___________________________________________________________________________




			  UNITED STATES
		SECURITIES AND EXCHANGE COMMISSION
		     Washington, D. C. 20549


     			   Form 10-Q

(Mark One)

[X]	Quarterly report pursuant to Section 13 or 15(d) of the Securities  
	Exchange Act of 1934 

For the quarterly period ended June 28, 1996 or

[   ]	Transition report pursuant to Section 13 or 15(d) of the Securities 
	Exchange Act of 1934

For the transition period from __________ to __________

		Commission file number 0-10030

		     APPLE COMPUTER, INC.
	(Exact name of Registrant as specified in its charter)


         CALIFORNIA				   94-2404110
[State or other jurisdiction            [I.R.S. Employer Identification No.]
 of incorporation or organization]	


         1 Infinite Loop			      95014
      Cupertino  California		    	   [Zip Code]
[Address of principal executive offices]	


   Registrant's telephone number, including area code:  (408)  996-1010


Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.

			Yes	[X]	No	[   ]


124,478,256 shares of Common Stock Issued and Outstanding as of August 9, 1996




___________________________________________________________________________


PART I.  FINANCIAL INFORMATION

Item 1. Financial Statements


				APPLE COMPUTER, INC.

		CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
		 (Dollars in millions, except per share amounts)



					
			      THREE MONTHS ENDED    	NINE MONTHS ENDED	
					
					
		    	     June 28,   June 30,	June 28, June 30,
			    	 1996       1995	    1996     1995
					
			     	  	     	           
Net sales		       $2,179     $2,575 	  $7,512   $8,059 
					
Costs and expenses:					
					
   Cost of sales	        1,776	   1,847	   7,055    5,822
   Research and development	  155	     168	     458      443
   Selling, general and 
   administrative		  364        404     	   1,209    1,205 
   Restructuring costs	           --	     (6)	     207     (23)
					
				2,295      2,413	  (8,929)   7,447
					
Operating income (loss)	         (116)	     162	  (1,417)     612
Interest and other income 
   (expense), net		   65          2	      82      (33)
					
Income (loss) before provision  
   (benefit) for income taxes	  (51)	     164	  (1,335)     579
Provision (benefit) for income    
   taxes			  (19)        61	    (494)     215				
Net income (loss)	       $  (32)    $  103          $ (841)  $  364
					
Earnings (loss) per common 
and common equivalent share    $(0.26)    $ 0.84    	  $(6.81)  $ 2.97        
					
Cash dividends paid per 	
common share		       $   --     $  .12          $  .12   $ 0.36        
					
Common and common equivalent  
   shares used in the 
   calculations of earnings 
   (loss) per share (in 
   thousands)		       123,735   123,203     	 123,463  122,482  
					
				See accompanying notes.

					2


			     APPLE COMPUTER, INC.

			  CONSOLIDATED BALANCE SHEETS

				    ASSETS
			        (In millions)



			
						June 28,	September 29,
               				    	    1996	         1995
				      	     (Unaudited)		
					             		  
Current assets:			
			
Cash and cash equivalents		   	 $1,359      	       $  756
Short-term investments			      	     --			  196
Accounts receivable, net of allowance 
for doubtful accounts of $96 ($87 at   	
September 29, 1995)			          1,292		        1,931
Inventories:			
  Purchased parts				    387		          841
  Work in process				     59			  291  
  Finished goods				    615          	  643       
						  1,061		        1,775
			
Deferred tax assets				    401			  251
Other current assets				    341        	          315
			
  Total current assets				  4,454     	        5,224
			
Property, plant, and equipment:			
			
Land and buildings				    506		          504
Machinery and equipment				    573		          638
Office furniture and equipment			    138			  145
Leasehold improvements				    189                   205
						  1,406			1,492
			
Accumulated depreciation and amortization	  (791)    	        (781)
			
  Net property, plant, and equipment		    615			  711
			
Other assets					    276      	          296
			
						 $5,345  	       $6,231
			
			






				See accompanying notes.

					3


				APPLE COMPUTER, INC.

			CONSOLIDATED BALANCE SHEETS (Continued)

			LIABILITIES AND SHAREHOLDERS' EQUITY
				(Dollars in millions)


			
			
						June 28, 	September 29,
               					    1996		1995
					     (Unaudited)		 
						    		          
Current liabilities:			
			
Short-term borrowings				 $  187                $  461
Accounts payable				    762		        1,165
Accrued compensation and employee benefits	    125		          131
Accrued marketing and distribution	            208		          206
Accrued restructuring costs			    159		           --
Other current liabilities			    485      		  362
			
  Total current liabilities			  1,926   		2,325
			
			
Long-term debt					    949			  303
Deferred tax liabilities			    450			  702
			
Shareholders' equity:			
			
Common stock, no par value; 320,000,000 
  shares authorized;  123,785,350 shares 
  issued and outstanding at June 28, 1996 
  (122,921,601 shares at September 29, 1995)	    423		          398
Retained earnings				  1,609			2,464
Accumulated translation adjustment and other	   (12)        	           39

  Total shareholders' equity			  2,020  	        2,901
			
			
						 $5,345		       $6,231
			
			











				See accompanying notes.

					4


				APPLE COMPUTER, INC.

APPLE COMPUTER, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS  (Unaudited)
(In millions)

			

			
							NINE MONTHS ENDED		
	
						      June 28,	     June 30,
         						  1996		 1995
							   		  
Cash and cash equivalents, beginning of the period	$  756         $1,203     
			
Operations:			
			
Net income (loss)					 (841)		  364
Adjustments to reconcile net income (loss) to cash 			
    generated by operations:			
    Depreciation and amortization			  110		  104
    Net book value of property, plant, and equipment 
    retirements						   43		    1
Changes in assets and liabilities: 			
   Accounts receivable					  639		   28
   Inventories						  714		(279)  
   Deferred tax assets					(150)		    7
   Other current assets					 (26)		 (53)
   Accounts payable					(403)		  167
   Accrued restructuring costs				  159		 (43)
   Other current liabilities				  119		    5
   Deferred tax liabilities	    		        (252)             132
         Cash generated by operations	        	  112             433      

Investments:			
			
Purchase of short-term investments			(244)	      (1,558)
Proceeds from sale of short-term investments		  440		1,105
Purchase of property, plant, and equipment		 (55)		(110)
Other	     						 (33)            (23)
	 Cash generated by (used for) investment 
	 activities	      				  108           (586)
		
Financing:			
			
Increase (decrease) in short-term borrowings		(274)		  114
Increase (decrease) in long-term borrowings		  646		  (4)
Increases in common stock, net of related tax benefits 	   25		   51
Cash dividends	      					 (14)            (43)
         Cash generated by financing activities	  	  383    	  118
			
Total cash generated (used)	     			  603            (35)
			
Cash and cash equivalents, end of the period	       $1,359  	       $1,168   
			
				See accompanying notes.

					5


APPLE COMPUTER, INC.

	NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

1.	Interim information is unaudited; however, in the opinion of the 
Company's management, all adjustments necessary for a fair statement of interim
results have been included.  All adjustments are of a normal recurring nature 
unless specified in a separate note included in these Notes to Consolidated 
Financial Statements.  The results for interim periods are not necessarily 
indicative of results to be expected for the entire year.  These financial 
statements and notes should be read in conjunction with the Company's annual
consolidated financial statements and the notes thereto for the fiscal year 
ended September 29, 1995, included in its Annual Report on Form 10-K for the
year ended September 29, 1995 (the "1995 Form 10-K").

2.	In the third quarter of 1996, the Company issued $661 million aggregate
principal amount of 6% unsecured convertible subordinated notes (the "Notes") 
to certain qualified parties in a private placement.  The Notes were sold at 
100% of par.  The Notes pay interest semi-annually and mature on June 1, 2001.  
The Notes are convertible by their holders at any time after September 5, 1996 
at a conversion price of $29.205 per share subject to adjustments as defined in 
the Note agreement.  The Notes are redeemable by the Company at 102.4% of the 
principal amount, plus accrued interest, for the 12-month period beginning June 
1, 1999, and at 101.2% of the principal amount, plus accrued interest, for the 
12-month period beginning June 1, 2000.  The Notes are subordinated to all 
present and future senior indebtedness of the Company as defined in the Note 
agreement.  In addition, the Company incurred approximately $15 million of 
costs associated with the issuance of the Notes.  These costs are accounted for
as a deduction from the face amount of the Notes and will be amortized over the 
life of the Notes.   

3.	In the second quarter of 1996, the Company announced and began to 
implement a restructuring plan aimed at reducing costs and restoring 
profitability to the Company's operations.  The restructuring plan was 
necessitated by decreased demand for Company products and the Company's 
adoption of a new strategic direction.  The Company's restructuring actions 
consist primarily of terminating approximately 2,800 full-time employees (not 
including employees who were hired by SCI Systems, Inc., the purchaser of the 
Company's Fountain, Colorado manufacturing facility), canceling or vacating 
certain facility leases as a result of these employee terminations, writing 
down operating assets to be sold as a result of downsizing operations and 
outsourcing various operational functions, and canceling contracts as a result 
of terminating eWorld(trademark), Apple's on-line service.  These actions have
resulted in a charge of $207 million, including cash expenditures of $44 
million and non-cash asset write-downs of $4 million, through the third 
quarter.  The Company expects that the remaining $159 million accrued balance 
at June 28, 1996 will result in cash expenditures of $103 million over the next 
12 months and $12 million thereafter.  The Company expects that most of the 
contemplated restructuring actions will be completed within the next twelve 
months and will be financed through current working capital and continued 
short-term borrowings.  In addition, in connection with the sale of its 
Fountain, Colorado manufacturing facility, the Company is obligated to purchase 
certain percentages of its total annual volumes of CPUs and logic boards from 
SCI Systems, Inc. over each of the next three years.   The Company believes 
that it 
will meet these obligations.


The following table depicts the restructuring activity through the third 
quarter of 1996:  (In millions)


			
Category			Total Restructuring		   Balance at
					     Charge  Spending   June 28, 1996
							  	          
Payments to employees involuntarily 
  terminated (C)			       $115	  $39	          $76
Payments on canceled or vacated facility 
  leases (C)				         26	   3	           23
Write-down of operating assets to be 
  sold (N)					 48	   4	           44
Payments on canceled contracts (C)      	 18	   2	           16
	      			       $207	 $48	         $159

C: Cash; N: Noncash
	
					6




4. 	Interest and other income (expense), net, consists of the following:
	 (In millions)


			    Three Months Ended	    Nine Months Ended
				    June 28,   June 30,     June 28, June 30, 
					1996	   1995	        1996	 1995
					 	    		 	  
Interest income				 $10        $32		 $38  	  $76
Interest expense			(12)	   (16)		(42)	 (33)
Foreign currency gain (loss)		   1	      4		  29	 (40)
Net premiums and discounts paid on 
foreign exchange instruments		 (3)	   (17)	  	(13)	 (34)
Other income (expense), net		  69	    (1)	       	  70	  (2)
				 $65         $2		 $82	$(33)


5.	The Company's cash equivalents consist primarily of U.S. Government 
securities, Euro-dollar deposits, and commercial paper with maturities of three
months or less at the date of purchase.  Short-term investments consisted 
principally of Euro-dollar deposits and commercial paper with maturities 
between three and twelve months.  The Company's marketable equity securities 
consist of securities issued by U.S. corporations and are included in "Other 
assets" on the accompanying balance sheet.  The Company's cash equivalents, 
short-term investments, and marketable equity securities are classified and 
accounted for as available-for-sale,  and the cash equivalents and short-term 
investments are generally held until maturity.   The Company's cash and cash 
equivalent balance includes $173 million pledged as collateral to support 
letters of credit primarily associated with the Company's purchase commitments 
under the terms of the sale of the Company's Fountain, Colorado manufacturing 
facility to SCI Systems, Inc.
	
	The adjustments recorded to shareholders' equity for unrealized holding 
gains (losses) on available-for-sale cash equivalents and marketable equity 
securities were not material, either individually or in the aggregate, at June 
28, 1996.  The gross realized gains recorded to earnings on sales of available-
for-sale securities were $69 million and $71 million for the three and nine 
months ended June 28, 1996, respectively.

6.	U.S. income taxes have not been provided on a cumulative total of $395 
million of undistributed earnings of certain of the Company's foreign 
subsidiaries.  It is intended that these earnings will be indefinitely invested 
in operations outside of the United States.  It is not practicable to determine 
the income tax liability that might be incurred if these earnings were to be 
distributed.  Except for such indefinitely invested earnings, the Company 
provides for federal and state income taxes currently on undistributed earnings
of foreign subsidiaries. 

	The Internal Revenue Service ("IRS") has proposed federal income tax 
deficiencies for the years 1984 through 1991, and the Company has made certain 
prepayments thereon.  The Company contested the proposed deficiencies for the 
years 1984 through 1988, and most of the issues in dispute for these years have 
been resolved.  On June 29, 1995, the IRS issued a notice of deficiency 
proposing increases in the amount of the Company's federal income taxes for the 
years 1989 through 1991.  The Company has filed a petition with the United 
States Tax Court to contest these alleged tax deficiencies.  Management 
believes that adequate provision has been made for any adjustments that may 
result from these tax examinations. 

7.	Earnings per share is computed using the weighted average number of 
common and dilutive common equivalent shares attributable to stock options 
outstanding during the period.  Loss per share is computed using the weighted 
average number of common shares outstanding during the period.

					7



8.	Certain prior year amounts on the Consolidated Statements of Cash Flows
have been reclassified to conform to the current period presentation.

9.	No dividend has been declared for the third quarter of 1996, and the 
Board of Directors anticipates that for the foreseeable future the Company will
retain any earnings for use in the operation of its business. 

10.	The information set forth in Item 1 of Part II hereof is hereby 
incorporated by reference.
















































					8



Item  2.  Management's Discussion and Analysis of Financial Condition and 
	  Results of Operations

The following information should be read in conjunction with the consolidated 
financial statements and notes thereto.  All information is based on Apple's 
fiscal calendar.
(Tabular information: Dollars in millions, except per share amounts)

Except for historical information contained herein, the statements set forth in
this Item 2 are forward-looking and involve risks and uncertainties.  For 
information regarding potential factors that could affect the Company's 
financial results refer to pages  of this Management Discussion and Analysis 
of Financial Condition and Results of Operations under the heading  "Factors 
That May Affect Future Results and Financial Condition."

Results of Operations 

		Third Quarter			Nine Months		
			1996	1995	Change		1996	1995	Change
									
							
Net sales		$2,179	 $2,575	(15.4%)		$7,512	$8,059	(6.8%)
Gross margin		  $403	   $728	(44.6%)		  $457	$2,237 (79.6%)
Percentage of net sales	 18.5%	  28.3%			  6.1%	 27.8%	
Operating expenses	  $519	   $566	 (8.3%)		$1,874	$1,625	15.3%
Percentage of net sales	 23.8%	  22.0%			 24.9%	 20.2%	
Restructuring costs	    --	   $(6)	    NM		  $207	 $(23)	   NM
  Percentage of net sales   --	 (0.2%)			  2.8%	(0.3%)	
Interest and other income
(expense), net	           $65	     $2	 3,150%		   $82	 $(33)	   NM
Net income (loss)	 ($32)	   $103 (131.1%)	($841)	  $364 (331.0%)
Earnings (loss) per 
  share			($.26)	  $0.84	(131.0%)       ($6.81)	 $2.97 (329.3%)
							

	NM: Not meaningful

Overview

Over the last six months the Company has experienced a significant decline in 
net sales, units shipped and share of the personal computer market.  For the 
quarter ended June 28, 1996, the number of the Company's Macintosh computers 
shipped worldwide declined by 16% when compared with  the corresponding quarter
of 1995.  Moreover, according to an industry source, in the third quarter of 
1996 as compared to  the third quarter of 1995, the Company's share of the 
worldwide and U.S. personal computer markets declined to 5.3% from 7.4%, and to
7.4% from 10.6%, respectively.  This decline in demand, coupled with intense 
price competition throughout the industry, has resulted in the Company's 
decision to develop and announce key elements of a new strategic direction 
intended to improve the Company's competitiveness and restore its 
profitability.  The Company intends to develop and market products and services
more selectively targeted to education, home and business segments.  In moving 
in this new strategic direction, the Company expects to reduce the number of 
new product introductions and the number of products in certain categories 
within its current product portfolio.










					9



Net Sales

Net sales for the third quarter of 1996 decreased when compared with the 
corresponding quarter of 1995, resulting from a decrease in Macintosh
(registered trademark) computer net sales and in net sales of peripheral 
products such as displays and printers.  Total Macintosh computer unit sales 
decreased 16% in the third quarter when compared with the corresponding 
quarter of 1995, primarily as a result of a decline in worldwide demand for 
most product families, primarily entry level products, due principally to 
customer concerns regarding the Company's strategic direction, financial 
condition and future prospects, and as a result of delays in the shipment of 
certain Powerbook products due to quality problems.  The average aggregate 
revenue per Macintosh computer unit decreased 8% in the third quarter when 
compared with the corresponding quarter of 1995, primarily due to pricing 
actions across all product lines in order to stimulate demand, partially 
offset by increased revenues from a shift in the mix towards the Company's 
newer products and products with multi-media configurations, which have higher 
average selling prices.

Net sales for the first nine months of 1996 decreased when compared with the 
first nine months of 1995, resulting from a decrease in Macintosh computer net 
sales and in net sales of peripheral products such as displays and printers.  
Total Macintosh computer unit sales decreased 5% in the first nine months of 
1996, when compared with the corresponding period of 1995.  Unit sales 
increased in the first quarter of 1996 when compared with the corresponding 
quarter of 1995, but were more than offset by unit sales decreases in the 
second and third quarters of 1996 when compared with the corresponding quarters
of 1995.  The average aggregate revenue per Macintosh computer unit did not 
change in the first nine months of 1996, when compared with the corresponding 
period of 1995 primarily due to increased revenues from a shift in the mix 
towards the Company's newer products and products with multi-media 
configurations, which have higher average selling prices, offset by pricing 
actions across all product lines in order to stimulate demand.

International net sales decreased 9% in the third quarter and did not change 
in the first nine months of 1996, respectively, when compared with the 
corresponding periods of 1995. The decrease in the third quarter was 
attributable to a decrease in net sales in Europe due to a decrease in total 
Macintosh computer unit sales, partially offset by higher average aggregate 
revenue per Macintosh computer unit.  The decrease in the third quarter was 
also attributable to a decrease in net sales in Japan due to a decrease in the 
average aggregate revenue per Macintosh computer unit, partially offset by an 
increase in total Macintosh computer unit sales.  The flat net sales in the 
first nine months primarily reflects strong net sales growth in Japan and 
certain countries within Europe during the first quarter of 1996, offset by 
decreases in net sales in the second and third quarters.  International net 
sales represented 52% and 53% of total net sales for the third quarter and 
first nine months of 1996, respectively, compared with 49% and 50% for the 
corresponding periods of 1995.  Domestic net sales decreased by approximately 
21% and 13% in the third quarter and first nine months of 1996, respectively, 
when compared with the corresponding periods of 1995.

The Company's resellers typically purchase products on an as-needed basis.  
Resellers frequently change delivery schedules and order rates depending on 
changing market conditions.  Unfilled orders ("backlog") can be, and often are,
canceled at will.  The Company attempts to fill orders on the requested 
delivery schedules.  The Company's backlog increased to approximately $468 
million at August 2, 1996, from approximately $369 million at May  3, 1996.  
This increase in backlog is primarily the result of an increase in orders due 
to certain new product introductions.  The Company estimates that product 
backlog would have been approximately $430 million at August 2, 1996 if certain
quality problems with certain Powerbook products had not occurred.

In the Company's experience, the actual amount of product backlog at any 
particular time is not necessarily a meaningful indication of its future 
business prospects.  In particular, backlog often increases in anticipation of 
or immediately following introduction of new products because of over-ordering 
by dealers anticipating shortages.  Backlog often is reduced sharply once 
dealers and customers believe they can obtain sufficient supply.  Because of 
the foregoing, as well as other factors affecting the Company's backlog, 
backlog should not be considered a reliable indicator of the Company's ability 
to achieve any particular level of revenue or financial performance. 

The Company believes that net sales will remain below prior years levels 
through at least the first quarter of 1997.






					10



Gross Margin

Gross margin represents the difference between the Company's net sales and its 
cost of goods sold.  The amount of revenue generated by the sale of products is
influenced in significant part by the price set by the Company for its products
relative to competitive products.  The cost of goods sold is based primarily on 
the cost of components and, to a lesser extent, direct labor costs.   Because 
the Company uses some components that are not common to the rest of the 
personal computer industry (including certain ASICs), its component costs may 
be higher than those incurred by other manufacturers.  The type and cost of 
components included in particular configurations of the Company's products 
(such as memory and disk drives) are often directly related to the need to 
market products in configurations competitive with other manufacturers.  
Competition in the personal computer industry is intense, and, in the short 
term, frequent changes in pricing and product configuration are often necessary
in order to remain competitive.  Accordingly, gross margin as a percentage of 
net sales can be significantly influenced in the short term by actions 
undertaken by the Company in response to industrywide competitive pressures.

Gross margin decreased to 18.5% and 6.1% during the third quarter and first 
nine months of 1996, respectively, when compared with the corresponding periods
of 1995. The decrease in the third quarter of 1996 as compared to the 
corresponding quarter of 1995 is due to the Company's response to extreme 
competitive actions by other companies attempting to gain market share, which 
included pricing actions in the U.S., Japan and Europe across most product 
lines, partially offset by a decrease in the cost of certain product 
components. The decrease in gross margin in the first nine months of 1996 as 
compared with the first nine months of 1995 is primarily a result of a $616 
million charge in the second quarter of 1996 principally for the write-down of 
certain inventory, as well as the cost to cancel excess component orders, 
necessitated by significantly lower than expected demand for many of the 
Company's products, primarily its entry level products.  Also, the Company 
separately incurred $77 million in charges in the second and third quarters 
that reflect the estimated cost to correct certain quality problems in certain 
entry level, Performa and Powerbook products, covering both goods held in 
inventory and shipped goods.  In addition, gross margins were adversely 
affected by aggressive pricing actions in Japan, particularly severe in the 
first quarter of 1996, in response to extreme competitive actions by other 
companies attempting to gain market share, and pricing actions in the U.S. and 
Europe across all product lines in order to stimulate demand.

The decrease in gross margin levels in the third quarter and first nine months 
of 1996 compared with the corresponding periods of 1995 was slightly offset by 
hedging gains less the effects of a stronger U.S. dollar relative to certain 
foreign currencies.  The Company's operating strategy and pricing take into 
account changes in exchange rates over time; however, the Company's results of 
operations can be significantly affected in the short term by fluctuations in 
foreign currency exchange rates.  

Although the Company is taking actions to improve gross margins as it 
implements its new strategic plan, it is anticipated that gross margins will 
continue to remain under pressure due to a variety of factors, including 
continued industrywide pricing pressures, increased competition, compressed 
product life cycles, and the need to sell through current inventory at prices 
reflecting the recent write-downs.



							
Research and Development	Third Quarter		  Nine Months		
				1996	1995   Change	  1996   1995   Change
							   	  	 
							
Research and development	$155	$168	(7.7%)	  $458	 $443	 3.4%
Percentage of net sales		7.1%	6.5%		  6.1%	 5.5%	
							

Research and development expenditures for the third quarter of 1996 decreased 
when compared with the corresponding quarter of 1995 as a result of the 
termination of certain third party joint development efforts.  The increase in
the first nine months is primarily due to higher project and headcount related 
spending in the first six months of 1996 as compared to the first six months of
1995, partially offset by a decrease in certain research and development 
expenditures in the third quarter of 1996 as compared to the third quarter of 
1995 as previously discussed.  The increase as a percentage of net sales in the
third quarter of 1996 when compared with the corresponding quarter of 1995 was 
a result of the decrease in the level of net sales.

					11



As part of the Company's restructuring plan and new strategic direction, the 
Company expects to reduce the number of employees engaged in research and 
development activities and to streamline its product offerings.  As a result, 
the Company expects that research and development expenditures will decrease 
relative to historical levels after significant portions of the restructuring 
plan have been completed.  Nevertheless, the Company believes that continued 
investments in research and development are critical to its future growth and 
competitive position in the marketplace and are directly related to continued, 
timely development of new and enhanced products.  The Company believes a 
greater portion of its research and development efforts will be conducted 
through collaborations with third parties.  In addition, where appropriate the
Company plans to acquire and license technologies from third parties.


							
Selling, General and	Third Quarter			Nine Months		
Administrative		1996	1995	Change		1996	1995	Change
									
							
Selling, general and							
administrative		$364	$404	(9.9%)		$1,209	$1,205	0.3%
Percentage of net sales	16.7%	15.7%			16.1%	15.0%	
							

Selling, general and administrative expenses decreased in the third quarter and
remained essentially flat in the first nine months of 1996 when compared with
the corresponding periods of 1995. The decrease in the third quarter of 1996 
as compared with the same quarter of 1995 was primarily due to reduced 
advertising expenditures, while for the first nine months of 1996 as compared 
with the first nine months of 1995 the spending related to marketing and 
advertising programs was unchanged.  The increase as a percentage of net sales 
in the third quarter when compared with the corresponding quarter of 1995 was 
primarily a result of the reduced overall level of net sales.

As a result of its restructuring plan, the Company expects that selling, 
general and administrative expenditures will decrease relative to historical 
levels.



							
Restructuring Costs 	Third Quarter			Nine Months		
			1996	1995	Change		1996	1995	Change
									
							
Restructuring costs 	  --	($6)	NM		$207	($23)	NM
Percentage of net sales	  --	 0%			2.8%	  0%	
							

For information regarding the Company's restructuring actions initiated in the 
second quarter of 1996, refer to Note 3 of the Notes to Consolidated Financial 
Statements (Unaudited) in Part I, Item I, and to Factors That May Affect Future 
Results and Financial Condition as well as Liquidity and Capital Resources in 
Part I, Item II of this Quarterly Report on Form 10-Q, which information is 
hereby incorporated by reference.

In the first and third quarters of 1995, the Company lowered its estimates of 
the total remaining costs associated with its restructuring plan initiated in 
the third quarter of 1993 and recorded an adjustment that increased income by 
$17 million and $6 million, respectively.  







					12





							
Interest and Other 	Third Quarter			Nine Months		
Income (Expense), Net	1996	1995	Change		1996	1995	Change
									
							
Interest and other 							
  income (expense), net	$65	$2	3,150%		$82	($33)	NM
							

Interest and other income (expense), net, increased in the third quarter and 
increased from expense to income in the first nine months of 1996 when compared
to the corresponding periods in 1995, primarily due to realized gains on sales 
of available-for-sale securities of $69 million in the third quarter of 1996, 
and favorable variances related to realized and unrealized foreign exchange 
hedging gains (losses) as a result of less volatility in the foreign exchange 
markets in the second quarter of 1996 as compared to the second quarter of 
1995, offset by unfavorable variances in interest income related primarily to 
lower average cash balances and lower interest earnings rates.  The Company's 
cost of funds has increased as a result of the downgrading from January 1996 
through May 1996 of its short-term debt to NP and C by Moody's Investor 
Services and Standard and Poor's Rating Agency, respectively, and of its long-
term debt to B1 and B+ by Moody's Investor Services and Standard and Poor's 
Rating Agency, respectively.


							
Provision (Benefit) for Income
Taxes	
			Third Quarter			Nine Months		
			1996	1995	Change		1996	1995	Change
									
							
Provision (benefit) 
for income taxes       ($19)	$61   (131.1%)		($494)	$215	329.8%
Effective tax rate	37%	37%			  37%	 37%	
							

The Company's balance sheet at June 28, 1996, contains a total deferred tax 
asset of $401 million. A substantial portion of this asset is realizable based 
on the ability to offset existing deferred tax liabilities. Realization of 
approximately $100 million of the asset is dependent upon the Company's ability
to generate approximately $285 million of future U.S. taxable income. 
Management believes that it is more likely than not that the asset will be 
realized based upon forecasted income.  However, there can be no assurance that 
the Company will meet its expectations of future income.  The Company will 
continue to evaluate the realizability of the deferred tax assets quarterly by 
assessing the need for a valuation allowance.  

For additional information regarding the Company's Income Tax Provision 
(Benefit), refer to Note 6 of the Notes to Consolidated Financial Statements 
(Unaudited) in Part I, Item I of this Quarterly Report on Form 10-Q, which 
information is hereby incorporated by reference.













					13


Factors That May Affect Future Results and Financial Condition

The Company's future operating results and financial condition are dependent on
the Company's ability to successfully develop, manufacture, and market 
technologically innovative products in order to meet dynamic customer demand 
patterns.  Inherent in this process are a number of factors that the Company 
must successfully manage in order to achieve favorable future operating results 
and financial condition.  Potential risks and uncertainties that could affect 
the Company's future operating results and financial condition include, without
limitation: continued competitive pressures in the marketplace; the effect any 
reaction to such competitive pressures has on inventory levels and inventory 
valuations; the ability of the Company to make timely delivery to the 
marketplace of successful technological innovations; the effects of significant
adverse publicity; the Company's ability to supply product in certain 
categories; the impact of uncertainties concerning the Company's strategic 
direction and financial condition on revenue and liquidity; the effect of 
degradation in the Company's liquidity; and the effect of restructuring 
actions.

The Company expects to continue to incur operating losses throughout at least 
the remainder of 1996, if not longer.

Restructuring of Operations

In the second quarter of 1996, the Company formulated a new strategic direction
and announced certain restructuring actions aimed at reducing its cost 
structure, improving its competitiveness and restoring profitability.  There 
are several risks inherent in the Company's efforts to transition to a new cost
structure.  These include the risk that the Company will not be able to reduce 
expenditures quickly enough to restore profitability and the risk that cost-
cutting initiatives will impair the Company's ability to innovate and remain 
competitive in the computer industry.  

As part of its restructuring effort, the Company has begun to implement a new 
business model.  Implementation of the new business model involves several 
risks, including the risk that by simplifying its product line the Company will
increase its dependence on fewer products, potentially reduce overall sales and 
increase its reliance on unproven products and technology.  Another risk of the 
new business model is that by increasing the proportion of the Company's 
products to be produced under outsourcing arrangements, the Company could lose 
control of the quality of the products manufactured and lose the flexibility to
make timely changes in production schedules in order to respond to changing 
market conditions.  In addition, the new business model could adversely affect 
employee morale, thereby damaging the Company's ability to retain and motivate 
employees.  Also, because the new business model contemplates that the Company 
will reduce its research and development expenditures by, among other things, 
relying to a greater extent on collaboration and licensing arrangements with 
third parties, the Company will have less direct control over its research and 
development efforts and its ability to create innovative new products may be 
reduced.  Finally, even if the new business model is successfully implemented, 
there can be no assurance that it will effectively resolve the various issues 
currently facing the Company.  In addition, although the Company believes that 
the action that it is taking under its restructuring plan should help restore 
marketplace confidence in the Macintosh platform, there can be no assurance 
that such actions will succeed.

For the foregoing reasons there can be no assurance that the current 
restructuring actions will achieve their goals or that similar actions will not 
be required in the future.  The Company's future operating results and 
financial condition could be adversely affected should it encounter difficulty 
in effectively managing the transition to the new business model and cost 
structure.

For more information regarding the Company's restructuring actions initiated 
in the second quarter of 1996, refer to Note 3 of the Notes to Consolidated 
Financial Statements (Unaudited) in Part I, Item I, and to Liquidity and 
Capital Resources in Part I, Item II of this Quarterly Report on Form 10-Q, 
which information is hereby incorporated by reference.

Product  Introductions and Transitions 

Due to the highly volatile nature of the personal computer industry, which is 
characterized by dynamic customer demand patterns and rapid technological 
advances, the Company frequently introduces new products and product 
enhancements.  The success of new product introductions is dependent on a 
number of factors, including market acceptance, the Company's ability to manage
the risks associated with product transitions, the availability of application 
software for new products, the effective management of inventory levels in line 
with anticipated product demand, the manufacturing of products in appropriate 
quantities to meet anticipated demand, and the risk that new products may have 
quality or other defects in the early stages of introduction.  Accordingly, the 
Company cannot determine the ultimate effect that new products will have on its 
sales or results of operations.  In addition, the uncertainties and risks 
associated with new product introductions may be increased as a result of the 
Company's new business model which will, in part, emphasize a refocusing of 
product offerings and the introduction of new products for key growth segments.

					14



The rate of product shipments immediately following introduction of a new 
product is not necessarily an indication of the future rate of shipments for 
that product, which depends on many factors, some of which are not under the 
control of the Company.  These factors may include initial large purchases by a
small segment of the user population that tends to purchase new technology 
prior to its acceptance by the majority of users ("early adopters"); purchases 
in satisfaction of pent-up demand by users who anticipated new technology and, 
as a result, deferred purchases of other products; and over-ordering by dealers
who anticipate shortages due to the aforementioned factors.  The preceding may 
also be offset by other factors, such as the deferral of purchases by many 
users until new technology is accepted as "proven" and for which commonly used 
software products are available; and the reduction of orders by dealers once 
they believe they can obtain sufficient supply of products previously in 
backlog. 

Backlog is often volatile after new product introductions due to the 
aforementioned demand factors, often increasingly coincident with introduction,
and then decreasing once dealers and customers believe they can obtain 
sufficient supply of products. 

The measurement of demand for newly introduced products is further complicated 
by the availability of different product configurations, which may include 
various types of built-in peripherals and software.  Configurations may also 
require certain localization (such as language) for various markets and, as a 
result, demand in different geographic areas may be a function of the 
availability of third-party software in those localized versions.  For example,
the availability of European-language versions of software products 
manufactured by U.S. producers may lag behind the availability of U.S. versions
by a quarter or more. This may result in lower initial demand for the Company's 
new products outside the United States, even though localized versions of the 
Company's products may be available.

The greater integration of functions and complexity of operations of the 
Company's products also increase the risk that latent defects or other faults 
could be discovered by customers or end-users after volumes of products have 
been produced or shipped.  If such defects were significant, the Company could 
incur material recall and replacement costs under product warranties.

Competition

The personal computer industry is highly competitive and is characterized by 
aggressive pricing practices, downward pressure on gross margins, frequent 
introduction of new products, short product life cycles, continual improvement 
in product price/performance characteristics, price sensitivity on the part of 
consumers and a large number of competitors.  In the first nine months of 1996,
the Company's results of operations and financial condition were, and in the 
near future are expected to be, adversely affected by industrywide pricing 
pressures and downward pressures on gross margins.  The industry has also been 
characterized by rapid technological advances in software functionality and 
hardware performance and features based on existing or emerging industry 
standards.  Some of the Company's competitors have greater financial, 
marketing, manufacturing and technological resources, broader product lines 
and larger installed customer bases than those of the Company.

The Company's future operating results and financial condition may be affected
by overall demand for personal computers and general customer preferences for 
one platform over another or one set of product features over another.








					15



The Company is currently the primary maker of hardware that uses the Macintosh 
operating system ("Mac OS").  The Mac OS has a minority market share in the 
personal computer market, which is dominated by makers of computers that run 
the MS-DOS(registered trademark) and Microsoft Windows(trademark) operating 
systems.  The Company believes that the Mac OS, with its perceived advantages 
over MS-DOS and Windows, has been a driving force behind sales of the Company's 
personal computer hardware for the past several years.  Recent innovations in 
the Windows platform, including those introduced by Windows 95, have added 
features to the Windows platform similar to those offered by the Mac OS.  The 
Company is currently taking and will continue to take steps to respond to the 
competitive pressures being placed on its personal computer sales as a result 
of the recent innovations in the Windows platform.  The Company's future 
operating results and financial condition may be affected by its ability to 
increase the installed base for the Macintosh platform.  The Company recently 
announced a new strategy with respect to updating its operating system.  Rather
than introduce a comprehensive new operating system in a single release, the 
Company intends to issue periodic releases consisting of discrete operating 
system components.  The Company expects that this will enable it to introduce 
some new functionality for the operating system sooner than it would be able to
introduce a complete new operating system.  As part of its efforts to increase 
the installed base for the Macintosh platform, the Company announced the 
licensing of the Mac OS to other personal computer vendors in January 1995, 
and several vendors currently sell products that utilize the Macintosh 
operating system.  The Company believes that licensing the operating system 
will result in a broader installed base on which software vendors can develop 
and provide technical innovations for the Macintosh platform.  However, there 
can be no assurance that the installed base will be broadened by the licensing 
of the operating system or that licensing will result in an increase in the 
number of application software titles or the rate at which vendors will bring 
to market application software based on the Mac OS.  In addition, as a result
of licensing its operating system, the Company is forced to compete with other 
companies producing Mac OS-based computer systems.  The benefits to the Company 
from licensing the Mac OS to third parties may be more than offset by the 
disadvantages of being required to compete with them.

As a supplemental means of addressing the competition from MS-DOS and Windows, 
the Company has devoted substantial resources toward developing personal 
computer products capable of running application software designed for the 
MS-DOS or Windows operating systems ("Cross-Platform Products"). These products
include both the RISC-based PowerPC 601 microprocessor and the 486 DX2/66 
microprocessor, which enable users to run concurrently applications that 
require the Mac OS, MS-DOS, Windows 3.1 or Windows 95 operating systems.  
During the third quarter of 1996 the Company began shipment of Cross-Platform
Products that include the Pentium or 586-class chip, or in which a Pentium or 
586-class microprocessor can be installed through the use of an add-on card.

Depending on customer demand, the Company may supply customers who purchase 
Cross-Platform Products with Windows operating system software under licensing 
agreements with Microsoft.  However, in order to do so, the Company will need 
to enter into one or more agreements with certain Microsoft distributors.

On November 7, 1994, the Company reached an agreement with International 
Business Machines Corporation ("IBM") and Motorola, Inc. on a new hardware 
reference platform for the PowerPC microprocessor that is intended to deliver 
a much wider range of operating system and application choices for computer 
customers.  As a result of this agreement, the Company is moving forward with 
its efforts to make the Macintosh operating system available on the common 
platform.  In line with its efforts, on November 13, 1995, the Company, IBM, 
and Motorola, Inc. announced the availability of the "PowerPC Platform" 
specifications, which define a "unified" personal computer architecture in 
order to give access to both the Power Macintosh platform and the PC 
environment.  The Company's future operating results and financial condition 
may be affected by its ability to continue to implement this agreement and 
to manage the risk associated with the transition to this new hardware 
reference platform. 

Decisions by customers to purchase the Company's personal computers, as opposed 
to MS-DOS or Windows-based systems, are often based on the availability of 
third-party software for particular applications.  The Company believes that 
the availability of third-party application software for the Company's hardware
products depends in part on the third-party developers' perception and analysis
of the relative benefits of developing, maintaining and upgrading such software
for the Company's products versus software for the larger MS-DOS and Windows 
market.  This analysis is based on factors such as the perceived strength of 
the Company and its products, the anticipated potential revenue that may be 
earned, and the costs of developing such software products.  To the extent the 
Company's recent financial losses have caused software developers to question 
the Company's position in the personal computer market, they could be less 
inclined to develop new application software or upgrade existing software for 
the Company's products and more inclined to devote their resources toward 
developing and upgrading software for the larger MS-DOS and Windows market.  
Microsoft Corporation is an important developer of application software for the
Company's products.  Accordingly, Microsoft's interest in producing application 
software for the Company's products may be influenced by Microsoft's perception 
of its interests as the vendor of the Windows operating systems. 

					16



The Company's ability to produce and market competitive products is also 
dependent on the ability of IBM and Motorola, Inc., the suppliers of the 
PowerPC RISC microprocessor for certain of the Company's products, to continue 
to supply to the Company microprocessors that produce superior price/
performance results compared with those supplied to the Company's competitors 
by Intel Corporation, the developer and producer of the microprocessors used by
most personal computers using the MS-DOS and Windows operating systems.  IBM 
produces personal computers based on Intel microprocessors as well as 
workstations based on the PowerPC microprocessor, and is also the developer of 
OS/2, a competing operating system to the Company's Mac OS.  Accordingly, IBM's 
interest in supplying the Company with  microprocessors for the Company's 
products may be influenced by IBM's perception of its interests as a competing 
manufacturer of personal computers and as a competing operating system vendor.  

Recently, several competitors of the Company, including Compaq, IBM and 
Microsoft, have either targeted or announced their intention to target certain 
of the Company's key market segments, including education and publishing.  Some
of these companies have greater financial, marketing, manufacturing and 
technological resources than the Company.

The Company intends to integrate Internet capabilities into its new and 
existing hardware and software platforms.  There can be no assurance that the 
Company will be able to successfully integrate Internet capabilities into its 
products.  In addition, the Internet market is rapidly evolving and is 
characterized by an increasing number of market entrants who have introduced 
or developed products addressing access to, or authoring or communication over, 
the Internet.  Some of these competitors have a significant lead over the 
Company in developing products for the Internet or have significantly greater 
financial, marketing, manufacturing and technological resources than the 
Company, or both.

The Company's future operating results and financial condition may also be 
affected by the Company's ability to successfully expand and capitalize on its 
investments in other markets, such as the markets for personal digital 
assistant (PDA) products. 


Global Market Risks 

A large portion of the Company's revenue is derived from its international 
operations.  As a result, the Company's operations and financial results could 
be significantly affected by international factors, such as changes in foreign 
currency exchange rates or weak economic conditions in the foreign markets in 
which the Company distributes its products.  When the U.S. dollar strengthens 
against other currencies, the U.S. dollar value of non-U.S. dollar-based sales 
decreases.  When the U.S. dollar weakens, the U.S. dollar value of non-U.S. 
dollar-based sales increases. Correspondingly, the U.S. dollar value of non-
U.S. dollar-based costs increases when the U.S. dollar weakens and decreases 
when the U.S. dollar strengthens.  Overall, the Company is a net receiver of 
currencies other than the U.S. dollar and, as such, benefits from a weaker 
dollar and is adversely affected by a stronger dollar relative to major 
currencies worldwide.  Accordingly, changes in exchange rates, and in 
particular a strengthening of the U.S. dollar, may negatively affect the 
Company's consolidated sales and gross margins (as expressed in U.S. dollars). 

To mitigate the short-term impact of fluctuating currency exchange rates on 
the Company's non-U.S. dollar-based sales, product procurement, and operating 
expenses, the Company regularly hedges its non-U.S. dollar-based exposures.  
Specifically, the Company enters into foreign exchange forward and option 
contracts to hedge firmly committed transactions.  Currently, hedges of firmly 
committed transactions do not extend beyond one year.  The Company also 
purchases foreign exchange option contracts to hedge certain other probable, 
but not firmly committed transactions.  Hedges of probable, but not firmly 
committed transactions currently do not extend beyond one year.  To reduce the 
costs associated with these ongoing foreign exchange hedging programs, the 
Company also regularly sells foreign exchange option contracts and enters into 
certain other foreign exchange transactions.  All foreign exchange forward and 
option contracts not accounted for as hedges, including all transactions 
intended to reduce the costs associated with the Company's foreign exchange 
hedging programs, are carried at fair value and are adjusted on each balance 
sheet date for changes in exchange rates.  


					17



While the Company is exposed with respect to fluctuations in the interest rates 
of many of the world's leading industrialized countries, the Company's interest 
income and expense is most sensitive to fluctuations in the general level of 
U.S. interest rates.  In this regard, changes in U.S. interest rates affect the 
interest earned on the Company's cash, cash equivalents, and short-term 
investments as well as interest paid on its short-term borrowings and long-term 
debt.  To mitigate the impact of fluctuations in U.S. interest rates, the 
Company has entered into interest rate swap and option transactions.  Certain 
of these swaps are intended to better match the Company's floating-rate 
interest income on its cash, cash equivalents, and short-term investments with 
the fixed-rate interest expense on its long-term debt.  The Company also enters
into interest rate swap and option transactions in order to diversify a portion
of the Company's exposure away from fluctuations in short-term U.S. interest 
rates.  These instruments may extend the Company's cash investment horizon up 
to a maximum duration of three years.

To ensure the adequacy and effectiveness of the Company's foreign exchange and 
interest rate hedge positions, as well as to monitor the risks and 
opportunities of the nonhedge portfolios, the Company continually monitors its 
foreign exchange forward and option positions, and its interest rate swap and 
option positions on a stand-alone basis and in conjunction with its underlying 
foreign currency- and interest rate-related exposures, respectively, from both 
an accounting and an economic perspective.  However, given the effective 
horizons of the Company's risk management activities, there can be no assurance 
that the aforementioned programs will offset more than a portion of the adverse 
financial impact resulting from unfavorable movements in either foreign 
exchange or interest rates.  In addition, the timing of the accounting for 
recognition of gains and losses related to mark-to-market instruments for any 
given period may not coincide with the timing of gains and losses related to 
the underlying economic exposures, and as such, may adversely affect the 
Company's operating results and financial position.  The Company generally does
not engage in leveraged hedging. 

The Company's current financial condition may have an impact on the costs of 
its hedging transactions, as well as the willingness of its trading partners to
enter into hedging transactions with the Company.

Inventory and Supply

In line with the Company's efforts to redesign its business model, the Company 
intends to streamline its product offerings in its key usage areas in 
education, business and the home.  This simplification of product lines has 
resulted in inventory reserves.   Cancellation fees related to custom component 
inventory purchased for anticipated product introductions that have been 
canceled have also been paid or incurred.  The Company has also separately 
provided for the estimated cost to correct certain quality problems on certain 
entry level, Performa and Powerbook products.  Although the Company believes 
its inventory and related reserves are adequate, no assurance can be given that 
the Company will not incur additional inventory charges.

The Company must order components for its products and build inventory well in 
advance of product shipments.  Because the Company's markets are volatile and 
subject to rapid technology and price changes, there is a risk that the Company
will forecast incorrectly and produce excess or insufficient inventories of 
particular products.  The Company's operating results and financial condition 
have been and may in the future be materially adversely affected by the 
Company's ability to manage its inventory levels and respond to short-term 
shifts in customer demand patterns.  

Certain of the Company's products are manufactured in whole or in part by 
third-party manufacturers, either pursuant to design specifications of the 
Company or otherwise.  As a result of the Company's restructuring plan, which 
includes the sale of the Company's Fountain, Colorado manufacturing facility to
SCI Systems, Inc. ("SCI") and a related manufacturing outsourcing agreement 
with SCI, the proportion of the Company's products produced under outsourcing 
arrangements will increase.  While outsourcing arrangements may lower the fixed 
cost of operations, they may also reduce the direct control the Company has 
over production.  It is uncertain what effect such lessened control will have 
on the quality of the products manufactured or the flexibility of the Company 
to respond to changing market conditions. Furthermore, any efforts by the 
Company to manage its inventory under outsourcing arrangements could subject 
the Company to liquidated damages or cancellation of the arrangement.  

Moreover, although arrangements with such manufacturers may contain provisions 
for warranty expense reimbursement, the Company remains at least initially 
responsible to the ultimate consumer for warranty service.  Accordingly, in the 
event of product defects or warranty liability, the Company may remain 
primarily liable.  Any unanticipated product defect or warranty liability, 
whether pursuant to arrangements with contract manufacturers or otherwise, 
could adversely affect the Company's future operating results and financial 
condition.
					18


The Company's ability to satisfy demand for its products may be limited by the 
availability of key components.  The Company believes that the availability 
from suppliers to the personal computer industry of microprocessors and ASICs 
presents the most significant potential for constraining the Company's ability 
to produce products.  Specific microprocessors manufactured by Motorola, Inc. 
and IBM are currently available only from single sources, while some advanced 
microprocessors are currently in the early stages of ramp-up for production and 
thus have limited availability.  The Company and other producers in the 
personal computer industry also compete for other semiconductor products with 
other industries that have experienced increased demand for such products, due 
to either increased consumer demand or increased use of semiconductors in their 
products (such as the cellular phone and automotive industries).  Finally, the 
Company uses some components that are not common to the rest of the personal 
computer industry (including certain ASICs).  Continued availability of these 
components may be affected if producers were to decide to concentrate on the 
production of common components instead of components customized to meet the 
Company's requirements.  Such product supply constraints and corresponding 
increased costs could decrease the Company's market share and adversely affect 
the Company's future operating results and financial condition.  


Marketing and Distribution

A number of uncertainties may affect the marketing and distribution of the 
Company's products.  Currently, the Company's primary means of distribution is 
through third-party computer resellers.  The Company also distributes product 
through consumer channels such as mass-merchandise stores, consumer electronics 
outlets, and computer superstores.  The Company's business and financial 
results could be adversely affected if the financial condition of these 
resellers weakens or if resellers within consumer channels decide not to 
continue to distribute the Company's products.

Uncertainty over the demand for the Company's products may cause resellers to 
reduce the ordering and marketing of the Company's products.  Under the 
Company's arrangements with its resellers, resellers have the option to reduce 
or eliminate unfilled orders previously placed, in most instances without 
financial penalty.  Resellers also have the option to return products to the 
Company without penalty within certain limits, beyond which they may be 
assessed fees.  In the third quarter of 1996, the Company experienced a 
reduction in ordering from historical levels by resellers due to uncertainty 
concerning the Company's condition. 

Other Factors

The majority of the Company's research and development activities, its 
corporate headquarters, and other critical business operations are located near 
major seismic faults. The Company's operating results and financial condition 
could be materially adversely affected in the event of a major earthquake.

Production and marketing of products in certain states and countries may 
subject the Company to environmental and other regulations which include, in 
some instances, the requirement that the Company provide consumers with the 
ability to return to the Company product at the end of its useful life, and 
leave responsibility for environmentally safe disposal or recycling with the 
Company.  It is unclear what the effect of such regulation will have on the 
Company's future operating results and financial condition.

The Company is currently in the process of replacing its existing transaction 
systems (which include order management, distribution, and finance) with a 
single integrated system as part of its ongoing effort to increase operational 
efficiency.  The Company's future operating results and financial condition 
could be adversely affected if the Company is unable to implement and 
effectively manage the transition to this new integrated system.  

Because of the foregoing factors, as well as other factors affecting the 
Company's operating results and financial condition, past financial performance 
should not be considered to be a reliable indicator of future performance, and 
investors should not use historical trends to anticipate results or trends in 
future periods.  In addition, the Company's participation in a highly dynamic 
industry often results in significant volatility of the Company's common stock 
price.






					19


Liquidity and Capital Resources

The Company's financial position with respect to cash, cash equivalents, and 
short-term investments, net of short-term borrowings, increased to $1,172 
million at June 28, 1996, from $491 million at September 29, 1995.  The 
Company's financial position with respect to cash, cash equivalents, and short-
term investments increased to $1,359 million at June 28, 1996, from $952 
million at September 29, 1995.    The Company's cash and cash equivalent 
balance includes $173 million pledged as collateral to support letters of 
credit primarily associated with the Company's purchase commitments under the 
terms of the sale of the Company's Fountain, Colorado manufacturing facility to
SCI Systems, Inc., and at September 29, 1995 includes $90 million pledged as 
collateral to support short-term borrowings. 

Cash generated by operations during the first nine months of 1996 totaled $112 
million.  Cash generated by operations was primarily the result of decreases in
accounts receivable and inventories, partially offset by a decrease in accounts
payable.  Cash generated during the first nine months of 1996 from the sale of 
certain equity investments and the sale of the Fountain manufacturing facility 
to SCI Systems, Inc. totaled $120 million.  

Net cash used for the purchase of property, plant, and equipment totaled $55 
million in the first nine months of 1996, and consisted primarily of increases 
in manufacturing machinery and equipment.  The Company expects that capital 
expenditures in 1996 will remain below 1995 levels.

Short-term borrowings at June 28, 1996, were approximately $274 million lower 
than at September 29, 1995.  During the third quarter, an outstanding loan to 
Apple Computer B.V., a subsidiary of the Company, in the amount of $200 
million was repaid in full.  At June 28, 1996, Apple Japan, Inc., a subsidiary 
of the Company, held $187 million of short-term borrowings from several banks, 
with maturity dates ranging from September 1996 to December 1996.  The majority 
of these loans are guaranteed by the Company.

The Company's balance of long-term debt increased during the first nine months 
of 1996 due to the issuance of $661 million aggregate principal amount of 6% 
unsecured convertible subordinated notes to certain qualified parties in a 
private placement.  These notes were sold at 100% of par.  These notes pay 
interest semi-annually and mature on June 1, 2001. For more information 
regarding the Company's unsecured convertible subordinated notes, refer to Note
2 of the Notes to Consolidated Financial Statements (Unaudited) in Part I, Item
I of this Quarterly Report on Form 10-Q, which information is hereby 
incorporated by reference.  The remainder of long-term borrowings consists of 
$300 million aggregate principal amount of 6.5% unsecured notes issued under an 
omnibus shelf registration statement filed with the Securities and Exchange 
Commission in 1994.  The notes were sold at 99.925% of par, for an effective 
yield to maturity of 6.51%.  The notes pay interest semi-annually and mature on 
February 15, 2004.  

The Internal Revenue Service has proposed federal income tax deficiencies for 
the years 1984 through 1991, and the Company has made certain prepayments 
thereon.  The Company contested the proposed deficiencies for the years 1984 
through 1988, and most of the issues in dispute for these years have been 
resolved.  On June 29, 1995, the IRS issued a notice of deficiency proposing 
increases to the amount of the Company's federal income taxes for the years 
1989 through 1991.  The Company has filed a petition with the United States Tax 
Court to contest these alleged tax deficiencies.  Management believes that 
adequate provision has been made for any adjustments that may result from these
tax examinations. 

As noted on page 13 under the subheading "Interest and other income (expense), 
net",  the Company's cost of funds has increased as a result of the downgrading 
from January 1996 through May 1996 of its short-term debt to NP and C by 
Moody's Investor Services and Standard and Poor's Rating Agency, respectively, 
and of its long-term debt to B1 and B+ by Moody's Investor Services and 
Standard and Poor's Rating Agency, respectively.  In addition, the Company may 
be required to pledge additional collateral with respect to certain of its 
borrowings and letters of credit and to agree to more stringent covenants than 
in the past.  The Company believes that its balances of cash and cash 
equivalents, together with continued short-term borrowings and the sale of 
certain assets and other investments, will be sufficient to meet its operating 
cash requirements, including the impact of planned restructuring actions, on a 
short- and long-term basis.  No assurance can be given that short-term 
borrowings can be continued, or that any additional financing that may be 
required if the restructuring plan takes longer to implement than anticipated 
or is not successful can be obtained.  If the Company is unable to obtain such 
financing, its liquidity, results of operations and financial condition will be
materially adversely affected. 





					20



PART II. OTHER INFORMATION

Item 1. Legal Proceedings 

Reference is made to Item 1 of Part II of the Company's Quarterly Report on 
Form 10-Q for the fiscal quarter ended March 29, 1996 for a discussion of 
certain purported shareholder class action suits filed in January 1996 and 
March 1996.  In August 1996, the Company's demurrer to the complaint in the 
action styled Abraham and Evelyn Kostick Trust v. Peter Crisp, et al. was 
sustained on a variety of grounds.  The court granted the plaintiffs sixty 
days to amend their complaint.  In June 1996, a purported class action 
complaint naming the Company and certain current and former officers, directors
and employees was filed in the California Superior Court for Alameda County, 
styled as LS Men's Clothing Defined Benefit Pension Plan v. Spindler, et al., 
No. CV 767971.  The complaint, which seeks damages, generally alleges that the 
defendants misrepresented or omitted material facts about the Company's 
operations and financial results which plaintiff contends artificially inflated
the Company's stock price.  None of the defendants has yet responded to the 
complaint.

The Company has been named as a defendant in numerous lawsuits (fewer than 100)
in each of which the complaint alleges that the plaintiff incurred so-called 
"repetitive stress injuries" to the upper extremities as a result of using 
keyboards and/or mouse input devices sold by the Company.  All of these cases 
are in various stages of pre-trial activity.  These suits are similar to those 
filed against other major suppliers of personal computers.  Ultimate resolution 
of the litigation against the Company may depend on progress in resolving this 
type of litigation in the industry overall.

In August 1995, the Company was named, along with forty-one other entities, 
including computer manufacturers and computer monitor vendors, in a putative 
nationwide class action filed in the California Superior Court for Orange 
County, styled Keith Long, et al. v. AAmazing Technologies Corp., et al.  The 
complaint alleges that each of the defendants engaged in false or misleading 
advertising with respect to the size of computer monitor screens.  Also in
August 1995, the Company was named as the sole defendant in a purported class 
action alleging similar claims filed in the New Jersey Superior Court for 
Camden County, entitled Mahendri Shah v. Apple Computer, Inc.  Subsequently, 
in November 1995, the Company, along with 26 other entities, was named in a 
purported class action alleging similar claims filed in the New Jersey Superior
Court for Essex County, entitled Maizes & Maizes v. Apple Computer, Inc., et 
al.  Similar punative class actions have been filed in other California 
counties in which the Company was not named as a defendant.  The complaints in 
all of these cases seek restitution in the form of refunds or product exchange, 
damages, punitive damages and attorneys fees.  In December 1995, the California
Judicial Council ordered all of the California actions, including Long, 
coordinated for purposes of pre-trial proceedings and trial before a single 
judge, the Honorable William Cahill, sitting in the County of San Francisco.  
All of the California actions were subsequently coordinated under the name In 
re Computer Monitor Litigation and a master consolidated complaint filed 
superseding all of the individual complaints in those actions.  On July 3, 
1996, Judge Cahill ordered all of the California cases dismissed without leave 
to amend as to plaintiffs residing in California on the ground that a 
stipulated judgment entered in September 1995 in a prior action brought by the 
California Attorney General alleging the same cause of action was res judicata 
as to the plaintiffs in the consolidated California class action suits.  Both 
the New Jersey cases and the consolidated California cases are at a preliminary
stage, with no discovery having taken place.

The Company has various claims, lawsuits, disputes with third parties, 
investigations and pending actions involving allegations of false or misleading 
advertising, product defects, discrimination, infringement of intellectual 
property rights, and breach of contract and other matters against the Company  
and its subsidiaries incident to the operation of its business.  The liability,
if any, associated with these matters was not determinable as of the date of 
this filing. 

The Company believes the resolution of the actions cited above will not have a 
material adverse effect on its financial condition as reported in the 
accompanying financial statements.  However, depending on the amount and timing
of any unfavorable resolution of these lawsuits, it is possible that the 
Company's future results of operations or cash flows could be materially 
affected in a particular period.





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Item 6.  Exhibits and Reports on Form 8-K

a)	Exhibits

	Exhibit
	Number		Description

	10.A.32		Employment Agreement dated June 13, 1996, between 
			Registrant and Robert M. Calderoni.

	10.A.33		Employment Agreement dated June 25, 1996, between 
			Registrant and Ellen M. Hancock.

	10.A.34		Retention Agreement dated June 25, 1996, between 
			Registrant and Ellen M. Hancock.

	10.A.35		Retention Agreement dated June 27, 1996, between 
			Registrant and George M. Scalise.

	10.A.36		Airplane Use Agreement dated June 27, 1996, among 
			Registrant, Gilbert F. Amelio and Aero Ventures.

	10.A.37		Letter Agreement dated May 1, 1996, between 
			Registrant and Jeanne Seeley.

	10.A.38		Separation Agreement effective March 28, 1996, between 
			Registrant and Michael H. Spindler.

	10.A.39		Letter Agreement dated June 3, 1996, between Registrant
			and James J. Buckley.

	10.B.16		Fountain Manufacturing Agreement dated May 31, 1996 
			between Registrant and SCI Systems, Inc.

	11		Computation of per share earnings 

	27		Financial Data Schedule



b)	Reports on Form 8-K

	A Current Report on Form 8-K dated June 14, 1996 was filed by 
Registrant with the Securities and Exchange Commission to report under Item 5 
thereof the press releases issued to the public on June 3, 1996, June 4, 1996 
and June 10, 1996, respectively, and the Registant's private placement of 
convertible subordinated debentures described therein.

















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				   SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.















				APPLE COMPUTER, INC.
	   			(Registrant)








DATE: August 12, 1996		BY /s/ Fred D. Anderson

				Fred D. Anderson
				Executive Vice President and
				Chief Financial Officer


DATE: August 12, 1996		BY /s/ Jeanne Seeley

				Jeanne Seeley
				Vice President, Finance and
				Corporate Controller










					23





			APPLE COMPUTER, INC.

			INDEX TO EXHIBITS

		
Exhibit Index		Description				Page Number
		
10.A.32			Employment Agreement dated June 13, 
			1996, between Registrant and Robert M. 	
			Calderoni.					25
		
10.A.33			Employment Agreement dated June 25, 
			1996, between Registrant and Ellen M. 
			Hancock.					31
		
10.A.34			Retention Agreement dated June 25, 1996, 
			between Registrant and Ellen M. Hancock.	  	36
		
10.A.35			Retention Agreement dated June 27, 1996, 
			between Registrant and George M. Scalise.	49
		
10.A.36			Airplane Use Agreement dated June 27, 1996, 
			among Registrant, Gilbert F. Amelio and Aero 
			Ventures.					65
		
10.A.37			Letter Agreement dated May 1, 1996, between 
			Registrant and Jeanne Seeley.			70
		
10.A.38			Separation Agreement effective March 28,	
			1996, between Registrant and Michael H. 
			Spindler.					72
		
10.A.39			Letter Agreement dated June 3, 1996, between 
			Registrant and James J. Buckley.		83
		
10.B.16			Fountain Manufacturing Agreement dated May 
			31, 1996 between Registrant and SCI Systems, 
			Inc.						85
		
11			Computation of per share earnings		117
		
27			Financial Data Schedule				118

















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