___________________________________________________________________________
                                        
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                                        
                                        
                                    Form 10-Q
                                        
          (Mark One)
          
          [X]  Quarterly  report pursuant to Section 13  or  15(d)  of  the
               Securities  Exchange Act of 1934

          For the quarterly period ended July 1, 1994 or

          [   ]Transition report pursuant to Section 13 or  15(d)  of
               the Securities Exchange Act of 1934

          For the transition period from __________ to __________

                         Commission file number 0-10030
                                        
                              APPLE COMPUTER, INC.
             (Exact name of Registrant as specified in its charter)
                                        
                                        
             CALIFORNIA       		           94-2404110
   [State or other jurisdiction       [I.R.S. Employer Identification No.]
 of incorporation or organization]


           1 Infinite Loop             		      95014              
	Cupertino, California                       [Zip Code]
[Address of principal executive offices]
                                        

Registrant's telephone number, including area code:  (408)  996-1010

                           20525 Mariani Avenue
                       Cupertino, California  95014
             [Former address of principal executive offices]
                                        
Indicate  by  check mark whether the Registrant (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act
of 1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports),  and (2) has been subject to
such filing requirements for the past 90 days.

Yes  [X]  No  [ ]
                                        
                                        
118,945,060 shares of Common Stock Issued and Outstanding as of 
August 5, 1994
                                      
                                        
___________________________________________________________________________

                                        
PART I.  FINANCIAL INFORMATION

Item 1. Financial Statements
                                        
                                        
                                        
                              APPLE COMPUTER, INC.
                                        
                CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
                    (In thousands, except per share amounts)


                                                        

                            THREE MONTHS ENDED        NINE MONTHS ENDED
                                                                    
                                                                    
                              July 1,    June 25,      July 1,    June 25,
                                 1994        1993         1994        1993
                                                               
                                                    
Net sales                  $2,149,908 $ 1,861,979   $6,695,462  $5,836,165
                                                                          
Costs and expenses:                                                       
                                                                          
Cost of sales               1,576,036   1,255,975    5,030,502   3,658,473
Research and development      135,439     174,169      422,193     500,458
Selling, general and          
administrative		      332,867     417,645    1,037,759   1,253,193
Restructuring costs         (126,855)     320,856    (126,855)     320,856
                                                                          
                            1,917,487   2,168,645    6,363,599   5,732,980
                                                                          
Operating income (loss)       232,421   (306,666)      331,863     103,185
Interest and other income                                                  
   (expense), net             (9,678)       2,931     (16,504)      32,176
                                     
                                                                          
Income (loss) before          
   income taxes		      222,743   (303,735)      315,359     135,361
Income tax provision                             
   (benefit)                   84,642   (115,419)      119,836      51,436
                                                                          
Net income (loss)           $ 138,101  $(188,316)    $ 195,523    $ 83,925
                                                                          
Earnings (loss) per                                                        
   common and common              
   equivalent share         $    1.16  $   (1.63)    $    1.65    $   0.70
                                                                           
Cash dividends paid per                                                    
common share                $     .12  $     .12     $     .36    $    .36
                                                                          
Common and common                                                          
   equivalent shares used                                                 
   in the calculations of                  
   earnings (loss) per share  118,860     115,669      118,253     119,969
                                                                  
                             See accompanying notes.
                                        
                                        2

                                        
                              APPLE COMPUTER, INC.
                                        
                           CONSOLIDATED BALANCE SHEETS
                                        
                                     ASSETS
                                 (In thousands)


                                                     

                                                   July 1,  September 24,
                                                      1994           1993       
                                               (Unaudited)           
                                                       
Current assets:                                             
                                                            
Cash and cash equivalents                     $  1,141,695   $    676,413
Short-term investments                              86,599        215,890
Accounts receivable, net of allowance for                                
   doubtful accounts of $88,321 ($83,776 at      
   September 24, 1993)                           1,277,083      1,381,946
Inventories:                                                             
  Purchased parts                                  486,560        504,201
  Work in process                                  179,401        284,440
  Finished goods                                   531,099        717,997        
                                                                  
                                                 1,197,060      1,506,638
                                                                         
Prepaid income taxes                               256,945        268,085
Other current assets                               300,607        289,383
                                                                         
  Total current assets                           4,259,989      4,338,355
                                                                         
Property, plant, and equipment:                                          
                                                                         
  Land and buildings                               470,683        404,688
  Machinery and equipment                          560,201        578,272
  Office furniture and equipment                   158,498        167,905
  Leasehold improvements                           236,495        261,792

                                                 1,425,877      1,412,657
                                                                         
  Accumulated depreciation and amortization      (760,895)      (753,111)
                                                                         
    Net property, plant, and equipment             664,982        659,546
                                                                         
Other assets                                       198,441        173,511
                                                                         
                                                $5,123,412    $ 5,171,412
                                                                         
                                                    
                                        
                                        
                                        
                             See accompanying notes.
                                        
                                        
                                        
                                        3

                                        
                              APPLE COMPUTER, INC.
                                        
                     CONSOLIDATED BALANCE SHEETS (Continued)
                                        
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                             (Dollars in thousands)

                                                     

                                                            
                                                   July 1, September 24,
                                                      1994          1993      
                                               (Unaudited)         
                                                       
Current liabilities:                                        
                                                            
Notes payable                                   $  515,608   $  823,182
Accounts payable                                   696,032      742,622
Accrued compensation and employee benefits         129,665      144,779
Accrued marketing and distribution                 155,690      174,547
Accrued restructuring costs                         75,189      307,932
Other current liabilities                          345,303      315,024
                                                                       
  Total current liabilities                      1,917,487    2,508,086
                                                                       
                                                                       
Long-term debt                                     304,815        7,116
Deferred income taxes                              655,995      629,832
                                                                       
Shareholders' equity:                                                  
                                                                       
Common stock, no par value; 320,000,000 shares                                
   authorized; 118,333,418 shares issued and                           
   outstanding at July 1, 1994;(116,147,035         
   shares at September 24, 1993)		   264,753      203,613
Retained earnings                                1,995,836    1,842,600
Accumulated translation adjustment                (15,474)     (19,835)
                                                                       
  Total shareholders' equity                     2,245,115    2,026,378
                                                                       
                                                                       
                                                $5,123,412   $5,171,412
                                                               
                                                                 
                                        
                                        
                                        
                                        
                                        
                             See accompanying notes.
                                        
                                        
                                        
                                        
                                        4

                                        
                              APPLE COMPUTER, INC.
                                        
                           CONSOLIDATED STATEMENTS OF
                             CASH FLOWS (Unaudited)
                                 (In thousands)
                                                     

                                               NINE MONTHS ENDED
                                                              
                                                              
                                                July 1,    June 25,
                                                   1994        1993
                                                   
Cash and cash equivalents, beginning 
   of the period           		     $  676,413  $  498,557
                                          
                                                                   
Operations:                                                        
                                                                   
Net income                                      195,523      83,925
Adjustments to reconcile net income to cash                        
   generated by (used for) operations:  
                                    
    Depreciation and amortization               122,338     123,636
    Net book value of property, plant,        
       and equipment retirements		 10,469       6,243
Changes in assets and liabilities:                                 
   Accounts receivable                          104,863   (178,174)
   Inventories                                  309,578   (658,561)
   Prepaid income taxes                          11,140   (105,801)
   Other current assets                        (11,224)    (78,087)
   Accounts payable                            (46,590)     232,611
   Accrued restructuring costs                (232,743)     275,199
   Other current liabilities                      5,440       7,805
   Deferred income taxes                         26,163      39,465
     Cash generated by (used for)           
       operations				494,957   (251,739)
                                                                   
Investments:                                                       
                                                                   
Purchase of short-term investments            (257,228) (1,359,796)
Proceeds from short-term investments            386,519   1,833,112
Purchase of property, plant, and equipment    (123,375)   (165,407)
Other                                          (35,437)    (27,772)
  Cash generated by (used for)        	       
    investment activities		       (29,521)     280,137
                                                                   
Financing:                                                         
                                                                   
Increase (decrease) in short-term borrowings  (307,574)     123,718
Increase (decrease) in long-term borrowings     297,699    (10,225)
Increases in common stock, net of related                          
  tax benefits and changes in notes 
  receivable from shareholders                   52,008      67,850

Repurchase of common stock                           --   (273,458)
Cash dividends                                 (42,287)    (41,656)
  Cash used for financing activities              (154)   (133,771)

                                                                   
Total cash generated (used)                     465,282   (105,373)
                                                                   
Cash and cash equivalents, end of   
  the period                                $ 1,141,695   $ 393,184                 
                                                 
                             See accompanying notes.

                                        5

                                        
                                        
                              APPLE COMPUTER, INC.
                                        
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

1. Interim  information  is  unaudited; however,  in  the  opinion  of  the
   Company's management, all adjustments necessary for a fair statement  of
   interim  results  have been included.  The results for  interim  periods
   are  not necessarily indicative of results to be expected for the entire
   year.    These  financial  statements  and  notes  should  be  read   in
   conjunction with the Company's annual consolidated financial  statements
   and  the  notes  thereto for the fiscal year ended September  24,  1993,
   included  in its Annual Report on Form 10-K for the year ended September
   24, 1993 (the "1993 Form 10-K").

2. Effective September 25, 1993, the Company adopted Statement of Financial
   Accounting  Standards No. 109 - Accounting for Income Taxes  (FAS  109),
   which  changes  the  method  of accounting for  income  taxes  from  the
   deferred  method  to  the liability method.  This change  in  accounting
   principle  has  been adopted on a prospective basis, and  the  financial
   statements  of  prior  years  have not been  restated.   The  cumulative
   effect of the change was not material.

   Under  FAS  109,  deferred income taxes reflect the  future  income  tax
   effects of temporary differences between the carrying amounts of  assets
   and  liabilities for financial reporting purposes and their  tax  bases.
   Prior  to  1994,  the  Company  accounted for  income  taxes  under  the
   provisions  of APB Opinion No. 11, which recognized deferred  taxes  for
   the  effect  of timing differences between pretax accounting income  and
   taxable income.

   At  September  25,  1993, the significant components  of  the  Company's
   deferred tax assets and liabilities were:
                                 

                                      (In thousands)
                                        
Deferred tax assets:                                
Accounts receivable and
  inventory reserves			   $ 123,158
Accrued liabilities and other reserves       170,632
Basis of capital assets and investments       79,104
Total deferred tax assets                    372,894
                                                    
Deferred tax liabilities:                           
Unremitted earnings of subsidiaries          707,242
Other                                         27,399
Total deferred tax liabilities               734,641
                                                    
Net deferred tax liability                  $361,747
         
                           
   U.S.  income taxes have not been provided on a cumulative total of  $285
   million   of   undistributed   earnings   of   the   Company's   foreign
   subsidiaries.   It is intended that these earnings will be  indefinitely
   invested  in  operations  outside of  the  United  States.   It  is  not
   practicable  to  determine  the  income  tax  liability  that  might  be
   incurred  if  these earnings were to be distributed.   Except  for  such
   indefinitely invested earnings, the Company provides federal  and  state
   income   taxes   currently   on  undistributed   earnings   of   foreign
   subsidiaries.

   The   Internal   Revenue  Service  has  proposed  federal   income   tax
   deficiencies for the years 1984 through 1988, and the Company  has  made
   prepayments   thereon.    The  Company  has  contested   these   alleged
   deficiencies  and  is  pursuing administrative  and  judicial  remedies.
   Management  believes  that adequate provision  has  been  made  for  any
   adjustments that may result from these tax examinations.

                                        6


   
3. On  February  10,  1994,  the  Company  issued  $300  million  aggregate
   principal  amount  of  6.5%  unsecured notes under  the  Company's  $500
   million  omnibus shelf registration statement filed with the  Securities
   and Exchange Commission.  The notes were sold at 99.925% of par, for  an
   effective  yield  to  maturity of 6.51%.  The notes pay  interest  semi-
   annually and mature on February 15, 2004.

4. In  the  third  quarter  of  1993,  the  Company  initiated  a  plan  to
   restructure   its  operations  worldwide  in  order   to   address   the
   competitive conditions in the personal computer industry, including  the
   increased  market demand for lower-priced products.  In connection  with
   this  plan,  the  Company recorded a $321 million  charge  to  operating
   expenses  ($199  million,  or  $1.72  per  share,  after  taxes).    The
   restructuring  costs included $162 million of estimated employee-related
   expenses and $159 million of estimated facilities, equipment, and  other
   expenses  associated  with  the  consolidation  of  operations  and  the
   relocation and termination of certain operations and employees.

   In  the  third quarter of 1994, the Company lowered its estimate of  the
   total   costs   associated  with  the  restructuring  and  recorded   an
   adjustment  which  increased income by $127  million  ($79  million,  or
   $0.66  per share, after taxes).  This adjustment primarily reflects  the
   modification  or  cancellation  of certain  elements  of  the  Company's
   original   restructure  plan  because  changing  business  and  economic
   conditions  have  made  certain  elements  of  the  Company's   original
   restructure   plan   financially   less   attractive   than   originally
   anticipated.  In addition, some actions were completed at a  lower  cost
   than  originally  estimated.  For further discussion,  see  "Results  of
   Operations - Restructuring Costs."

5. Earnings  per  share is computed using the weighted  average  number  of
   common  and  dilutive  common equivalent shares  attributable  to  stock
   options  outstanding  during the period.  Loss  per  share  is  computed
   using  the  weighted average number of common shares outstanding  during
   the period.

6. Certain  prior  year  amounts  on the consolidated  balance  sheets  and
   statements  of  cash  flows have been reclassified  to  conform  to  the
   current period presentation.

7. On  July  20,  1994, the Board of Directors declared a cash dividend  of
   $0.12  per share for shareholders of record as of August 19, 1994, which
   will be distributed on September 9, 1994.

8. The  information  set  forth  in Item 1 of  Part  II  hereof  is  hereby
   incorporated by reference.























                                        7


Item  2.  Management's Discussion and Analysis of Financial Condition and
          Results of Operations
 
The   following  information  should  be  read  in  conjunction  with   the
consolidated  financial statements and notes thereto.  All  information  is
based on Apple's fiscal calendar.

(Tabular information: Dollars in millions, except per share amounts)

Results of Operations
                                                          

                          Third Quarter                Nine Months
                      1994     1993   Change       1994    1993   Change
                                                
                                                                        
Net sales          $ 2,150  $ 1,862    15.5%    $ 6,695 $ 5,836    14.7%
                                                                        
Gross margin       $   574  $   606    -5.3%    $ 1,665 $ 2,178   -23.5%
                       
Percentage of net             
  sales		     26.7%    32.5%               24.9%   37.3%
                                                                        
Operating expenses                                                      
 (excluding                                                              
 restructuring 
 costs)            $   468  $   592   -20.9%    $ 1,460 $ 1,754   -16.7%
                       
Percentage of net             
  sales		     21.8%    31.8%               21.8%   30.0%
                                                                        
Restructuring      
  costs            $ (127)  $   321   -139.5%   $ (127) $   321   -139.5%         
Percentage of net             
  sales		      5.9%    17.2%                1.9%    5.5% 
                                                                        
Net income (loss)  $   138  $ (188)   173.3%    $   196 $    84   133.0%
                                                 
                                                                        
Earnings (loss)          
  per share        $  1.16  $(1.63)   171.2%    $  1.65 $  0.70   135.7%       

                                                         
Net  sales  for  the third quarter and first nine months of 1994  increased
over   the   comparable  periods  of  1993.   Total  Macintosh  (registered
trademark)  computer unit sales increased 14% and 21% in the third  quarter
and first nine months of 1994, respectively, over the comparable periods of
1993. This unit sales growth resulted principally from strong sales of  the
Company's  new  Power  Macintosh (trademark) products first  introduced  on
March  14,  1994,  and  from newer product offerings  within  the  Performa
(registered  trademark)  family of desktop personal  computers  and,  to  a
lesser  extent,  within  the  PowerBook (registered  trademark)  family  of
notebook  personal  computers.  This unit growth was  partially  offset  by
declining  unit sales of certain of the Company's older product  offerings.
The  average  aggregate  revenue  per  Macintosh  computer  unit  increased
slightly  in the third quarter of 1994 over the comparable period of  1993,
primarily  as  a  result of a shift in unit sales from the Company's  entry
level   desktop  personal  computers  to  its  mid-range  desktop  personal
computers.   The  average  aggregate revenue per  Macintosh  computer  unit
declined 5% in the first nine months of 1994 over the comparable period  of
1993, primarily as a result of pricing actions undertaken by the Company in
response  to  continuing industrywide pricing pressures and  the  Company's
relatively high levels of inventory.

International net sales grew 17% in the third quarter and 19% in the  first
nine  months  of 1994 over the comparable periods of 1993.   The  increases
primarily  reflected  strong  net  sales  growth  in  the  Pacific  region,
particularly Japan.  Net sales for the third quarter and first nine  months
of 1994 grew slightly in Europe over the comparable periods of 1993 despite
generally  weak  economic conditions and competitive pressures  in  various
European  countries.  International net sales represented 47%  and  48%  of
total  net  sales  for  the third quarter and first nine  months  of  1994,
respectively, compared with 46% for both the third quarter and  first  nine
months  of 1993.  Domestic net sales grew 14% in the third quarter and  11%
in the first nine months of 1994 over the comparable periods of 1993.



                                        8


In  general, the Company's resellers typically purchase products on an  as-
needed  basis due to the Company's distribution strategy, which is designed
to  expedite  the filling of orders.  Resellers frequently change  delivery
schedules   and  order  rates  depending  on  changing  market  conditions.
Unfilled  orders ("backlog") can be, and often are, canceled at will.   The
Company's  backlog  increased to approximately $767 million  at  August  5,
1994,  from approximately $496 million at April 29, 1994, primarily due  to
new  product  introductions  which  occurred  during  the  Company's  third
quarter.

In  the  Company's experience, the actual amount of product backlog at  any
particular  time  is  not a meaningful indication of  its  future  business
prospects.   In particular, backlog often increases in anticipation  of  or
immediately  following introduction of new products, such as  the  recently
introduced  Power  Macintosh and PowerBook 500 series of notebook  personal
computers,  because  of  over-ordering by dealers  anticipating  shortages.
Backlog  often is reduced sharply once dealers and customers  believe  they
can  obtain sufficient supply. Because of the foregoing, as well  as  other
factors affecting the Company's backlog, backlog should not be considered a
reliable   indicator   of  the  Company's  future  revenue   or   financial
performance.   See  "Factors That May Affect Future Operating  Results  and
Financial Condition" below.

Gross Margin

Gross  margin  declined  both in amount and as a percentage  of  net  sales
during the third quarter and first nine months of 1994, respectively,  over
the comparable periods of 1993. The decline in gross margin as a percentage
of  net  sales  was  primarily a result of pricing and promotional  actions
undertaken  by  the  Company in response to industrywide pricing  pressures
(including   the   increasing  price  competition  that  the   Company   is
experiencing  in  the  Japanese  market)  and  relatively  high  levels  of
inventory.   Gross  margin was also adversely affected by  increased  costs
associated   with   providing  customers  a  wider   variety   of   product
configuration options.

Gross  margin  was also affected somewhat adversely by changes  in  foreign
currency  exchange rates as a result of a stronger U.S. dollar relative  to
certain  foreign  currencies during both the first and second  quarters  of
1994,  compared with the corresponding periods of 1993.  Gross  margin  was
relatively unaffected by changes in foreign currency exchange rates  during
the  third quarter of 1994, compared with the corresponding period of 1993.
The  Company's operating strategy and pricing take into account changes  in
exchange rates over time; however, the Company's results of operations  can
be  significantly  affected in the short term by  fluctuations  in  foreign
currency exchange rates.

Although gross margin increased from 24.0% in the second quarter of 1994 to
26.7%  in  the third quarter of 1994, primarily due to increased  sales  of
Power  Macintosh  products coupled with strong early  demand  for  the  new
PowerBook   500  series  of  notebook  personal  computers,   the   Company
anticipates  that gross margins will remain under pressure and below  prior
years'  levels  worldwide due to a variety of factors, including  continued
industrywide  pricing  pressures,  increased  competition  and   compressed
product life cycles.
                                                          

Research and                Third Quarter               Nine Months
Development
                        1994    1993   Change      1994     1993   Change
                                                  
                             
                                                                     
Research and            
  development	        $135    $174   -22.2%      $422     $500   -15.6%
Percentage of net                
  sales			6.3%    9.4%               6.3%     8.6%
                                                         
Research  and development expenditures decreased both in amount  and  as  a
percentage of net sales in the third quarter and first nine months of 1994,
compared  with  the corresponding periods of 1993.  This decrease  reflects
the results of the Company's restructuring actions aimed at reducing costs,
including product development expenditures.

The Company believes that continued investments in research and development
are  critical  to  its  future  growth  and  competitive  position  in  the
marketplace  and are directly related to continued, timely  development  of
new  and  enhanced  products.  The Company anticipates  that  research  and
development  expenditures will decrease slightly as  a  percentage  of  net
sales during the remainder of 1994, as the Company maintains its efforts to
manage operating expense levels  relative to gross margin levels.

                                        9



                                                          

Selling, General and          
Administrative 
			    Third Quarter                Nine Months
         	        1994    1993   Change      1994     1993   Change
                                                          
                                                                         
Selling, general and
  administrative        $333    $418   -20.3%    $1,038   $1,253   -17.2%
Percentage of net              
  sales		       15.5%   22.4%              15.5%    21.5% 
   
                                                      
Selling,  general and administrative expenses decreased both in amount  and
as  a percentage of net sales in the third quarter and first nine months of
1994,  compared with the corresponding periods of 1993.  This decrease  was
primarily attributable to the Company's restructuring actions initiated  in
the third quarter of 1993, which resulted in a decrease in employee-related
expenses.  Lower selling expenses also contributed to the decrease  as  the
Company  continued its efforts to manage operating expense levels  relative
to gross margin levels.

The  Company  will  continue  to face the challenge  of  managing  selling,
general  and administrative expense levels relative to gross margin levels,
particularly in light of the Company's expectation of continued pressure on
gross margins, and continued weak economic conditions worldwide.

                                                         

Restructuring Costs 	    Third Quarter             Nine Months
                        1994    1993   Change     1994     1993  Change
                                               
                                                                       
Restructuring costs   $(127)    $321  -139.5%   $(127)     $321 -139.5%
                                            
Percentage of net            
  sales                -5.9%   17.2%             -1.9%     5.5% 
 
                                                       
In  the  third quarter of 1993, the Company initiated a plan to restructure
its operations worldwide in order to address the competitive conditions  in
the  personal computer industry, including the increased market demand  for
lower-priced products.  In connection with this plan, the Company  recorded
a  $321  million charge to operating expenses ($199 million, or  $1.72  per
share,  after  taxes).  The restructuring costs included  $162  million  of
estimated   employee-related  expenses  and  $159  million   of   estimated
facilities, equipment, and other expenses associated with the consolidation
of  operations and the relocation and termination of certain operations and
employees.

In the third quarter of 1994, the Company lowered its estimate of the total
costs  associated  with the restructuring and recorded an adjustment  which
increased  income by $127 million ($79 million, or $0.66 per  share,  after
taxes).    This   adjustment  primarily  reflects   the   modification   or
cancellation of certain elements of the Company's original restructure plan
because  changing  business  and  economic  conditions  have  made  certain
elements  of  the  Company's  original restructure  plan  financially  less
attractive  than  originally anticipated.  In addition, some  actions  were
completed at a lower cost than originally estimated.

The  most  significant  element of the adjustment is  associated  with  $61
million  in  costs  accrued  to move a number of  employees  from  the  San
Francisco  Bay  Area to a lower cost location.  This part of the  Company's
original  restructure  plan was expected to result in  the  termination  or
relocation  of  approximately 2,000 employees and the  closure  of  certain
leased  facilities, at a cost of $39 million and $22 million  respectively.
The  expected  benefits  of this move have been reduced  since  the  plan's
inception because of changes to the cost differential between the Company's
current  and  alternative locations.  For example,  the  Company  favorably
renegotiated the lease terms of certain facilities in its current location,
the  salary  growth rate differentials between the Bay Area and alternative
locations have been reduced and recent changes to the California income tax
code  make  it more attractive for companies to do business in  California.
The Company canceled this action in the current quarter

                                       10


when  management  decided that the extended estimated  pay-back  period  no
longer justified the initial cash investment and the unquantifiable cost of
business disruption that such a move would precipitate.

The  Company  continues to search for ways to permanently reduce  its  cost
structure;  however, the Company has achieved a lower  level  of  operating
expenses  without  fully implementing all of the restructuring  actions  as
originally   planned.    For   example,   operating   expenses   (excluding
restructure) in the third quarter of fiscal 1994 have been reduced by  $124
million from the same quarter a year ago.

As  of  July  1, 1994, the Company had $75 million of accrued restructuring
costs  for actions that are currently underway and expected to be completed
within one year.  Of this remaining $75 million reserve, approximately  $70
million represents cash charges, the majority of which are expected  to  be
incurred  within one year.  Spending beyond one year primarily  relates  to
approximately   $6  million  of  recurring  payments  under   noncancelable
operating  leases,  which  will  extend  beyond  the  initiation   of   the
restructure action.
                                                          

Interest and Other           Third Quarter              Nine Months
Income (Expense),Net    1994    1993   Change      1994     1993   Change

                                                
Interest and other                                               
  income (expense),      
  net		       $(10)      $3  -430.2%     $(17)      $32  -151.3%
                                                         
Interest  and  other  income  (expense), net, decreased  during  the  third
quarter  of  1994, compared with the corresponding period  of  1993.   Nine
million  dollars  of  this decline reflected gains of six  million  dollars
related  to the Company's ongoing hedging activities recorded in the  third
quarter of 1993, compared with losses of   three million dollars related to
the  same  activities, recorded in the third quarter of 1994.  In  general,
gains  and  losses on foreign exchange activity recorded  to  interest  and
other income (expense), net, relate to  transaction exposure hedging   and
include the mark-to-market results of all foreign exchange contracts  that
are  not eligible for hedge accounting treatment.  Also attributable to the
decline, was an increase in interest expense of  six million dollars due to
higher  interest rates and larger borrowing balances used to  fund  working
capital  needs.   The  Company's  interest  rate  hedging  strategies   are
generally  designed  to  better match the Company's floating-rate  interest
earnings on its cash equivalents and short-term investments with the fixed-
rate  interest expense on its long-term debt.  In line with this  strategy,
the  Company  entered  into  derivative interest  rate  transactions  on  a
majority  of  its long-term debt, swapping its fixed-rate obligation  to  a
floating-rate obligation.

Interest  and  other income (expense), net, decreased  in  the  first  nine
months  of  1994,  compared with the corresponding period  of  1993.   This
decrease primarily reflected the following non-recurring transactions which
occurred in the first nine months of 1993: interest earned on an income tax
refund  from the Internal Revenue Service and a gain on the sale of certain
of  the  Company's venture capital investments.  Also contributing to  this
decrease was an increase in interest expense in 1994 due to higher interest
rates  and  larger borrowing balances used to fund working  capital  needs.
This decrease was offset in part by certain financing expenses recorded  in
1993 that did not recur in 1994.
                                                          

Income Tax Provision         Third Quarter             Nine Months
  (Benefit)              1994     1993   Change     1994    1993  Change
                                                
                                                                 
Income tax provision      
  (benefit)	          $85   $(115)   173.3%     $120     $51  133.0%
Effective tax rate        38%      38%               38%     38%        
                                                         
The  information contained in Note 2 of the Notes to Consolidated Financial
Statements (Unaudited) in Part I, Item 1 of this Quarterly Report  on  Form
10-Q is incorporated by reference into this discussion.
                                        
                                       11


Factors That May Affect Future Operating Results and Financial Condition

The   Company's  future  operating  results  and  financial  condition  are
dependent on the Company's ability to successfully develop, manufacture and
market  technologically  innovative  products  in  order  to  meet  dynamic
customer demand patterns.  Inherent in this process are a number of factors
that  the  Company  must successfully manage in order to achieve  favorable
future operating results and financial condition.

Product Introductions and Transitions

Due  to the highly volatile nature of the personal computer industry  which
is   characterized   by  dynamic  customer  demand   patterns   and   rapid
technological advances, the Company frequently introduces new products  and
product  enhancements.   The  success  of  new  product  introductions   is
dependent on a number of factors including market acceptance, the Company's
ability  to  manage  the  risks associated with  product  transitions,  the
effective  management of inventory levels in line with anticipated  product
demand, and the manufacturing of products in appropriate quantities to meet
anticipated demand.  Accordingly, the Company cannot determine the ultimate
effect that new products will have on its sales or results of operations.

On  March 14, 1994, the Company introduced Power Macintosh, a new  line  of
Macintosh  computers based on a new PowerPC family of RISC microprocessors.
The  Company's  results  of  operations  and  financial  condition  may  be
adversely  affected if it is unable to successfully complete the transition
of  its  line of Macintosh personal computers and servers from the Motorola
68000 series of microprocessors to the PowerPC microprocessor.  The success
of this ongoing transition will depend on the Company's ability to continue
to  sell  products  based on the Motorola 68000 series  of  microprocessors
while  gaining  market  acceptance of the new  PowerPC-based  products,  to
successfully  manage inventory levels of both product lines simultaneously,
and  to  coordinate the timely development and distribution of new "native"
versions of commonly-used software products specifically designed  for  the
PowerPC-based  products  by  independent software  vendors.   For  example,
potential  users may defer a decision to purchase Power Macintosh  products
until  certain  productivity applications (such  as  Microsoft  (registered
trademark)  Excel  (registered trademark) and Word (registered  trademark))
are available as native software products for Power Macintosh.

The  rate of product shipment immediately following introduction of  a  new
product is not necessarily an indication of the anticipated future rate  of
shipments  for that product, which depends on many factors, some  of  which
are  not  under  the  control of the Company.  These factors  may  include:
initial  large  purchases by a small segment of the user  population  which
tends to purchase new technology prior to its acceptance by the majority of
users  (early adopters); purchases in satisfaction of pent-up  demand  by
persons  who anticipated new technology and as a result deferred  purchases
of  other  products; and over-ordering by dealers who anticipate  shortages
due  to  the aforementioned factors.  The preceding may also be  offset  by
other  factors, such as: the deferral of purchases by many users until  new
technology  is  accepted as "proven" and for which commonly  used  software
products  are available; and the reduction of orders by dealers  once  they
believe they can obtain sufficient supply of previously backlogged product.

The  measurement  of  demand  for  newly  introduced  products  is  further
complicated by the availability of different product configurations,  which
may   include   various  types  of  built-in  peripherals   and   software.
Configurations may also require certain localization (such as language) for
various markets and, as a result, demand in different geographic areas  may
be  a  function  of  the  availability of  third-party  software  in  those
localized  versions.   For example, the availability of  European  language
versions of software products manufactured by U.S. producers may lag behind
the availability of U.S. versions by a quarter or more. This may result  in
lower  initial demand for new products in geographic areas outside  of  the
United  States, although localized versions of the Company's  new  products
may be available.

Backlog is often volatile after new product introductions due to the  above
demand factors, often increasing sharply coincident with introduction,  and
then  reducing sharply once dealers and customers believe they  can  obtain
sufficient supply.



                                       12


Competition

The  personal computer industry is highly competitive and continues  to  be
characterized  by  consolidations in the hardware and software  industries,
aggressive pricing practices, and downward pressure on gross margins.   The
Company's  results of operations and financial condition could be adversely
affected  should the Company be unable to effectively manage the impact  on
the  Company of industrywide pricing pressures and continue to realize  the
anticipated cost-reduction benefits associated with its restructuring  plan
initiated in the third quarter of 1993.

The Company's future operating results and financial condition may also  be
affected   by    the  Company's  ability  to  offer  customers  competitive
technologies while effectively managing the impact on inventory levels  and
the potential for customer confusion created by product proliferation.

The Company's future operating results and financial condition may also  be
affected  by  the Company's ability to implement and manage the competitive
risk associated with certain of the Company's collaboration agreements with
other  companies,  such  as  the  agreements  with  International  Business
Machines Corporation (IBM).

The Company's future operating results and financial condition may also  be
affected by  the Company's ability to increase market share in its personal
computer  business.  The Company is currently the only  maker  of  hardware
which uses the Macintosh operating system; however, the Company has only  a
minority  market share in the personal computer market, which is  dominated
by  makers  of  computers  which  run the MS-DOS(registered trademark)  and
Microsoft  Windows(trademark) operating  systems.   Although certain of 
the Company's  personal  computer products are capable of running software
designed for the MS-DOS or Windows operating  systems,  they  do so by 
means of software  emulation  of  Intel microprocessor chips (except for 
one product, which does so by means  of  a co-processor card).  However, 
optimal performance of the Company's products is  obtained  by  use of 
software specifically designed for  the  Company's products,   either   
those   based  on  the  Motorola   68000   series   of microprocessors 
or those based on the PowerPC microprocessor.

Decisions  by  customers to purchase the Company's personal  computers,  as
opposed  to  a  MS-DOS  or Windows-based system, are  often  based  on  the
availability  of  third-party  software for particular  applications.   The
Company  believes that the availability of third-party application software
for  the  Company's  hardware products depends in part on  the  third-party
developer's perception and analysis of the relative benefits of  developing
such  software  for  the Company's products as opposed to  the  larger  MS-
DOS/Windows market.  This analysis is based on factors such as the relative
market  share of the Company's products, the anticipated potential  revenue
which  may be earned, and the associated costs of developing such  software
products.

Microsoft  Corporation is the developer of MS-DOS and the Windows operating
systems,  which  are  the  principal competing  operating  systems  to  the
Company's  Macintosh  operating system.  Microsoft  is  also  an  important
developer of application software for the Company's products.  Accordingly,
Microsoft's  interest in producing application software for  the  Company's
products  may  be  influenced by its perception  of  its  interests  as  an
operating system vendor.

The  Company's ability to produce and market competitive products  is  also
dependent  on the ability of IBM and Motorola, Inc., the suppliers  of  the
new  PowerPC RISC microprocessor for certain of the Company's products,  to
continue  to  supply to the Company microprocessors which produce  superior
price/performance  results compared with those supplied  to  the  Company's
competitors  by  Intel  Corporation, the  developer  and  producer  of  the
microprocessor used by most personal computers using the MS-DOS and Windows
operating  systems.   IBM produces personal computers based  on  the  Intel
microprocessors as well as on the PowerPC microprocessor, and is  also  the
developer  of OS/2, a competing operating system to the Company's Macintosh
operating  system.   Accordingly, IBM's interest in supplying  the  Company
with improved versions of microprocessors for the Company's products may be
influenced  by its perception of its interests as a competing  manufacturer
of personal computers and as a competing operating system vendor.



                                       13


The Company's future operating results and financial condition may also  be
affected  by   the  Company's   ability  to  successfully  expand  its  new
businesses  and  product offerings into other markets  such  as  broadening
industry  acceptance of the Newton (trademark) personal  digital  assistant
(PDA)  products and effectively licensing Newton technology  and  marketing
the related products and services.

Global and General Economic Conditions

A large portion of the Company's revenues in recent years has come from its
international operations.  As a result, the Company's operating results and
financial condition could be significantly affected by international
factors,  such  as  changes  in foreign currency  exchange  rates  or  weak
economic conditions in foreign markets in which the Company distributes its
products.   The Company's operating strategy and pricing take into  account
changes  in  exchange  rates over time; however, the Company's  results  of
operations  can be significantly affected in the short term by fluctuations
in foreign currency exchange rates.

Inventory

The  Company's products include certain components, such as specific 
microprocessors manufactured by Motorola Inc. and  monochrome active-matrix   
displays manufactured by Hosiden Corporation, that are currently available 
only from single sources. Any availability limitations, interruptions in 
supplies, or price increases of these and other components could adversely 
affect the Company's  business and financial results.  The Company's future
operating results  and  financial condition may also be adversely  affected
by the Company's ability to manage inventory levels and lead times required 
to obtain components in order to be more responsive to short-term shifts in
customer  demand patterns.  In addition, if anticipated unit  sales  growth
for  new and current product offerings is not realized, inventory valuation
reserves  may  be  necessary  which could adversely  impact  the  Company's
results of operations and financial condition.

Marketing and Distribution

A number of uncertainties exist regarding the marketing and distribution of
the  Company's  products.   Currently,  the  Company's  primary  means   of
distribution  is  through  third-party  computer  resellers.   However,  in
response  to  changing  industry practices and  customer  preferences,  the
Company is continuing its expansion into various consumer channels such  as
mass-merchandise stores (such as Sears and Wal-Mart), consumer  electronics
outlets,  and  computer superstores.  The Company's business and  financial
results  could  be adversely affected if the financial condition  of  these
sellers weakens or if sellers within consumer channels decide not to 
continue to distribute the Company's products.

Other

The  majority  of  the Company's research and development  activities,  its
corporate headquarters, and other critical business operations are  located
near  major  seismic faults. The Company's operating results and  financial
condition  could be materially adversely affected in the event of  a  major
earthquake.

The Company plans to replace its current transaction systems (which include
order  management, distribution, manufacturing and finance) with  a  single
integrated  system  as  part of its ongoing effort to increase  operational
efficiency.  The Company's future operating results and financial condition
could  be  adversely affected by its ability to implement  and  effectively
manage the transition to this new integrated system.

Because  of  the foregoing factors, as well as other factors affecting  the
Company's   operating  results  and  financial  condition,  past  financial
performance should not be considered to be a reliable indicator  of  future
performance,  and investors should not use historical trends to  anticipate
results   or  trends  in  future  periods.   In  addition,  the   Company's
participation  in  a highly dynamic industry often results  in  significant
volatility of the Company's common stock price.





                                       14



                                           

Liquidity and Capital Resources
                                  Nine Months              
                                      1994                  
                                                       
                                                  
Cash generated by operations         $ 495                 
                                                           
Cash used for investment                                   
  activities, excluding short-         
  term investments                   $ 159
                                                           
                                          
The Company's financial position with respect to cash, cash equivalents and
short-term  investments,  net of short-term borrowings  increased  to  $713
million  at  July 1, 1994, from $69 million at September  24,  1993.   This
increase  includes  $300  million in long-term debt  proceeds  due  to  the
implementation  of long-term financing arrangements which  replaced  short-
term  financing.   This  increase was also attributable  to  the  Company's
continued  efforts to improve profit levels and to manage working  capital,
particularly in the area of inventory management.

Cash  generated by operations during the first nine months of 1994  totaled
$495  million.  Cash was generated primarily by the decrease  in  inventory
levels  which  resulted from improved inventory management,  improved  1994
sales  levels attributable to various pricing and promotional actions,  and
sales  of  inventory  which  had  been built  up  in  preparation  for  the
introduction  of  Power Macintosh products.  Increased sales  and  improved
profit  levels also contributed to cash generated by operations during  the
first  nine  months of 1994. Accounts receivable decreased over  the  nine-
month period, reflecting improved cash collection activity.

Cash  generated  by  operations  was partially  offset  by  cash  used  for
restructuring  of $106 million, as the restructuring actions  initiated  in
the third quarter of 1993 continued to be implemented.  In addition, in the
third  quarter  of  1994, the Company lowered its  estimate  of  the  costs
associated  with  the  restructuring  and  recorded  an  adjustment   which
increased  income by $127 million ($79 million, or $0.66 per  share,  after
taxes).    This   adjustment  primarily  reflects   the   modification   or
cancellation  of  certain elements of the Company's original  restructuring
plan  because  changing business and economic conditions have made  certain
elements  of  the  Company's  original restructure  plan  financially  less
attractive than originally anticipated.

Cash  used  for  the  purchase  of property, plant  and  equipment  totaled
approximately  $123 million during the first nine months  of  1994.   These
purchases were primarily for land, buildings, machinery and equipment.  The
Company  anticipates  that capital expenditures in 1994  will  be  slightly
below 1993 expenditures of $213 million.

In  January  1994, a wholly-owned subsidiary of the Company  exercised  its
option to purchase for $51.9 million the remaining partnership interest  in
the  Cupertino  Gateway Partners partnership, a general partnership,  which
owned  the  Company's campus-type office facilities located  in  Cupertino,
California  (the  "Campus").  As a result of this purchase,  the  Company's
wholly-owned subsidiary now owns 100% of the right, title and  interest  in
the  Campus.  The $51.9 million payment is included in the $123 million  of
property,  plant and equipment purchased during the first  nine  months  of
1994.

The  Company's aggregate short- and long-term borrowings at July  1,  1994,
were approximately $821 million, comprised of approximately $516 million in
short-term   borrowings  and  approximately  $305  million   in   long-term
borrowings.  Aggregate borrowings at September 24, 1993 were $830 million.

                                       15


The  balance  of long-term debt increased during the first nine  months  of
1994,  due  to the issuance of $300 million aggregate principal  amount  of
6.5%  unsecured  notes under an omnibus shelf registration statement  filed
with  the Securities and Exchange Commission.  This shelf registration  was
for the registration of debt and other securities  for  an aggregate 
offering amount of $500 million.   The  notes were  sold at 99.925% of par, 
for an effective yield to maturity of  6.51%.  The notes pay interest 
semi-annually and mature on February 15, 2004.

Short-term  borrowings  at  July 1, 1994, were approximately  $308  million
lower than at September 24, 1993, as the proceeds from the issuance of $300
million  in  long-term debt were used to pay down the balance of short-term
borrowings.  The Company's short-term borrowings are principally under  its
commercial  paper program.  From time to time, the Company also borrows  to
finance operations pursuant to short-term uncommitted bid-line arrangements
with  commercial  banks.  During the first quarter  of  1994,  the  Company
entered  into  a  $500 million unsecured revolving credit facility  with  a
syndicate  of banks to support its commercial paper program.  No borrowings
have  been  made under this facility.  In addition, during the  first  nine
months  of  1994,  Apple  Japan,  Inc., a wholly-owned  subsidiary  of  the
Company,  incurred  short-term  yen-denominated  borrowings  from   several
Japanese  banks, the balance of which aggregated the U.S. dollar equivalent
of approximately $260  million at July 1, 1994.

The  Company  expects that it will continue to incur short-  and  long-term
borrowings  from  time to time to finance U.S. working  capital  needs  and
capital expenditures, because substantially all of the Company's cash, cash
equivalents,  and short-term investments are held by foreign  subsidiaries,
generally  in  U.S. dollar-denominated holdings.  Amounts held  by  foreign
subsidiaries would be subject to U.S. income taxation upon repatriation  to
the United States; the Company's financial statements fully provide for any
related  tax liability on amounts that may be repatriated.  See Note  2  of
the  "Notes  to Consolidated Financial Statements (Unaudited)" in  Part  I,
Item 1 for further discussion.

The  Internal  Revenue Service has proposed federal income tax deficiencies
for  the  years  1984 through 1988, which the Company is  contesting.   The
Company believes the resolution of any tax liability for these proposed tax
deficiencies  will  occur  over  the course  of  the  next  several  years.
Although  payment of any assessment is not required until the end  of  such
process,  the  Company elected to make a prepayment in April 1991  for  the
years  1984  through 1986, and a prepayment in May 1993 for the years  1987
through 1988.

The Company believes that its balances of cash, cash equivalents, and short-
term  investments, together with funds generated from operations and short-
and  long-term  borrowing  capabilities, will be  sufficient  to  meet  its
operating cash requirements in the foreseeable future.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

Reference  is made to pages 34 through 36 of the Company's 1993  Form  10-K
under  the  heading  "Litigation", for a discussion of  certain  litigation
involving   Microsoft   Corporation  and  Hewlett-Packard   Company;   1993
Securities  and  Derivative Litigation; litigation  involving  a  complaint
filed  by  Jerome Lemelson; and litigation involving a complaint  filed  by
Richard B. Grant.

On  July  11,  1994  there were oral arguments in Apple Computer,  Inc.  v.
Microsoft  Corporation & Hewlett-Packard Company before the  Ninth  Circuit
Court  of  Appeals relating to the appeal by Apple from the final  judgment
entered in the District Court.  The Court of Appeals has not yet issued its
decision.

Lemelson  v.  Apple  Computer, Inc. is scheduled to go  to  jury  trial  in
January, 1995.  Mr. Lemelson has not specified damages claimed in that case
but  has  requested  injunctive relief.  Grant v. Apple Computer,  Inc.  is
scheduled  to go to jury trial in October, 1994.  Mr. Grant claims  damages
up to $729 million dollars, has requested these damages be trebled, and has
requested injunctive relief.

The  Company continues to believe the suits cited above to be without merit
and  intends  to  vigorously  defend against these  actions.   The  Company
believes  resolution of all these matters will not have a material  adverse
effect on its financial condition and results of operations as reported  in
the accompanying financial statements.
                                       16


Item 6.  Exhibits and Reports on Form 8-K

a) Exhibits

       Exhibit
       Number         Description

       Exhibit  3.3   By-Laws of the Company,  as amended through 
		      April 20, 1994.



b) Reports on Form 8-K

   None.








































                                       17

                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                    SIGNATURE
                                        
Pursuant  to the requirements of the Securities Exchange Act of  1934,  the
Registrant  has duly caused this report to be signed on its behalf  by  the
undersigned, thereunto duly authorized.
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                               APPLE COMPUTER, INC.
                               (Registrant)








DATE: August 11, 1994          BY /s/ Joseph A. Graziano

                                 Joseph A. Graziano
                                 Executive Vice President and
                                 Chief Financial Officer







                                       18

                                        
                                        
                                        
                              APPLE COMPUTER, INC.
                                        
                               INDEX TO EXHIBITS
                                        
                                                               
Exhibit         Description                                  Page Number
Index
                                                               
Exhibit 3.3     By-Laws of the Company, as amended                
          	through April 20, 1994.                          20
                                                               
                                                               
                                                               
                                                               
                                        





































                                       19