EXHIBIT 23

            CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 33-53939) of Florida Progress Corporation of our
report dated March 3, 1995 relating to the financial statements of the Savings
Plan for Employees of Florida Progress Corporation which appears in the Form
11-K of Florida Progress Corporation dated March 27, 1995.

PRICE WATERHOUSE LLP

/s/ PRICE WATERHOUSE LLP
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Tampa, Florida
March 27, 1995