Bauer brand, not the
NIKE Bauer brand.

<Q - Omar Saad>: Gotcha, gotcha.  And then shifting gears just quickly
a bit.  You know Charlie had talked about - a little bit about the
structural changes and the premium consumer experience has cropped up
in the prepared remarks a couple of times, and it sounds like you made
some changes to some of the women's stores and are testing some new
concepts.  Can you give us an update where you stand on that, and, you
know - I know it's something you kind of elaborated on, and laid out at
the analyst meeting earlier in the year.  But I would love to get a
kind of a little bit more detailed update in terms of what we can
expect and what we can look for in terms of announcements and timing.
I know you've done a joint - you're launching a joint concept with Foot
Locker. I would just love to get more details around that as you look
to kind of elevate the consumer experience with the brand.

<A - Charlie Denson>: Yeah, this is Charlie.  I mean, I will go through
a couple of different perspectives on it.  I think one is, is exploring
just new levels of the consumer experience itself.  Whether it's
through a service level -- I think there is a huge opportunity around
this idea of community, whether it's digital or virtual, as well as
tangible.  Even in store.  I think there is an opportunity to increase
the accessibility to the expanse of the NIKE product line. Some of
those are the things that we're working on right now and we are
starting to test.  If you have a chance to see a couple of the
transition stores, one's in Woodfield Mall in Chicago, the other one
The Grove in Los Angeles and so you get a taste of some of the things
that we are playing around with.

Like I said in the prepared remarks, I would highly be motivated to get
into the NIKETown New York running floor and get a feel for a little
bit different experience from a consumer standpoint as far as that
goes.  We are getting ready to launch a new NIKEiD Studio and consumer
experience in London, which is coming in November, as well as, you
know, some of the other announcements that we have talked about.  House
of Hoops specifically with Foot Locker, but we are also in
conversations and actually format and concept developments with some of
the other partners, not only here but around the world.  So, you're
seeing some -- we have five new Jordan stores open in China, as another
example of something going on outside the United States.  We have got
some golf only executions up and running.  And we are working with some
of the major sporting goods guys around the world as well.  So, there
is a lot of stuff going on here, some of it we are testing.  Some of it
we are exploring.  And then some of it is actually tangibly being
executed at retail.

<Q - Omar Saad>: And then just to clarify.  In terms of the - you had
announced, I think, 100-store, you had mentioned a 100-store rollout; I
think 50 in the U.S. and 50 internationally.  Can you update us in
terms of where you stand on those, the NIKE owned concept or NIKE
operated concepts?

<A - Mark Parker>: Well, two things I guess - two things that I can
update you on without giving away any secrets that we are
working on.  One is we continue to work on format, and experience.
Which is coming along nicely based on what we just talked about, the
other one is real estate.  And looking at - we have engaged with most
of the major real estate players here in the United States as well as
beginning that engagement externally.  And so, a lot of the specific
locations are still to be determined based on real estate strategies
and opportunities.

<A - Pamela Catlett>: So, Omar it's into 2008 before you see those
executions.

<A - Mark Parker>: Right, calendar '08.

<A - Pamela Catlett>: Yes.

<Q - Omar Saad>: Thank you.

Operator:  Our next question comes from the line of Robby Ohmes, with
Banc of America Securities.  Please proceed with your question.

<Q - Robert Ohmes>: Oh, thanks, hi, everybody.  Two quick questions.
The first, the U.K. acceleration that you guys saw, if you could tell
us a little more about that. I think some of your competitors and
customers over there haven't been seeing great business.  And the
second question is, can you update us on the outlet stores?  I think
you gave us the sort of first quality store comps.  Can you tell us how
your outlet stores have been comping, and how business trends are
there?  Thanks.

<A - Mark Parker>: Yes, Robby I will take the U.K. piece.  You know, we
are excited.  We have been working hard in the U.K. around cleaning up
distribution, getting the right product into the right places.  I think
you're starting to see some of that pay off.  I think there is - I
think we are starting to grab some significant market share there as
well.  And I think that, you know, I'm not going to undersell or- I
may over promote a little bit, but the success that we are having in
soccer right now is a big piece of what's driving some of the success
in the U.K..  And so the Total 90 business that we are seeing and some
of the - some of the things that are going on in the world of football.

And of course again, it's not just in the U.K.  It goes well beyond, I
think Iberia, Spain and Portugal, where we - had a fantastic quarter.
We're starting to see France firm up a little bit.  And so, Western
Europe is - I can sit here and talk about the upside of Western Europe
here for quite some time if you want me to.  But I'm pretty excited
about it because we've put a lot of work into that and I think it just
goes to show you, we have a good handle on what it takes to fix some of
these markets and what we need to do.  Sometimes it may take a little
longer than others, but at the end of the day I think we have
demonstrated our ability to get these things turned around and get them
back on a growth schedule again.

<Q - Robert Ohmes>: And is this the beginning of the buildup to Euro
Cup or is it just a firming up of the core business?

<A - Mark Parker>: No, in fact Euro Cup hasn't really even kicked in
yet.  We're - this is definitely a firming up of the core business.

<Q - Robert Ohmes>: Great.  And on the outlet stores?

<A - Donald Blair>: 4% comps up in the U.S.

<Q - Robert Ohmes>: That's great too.  Hey, thanks a lot guys.

<A - Donald Blair>: Okay.

Operator:  Our next question comes from the line of John Shanley with
Susquehanna International Group.  Please proceed with your question.

<Q - John Shanley>: Thank you, and good afternoon folks.

<A - Mark Parker>: Hi John.

<A - Donald Blair>: Hi John.

<Q - John Shanley>: Don, can you give us a little bit more color on the
really nice 600 basis points improvement in the Asian operating profit
margin - was that primarily driven by that 50% increase in sales in
China or were there also a contribution from Japan despite the 5% sales
decline in that market?

<A - Donald Blair>: Well, as far as the overall region is concerned,
John, it was actually -- the revenue growth came from China because
Japan was down slightly.  Also Korea had a terrific month as well and
then the margins are up across the region.  So Japan was down slightly
on revenue, the profitability of that business is improving, but the
big drivers are still China and Korea.  So we think Japan is going to
come on stream a little bit later on in the year.  But right now it is
China and Korea that are the main drivers.

<Q - John Shanley>: Were operating profits in Japan up or down in the
quarter?

<A - Donald Blair>: I'm not going to get into that level of detail
John.

<Q - John Shanley>: Okay.  Charlie, you referenced some of the
difficulties that the mall based athletic specialty guys are having in
the U.S., can you give us some insight in terms of where you see the
NIKE growth currently occurring and particularly in the footwear
sector?  Obviously your revenues were up 4% and your forward orders are
up 3% in total.  I don't know what the break is between footwear and
apparel.  But are you really getting nice market share growth in other
channels whether it is the general merchandise, the family footwear, or
the big box sporting goods, maybe you can give us some color in terms
of where the growth of the brand is occurring in the U.S. marketplace?

<A - Charlie Denson>: Yes, I kind of anticipated this question
actually, John.  This is so - actually, I went - I went through all of
our major account numbers and everything.  I would say that we, we were
up in every major account across all channels with the exception of the
mall guys for the quarter.  So we are performing throughout the
marketplace with the rest of the, the balance of the account portfolio.
And then we have an organization that we call a geography based group
that really deals with a lot of the independents, the urban
independents, sporting goods, some of the - and their business
outperformed for the quarter as well.

So we still see a pretty strong marketplace out there.  It's - overall
it is not - certainly, we have all talked about some of the challenges
that we face in the malls, and quite frankly, I feel great about the
conversations in and the work that's being done with respect to
changing what's going on there. I don't think anybody thinks that we
are going to continue to operate the way we have and it's going to get
better.  And, so I think, I  again, I'm still pretty optimistic here.
I think that the U.S. marketplace can continue to perform - and across
the board we are still having pretty good success.

<Q - John Shanley>: Are there any markets other than the mall-based
guys that you are really seeing stellar performance in terms of market
share or just revenue gains, Charlie?

<A - Charlie Denson>: Well I think - again, people talk about tough
economic times or choppy waters, I mean, hey, it is music to my ears.
It is, NIKE has always been kind of a little bit of a safe harbor
during tough times because, I think, people go back to what they feel
confident and comfortable placing bets on. I think we are a less risky
brand to bet on when times get a little bit tough. So, we are not
seeing - we are not - we maybe don't reflect some of the macro sound
bites that are going on right now.

<Q - John Shanley>: Okay.  Fair enough.  Thanks a lot.  I appreciate
it.

<A - Pamela Catlett>: Thank you.

<A - Mark Parker>: Thanks John.

Operator:  Our next question comes from the line of Jeff Edelman with
UBS.  Please proceed with your question.

<Q - Jeffrey Edelman>: Thank you.  Good afternoon.

<A - Mark Parker>: Hi Jeff.

<Q - Jeffrey Edelman>: Charlie, this quarter really showed how the
International drove the company sales.  Could you gander a guess where
you think non-U.S. business might be for the year and maybe a couple of
years out as a percentage of the total?

<A - Charlie Denson>: I don't have my crystal ball shined up quite that
bright, Jeff.  I mean, I'm - as you can tell I'm pretty excited about
the trajectory that we have been able to report, both this quarter and
the last couple of quarters, I think you can sense our emerging
enthusiasm around the opportunities that are starting to come into play
around there.  But I think the international business is going to
continue to grow for the balance of the year.

<Q - Jeffrey Edelman>: Okay.  Thanks.  And secondly, this is the first
quarter where your nonperformance apparel really dragged you down.  Did
something else occur that had not prevailed earlier?  Was it a bigger
decline in the nonperformance, less of a growth in the performance or
is it related to the whole retail softness?  Could you give us some
color there, please?

<A - Charlie Denson>: Well, we certainly had a lot of focus on the
performance side.  Again, I think that's paying off.  One of the things
that we've talked about quite a bit around here is the opportunity to
have access to what we call the other side of the closet; the
sportswear side of the closet.  And I think the influence that the
athletic environment has now on the overall closet is a huge
opportunity for us going forward and we've talked about that quite a
bit over the last couple of years.  One of the things that we are
focused on is resetting the price-value relationship in that sportswear
zone.  And I think that if you go into the international markets you
can see some of that.  You can see where we play in a premium basics
level product presentation, at a much higher level and a much higher
percentage of total of that sportswear market than we do here in the
U.S.  And I think that you have seen a couple of executions so far,
NIKE Sports Essentials.  And I think you're going to see more of those
types of programs coming down the road here around some of the basic,
the basic fundamental items like fleece, some premium separates
programs.  And we are pretty excited about the success that we have had
with NIKE Sports Essentials and I think it provides us with a little
bit of an insight on what's coming down the road.

<Q - Jeffrey Edelman>: Okay.  Thank you.

Operator:  Our next question comes from the line of Virginia Genereux
with Merrill Lynch.  Please proceed with your question.

<Q - Virginia Genereux>: Thank you.  I think this is where - this is
where we cut off Pam.

<A - Pamela Catlett>: All right, see you.

<A - Mark Parker>: You get two questions, Virginia.

<Q - Virginia Genereux>: Just two.  Thanks all.

<A - Pamela Catlett>: The curse continues.

<Q - Virginia Genereux>: Yes.  No, I mean, great job as always.  Okay.
My two are, you know, Don you had some - and Charlie and Mark, you had
some very nice acceleration in China. That had sort of been running up
I think 30%, you were up 50. Can you comment on what's driving that?
And, and secondly Don, am I right to assume that you get some nice
margin benefit from higher ASPs there and also maybe lower shipping
costs?  I mean is China your highest margin market?  That would be my
assumption.  That's one.

<A - Donald Blair>: Okay. I will take the second half of the question,
Charlie can deal with the first piece.  As far as the profitability of
the Chinese market, it's really broadly consistent with profitability
in other markets.  You know, the price points are pretty consistent.
The margin structures are pretty consistent.  So it's not necessarily a
margin play, but certainly from the volume growth and the revenue that
we are getting, we are getting great leverage on the P&L.  So that's
really a big plus.  As far as the drivers of growth, I mean, Charlie
can speak to this a bit as well.  But it is really door expansion and
same-store sales growth both driving that market.

<A - Charlie Denson>: Yeah, I would just add one other thing.  I think,
we are starting to put a little bit of space between us and the
competition specifically in footwear.  We saw this last quarter, we
have seen some very positive numbers in market share reports that -
those are always, we don't put a lot of stock in those things.  They
are a good indicator for us in China because the numbers aren't as
specific.  But I think, the fact that we are putting some space between
us both not only in performance, but also on the sportswear side of the
closet, so to speak, and so we feel very good.  And then on top of
that, to Don's point, there has been great store growth there. But we
have also seen great comp store growth, as high as mid-teens, across
that particular marketplace.  So, things are starting to build towards
Beijing and we are pretty excited about this.  The Beijing store
opening was -- it was ridiculous.  I mean, I happened to be there and
it was, I've been to a lot of store openings in my days.  This one was
a bit unique.

<Q - Virginia Genereux>: That's great.  And then secondly, if I may,
can you update us on where you guys are, maybe managerially in terms of
the NIKE owned retail efforts?  Or how that's fitting in with the
category initiatives.  You guys have done retail for a long time but as
somebody said to me you guys don't tend to do things cheaply. If you
can sort of talk about the pure retail expertise and how you think
about the cost side of things.

<A - Mark Parker>: I will jump in on the retail management piece.
Clearly this is a big initiative for NIKE.  Not just over this next
year but, you know, out through the foreseeable future.  The investment
in retail and building that as a real competency for the company.  We
have a lot of experience here.  You know, I would be lying if I said we
are at the level of expertise that we think we need to be going
forward.  So we are building a very strong team.  We have got Elliot
Hill in place and building a very strong team around him, region by
region, across both the physical retail piece and then we have added
Chris Shimojima here in the last nine months.  Actually almost 12
months ago, and really building a very strong NIKE direct or online
business as well.  We see tremendous potential there as well.

<A - Donald Blair>: And I think Virginia, we would also strongly
differentiate where we have been in the past with in line retail like a
NIKEtown which is really very much a brand statement and not really
intended to be 100 stores plus.  What we are aiming at, at this point,
is something that really elevates the brand presentation in the market
but is also an economic proposition that works for us and also helps
model how the market can go in the future.  So very, very different
mindset around retail and, as Mark said, we are building the team
around and the infrastructure around the retail team to execute that.

<A - Mark Parker>: This isn't just a, you know, pursuing the gold
standard across the board without any sensitivity to the financial
performance of retail.  We really want to create that optimal balance
between being fiscally responsible and profitable as we try to move the
brand and consumer experience to another level.

<Q - Virginia Genereux>: Great, well you certainly continue to
demonstrate you have got the levers.  So thanks a lot.

<A - Mark Parker>: Thank you.

Operator:  Our next question comes from the line of Jim Duffy with
Thomas Weisel Partners.  Please proceed with your question.

<Q - Jim Duffy>: Hello, everyone.  Mark, you'd mentioned embarking on a
strategic review of Exeter. Can you give us an update of where you are
with Exeter considering some of the things you will be examining in the
review?

<A - Mark Parker>: Well as I said, we are evaluating our approach as a
company to serving that valued consumer.  And that's first and foremost
in that review.  And obviously Exeter Brands Group is one of the key
players there.  We have other levers we can pull, levers that exist in
the portfolio, as well as the potential for other movement within the
portfolio in terms of acquisition.  So we are looking at every angle we
can in terms of optimizing that part of our business.  We are not far
enough through the review process to really comment any more at this
point.  But rest assured we are looking diligently at how to make sure
that we are optimizing that piece of our business.

<Q - Jim Duffy>: Okay.  And when you say there are other levers within
the portfolio that could be pulled, would that mean possibly taking the
NIKE brand down into those channels?

<A - Mark Parker>: Absolutely not.

<Q - Jim Duffy>: Okay. Very helpful, thanks.

<A - Pamela Catlett>: We have time for one more question.

Operator:  Our last question comes from the line of Margaret Mager with
Goldman Sachs.  Please proceed with your question.

<Q - Margaret Mager>: Hey, congrats on six years of consistent growth.

<A - Pamela Catlett>: Thanks Margaret.

<A - Mark Parker>: Thanks Margaret.

<Q - Margaret Mager>: Good job.  I wanted to ask about your e-commerce
since you spoke about it with so much enthusiasm.  Is it a notable
contributor at this point to any one of the regions?  And how does it
kind of look across the regions?  Is it only -- is the commercial
impacts greatest in the U.S. or how does it work from a commercial
perspective, if you could talk about that and any metrics around
percent contribution would be helpful.  And then on your strategic
assessment or your decision that NIKE Bauer Hockey would be a sale
candidate, what were the parameters around which you made that
judgment?  Is it growth, profit margin currently or the long run
potential of the margin, or is it like the capital investment required?
Is there something about the needs of the business?  Just curious what
are the things -- the criteria that would make that the sale candidate
and, if you wouldn't mind, just giving us some sense of how Cole Haan
is doing within the other brands business.  Thanks.

<A - Mark Parker>: Okay.  That's a big one.  Let me start back where
you started, and that's with Bauer.  Actually, no, with -

<Q - Margaret Mager>: E-com.

<A - Mark Parker>: E-commerce. Thank you.  I'm going to have to really
dial it back.  E-commerce today is a small percentage of our business.
Relative to what we think it could or should be.  And as I said we sort
of woke up a year ago and said we want to move this from to speak
candidly, a bit of a hobby to a real commitment, to pursuing the full
potential of this growing -- one of the fastest growing channels on the
planet.

The focus for us is in the U.S. market, first and foremost, but we see
great potential around the world, certainly in Europe and then in the
Asia-Pacific region as well.  We are trying to take this through phases
and starting with the USA as being the primary focus.  We built a very
strong -- and building, I should say, a very strong team to really go
after the opportunity and build this into a competency for NIKE.  It is
a commerce opportunity obviously.  Great potential to expand that
channel as a piece of our, as a percentage of our revenue.  Today I
think, we are -- I think we are hovering around 1 to 2%.  But we think
that has potential to grow very significantly, leave it at that.  And
it's also a way for us to connect, I think, more tightly, more
discretely, surgically if you will, with our consumer base.

And then of course the other area I point out that's quite compelling
for us in this channel is the NIKEiD or the customization piece of our
e-commerce business, which is significant.  It is a very significant
piece of our total business, and we think that will be a growth driver
in that channel as well.

<Q - Margaret Mager>: Yes.

<A - Donald Blair>: Yes, as far as Bauer is concerned, Margaret.  I
think, as Mark said, the key here is really just focusing on the
biggest opportunities. The Bauer business today is about 160 million
last year so it is really not that material to the portfolio, and the
team has done an absolutely marvelous job of building that business.
Ultimately though as we looked at the size of our overall portfolio and
we looked at the profit potential in the hockey business, you know,
it's basically an equipment business and a relatively smaller category
of business and, therefore the long-term growth potential just wasn't
going to move the needle.  And we felt we could better deploy the
resources elsewhere. So it was really a question of strategic priority.

<Q - Margaret Mager>: Okay.  Well, good luck with everything.  And it's
been a privilege covering you for the past 12 years.

<A - Pamela Catlett>: Is this is your last call, Margaret?

<Q - Margaret Mager>: Yes, this is the last one.  So I think, let's
see, 12 times four quarters,  so that's 48, I believe 48 consecutive
quarters of covering NIKE and it's been a privilege.  So thank you.

<A - Pamela Catlett>: Thank you, Margaret.

<A - Mark Parker>: Thank you, Margaret.

<Q - Margaret Mager>: Okay, take care.

<A - Charlie Denson>: It was great working with you, Margaret.

<Q - Margaret Mager>: Ditto.  Take care, thanks.

<A - Charlie Denson>: Bye.

Pamela Catlett, Vice President, Investor Relations
Thanks everyone for joining us and we will be speaking with you again
soon.

Operator:  Ladies and gentlemen, this does conclude today's
teleconference.  Thank you for your participation.  You may disconnect
your lines at this time.