UNITED STATES
		  SECURITIES AND EXCHANGE COMMISSION
			Washington, D. C. 20549
                              Form 10-Q
(Mark One)
[X]     Quarterly report pursuant to Section 13 or 15(d) of 
the Securities Exchange Act of 1934 
For the quarterly period ended June 27, 1997  OR
[   ]   Transition report pursuant to Section 13 or 15(d) of 
the Securities Exchange Act of 1934 
For the transition period from ___________ to ___________

		   Commission file number 0-10030

 		        APPLE COMPUTER, INC.  
     (Exact name of Registrant as specified in its charter)

        CALIFORNIA                                   94-2404110
     [State or other jurisdiction             [I.R.S. Employer    
of incorporation or organization] 	     Identification No.]

                            

           1 Infinite Loop        
       Cupertino  California                           95014
[Address of principal executive offices]             [Zip Code]

Registrant's telephone number, including area code: (408) 996-1010

Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  
of 1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports),  and (2) has been subject to 
such filing requirements for the past 90 days.

Yes     [X]     No      [   ]

        
127,329,661 shares of Common Stock Issued and Outstanding as of August 1, 1997

			

PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

			     APPLE COMPUTER, INC.

		CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
                 (Dollars in millions, except per share amounts)



				     THREE MONTHS ENDED	  NINE MONTHS ENDED
				     June 27,  June 28,   June 27,  June 28,				
			                 1997      1996       1997      1996
						   	      	 
Net sales		              $1,737 	 $2,179     $5,467    $7,512
					
Costs and expenses:					
Cost of sales			       1,389	  1,776      4,419     7,055
Research and development		 101	    155        391	 458
Selling, general and administrative	 307        364	     1,027     1,209
In-process research and development	   -	      -        375	   -
Restructuring costs		           -          -        155       207
		                       1,797  	  2,295	     6,367     8,929
					
Operating loss				(60)	  (116)	     (900)   (1,417)
Interest and other income, net		   4         65         16        82
					
Loss before benefit from income taxes	(56)	   (51)	     (884)   (1,335)
Benefit from income taxes	           -       (19)          -     (494)
					
Net loss 		             $  (56)    $  (32)   $  (884)  $  (841) 
					
Loss per common share		     $(0.44)    $(0.26)   $ (7.04)  $ (6.81)   
					
Cash dividends paid per common share $    --    $    --   $     --  $    .12     
					
Common shares used in the 
calculations of loss per share
(in thousands)		             126,500    123,735    125,547   123,463
			





				1
 

                             APPLE COMPUTER, INC.

                         CONSOLIDATED BALANCE SHEETS

                                    ASSETS
                                (In millions)



			
	                               June 27, 1997    September 27,
                                         (Unaudited)             1996
	                                     	       
Current assets:			
			
Cash and cash equivalents	             $ 1,018          $ 1,552    
Short-term investments                           212	          193   
Accounts receivable, net of allowance
for doubtfulaccounts of $100  ($91 at 
September 27, 1996)  	                       1,207	        1,496
Inventories:			 
Purchased parts				         175	          213
Work in process			                  23	           43
Finished goods	                                 336	          406       
	                                         534	          662
			
Deferred tax assets	                         307	          342
Other current assets	                         215    	  270
			
Total current assets	                       3,493            4,515
			
Property, plant, and equipment:			
Land and buildings			         460	          480
Machinery and equipment         	         525	          544
Office furniture and equipment	                 121	          136
Leasehold improvements	                         180     	  188       
	                                       1,286	        1,348
			
Accumulated depreciation and amortization      (746)   	        (750)    
			
Net property, plant, and equipment	         540	          598
			
Other assets	      			         308	          251
			
					     $ 4,341	      $ 5,364
			
			








				2
 
                             APPLE COMPUTER, INC.

                    CONSOLIDATED BALANCE SHEETS (Continued)

		     LIABILITIES AND SHAREHOLDERS' EQUITY
			     (Dollars in millions)


			
	                               June 27, 1997    September 27,
                                         (Unaudited)             1996
	                                     	       
Current liabilities:			
			
Notes payable to banks	                   $    127	     $    186
Accounts payable	                        812		  791
Accrued compensation and employee benefits	115		  120
Accrued marketing and distribution	        269		  257
Accrued warranty and related	                139		  181
Accrued restructuring costs	                167	          117
Other current liabilities	                281		  351
			
Total current liabilities	 	      1,910  		2,003
			
Long-term debt					951		  949
Deferred tax liabilities			284		  354
			
Shareholders' equity:			
Common stock, no par value; 320,000,000 
shares authorized; 126,559,143 shares issued 
and outstanding at June 27, 1997 (124,496,972
shares at September 27, 1996)	                476		  439
Retained earnings				750		1,634
Other	      				       (30)     	 (15)
			
  Total shareholders' equity	              1,196		2,058
			
					    $ 4,341	      $ 5,364
			
			








				     3
 

			     APPLE COMPUTER, INC.

         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS  (Unaudited)
				(In millions)

			
					         NINE MONTHS ENDED		
			
					    June 27, 1997   June 28, 1996
						     	     
Cash and cash equivalents, beginning 
of the period				           $1,552 	    $ 756
			
Operating:			
			
Net loss					    (884)	    (841)
Adjustments to reconcile net loss to cash 			
generated by (used for) operating activities:			
Depreciation and amortization			       77	      110
Net book value of property, plant, and 
equipment retirements	                               40	       43
In-process research and development	              375	      ---
Changes in assets and liabilities, net of 
effect of the acquisition of NeXT: 			
   Accounts receivable	                              297	      639
   Inventories	                                      128	      714
   Deferred tax assets                                 35	    (150)
   Other current assets	                               55	     (26)
   Accounts payable	                               20	    (403)
   Accrued restructuring costs	                       50	      159
   Other current liabilities	                    (133)	      119
   Deferred tax liabilities	                     (70)	    (252)         
Cash generated by (used for) operating 
activities	   				     (10)     	      112
			
Investing:			
			
Purchases of short-term investments		    (781)	    (244)
Proceeds from sale of short-term investments	      762             440
Purchases of property, plant and equipment	     (42)	     (55)
Cash used to acquire NeXT	                    (384)	      ---
Other	                                             (32)	     (33)
Cash generated by (used for) investing activities   (477)    	      108
			
Financing:			
			
Decrease in notes payable to banks		     (59) 	    (274)
Increase in long-term borrowings		       -- 	      646
Increases in common stock, net of related tax 
benefits and effect of the acquisition of NeXT 	       12	       25
Cash dividends	     				       --	     (14)
Cash generated by (used for) financing activities    (47)             383
			
Total cash generated (used)	                    (534)	      603
			
Cash and cash equivalents, end of the period	   $1,018     	  $ 1,359     
			
				4
 

APPLE COMPUTER, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Unaudited)

1.	Interim information is unaudited; however, in the opinion of 
the Company's management, all adjustments necessary for a fair 
statement of interim results have been included. All adjustments are 
of a normal recurring nature unless specified in a separate note 
included in these Notes to Consolidated Financial Statements. The 
results for interim periods are not necessarily indicative of results to 
be expected for the entire year. These financial statements and notes 
should be read in conjunction with the Company's annual 
consolidated financial statements and the notes thereto for 
the fiscal year ended September 27, 1996, included in its Annual 
Report on Form 10-K for the year ended September 27, 1996 (the 
"1996 Form 10-K").


2.	In the second quarter of 1996, the Company announced and 
began to implement a restructuring plan aimed at reducing costs and 
restoring profitability to the Company's operations. The restructuring 
plan was necessitated by decreased demand for Company products 
and the Company's adoption of a new strategic direction. These 
actions resulted in a net charge of $179 million after subsequent 
adjustments recorded in the fourth quarter of 1996. In the second 
quarter of 1997, the Company announced and began to implement 
supplemental restructuring actions to meet the foregoing objectives 
of the plan. The Company recognized a $155 million charge in the 
second quarter for the estimated incremental costs of those actions. 
The restructuring actions consist of terminating approximately 3,100 
full-time employees, as adjusted, approximately 2,400 of whom have 
been terminated from the second quarter of 1996 through June 27, 
1997, excluding employees who were hired by SCI Systems, Inc. and 
MCI Systemhouse, the purchasers of the Company's Fountain, 
Colorado manufacturing facility and the Napa, California data center 
facility, respectively; canceling or vacating certain facility leases as a 
result of those employee terminations; writing down certain land, 
buildings and equipment to be sold as a result of downsizing 
operations and outsourcing various operational functions; and 
canceling contracts for projects and technologies that are not central 
to the Company's core business strategy. The restructuring actions 
under the plan have resulted in cash expenditures of $135 million 
and noncash asset write-downs of $32 million 
from the second quarter of 1996 through June 27, 1997. During the 
third quarter of 1997, the Company made adjustments to the 
categories and timing of expected restructure spending based on 
revised estimates. The Company expects that the remaining $167 
million accrued balance at June 27, 1997 will result in cash 
expenditures of approximately $100 million over the next twelve 
months and $12 million thereafter. The Company expects that most 
of the contemplated restructuring actions related to the plan will be 
completed within the next six months and will be financed through 
current working capital and, if necessary, continued short-term 
borrowings. 



				5
 

The following table depicts the restructuring accrual activity from 
September 27, 1996 to June 27, 1997: (In millions)

					
Category	 	             Net		                  
		   Balance at   Additions           Adjustments    Balance at     
		 September 27,     During                During      June 27,
                          1996      Q2'97    Spending     Q3'97          1997
 	                   	     		   	          
Payments to employees 
 involuntarily 
 terminated (C)	           $33	    $109	$65	 $(10)	          $67
Payments on canceled 
or vacated facility 
leases (C)	            15	      16	  6	   (5)	           20
Write-down of operating 
assets to be sold (N)	    47	      20	 25	    13	           55
Payments on canceled 
contracts (C)      	    22	      10	  9	     2	           25
	                  $117	    $155       $105	    $0	         $167
				
C: Cash; N: Noncash

3.	On February 4, 1997, the Company acquired all of the outstanding shares
of NeXT Software, Inc. ("NeXT"). NeXT, headquartered in Redwood City, 
California, had developed, marketed and supported software that enables 
customers to easily and quickly implement business applications on the 
Internet/World Wide Web, intranets and enterprise-wide client/server networks.
The total purchase price was $425 million, as adjusted, and was comprised of
cash payments of $319 million and the issuance of 1.5 million shares of the 
Company's common stock to the NeXT shareholders valued at approximately $25 
million according to the terms of the purchase agreement; the issuance of 
approximately 1.8 million options to purchase the Company's common stock to the
NeXT optionholders valued at approximately $16 million based on the difference
between the exercise price of the options and the market value of the Company's
stock on the date the options were granted; cash payments of $56 million to the 
NeXT debtholders; and cash payments of $9 million for closing and related 
costs, as adjusted. The acquisition was accounted for as a purchase and, 
accordingly, the operating results pertaining to NeXT subsequent to the date
of acquisition have been included in the Company's consolidated operating 
results. The purchase price, including the fair value of the net tangible 
liabilities assumed, was $427 million, as adjusted, of which $375 million was
allocated to purchased in-process research and development and $52 million 
was allocated to goodwill and other intangible assets. The purchased in-process
research and development was charged to operations upon acquisition, and the
goodwill and other intangible assets are being amortized on a straight-line 
basis over 2 to 7 years. The purchase price allocation is based on preliminary
estimates of the fair value of the acquired net assets and in-process research
and development and may be subject to adjustment as management completes its 
evaluation of the technology acquired and additional information becomes 
available during 1997.

The following unaudited proforma summary combines the consolidated results of
operations of the Company and NeXT as if the acquisition had occurred at the
beginning of the nine months ended June 27, 1997 and June 28, 1996, after 
giving effect to certain adjustments, including in-process research and 
development, amortization of intangible assets, lower interest income as a 
result of lower cash investment balances, and lower interest expense as a 
resultof the settlement of the NeXT debt, and related income tax effects. The 
proforma summary does not necessarily reflect the results of operations as they
would have been had the Company and NeXT been combined as of the beginning of 
such periods.

		      		6
 

Proforma Results of Operations
					
(dollars in millions)	    	 Nine Months Ended	
	                    June 27,1997  June 28, 1996
[S]	                         [C]	       [C]
Net sales		       $ 5,484       $ 7,544
Net loss	               $  (900)	     $(1,249)
Loss per common share	       $ (7.14)      $ (9.99)


4.	In February 1997, the Financial Accounting Standards Board issued 
Statement of Financial Accounting Standards No. 128, "Earnings Per Share" 
("FAS 128"). Under the provisions of FAS 128, primary earnings per share will
be replaced with basic earnings per share, and fully diluted earnings per 
share will be replaced with diluted earnings per share for companies with 
potentially dilutive securities such as outstanding options and convertible 
debt. FAS 128 is effective for annual and interim periods ending after December
15, 1997 and will require restatement of all comparative per share amounts. 
The basic loss per share will be no different than the primary loss per share
as presented in the accompanying consolidated statements of operations as 
neither consider outstanding options or convertible debt. If and when the 
Company becomes profitable, it will be required to present both basic and 
diluted earnings per share. Basic earnings per share, which does not consider 
potentially dilutive securities, will be greater than the replaced primary 
earnings per share which did consider those securities. Diluted earnings per 
share will not differ materially from the replaced fully diluted earnings per 
share. 	

5.	In July of 1997, the Board of Directors adopted a resolution allowing
employees to exchange all (but not less than all) of their existing options 
(vested and unvested) to purchase Apple common stock (other than options 
granted by and assumed from NeXT Software, Inc.) for options having an 
exercise price of $13.25 and a new three year vesting period beginning in July 
of 1997.

6.	The Internal Revenue Service ("IRS") has proposed federal income tax
deficiencies for the years 1984 through 1991, and the Company has made certain
prepayments thereon. The Company contested the proposed deficiencies by filing
petitions with the United States Tax Court, and most of the issues in dispute
have now  been resolved. On June 30, 1997, the IRS proposed income tax
adjustments for the years 1992 through 1994. Although a substantial number of 
the issues for those years have been resolved, certain issues still remain in 
dispute and are being contested by the Company. Management believes that 
adequate provision has been made for any adjustments that may result from tax 
examinations. 

7.	On August 6, 1997, the Company and Microsoft Corporation ("Microsoft")
announced patent cross licensing and technology agreements between the two 
companies. In addition, Microsoft will purchase 150,000 shares of Apple Series
'A' Non-voting Convertible Preferred Stock ("Preferred Stock") for $150 
million.  Except under limited circumstances, the shares of Preferred Stock may
not be sold by Microsoft prior to August 5, 2000.  Upon any sale of the 
Preferred Stock by Microsoft, the shares will automatically be converted into 
shares of Apple common stock at a conversion price of $16.50 per share and the 
shares can be converted at Microsoft's option at such price after August 5, 
2000.  Each share of Preferred Stock is entitled to receive, if and when 
declared by the Company's Board of Directors, a dividend of $30 per share per 
annum, payable in preference to any dividend on the Company's common stock, 
plus, if the dividends per share paid on the common stock are greater than the
dividends pershare paid on the Preferred Stock on an as converted basis, then 
the Board of Directors shall declare an additional dividend such that the 
dividends per share paid on the Preferred Stock on an as converted basis, shall
equal the dividends per share paid on the common stock.

8.      In August 1997, the Board of Directors adopted a resolution to reserve
5 million shares for issuance under a new stock option plan for non-officer 
employees of the Company.

9.	The information set forth in Item 1 of Part II hereof is hereby 
incorporated by reference.  



				      7

 

Item 2. Management's Discussion and Analysis of 
Financial Condition and Results of Operations

The following discussion should be read in conjunction with the consolidated 
financial statements and notes thereto. All information is based on the 
Company's fiscal calendar.
(Tabular information: Dollars in millions, except per share amounts)

						
Results of Operations						
			Third Quarter		    Nine Months Ended	
			  			 June 27,  June 28,
		       1997    1996    Change       1997       1996    Change 
			  	 		                   
Net sales	    $ 1,737   $ 2,179  (20%)	 $ 5,467    $  7,512    (27%)
Gross margin	    $   348   $   403  (14%)	 $ 1,048    $    457     129%
  Percentage of 
  net sales	      20.0%	18.5%		   19.2%        6.1%	
Research and 
 development	    $   101   $   155  (35%)     $   391    $    458    (15%)
  Percentage of 
  net sales	       5.8%	 7.1%		    7.2%        6.1%	
Selling, general and
administrative	    $   307   $   364  (16%)     $ 1,027    $  1,209    (15%)
  Percentage of 
  net sales	      17.7%	16.7%		   18.8%       16.1%	
In-process research 
and development	    $   ---   $   ---	         $   375    $    ---      NM
  Percentage of 
  net sales	        ---	  ---		    6.9%         ---	
Restructuring costs $   ---   $   ---		 $   155    $    207	  NM
  Percentage of 
  net sales	        --- 	  ---		    2.8%        2.8%	
Interest and other 
 income, net	    $     4   $    65  (94%)	 $    16    $     82    (80%)
Loss before benefit 
 from income taxes  $  (56)   $  (51)  (10%)	 $ (884)    $(1,335)	  34%
Benefit from     
 income taxes	        ---	 (19)	 NM	               (494)	  NM
Net loss	    $ (56)    $  (32)  (75%)	 $ (884)    $  (841)     (5%)
Loss per share	    $(.44)    $ (.26)  (69%)	 $(7.04)    $ (6.81)	 (3%)
						


		     Third     Second 	
		    Quarter    Quarter
		     1997	1997	Change			
	              		 			

Net sales	    $ 1,737   $ 1,601     8%	 
Gross margin	    $   348   $   303	 15%	
  Percentage of      
  net sales	      20.0%	18.9%
Research and        
 development	    $   101   $   141   (28%)
  Percentage of 
  net sales	       5.8%	 8.8%
Selling, general and
administrative	    $   307   $   348   (12%)
  Percentage of 
  net sales	      17.7%	21.7%	
In-process research 
and development	    $   ---   $    375	  NM
  Percentage of 
  net sales	        ---	 23.4%	   
Restructuring costs $   ---   $    155	  NM	
  Percentage of 
  net sales	        ---	  9.7%	
Interest and other 
 income, net	    $     4   $      8  (50%)
Net loss	    $  (56)   $  (708)	  92%			
Loss per share	    $ (.44)   $ (5.64)    92%			
						
NM: Not meaningful.
				8


Overview

During the third quarter of 1997 the Company experienced modest 
increases in net sales, units shipped and estimated share of the 
personal computer market compared to the prior quarter. Despite 
these modest increases, results of all three quarters of 1997 showed 
significant declines in net sales, units shipped and the estimated 
share of the personal computer market compared to the same 
quarters of the prior year. In the third quarter the Company 
continued to effect supplemental restructuring actions it announced 
and began in the second quarter. The restructuring actions effected 
through the end of the third quarter have resulted in a decrease in 
operating expenses in that quarter compared to the prior quarter 
and the same quarter of the prior year. Although the Company 
believes that planned restructuring actions to be effected through 
the end of the fourth quarter will result in a decrease in operating 
expenses in that quarter compared to the prior quarter and the same 
quarter of the prior year, the Company does not believe it will return 
to profitability in the fourth quarter.


Net Sales

Q3 97 compared with Q3 96

Net sales decreased 20% in the third quarter of 1997 compared with 
the same quarter of 1996. Total Macintosh computer unit sales and 
peripheral unit sales decreased 17% and 27%, respectively, in the 
third quarter of 1997, compared with the same period of 1996, 
which the Company believes was due principally to customer 
concerns regarding the Company's strategic direction, financial 
condition, future prospects and the viability of the Macintosh 
platform, and to competitive pressures in the marketplace.  The 
average aggregate revenue per Macintosh unit increased 8% in the 
third quarter of 1997 compared with the same period of 1996, as a 
result of a shift in mix toward the Company's newer 
and higher priced PowerBook(Registered Trademark) products, partially offset
by continued pricing actions, including rebates, across most product 
lines in an effort to stimulate demand. The average aggregate 
revenue per peripheral product decreased 25% in the third quarter 
of 1997 compared with the same period of 1996, as a result of a shift 
in mix toward certain lower priced products and continued 
pricing actions, including rebates, across most product lines in an 
effort to stimulate demand. The average aggregate revenue per 
Macintosh unit and per peripheral unit will remain under significant 
downward pressure due to a variety of factors, including 
industrywide pricing pressures, increased competition, and the need 
to stimulate demand for the Company's products.

International net sales represented 53% of total net sales in the third 
quarter of 1997 compared with 52% in the same period of 1996. 
International net sales declined 19% in the third quarter of 1997 
compared with the same period of 1996. Net sales in the European 
markets and in Japan decreased during the third quarter of 1997 
compared with the same period of 1996, as a result of 
decreases in Macintosh and peripheral unit sales and the average 
aggregate revenue per Macintosh unit, partially offset by an increase 
in the average aggregate revenue per peripheral unit in Japan.

Domestic net sales declined 22% in the third quarter of 1997, over 
the comparable period of 1996, due to decreases in unit sales of 
Macintosh computers and peripheral products and in the average 
aggregate revenue per peripheral unit, partially offset by an increase 
in the average aggregate revenue per Macintosh unit.

During the third quarter of 1997 compared with the comparable 
period of 1996, the Company's estimated share of the worldwide and 
U.S. personal computer markets declined to 3.7% from 5.1%, as 
adjusted, and to 4.6% from 6.5%, as adjusted, respectively, based 
upon market information provided by industry sources. In addition, 
the Company believes that its licensees' share of the worldwide 
personal computer market during such period increased to 
approximately 0.4% from approximately 0.1%.
				9


Nine Months Ended June 27, 1997 compared with Nine Months Ended 
June 28, 1996

Net sales decreased 27% in the first nine months of 1997 compared 
with the same period of 1996. Total Macintosh computer unit sales 
and peripheral unit sales decreased 27% and 33%, respectively, in the 
first nine months of 1997, compared with the same period of 1996, 
as a result of a decline in worldwide demand for most product 
families, which the Company believes was due principally to 
customer concerns regarding the Company's strategic direction, 
financial condition, future prospects and the viability of the 
Macintosh platform, and to competitive pressures in the marketplace. 
In addition,Macintosh unit sales were negatively affected primarily 
during the first six months of 1997 as a result of the Company's 
inability to fulfill all purchase orders of Power Macintosh products 
due to the unavailability of sufficient quantities of certain 
components and product transition constraints. The average 
aggregate revenue per Macintosh and peripheral unit increased 
slightly in the first nine months of 1997 compared with the same 
period of 1996, primarily due to a shift in mix toward the Company's 
newer and higher priced PowerBook products, substantially offset by 
continued pricing actions, including rebates, across most product 
lines in an effort to stimulate demand. 

International net sales represented 53% of total net sales in the first 
nine months of 1997 and of 1996. International net sales declined 
28% in the first nine months of 1997 compared with the same period 
of 1996. Net sales in European markets and Japan decreased during 
the first nine months of 1997 compared with the same period in 
1996, as a result of decreases in Macintosh and peripheral unit sales 
and the average aggregate revenue per Macintosh unit, partially 
offset by an increase in the average aggregate revenue per 
peripheral unit.  

Domestic net sales declined 27% in the first nine months of 1997, 
over the comparable period of 1996, due to decreases in unit sales of 
Macintosh computers and peripheral products and the average 
aggregate revenue per peripheral unit, slightly offset by an increase 
in the average aggregate revenue per Macintosh unit.

Q3 97 compared with Q2 97 

Net sales increased 8% in the third quarter of 1997 compared with 
the second quarter of 1997. Total Macintosh computer unit sales 
increased 16% in the third quarter of 1997 compared with the prior 
quarter primarily as a result of the Company satisfying pent-up 
demand for certain of its "Flagship" line of higher-end Power 
Macintosh products by resolving certain product transition and 
component constraint issues which existed in the second quarter, 
partially offset by an easing of pent-up demand for new PowerBook 
products which were introduced in the second quarter. Unit sales of 
peripheral products increased slightly in the third quarter of 1997 
compared with the second quarter of 1997. The average aggregate 
revenue per Macintosh and peripheral unit decreased slightly in the 
third quarter of 1997 compared with the second quarter of 1997, 
primarily due to continued pricing actions, including rebates, 
across most product lines in an effort to stimulate demand and a 
shift in product mix away from the Company's higher priced 
PowerBook products, substantially offset by a shift in product mix 
toward the Company's newer and higher priced "Flagship" line of 
Power Macintosh products. 

International net sales represented 53% of total net sales in the third 
quarter of 1997, compared with 49% in the second quarter of 1997. 
International net sales increased 18% in the third quarter compared 
with the second quarter of 1997, primarily as a result of an increase 
in net sales in Japan due to increases in Macintosh unit sales and the 
average aggregate revenue per Macintosh unit, slightly offset by 
decreases in peripheral unit sales and the average aggregate revenue 
per peripheral unit. The net sales increase in Japan was slightly 
offset by a decrease in the European markets. 

  				10
 
Domestic net sales declined slightly in the third quarter of 1997 
compared with the prior quarter, due to a decrease in the average 
aggregate revenue per Macintosh unit, substantially offset by 
increases in Macintosh and peripheral unit sales and the average 
aggregate revenue per peripheral unit.

During the third quarter of 1997 compared with the second quarter 
of 1997, the Company's estimated share of the worldwide and U.S. 
personal computer markets increased to 3.7% from 3.2%, as adjusted, 
and to 4.6% from 4.2%, as adjusted, respectively, based upon market 
information provided by industry sources. In addition, the Company 
believes that its licensees' share of the worldwide personal computer 
market during such period increased to approximately 0.4% from 
approximately 0.3%.

In general, the Company's resellers purchase products on an as-
needed basis. Resellers frequently change delivery schedules and 
order rates depending on changing market conditions. Unfilled orders 
("backlog") can be, and often are, canceled at will. The Company 
attempts to fill orders on the requested delivery schedules. The 
Company's backlog decreased to approximately $293 million at 
August 1, 1997, from approximately $409 million at May 2, 1997, 
primarily due to satisfying pent-up demand for the Company's 
"Flagship" line of Power Macintosh products as discussed above.

In the Company's experience, the actual amount of product backlog 
at any particular time is not necessarily a meaningful indication of its 
future business prospects. In particular, backlog often increases in 
anticipation of or immediately following introduction of new 
products because of over-ordering by dealers anticipating shortages. 
Backlog often is reduced once dealers and customers believe they can 
obtain sufficient supply. Because of the foregoing, as well as other 
factors affecting the Company's backlog, backlog should not be 
considered a reliable indicator of the Company's ability to achieve 
any particular level of revenue or financial performance. 

The Company believes that net sales will be below the level of the 
prior year's comparable periods through at least the first quarter of 
1998, if not longer.


Gross Margin

Gross margin represents the difference between the Company's net 
sales and its cost of goods sold. The amount of revenue generated by 
the sale of products is influenced principally by the price set by the 
Company for its products relative to competitive products. The cost 
of goods sold is based primarily on the cost of components and, to a 
lesser extent, direct labor costs. The type and cost of components 
included in particular configurations of the Company's products (such 
as memory and disk drives) are often directly related to the 
need to market products in configurations competitive with other 
manufacturers. Competition in the personal computer industry is 
intense and, in the short term, frequent changes in pricing and 
product configuration are often necessary in order to remain 
competitive. Accordingly, gross margin as a percentage of net sales 
can be significantly influenced in the short term by actions 
undertaken by the Company in response to industrywide competitive 
pressures.

Gross margin increased from 18.5% to 20.0% of sales during 
the third quarter of 1997 compared to the same period of 1996, 
primarily as a result of an increase in the gross margin 
percentage on the sale of the Company's PowerBook products 
and a shift in mix towards these products which yield a high 
gross margin per unit, as well as an increase in the gross 
margin percentage on the sale of the Company's "Value" line 
of Power Macintosh products (formerly generally referred to 
as entry level and  Performa(Registered Trademark) products).

Gross margin increased from 6.1% to 19.2% of sales during the first 
nine months of 1997 compared to the same period of 1996, primarily 
as a result of a $616 million charge in the second quarter of 1996
	
				11
 

that related principally to the write-down of certain inventory, as 
well as to the cost to cancel excess component orders necessitated by 
significantly lower than expected demand for many of the Company's products,
primarily its "Value" line of Power Macintosh products. Also, the Company 
separately incurred a $60 million charge in the second quarter of 1996 to 
reflect the estimated cost to correct certain quality problems in certain of 
the "Value" line of Power Macintosh products, as well as PowerBook products. 
In addition, gross margins in the second quarter of 1996, and to a lesser 
degree the first quarter of that year, were adversely affected by aggressive
pricing actions in Japan in response to extreme competitive actions by other
companies, as well as pricing actions in the U.S. and Europe across all 
product lines in order to stimulate demand.

Gross margin increased from 18.9% to 20.0% of sales during the third 
quarter of 1997 compared with the second quarter of 1997, 
primarily as a result of an increase in the gross margin percentage on 
the sale of the Company's "Flagship" line of Power Macintosh 
products and a shift in mix towards these products which yield a 
high gross margin per unit, as well as an increase in the gross margin 
percentage on the sale of the Company's "Value" line of Power 
Macintosh products, offset in part by a reduced mix in PowerBook 
products.

The gross margin levels in the third quarter of 1997 compared with 
the second quarter of 1997 and the third quarter of 1996, and in the 
first nine months of 1997 compared with the corresponding period of 
1996, were also adversely affected by a stronger U.S. dollar relative 
to certain foreign currencies. This negative impact was offset by 
hedging gains. The Company's operating strategy and pricing take 
into account changes in exchange rates over time; however, the 
Company's results of operations can be significantly affected in 
the short term by fluctuations in foreign currency exchange rates. 

There can be no assurance that the Company will be able to sustain 
the gross margin levels achieved in the third quarter and in the first 
nine months of 1997. Gross margins will remain under significant 
downward pressure due to a variety of factors, including continued 
industrywide pricing pressures around the world, increased 
competition, and compressed product life cycles. In response to those 
downward pressures, the Company expects it will continue to 
take pricing actions with respect to its products. Gross margins could 
also be affected by the Company's ability to effectively manage 
quality problems and warranty costs, and to stimulate demand for 
certain of its products.



				12
 


							
Research and Development							
		
		         Third Quarter	       Nine Months Ended	
		    			       June 27,  June 28,
		     1997      1996   Change      1997	    1996   Change
		                 	   	          
Research and
development	  $   101    $  155   (35%)    $   391    $   458    (15%)
Percentage of net
sales	             5.8%      7.1%		  7.2%	     6.1%	
							
		     Third     Second
                    Quarter    Quarter
		     1997       1997  Change				
		     	    
Research and
development	  $   101    $  141   (28%)				
Percentage of net
sales		     5.8%      8.8%					
							
Research and development expenditures decreased in amount in the 
third quarter of 1997 compared with the second quarter of 1997 and 
the third quarter of 1996, and during the first nine months of 1997 
compared with the same period of 1996. The decreases are primarily 
due to certain restructuring actions initiated by the Company late in 
the second quarter of 1997. Research and development expenditures 
also decreased as a percentage of sales in the third quarter of 1997 
compared with the second quarter of 1997 and the third quarter of 
1996, primarily due to the impact of such restructuring actions, 
partially offset by a decrease in the level of net sales. The increase as 
a percentage of net sales for the first nine months of 1997 compared 
with the same period of 1996 resulted from a decrease in the level of 
net sales, partially offset by the impact of such restructuring actions.

The Company believes that continued investments in research and 
development are critical to its future growth and competitive 
position in the marketplace and are directly related to continued, 
timely development of new and enhanced products that are central 
to the Company's core business strategy. The Company believes its 
research and development expenditures will decrease slightly in the 
fourth quarter of 1997 compared with the third quarter of 1997 as 
the Company completes and more fully realizes the cost reduction 
benefits of its restructuring plan. For additional information 
regarding the restructuring plan, refer to Note 2 of the Notes to the 
Consolidated Financial Statements (Unaudited) in Part I, Item I, and 
to Factors That May Affect Future Results and Financial Condition as 
well as Liquidity and Capital Resources in Part I, Item II of this 
Quarterly Report on Form 10-Q, which information is hereby 
incorporated by reference.











				13




							
In-Process Research and Development					
		
			Third Quarter		    Nine Months Ended		
			1997	1996	Change	   June 27,  June 28,	Change
					               1997	 1996
			 	 	 			  	  
In-process research
and development	       $ ---   $  ---		    $  375     $  ---      NM
Percentage of net
sales			 --- 	  ---		      6.9%	  ---	
							
	
			Third   Second
		      Quarter   Quarter
			1997	 1997	Change				
			 	 	 	
In-process research
and development	       $ ---   $  375 	 NM				
Percentage of net
sales	                 ---	23.4%					
							
NM: Not meaningful.

As a result of the NeXT acquisition, the Company took a substantial 
charge for in-process research and development during the second 
quarter of 1997. For additional information regarding the acquisition 
of NeXT, refer to Note 3 of the Notes to the Consolidated Financial 
Statements (Unaudited) in Part I, Item I, and to Factors That May 
Affect Future Results and Financial Condition as well as Liquidity and 
Capital Resources in Part I, Item II of this Quarterly Report on 
Form 10-Q, which information is hereby incorporated by reference.























				14
 



							
Selling, General and Administrative					
		
			Third Quarter		    Nine Months Ended		
			1997	 1996	Change	   June 27,  June 28,	Change
					               1997	 1996
			 	  	 			  	  
Selling, general and
administrative	       $   307  $  364   (16%)      $  1,027  $  1,209   (15%)
Percentage of net
sales			 17.7%	 16.7%		      18.8%	 16.1%	
				 			
			Third   Second
		      Quarter   Quarter
			1997	 1997	Change				
			 	 	 	
Selling, general and
administrative	       $   307  $   348  (12%)				
Percentage of net
sales	                 17.7%	  21.7%					
							

Selling, general and administrative expenditures decreased in 
amount in the third quarter of 1997 compared with the second 
quarter of 1997 and the third quarter of 1996, and during the first 
nine months of 1997 compared with the same period of 1996.  The 
decreases are primarily due to certain restructuring actions initiated 
by the Company late in the second quarter of 1997.  Selling, 
general and administrative expenditures also decreased as a 
percentage of sales in the third quarter of 1997 compared with the 
second quarter of 1997 and the third quarter of 1996, primarily due 
to the impact of such restructuring actions partially offset by a 
decrease in the level of net sales.  The increase as a percentage of net 
sales for the first nine months 1997 compared with the same period 
of 1996 resulted from a decrease in the level of net sales, partially 
offset by the impact of such restructuring actions.

The Company believes its selling, general and administrative 
expenditures will continue to decrease in the fourth quarter of 1997 
compared with the third quarter of 1997, as the Company completes 
and more fully realizes the cost reduction benefits of its 
restructuring plan, slightly offset by the amortization 
expense on the intangible assets the Company recognized as a result 
of the acquisition of NeXT. For additional information regarding the 
Company's restructuring actions and the acquisition of NeXT, refer to 
Notes 2 and 3, respectively, of the Notes to the Consolidated Financial 
Statements (Unaudited) in Part I, Item I, and to Factors That May 
Affect Future Results and Financial Condition as well as Liquidity and 
Capital Resources in Part I, Item II of this Quarterly Report on Form 
10-Q, which information is hereby incorporated by reference.

















				15
 



							
Restructuring Costs 							
			Third Quarter		    Nine Months Ended		
			1997	 1996	Change	   June 27,  June 28,	Change
					               1997	 1996
			 	  	 			  	  
Restructuring costs    $  ---   $  ---              $   155   $  207	  NM
Percentage of net
sales			  ---	   ---		       2.8%	2.8%	
							
			Third   Second
		      Quarter   Quarter
			1997	 1997	Change				
			 	 	 	
Restructuring costs   $  ---    $  155   NM				
Percentage of net
sales	                 ---	  9.7%					
							
NM: Not meaningful.
For information regarding the Company's restructuring actions 
initiated in the second quarters of 1997 and 1996, refer to Note 2 of 
the Notes to the Consolidated Financial Statements (Unaudited) in 
Part I, Item I, and to Factors That May Affect Future Results and 
Financial Condition as well as Liquidity and Capital Resources in Part 
I, Item II of this Quarterly Report on Form 10-Q, which information 
is hereby incorporated by reference. 

							
Interest and Other Income, Net							
			Third Quarter		    Nine Months Ended		
			1997	 1996	Change	   June 27,  June 28,	Change
					               1997	 1996
			 	  	 			  	  
Interest and other
income, net	      $    4    $  65	(94%)	    $    16   $    82    (80%)
							
			Third   Second
		      Quarter   Quarter
			1997	 1997	Change				
			 	 	 	
Interest and other
income, net	      $    4    $   8   (50%)				
							

Interest and other income, net, decreased in the third quarter of 
1997 and for the first nine months of 1997 compared with the same 
periods of 1996, primarily due to  $69 million of realized gains on 
sales of available-for-sale securities realized in the third quarter of 
1996. Interest and other income, net, decreased in the third quarter 
of 1997 compared with the second quarter of 1997 as a result of 
lower average cash balances, due to cash used to acquire NeXT, to 
fund the restructuring actions begun in the second quarter of 1997 
and to fund operations. The Company expects interest income to be flat in 
the fourth quarter of 1997 compared with the immediate prior quarter.


					16
 

The Company's senior and subordinated long-term debt ratings 
remain unchanged from the second quarter.  In the second quarter of 
1997, the Company's senior and subordinated long-term debt were 
downgraded to B and CCC+, respectively, by Standard and Poor's 
Rating Agency and to B3 and Caa, respectively, by Moody's Investor 
Services. These actions could increase the Company's cost of funds in 
future periods.



							
Income Tax Benefit							
			Third Quarter		    Nine Months Ended		
			1997	 1996	Change	   June 27,  June 28,	Change
					               1997	 1996
			 	  	 			  	  
Benefit from income
taxes			  --	$ (19)	 NM		--    $  (494)	  NM
Effective tax rate	  --	   37%			--	   37%	
							
			Third   Second
		      Quarter   Quarter
			1997	 1997	Change				
			 	 	 			
Benefit from income
taxes			  --	  --	 NM				
Effective tax rate	  --	  --					
							
NM: Not meaningful.

At June 27, 1997, the Company had deferred tax assets arising from 
deductible temporary differences, tax losses, and tax credits of $591 
million before being offset against certain deferred tax liabilities for 
presentation on the Company's balance sheet. A substantial portion 
of this asset is realizable based on the ability to offset existing 
deferred tax liabilities. In the first nine months of 1997, a valuation 
allowance of $174 million was recorded against the deferred tax 
asset for the benefits of tax losses which may not be realized. 
Realization of approximately $85 million of the asset is dependent on 
the Company's ability to generate approximately $245 million of 
future U.S. taxable income. Management believes that it is more 
likely than not that the asset will be realized based on forecasted U.S. 
income. However, there can be no assurance that the Company will 
meet its expectations of future U.S. income. As a result, the amount of 
the deferred tax assets considered realizable could be reduced in the 
near and long term if estimates of future taxable U.S. income 
are reduced. Such an occurrence could materially adversely affect 
the Company's financial results. The Company will continue to 
evaluate the realizability of the deferred tax assets quarterly by 
assessing the need for and amount of the valuation allowance.

















				17
 


Factors That May Affect Future Results and Financial Condition

Overview

The Company's future operating results and financial condition 
are dependent upon the Company's ability to successfully develop, 
manufacture, and market technologically innovative products in 
order to meet dynamic customer demand patterns, and its ability to 
effect a change in marketplace perception of the Company's 
prospects, including the viability of the Macintosh platform. 
Inherent in this process are a number of factors that the 
Company must successfully manage in order to achieve favorable 
future operating results and a favorable financial condition. 
Potential risks and uncertainties that could affect the Company's 
future operating results and financial condition include, without 
limitation, continued competitive pressures in the marketplace 
and the effect of any reaction by the Company to such competitive 
pressures, including pricing actions by the Company; the 
availability of key components on terms acceptable to the 
Company; the Company's ability to supply products in certain 
categories; the Company's ability to supply products free of latent 
defects or other faults; the Company's ability to make timely 
delivery to the marketplace of technological innovations, 
including its ability to continue to make timely delivery of 
planned enhancements to the current Macintosh operating 
system ("Mac(Registered Trademark) OS") and to make timely delivery of a 
new and substantially backward-compatible OS; the Company's ability to 
successfully integrate NeXT technologies, processes and employees 
with those at Apple; the Company's ability to successfully 
implement its strategic direction and restructuring actions, 
including reducing its expenditures; the Company's ability to 
attract, motivate and retain employees, including a new Chief 
Executive Officer; the effects of significant adverse publicity; and 
the availability of third-party software for particular 
applications.

The Company expects that it will not return to profitability in the 
fourth quarter of 1997.

Restructuring of Operations and  New Business Model

During 1996, the Company began to implement certain 
restructuring actions aimed at reducing its cost structure, 
improving its competitiveness, and restoring sustained 
profitability. In the second quarter of 1997, the Company 
announced and began to implement supplemental restructuring 
actions, including significant headcount reductions, to meet the 
foregoing objectives. There are several risks inherent in the 
Company's efforts to transition to a new cost structure. These 
include the risk that the Company will not be able to reduce 
expenditures quickly enough to restore sustained profitability 
and the risk that cost-cutting initiatives will impair the 
Company's ability to innovate and remain competitive in the 
computer industry.  

As part of its restructuring effort, the Company has been 
implementing a new business model. Implementation of the new 
business model involves several risks, including the risk that by 
simplifying and modifying its product line the Company will 
increase its dependence on fewer products, potentially reduce 
overall sales, and increase its reliance on unproven products and 
technology. Another risk of the new business model is that by 
increasing the proportion of the Company's products to be 
manufactured under outsourcing arrangements, the Company 
could lose control of the quality or quantity of the products 
manufactured, or lose the flexibility to make timely changes in 
production schedules in order to respond to changing market 
conditions. In addition, the new business model could adversely 
affect employee morale, thereby damaging the Company's ability 
to retain and motivate employees. Also, because the new business 
model contemplates that the Company will rely to a greater extent 
on collaboration and licensing arrangements with third parties, 
the Company will have less direct control over certain of its 
research and development efforts, and its ability to create 
innovative new products may be reduced. In addition, the new 
business model now includes the acquisition of NeXT. There can 
be no assurance that the technologies acquired from NeXT will be 
successfully exploited, or that key NeXT employees and processes 
will be retained and successfully integrated with those at Apple. 
Also, the new business model now includes the "spin-out" of the 
Company's Newton(Registered Trademark) unit into a 

				18
 

separate but wholly-owned subsidiary named Newton, Inc. There 
can be no assurance that Newton, Inc. will be successful as a 
separate entity. Finally, even if the new business model is 
successfully implemented, there can be no assurance that it will 
effectively resolve the various issues currently facing the 
Company. Although the Company believes that the actions it is 
taking and will take under its new business model, including its 
restructuring plan, its acquisition of NeXT, and its "spin-out" of 
Newton, Inc., should help restore marketplace confidence in the 
Company, there can be no assurance that such actions will enable 
the Company to achieve its objectives of reducing its cost 
structure, improving its competitiveness, and restoring sustained 
profitability. The Company's future operating results and 
financial condition could be adversely affected should it 
encounter difficulty in effectively managing the transition to 
the new business model and cost structure.

For information regarding the Company's restructuring actions 
and the acquisition of NeXT, refer to Notes 2 and 3, respectively, of 
the Notes to the Consolidated Financial Statements (Unaudited) in 
Part I, Item I, and to Liquidity and Capital Resources in Part I, 
Item II of this Quarterly Report on Form 10-Q, which information 
is hereby incorporated by reference.

Product  Introductions and Transitions 

Due to the highly volatile nature of the personal computer 
industry, which is characterized by dynamic customer demand 
patterns and rapid technological advances, the Company 
frequently introduces new products and product enhancements, 
including the recent introductions of certain PowerBook and 
Power Macintosh products, and the introduction of Mac OS 8 in 
July of 1997. The success of new product introductions is 
dependent on a number of factors, including market acceptance, 
the Company's ability to manage the risks associated with product 
transitions, the availability of application software for new 
products, the effective management of inventory levels in line 
with anticipated product demand, the availability of products in 
appropriate quantities to meet anticipated demand, and the risk 
that new products may have quality or other defects in the early 
stages of introduction. Accordingly, the Company cannot 
determine the ultimate effect that new products will have on its 
sales or results of operations. In addition, although the number of 
new product introductions may decrease under the Company's 
new business model, the risks and uncertainties associated with 
new product introductions may increase as the Company 
refocuses its product offerings on key growth segments and to 
the extent new product introductions are in markets that are new 
to the Company.

The rate of product shipments immediately following introduction of a new
product is not necessarily an indication of the future rate of shipments for
that product, which depends on many factors, some of which are not under the
control of the Company. These factors may include initial large purchases by a 
small segment of the user population that tends to purchase new technology 
prior to its acceptance by the majority of users ("early adopters"); purchases
in satisfaction of pent-up demand by users who anticipated new technology 
and, as a result, deferred purchases of other products; and overordering by 
dealers who anticipate shortages due to the aforementioned factors. These 
factors may be offset by others, such as the deferral of purchases by many 
users until new technology is accepted as "proven" and for which commonly 
used software products are available; and the reduction of orders by dealers 
once they believe they can obtain sufficient supply of products previously in
backlog. 

Backlog is often volatile after new product introductions due to the 
aforementioned demand factors, often increasing coincident with introduction,
and then decreasing once dealers and customers believe they can obtain 
sufficient supply of the new products. 

The measurement of demand for newly introduced products is further complicated
by the availability of different product configurations, which may include 
various types of built-in peripherals and software. Configurations may also 
require certain localization (such as language) for various markets and, as 
a result, demand in different geographic areas may be a function of the 
availability of third-party software in those localized versions. For example, 
the availability of European-language versions of software products 
				19
 
manufactured by U.S. producers may lag behind the availability of U.S. versions 
by a quarter or more. This may result in lower initial demand for the 
Company's new products outside the United States, even though localized 
versions of the Company's products may be available.

The increasing integration of functions and complexity of 
operations of the Company's products also increase the risk that 
latent defects or other faults could be discovered by customers or 
end-users after volumes of products have been produced or 
shipped. If such defects were significant, the Company could 
incur material recall and replacement costs under product 
warranties.

The Company has announced plans for two operating systems. 
The Company plans to continue to introduce major upgrades to 
the current Mac OS and later introduce a new OS (code named 
"Rhapsody") which is expected to offer advanced functionality 
based on Apple and NeXT software technologies. However, the 
NeXT software technologies that the Company plans to use in the 
development of Rhapsody were not originally designed to be 
compatible with the Mac OS. As a result, there can be no 
assurance that the development of Rhapsody will be successful. 
In addition, Rhapsody may not be fully backward-compatible 
with all existing applications, which could result in a loss of 
existing customers. Finally, it is uncertain whether Rhapsody or 
the planned enhancements to the current Mac OS will gain 
developer support and market acceptance. Inability to 
successfully develop and make timely delivery of a substantially 
backward-compatible Rhapsody or of planned enhancements to 
the current Mac OS, or to gain developer support and market 
acceptance for those operating systems, may have an adverse 
impact on the Company's operating results and financial 
condition.
  
Competition

The personal computer industry is highly competitive and is 
characterized by aggressive pricing practices, downward 
pressure on gross margins, frequent introduction of new 
products, short product life cycles, continual improvement in 
product price/performance characteristics, price sensitivity on 
the part of consumers, and a large number of competitors. The 
Company's results of operations and financial condition have 
been, and in the future may continue to be, adversely affected by 
industrywide pricing pressures and downward pressures on gross 
margins. The industry has also been characterized by rapid 
technological advances in software functionality and hardware 
performance and features based on existing or emerging 
industry standards. Many of the Company's competitors have 
greater financial, marketing, manufacturing, and technological 
resources, broader product lines and larger installed customer 
bases than those of the Company.

The Company's future operating results and financial condition 
may be affected by overall demand for personal computers and 
general customer preferences for one platform over another or 
one set of product features over another.

The Company is currently the primary maker of hardware that 
uses the Mac OS. The Mac OS has a minority market share in the 
personal computer market, which is dominated by makers of 
computers that run the MS-DOS and Microsoft Windows operating 
systems. The Company believes that the Mac OS, with its perceived 
advantages over MS-DOS and Windows, has been a driving force 
behind sales of the Company's personal computer hardware for 
the past several years. Recent innovations in the Windows 
platform, including those included in Windows 95 and Windows 
NT, or those expected to be included in Windows 98, have added 
features to the Windows platform which make the differences 
between the Mac OS and Microsoft's Windows operating systems less 
significant.  The Company is currently taking and will continue 
to take steps to respond to the competitive pressures being placed 
on its personal computer sales as a result of the recent 
innovations in the Windows platform. The Company's future 
operating results and financial condition may be affected by its 
ability to maintain and increase the installed base for the 
Macintosh platform.  


			20
 

As part of its efforts to increase the installed base for the 
Macintosh platform, the Company announced the licensing of the 
Mac OS to other personal computer vendors in 1995 and 1996. 
Several vendors currently sell products that utilize the Macintosh 
operating system, many of which have licensing arrangements 
with the Company. As a result of licensing its operating system, 
the Company competes with other companies producing Mac OS-
based computer systems. The benefits to the Company from 
licensing the Mac OS to third parties may be more than offset by 
the disadvantages of competing with them. The Company is 
currently in discussions concerning the nature of such licensing 
arrangements going forward, including whether or not to extend 
such arrangements. There can be no assurance that the 
Company's Mac OS licensing strategy will prove successful or will 
financially benefit the Company or, if the Company decides to 
alter its strategy, that it will be able to modify its existing 
licensing arrangements to pursue such a strategy. 

As a supplemental means of addressing the competition from MS-
DOS and Windows, the Company has devoted substantial resources 
toward developing personal computer products capable of 
running application software designed for the MS-DOS or 
Windows operating systems ("Cross-Platform Products"). These 
products include the RISC-based PowerPC(TradeMark) microprocessor and 
either include the Pentium or 586-class microprocessor or can 
accommodate an add-on card containing a Pentium or 586-class 
microprocessor. These products enable users to run concurrently 
applications that require the Mac OS, MS-DOS, Windows 3.1, or 
Windows 95 operating systems. The Company has supplied 
customers who purchase Cross-Platform Products with Windows 
operating system software under licensing agreements with 
certain Microsoft distributors.  The Company's ability to market 
Cross-Platform Products could be adversely affected if such 
Microsoft distributors were unwilling to continue to supply the 
Company with Windows operating system software on the terms 
of such licensing agreements.  

The Company, International Business Machines Corporation 
("IBM") and Motorola, Inc. ("Motorola") have agreed upon and announced 
the availability of specifications for a PowerPC microprocessor-based 
hardware reference platform. These specifications define a 
"unified" personal computer architecture that gives access to 
both the Power Macintosh platform and the PC environment and 
utilizes standard industry components. The Company's future 
operating results and financial condition may be affected by its 
ability to continue to implement this agreement and to manage 
the risk associated with the transition to this new hardware 
reference platform. Microsoft Corporation ("Microsoft") recently announced 
that it would no longer adapt its Windows NT operating system software, 
which is being used more by corporations, to run on the PowerPC 
microprocessor. This decision may adversely affect revenues 
derived from this new hardware reference platform.

Several competitors of the Company have either targeted or announced their 
intention to target certain of the Company's key market segments, including 
education and publishing. Many of these companies have greater financial, 
marketing, manufacturing, and technological resources than the Company.

On August 6, 1997, the Company and Microsoft announced patent cross licensing
and technology agreements between the two companies. Under these agreements, 
the companies provided patent cross licenses to each other.  In addition, 
Microsoft will make future versions of its Microsoft Office and Internet 
Explorer products for the Mac OS, and the Company will bundle the Internet 
Explorer product with Mac OS system software releases and make that product 
the default internet browser for such releases. The Company also announced 
that Microsoft will purchase 150,000 shares of Apple Series 'A' Non-voting 
Convertible Preferred Stock for $150 million. While the Company believes that
its relationship with Microsoft will be beneficial to the Company and to its
efforts to increase the installed base for the Mac OS, the Microsoft 
relationship is for a limited term and does not cover many of the 
areas in which the Company competes with Microsoft, including 
the Windows platform. In addition, the Microsoft relationship 
may have an adverse effect on, but not limited to, the Company's 
relationship with other partners. There can be no assurance that 
the benefits to the Company of the Microsoft relationship will not 
be offset by the disadvantages.

				21
 

Support from Third-Party Software Developers

Decisions by customers to purchase the Company's personal computers, as 
opposed to MS-DOS or Windows-based systems, are often based on the 
availability of third-party software for particular applications. The Company
believes that the availability of third-party application software for the 
Company's hardware products depends in part on third-party developers' 
perception and analysis of the relative benefits of developing, 
maintaining, and upgrading such software for the Company's products versus 
software for the larger MS-DOS and Windows market. This analysis is based on
factors such as the perceived strength of the Company and its products, the 
anticipated potential revenue that may be generated, and the costs of 
developing such software products. To the extent the Company's recent 
financial losses and declining demand for the Company's product have caused 
software developers to question the Company's prospects in the personal 
computer market, developers could be less inclined to develop new application 
software or upgrade existing software for the Company's products and more 
inclined to devote their resources to developing and upgrading software for 
the larger MS-DOS and Windows market. Microsoft is an important developer of
application software for the Company's products. Although the Company has 
entered into a relationship with Microsoft, which includes Microsoft's 
agreement to develop and ship future versions of its Microsoft Office and 
Internet Explorer products and certain other Microsoft tools for the Mac OS, 
such relationship is for a limited term and does not cover many areas in which 
theCompany competes with Microsoft. Accordingly, Microsoft's interest in 
producingapplication software for the Company's products not covered by the 
relationship or upon expiration of the relationship may be influenced by 
Microsoft's perception of its interests as the vendor of the Windows 
operating system.

Global Market Risks 

A large portion of the Company's revenue is derived from its 
international operations. As a result, the Company's operations 
and financial results could be significantly affected by risks 
associated with international activities, including economic and 
labor conditions, political instability, tax laws (including U.S. 
taxes on foreign subsidiaries), and changes in the value of the 
United States dollar versus the local currency in which the 
products are sold.  When the U.S. dollar strengthens against other 
currencies, the U.S. dollar value of non-U.S. dollar-based sales 
decreases. When the U.S. dollar weakens, the U.S. dollar value of 
non-U.S. dollar-based sales increases. Correspondingly, the U.S. 
dollar value of non-U.S. dollar-based costs increases when the 
U.S. dollar weakens and decreases when the U.S. dollar 
strengthens. Overall, the Company is a net receiver of currencies 
other than the U.S. dollar and, as such, benefits from a weaker 
dollar and is adversely affected by a stronger dollar relative to 
major currencies worldwide. Accordingly, changes in exchange 
rates, and in particular a strengthening of the U.S. dollar, may 
negatively affect the Company's consolidated sales and gross 
margins (as expressed in U.S. dollars). 

To mitigate the short-term impact of fluctuating currency 
exchange rates on the Company's non-U.S. dollar-based sales, 
product procurement, and operating expenses, the Company 
regularly hedges its non-U.S. dollar-based exposures. 
Specifically, the Company enters into foreign exchange forward 
and option contracts to hedge its assets, liabilities and firmly 
committed transactions. Currently, hedges of firmly committed 
transactions do not extend beyond one year. The Company also 
purchases foreign exchange option contracts to hedge certain 
other probable but not firmly committed transactions. Hedges of 
probable but not firmly committed transactions currently do not 
extend beyond one year. To reduce the costs associated with these 
ongoing foreign exchange hedging programs, the Company also 
regularly sells foreign exchange option contracts and enters into 
certain other foreign exchange transactions. All foreign 
exchange forward and option contracts not accounted for as 
hedges, including all transactions intended to reduce the costs 
associated with the Company's foreign exchange hedging 
programs, are carried at fair value and are adjusted on each 
balance sheet date for changes in exchange rates.  

While the Company is exposed with respect to fluctuations in the 
interest rates of many of the world's leading industrialized 
countries, the Company's interest income and expense is most 
			22
 

sensitive to fluctuations in the general level of U.S. interest rates. 
In this regard, changes in U.S. interest rates affect the interest 
earned on the Company's cash, cash equivalents, and short-term 
investments as well as interest paid on its notes payable to banks 
and long-term debt. To mitigate the impact of fluctuations in U.S. 
interest rates, the Company has entered into interest rate swap, 
collar, and floor transactions. Certain of these transactions are 
intended to better match the Company's floating-rate interest 
income on its cash, cash equivalents, and short-term investments 
with the fixed-rate interest expense on its long-term debt. The 
Company also enters into these transactions in order to diversify 
a portion of the Company's exposure away from fluctuations in 
short-term U.S. interest rates. These instruments may extend the 
Company's cash investment horizon up to a maximum duration of 
three years.

To ensure the adequacy and effectiveness of the Company's 
foreign exchange and interest rate hedge positions, as well as to 
monitor the risks and opportunities of the nonhedge portfolios, 
the Company continually monitors its foreign exchange forward 
and option positions, and its interest rate swap, option and floor 
positions both on a stand-alone basis and in conjunction with its 
underlying foreign currency- and interest rate-related 
exposures, respectively, from both an accounting and an 
economic perspective. However, given the effective horizons of 
the Company's risk management activities, there can be no 
assurance that the aforementioned programs will offset more 
than a portion of the adverse financial impact resulting from 
unfavorable movements in either foreign exchange or interest 
rates. In addition, the timing of the accounting for recognition of 
gains and losses related to mark-to-market instruments for any 
given period may not coincide with the timing of gains and losses 
related to the underlying economic exposures and, therefore, 
may adversely affect the Company's operating results and 
financial position. The Company generally does not engage in 
leveraged hedging. 

The Company's current financial condition is expected to 
increase the costs of its hedging transactions, as well as affect the 
nature of the hedging transactions into which the Company's 
counterparties are willing to enter.

Inventory and Supply

The Company provides reserves against any inventories of 
products that have become obsolete or are in excess of anticipated 
demand, accrues for any cancellation fees of orders for 
inventories that have been canceled, and accrues for the 
estimated costs to correct any product quality problems.  
Although the Company believes its inventory and related 
reserves are adequate, no assurance can be given that the 
Company will not incur additional inventory and related charges. 
In addition, such charges have had, and may again have, a 
material effect on the Company's financial position and results of 
operations.

The Company must order components for its products and build 
inventory well in advance of product shipments. Because the 
Company's markets are volatile and subject to rapid technology 
and price changes, there is a risk that the Company will forecast 
incorrectly and produce excess or insufficient inventories of 
particular products. The Company's operating results and 
financial condition have been in the past and may in the future 
be materially adversely affected by the Company's ability to 
manage its inventory levels and respond to short-term shifts in 
customer demand patterns.  

Certain of the Company's products are manufactured in whole or 
in part by third-party manufacturers, either pursuant to design 
specifications of the Company or otherwise. As part of its 
restructuring actions, the Company has sold its Fountain, Colorado, 
manufacturing facility to SCI Systems, Inc. ("SCI") and entered into a 
related manufacturing outsourcing agreement with SCI; sold its Singapore 
printed circuit board manufacturing assets to NatSteel Electronics Pte., Ltd. 
who will then supply main logic boards to the Company under a manufacturing 
outsourcing agreement; entered into an agreement with Ryder Integrated 
Logistics, Inc. to outsource the Company's domestic operations transportation 
and logistics management, and has entered into other similar 
			23
 

agreements to outsource the Company's European operations transportation and 
logistics management. As a result of the foregoing actions, the proportion of 
the Company's products produced and distributed under outsourcing arrangements
will continue to increase. While outsourcing arrangements may lower the fixed
cost of operations, they will also reduce the direct control the Company has 
over production. It is uncertain what effect such diminished control will have 
on the quality or quantity of the products manufactured, or the flexibility of 
the Company to respond to changing market conditions. Furthermore, any efforts 
by the Company to manage its inventory under outsourcing arrangements could 
subject the Company to liquidated damages or cancellation of the arrangement.
Moreover, although arrangements with such manufacturers may contain provisions 
for warranty expense reimbursement, the Company remains at least initially 
responsible to the ultimate consumer for warranty service. Accordingly, in 
the event of product defects or warranty liability, the Company may remain 
primarily liable. Any unanticipated product defect or warranty liability, 
whether pursuant to arrangements with contract manufacturers or otherwise, 
could adversely affect the Company's future operating results and financial 
condition.

Although certain raw materials, processes and components essential to the 
Company's business are generally available from multiple sources, other 
processes and key components (including microprocessors and application 
specific integrated circuits ("ASICs") ) are currently obtained by the 
Company from single sources. If the supply of a key single-sourced material,
process or component were to be delayed or curtailed, the Company's business
and financial performance could be adversely affected, depending on the time 
required to obtain sufficient quantities from the original source, or to 
identify and obtain sufficient quantities from an alternate source. The 
Company believes that the availability from suppliers to the personal computer
industry of microprocessors and ASICs presents the most significant potential
for constraining the Company's ability to manufacture products. Some advanced
microprocessors are currently in the early stages of ramp-up for production 
and thus have limited availability. The Company and other producers in the 
personal computer industry also compete for other semiconductor products 
with other industries that have experienced increased demand for such products,
due to either increased consumer demand or increased use of semiconductors 
in their products (such as the cellular phone and automotive industries). 
Finally, the Company uses some components that are not common to the rest of 
the personal computer industry (including certain microprocessors 
and ASICs). Continued availability of these components may be affected if 
producers were to decide to concentrate on the production of common components
instead of components customized to meet the Company's requirements. Such 
product supply constraints and corresponding increased costs could decrease 
the Company's net sales and adversely affect the Company's operating results
and financial condition.

The Company's ability to produce and market competitive products is also 
dependent on the ability and desire of IBM and Motorola, the suppliers
of the PowerPC RISC microprocessor for certain of the Company's products, to
supply to the Company in adequate numbers microprocessors that produce 
superior price/performance results compared with those supplied to the 
Company's competitors by Intel Corporation, the developer and producer of the
microprocessors used by most personal computers using the MS-DOS and Windows
operating systems. In addition, the desire of IBM and Motorola to continue 
producing these microprocessors may be influenced by Microsoft's decision 
not to adapt its Windows NT operating system software to run on the PowerPC 
microprocessor. IBM produces personal computers based on Intel microprocessors
as well as workstations based on the PowerPC microprocessor, and is also the
developer of OS/2, a competing operating system to the Company's Mac OS. 
Accordingly, IBM's interest in supplying the Company with microprocessors for
the Company's products may be influenced by IBM's perception of its interests
as a competing manufacturer of personal computers and as a competing operating
system vendor.

The Company's current financial condition and uncertainties related to recent
events could effect the terms on which suppliers are willing to supply the 
Company with their products.  There can be no assurance that the Company's 
current suppliers will continue to supply the Company on terms acceptable to 
the Company or that the Company will be able to obtain comparable products 
from alternate sources on such terms.  The Company's future operating results 
and financial condition could be adversely affected if the Company is unable 
				24
 

to continue to obtain key components on terms substantially similar to those 
currently available to the Company.

Marketing and Distribution

A number of uncertainties may affect the marketing and distribution of the 
Company's products. Currently, the Company's primary means of distribution 
is through third-party computer resellers. Such resellers include consumer 
channels such as mass-merchandise stores, consumer electronics outlets, and 
computer superstores. The Company's business and financial results could be 
adversely affected if the financial condition of these resellers weakened or
if resellers within consumer channels were to decide not to continue to 
distribute the Company's products.

Uncertainty over demand for the Company's products may cause resellers to 
reduce their ordering and marketing of the Company's products. Under the 
Company's arrangements with its resellers, resellers have the option to 
reduce or eliminate unfilled orders previously placed, in most instances 
without financial penalty. Resellers also have the option to return products 
to the Company without penalty within certain limits, beyond which they may be
assessed fees. The Company has experienced a reduction in ordering from 
historical levels by resellers due to uncertainty concerning the Company's
condition and prospects.

Change in Senior Management

On July 9, 1997, the Company announced that Dr. Gilbert F. Amelio had resigned
his positions as Chairman of the Board and Chief Executive Officer and that 
the Company was initiating a search for a new Chief Executive Officer.  While
the Company intends to name a new Chief Executive Officer as soon as 
practicable, there can be no assurance that the change in senior management 
and related uncertainties will not adversely affect the Company's operating 
results and financial condition during the period until a new Chief Executive 
Officer is hired and afterward.

Changes to Board of Directors

The Company announced on August 6, 1997 significant changes to its Board of 
Directors, replacing all but two former directors. The continuing directors 
are Gareth Chang and Edgar Woolard.  The new directors are William Campbell, 
President and CEO of Intuit Corp.; Lawrence Ellison, Chairman and CEO of 
Oracle Corp.; Steve Jobs, Chairman and CEO of Pixar Animation Studios; and 
Jerome York, former CFO of IBM and Chrysler Corporation. 

Other Factors

The majority of the Company's research and development activities, its 
corporate headquarters, and other critical business operations, including 
certain major vendors, are located near major seismic faults. The Company's 
operating results and financial condition could be materially adversely 
affected in the event of a major earthquake.

Production and marketing of products in certain states and countries may 
subject the Company to environmental and other regulations which include, 
in some instances, the requirement that the Company provide consumers with 
the ability to return to the Company product at the end of its useful life, 
and leave responsibility for environmentally safe disposal or recycling with 
the Company. It is unclear what effect such regulation will have on the 
Company's future operating results and financial condition.

The Company recently evaluated replacing its existing transaction systems 
(which include order management, product procurement, distribution, and 
finance) with a single integrated system, but has decided to continue



				25
 

to use its existing transaction systems for the foreseeable future. The 
Company's future operating results and financial condition could be adversely
affected if the Company is unable to effectively manage its existing 
transaction systems.

Because of the foregoing factors, as well as other factors affecting the 
Company's operating results and financial condition, past financial 
performance should not be considered to be a reliable indicator of future 
performance, and investors should not use historical trends to anticipate 
results or trends in future periods. In addition, the Company's participation 
in a highly dynamic industry often results in significant volatility of 
the Company's common stock price.


Liquidity and Capital Resources

The Company's financial position with respect to cash, cash 
equivalents, and short-term investments, net of notes payable to 
banks, decreased to $1,103 million at June 27, 1997, from $1,559 
million at September 27, 1996. The Company's financial position 
with respect to cash, cash equivalents, and short-term 
investments decreased to $1,230 million at June 27, 1997, from 
$1,745 million at September 27, 1996. The Company's cash and 
cash equivalent balance at June 27, 1997 and September 27, 1996, 
includes $176 million and $177 million, respectively, pledged as 
collateral to support letters of credit primarily associated with the 
Company's purchase commitments under the terms of the sale of 
the Company's Fountain, Colorado, manufacturing facility to SCI. 

Cash used by operations during the first nine months of 1997 
totaled $10 million, primarily due to the Company's net loss, 
adjusted for non-cash expenses such as in-process research and 
development, and a decrease in certain current liabilities, as well 
as restructuring costs, partially offset by a decrease in accounts 
receivable and inventories. The Company expects to use cash to 
fund operations over at least the next quarter.

Cash used to acquire NeXT totaled $384 million in the second 
quarter of 1997. The Company expects no additional cash 
expenditures related to the NeXT acquisition. Cash used for the 
purchase of property, plant, and equipment totaled $42 million in 
the first nine months of 1997, and consisted primarily of 
increases in manufacturing machinery and equipment. The 
Company expects that the level of capital expenditures for the 
remainder of 1997 will be comparable to the same period of 1996.

The Company's debt ratings remain unchanged from the second 
quarter of 1997, when the Company's senior and subordinated 
long-term debt were downgraded to B and CCC+, respectively, by 
Standard and Poor's Rating Agency and to B3 and Caa, 
respectively, by Moody's Investor Services. The Company was also 
placed on negative credit watch by Moody's Investor Services.  
These actions may increase the Company's cost of funds in future 
periods. In addition, the Company may be required to pledge 
additional collateral with respect to certain of its borrowings and 
letters of credit and to agree to more stringent covenants than in 
the past.

The Company believes that its balances of cash and cash 
equivalents and short-term investments, including proceeds from the August 
1997 sale of Apple Series A Non-voting Convertible Preferred Stock to 
Microsoft, and continued short-term borrowings from banks, will be sufficient 
to meet its cash requirements over the next 12 months. In addition to funding 
an expected net loss for at least the next quarter, expected cash requirements
over the next twelve months include an estimated $100 million to effect 
actions under the restructuring plan, most of which will be effected 
over the next six months. Also, the notes payable to banks all become due 
prior to September 30, 1997. No assurance can be given that short-term 
borrowings from banks can be continued, or that any additional required 
financing could be obtained should the restructuring plan take longer to 
implement than anticipated or be unsuccessful. If the Company is unable to 
obtain such financing, its liquidity, results of operations, and financial 
condition would be materially adversely affected. 

The Internal Revenue Service ("IRS") has proposed federal 
income tax deficiencies for the years 
				26


1984 through 1991, and the Company has made certain 
prepayments thereon. The Company contested the proposed 
deficiencies by filing  petitions with the United States Tax Court, 
and most of the issues in dispute have now  been resolved. On 
June 30, 1997, the IRS proposed income tax adjustments for the 
years 1992 through 1994. Although a substantial number of the 
issues for these years have been resolved, certain issues still 
remain in dispute and are being contested by the Company. 
Management believes that adequate provision has been made for 
any adjustments that may result from tax examinations.










				27


PART II. OTHER INFORMATION

Item 1. Legal Proceedings

Reference is made to page 45 of the Company's 1996 Annual Report on Form 10-K 
under the subheading "Litigation" for a discussion of certain consumer class
actions relating to "repetitive stress injury" claims.

In July 1997, the Court in the case styled Abraham and Evelyn Kostick Trust 
v. Peter Crisp  et. al. granted in part and denied in part the Company's 
motion to strike most of the substantive allegations of the second amended 
complaint. The Court had previously sustained the demurrer to plaintiffs' 
class claims but overruled the demurrer to the shareholder derivative claims.
The Company intends to make additional motions to dispose of the case on the 
pleadings, including filing a demurrer to any amended complaint that plaintiffs
may elect to serve.

On July 8, 1997, the Court in the case styled LS Men's Clothing Defined 
Benefit Pension Fund v. Michael Spindler et. al. sustained the Company's 
demurrer dismissing the amended complaint with leave to amend. On July 28, 
1997, plaintiff served a second amended complaint.

In March 1997, the Court in the case styled In re Computer Monitor Litigation
preliminarily approved a proposed settlement to which the Company and all but 
three of the other defendants in the action would be parties and provisionally 
certified a nationwide settlement class with respect thereto. A hearing 
regarding final approval of the proposed settlement was held on June 30, 1997 
and the Court's decision is pending. If approved, the Company does not 
anticipate its obligations pursuant to the proposed settlement will have a 
material adverse effect on its financial condition as reported in the 
accompanying financial statements.

In June 1997, the Federal Trade Commission and the Company agreed to a consent
decree regarding the Company's past processor upgrade practices. The terms of
this decree would include an upgrade offer to customers and an agreement to 
some terms about future activities by the Company. The consent decree is 
pending court approval.

The Company has various other claims, lawsuits, disputes with third parties, 
investigations and pending actions involving allegations of false or 
misleading advertising, product defects, discrimination, infringement of 
intellectual property rights, and breach of contract and other matters against 
the Company  and its subsidiaries incident to the operation of its business. 
The liability, if any, associated with these matters was not determinable as
 of the date of this filing. 

The Company believes the resolution of the matters cited above will not have 
a material adverse effect on its financial condition as reported in the 
accompanying financial statements. However, depending on the amount and timing 
of any unfavorable resolution of these lawsuits, it is possible that the 
Company's future results of operations or cash flows could be materially 
affected in a particular period.













				28


Item 6. Exhibits and Reports on Form 8-K

(a)	Exhibits 

Exhibit
Number		Note	Description

10.A.26-1		Amendment to Employment Agreement, dated May 1, 1997,  
			between Apple Computer, Inc. and Gilbert F Amelio

10.A.45			Retention Agreement dated May 1, 1997, between 
			Apple Computer, Inc. and Fred D. Anderson

27			Financial Data Schedule.





(b)	Reports on Form 8-K

Current reports on Form 8-K, dated April 10, 1997 and April 25, 
1997, respectively, were filed by Registrant with the Securities and 
Exchange Commission to report under Item 5 thereof the press 
releases issued to the public on March 14, 1997 regarding the 
Registrant's restructuring plan and expected second quarter 
revenue and the press release issued to the public on April 16, 1997 
regarding the Registrant's second quarter results.







				29



			     SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.








			APPLE COMPUTER, INC.
			   (Registrant)








		      By:  /s/Fred D. Anderson 

                          Fred D. Anderson
           Executive Vice President and Chief Financial Officer
                           August 11, 1997
 



























				30


INDEX TO EXHIBITS
Exhibit
Index
Number    Note	 Description					        Page

10.A.26-1	 Amendment to Employment Agreement, dated May 1,1997,
 		 between Apple Computer, Inc. and Gilbert F. Amelio.	 32

10.A.45		 Retention Agreement dated May 1, 1997, between Apple 
		 Computer, Inc. and Fred D. Anderson.	                 34

27		 Financial Data Schedule.	                         47