EXHIBIT 10.(c)








                       FLORIDA PROGRESS CORPORATION

               EXECUTIVE OPTIONAL DEFERRED COMPENSATION PLAN

















                                                Effective September 1, 1994
                                      As Amended, effective January 1, 1995
                         As Amended and Restated, effective January 1, 1997






                       FLORIDA PROGRESS CORPORATION
               EXECUTIVE OPTIONAL DEFERRED COMPENSATION PLAN



I.   Purpose

     1.    The Plan is intended to be an unfunded plan under the Employee
           Retirement Income Security Act of 1974, as amended, that is
           maintained for the purpose of providing deferred compensation for a
           select group of management or highly compensated employees under
           Sections 201(2), 301(a)(2), 401(a)(1), and 402(b)(6) of the Employee
           Retirement Income Security Act of 1974, as amended. 

           The purpose of this plan is to provide a select management group with
           the ability to save a percentage of their total base salary rate on a
           pre-tax basis, with associated company match, in a way which mirrors
           the Savings Plan for Employees of Florida Progress Corporation to
           effectively eliminate all Internal Revenue Service Code Section and
           regulatory limitations imposed on qualified defined contribution
           plans.

     2.    The effective date of the Plan is September 1, 1994.  The Plan has
           been amended and restated as of January 1, 1997, except that certain
           provisions are effective as of an earlier or later date as indicated
           in the Plan.  The Plan shall remain in effect until such time as the
           Compensation Committee of the Company's Board of Directors elects to
           terminate the Plan.

II.  Definitions

      The following definitions shall be established within the Plan text, and
      unless the Plan text indicates otherwise, shall have the meanings set
      forth below:

     1.    "Base Salary Rate" shall mean the Participant's annual base salary on
           the first day of the month prior to the beginning of each Plan Year
           (i.e. August 1, 1994 for initial Plan Year 1994; December 1, 1994 for
           Plan Year 1995; etc.). Increases or decreases in Base Salary Rate
           which occur during the Plan Year will not change the Pre-tax Deferral
           Election amount determined prior to the beginning of each Plan Year.

     2.    "Beneficiary" shall mean any person or persons designated by the
           Participant to receive amounts payable in accordance with this Plan
           in the event of the Participant's death.  If no such designation is
           in effect at the time of death of the Participant, or if no person
           so designated shall survive the Participant, the beneficiary shall
           be the estate of the Participant.

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     3.    "Company" shall mean Florida Progress Corporation and its
           subsidiaries, who participate in the Savings Plan.

     4.    "Company Matching Deferred Contributions" shall mean the amount of
           Company Matching Deferred Contributions, as defined herein in
           Paragraph 2 of the Contributions section, due a Participant based
           upon the Participant's elected Employee Deferred Contributions.

     5.    "Company Matching Deferred Contributions Account" shall mean the
           accounts that will be established by the Company as a book reserve to
           which shall be credited the sum of the Participant's Company Matching
           Deferred Contributions for that Plan Year plus any earnings credited
           thereafter in accordance with Section X of this Plan.  This account
           will also be credited with Regular Company Contributions and/or
           Special Company Contributions that cannot be allocated to the Savings
           Plan because they exceed the limitations prescribed by Section 415(c)
           of the Internal Revenue Code of 1986.

     6.    "Compensation Committee" shall mean the Compensation Committee of the
           Florida Progress Corporation Board of Directors which is responsible
           for the administration of this Plan in accordance with the provisions
           of the Plan as set forth in this document.

     7.    "Death" shall mean death from any cause.

     8.    "Disability" shall mean the total and permanent disability of a
           Participant by reason of sickness or injury to perform all of the
           duties assigned to the Participant by his or her Company, with the
           existence of a Disability to be determined by the Committee in its
           sole discretion.

     9.    "Eligible Participant" shall mean an Employee selected by Senior
           Management who is eligible to receive a Performance Award pursuant to
           the Management Incentive Compensation Plan, and whose annual base
           salary exceeds the compensation limits outlined in Code Section
           401(a)(17) of the Internal Revenue Code of 1986.  

     10.   "Employee" shall mean a person who is a full-time, active employee of
           the Company.

     11.   "Employee Deferred Contributions" shall mean the amount of the
           Pre-tax Deferral Election from 1% to 16% of a Participant's Base
           Salary Rate, as defined herein in Section V.

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    12.   "Employee Deferred Contributions Account" shall mean the accounts
           that will be established by the Company as a book reserve to which
           shall be credited the sum of the Participant's Employee Deferred
           Contributions for that Plan Year plus any earnings credited
           thereafter in accordance with Section X of this Plan.

     13.   "Management Incentive Compensation Plan" shall mean the Company's
           annual management incentive bonus program.

     14.   "Participant" shall mean an Eligible Participant who has an account
           balance in the Plan.

     15.   "Plan" shall mean the Executive Optional Deferred Compensation Plan
           of Florida Progress Corporation effective September 1, 1994, as
           amended and restated effective January 1, 1997, and as may be
           amended hereafter.

     16.   "Plan Administrator" shall mean the Plan Administrator for the
           Savings Plan.

     17.   "Plan Year" shall mean the calendar year beginning January 1 and
           ending December 31, except in the initial year when it will mean the
           period of time from September 1, 1994 to December 31, 1994.

     18.   "Pre-tax Deferral Election Form" shall mean the form made available
           annually by the Compensation Committee to an Eligible Participant
           which, when properly executed by the Participant, effects his
           participation in the Plan for the next following Plan Year.

     19.   "Retirement" shall mean the date upon which the Participant retires
           from the Company as defined in the Participant's Company sponsored
           tax-qualified retirement plan.

     20.   "Savings Plan" shall mean the Savings Plan for Employees of Florida
           Progress Corporation, as amended.

     21.   "Short Plan Year" shall mean the period of the calendar year
           remaining for which an Eligible Participant, as described in Section
           III, may participate in the Plan.  Such Eligible Participant must
           duly complete, execute, and file with the Compensation Committee a
           Pre-Tax Deferral Election Form no later than 30 days following the
           date such an individual first became an Eligible Participant.  Such
           Pre-Tax Deferral Election Form shall be first effective with respect
           to base salary earned by the Participant during the first
           practicable payroll period following the Compensation Committee's
           receipt of the Pre-Tax Deferral Election Form.

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    22.   "Termination" shall mean the termination of a Participant's
           employment as a regular employee of the companies within the Florida
           Progress Corporation controlled group for reasons other than Death,
           Disability or Retirement.

     23.   "Valuation Date" shall mean the last day of each calendar month.

III. Eligibility and Participation

     1.    Participants.  Participant as defined by the Plan.

     2.    New Hires.  Effective January 1, 1995, the provisions of the Plan are
           amended to allow newly-hired Eligible Participants to make an
           irrevocable pre-tax deferral election for the Short Plan Year in     
           their initial year of hire.  Thereafter, the Plan Year for the       
           newly-hired employee will be the calendar year beginning January 1.

     3.    Transfers.  Effective January 1, 1995, Eligible Participants who are
           transferring from non-participating companies within the Florida
           Progress Corporation controlled group into a Company which
           participates and whose annual base salary at the time of transfer
           exceeds the compensation limits outlined in Code Section 401(a) (17),
           can make an irrevocable pre-tax deferral election for the Short Plan
           Year remaining in the year of transfer.  Thereafter, the Plan Year   
           for the transferred Employee will be the calendar year beginning     
           January 1.

     4.    Salary Increases.  Effective January 1, 1995, Eligible Participants,
           whose Base Salary Rate is increased during a year in excess of the
           compensation limits outlined in Code Section 401(a) (17), can make an
           irrevocable pre-tax deferral election for the Short Plan Year
           remaining in the year of the salary increase. Thereafter, the Plan
           Year for the employee with such a salary increase will be the        
           calendar year beginning January 1.

     5.    No Right of Employment.  Nothing in the Plan shall imply any right of
           an Employee to continue in the employ of the Company, or shall
           interfere with the right of the Company to terminate such Employee's
           employment at any time.  

IV.  Elections

     1.     Pre-Tax Deferral Election.  Any Eligible Participant or Participant
            in the Plan may voluntarily make an irrevocable election to defer an
            amount from 1% to 16% of their Base Salary Rate as Employee Deferred
            Contributions in a manner that is consistent with and in agreement
            with the terms and provisions of the Plan.  Such election must be
            irrevocable and in writing, on a Pre-tax Deferral Election Form
            provided by the Compensation Committee, and completed and delivered
            prior to the beginning of each Plan Year or Short Plan Year.

                                        Page 4
V.   Contributions

     1.   Employee Deferred Contributions.

          (a)     Eligible Participants or Participants who choose to
                  participate in the Plan will make an irrevocable Pre-Tax
                  Deferral Election to defer an amount from 1% to 16% of their
                  Base Salary Rate. Employee Deferred Contributions made to the
                  Plan will be the difference between the total Pre-tax Deferral
                  Election amount and the lesser of (a) the annual 401(k)
                  maximum limit or (b) the maximum 401(k) deferral election
                  amount permitted by 401(k)/401(m) non-discrimination testing
                  for the previous year as determined by the Plan Administrator
                  for highly-compensated employees within the Savings Plan.  

          (b)     The Employee Deferred Contributions Account will be
                  established by the Company as a book reserve to which shall be
                  credited the sum of the Participant's Employee Deferred
                  Contributions for that year (on a monthly basis) plus any
                  earnings credited thereafter in accordance with Section X of
                  the Plan.  

          (c)     The Employee Deferred Contributions made to this Plan will be
                  capped to prevent a Participant's Base Salary Rate from
                  dropping below the compensation limits outlined in Code
                  Section 401(a)(17).

     2.   Company Matching Deferred Contributions.  

          (a)     The Company shall make Company Matching Deferred Contributions
                  on behalf of each Participant who chooses to participate in
                  the Plan in the amounts and at the times Regular Company
                  Contributions and Special Company Contributions, as defined in
                  the Savings Plan, are allocated within the Savings Plan. Prior
                  to the reduction provided for in Paragraph (b) below, the
                  Company Matching Deferred Contributions will equal sixty-five
                  percent of Employee Deferred Contributions, up to six percent
                  of a Participant's Base Salary Rate, allocated monthly, and an
                  additional annual match of five percent or ten percent based
                  on the attainment of pre-determined Savings Plan Goals, as
                  defined within the Savings Plan, allocated in December of each
                  year goals are attained.  However, no Special Company
                  Contributions shall be made for a Plan Year unless the
                  Participant is an Employee on the last day of the final pay
                  period of the Plan Year or the Participant's Retirement or
                  Death occurred during the Plan Year. 
                

                                        Page 5

                 Effective January 1, 1997, the Company Matching Deferred
                  Contributions made to the Plan will mirror the changes being
                  made to the Regular Company Contributions in the Savings Plan
                  so that the Company Matching Deferred Contributions in the
                  Plan will be increased to seventy-five percent (75%) of
                  Employee Deferred Contributions, up to six percent (6%) of a
                  Participant's Base Salary Rate.  The increase from 65% to 75%
                  for Regular Company Contributions is in lieu of the
                  opportunity to receive an additional annual match of five
                  percent (5%) for each predetermined Savings Plan Goal
                  achieved. 

          (b)     The Company Matching Deferred Contributions will be the
                  difference between the  Company Matching Deferred
                  Contributions on the total Pre-tax Deferral Election amount,
                  up to 6% of the Base Salary Rate, and the sum of Regular
                  Company Contributions and Special Company Contributions in the
                  Savings Plan on the lesser of (a) the annual 401(k) maximum
                  limit or (b) the maximum 401(k) deferral election amounts
                  permitted by 401(k)/401(m) non-discrimination testing for the
                  previous year as determined by the Plan Administrator for
                  highly-compensated employees within the Savings Plan plus any
                  Regular Company Contributions and Special Company
                  Contributions associated with Regular Contributions made to
                  the Savings Plan on an after-tax basis.  

          (c)     The Company Matching Deferred Contributions Account will be
                  established by the Company as a book reserve to which shall be
                  credited the sum of the Participant's Company Matching
                  Deferred Contributions for that year (on a monthly basis) plus
                  any earnings credited thereafter in accordance with Section X
                  of the Plan.  This account will also be credited with Regular
                  Company Contributions and/or Special Company Contributions
                  that cannot be allocated to the Savings Plan because they
                  exceed the limitations prescribed by Section 415(c) of the
                  Internal Revenue Code of 1986.

VI.  Vested Portion of Accounts

     1.   At any point in time, a Participant shall be vested in the following
          portions of his Accounts:

          (a)     100% of the Participant's Employee Deferred Contributions
                  Account, plus

          (b)     A percentage of his Company Matching Deferred Contributions
                  Account determined in accordance with the vesting schedule
                  applicable to the Savings Plan, as shown below:

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                 Completed Year of Continuous       
                   Service on Valuation Date      Vested Percentage
                 ------------------------------   -----------------
                  Under        2                          0%
                               2                         25
                               3                         50
                               4                         75
                               5 or more                100

          (c)     A Participant who is not 100% vested in his Company Matching
                  Deferred Contributions Account pursuant to paragraph (b) above
                  shall nevertheless be 100% vested in this account upon the
                  later of his attainment of age 65 or completion of 5 years of
                  Continuous Service, as defined in the Savings Plan,  while in
                  the employ of the Company or upon his Death while in the
                  employ of the Company or upon his Retirement.

          (d)     In the event a Participant incurs a Termination before the
                  Participant has obtained a vested interest in the total amount
                  of his or her Company Matching Deferred Contributions Account,
                  then the portion of the Participant's Company Matching
                  Deferred Contributions Account in which such Participant does
                  not have a vested interest at the time of such Termination
                  shall be permanently forfeited and debited from the
                  Participant's Company Matching Deferred Contributions Account
                  by the Company as of the last day of the payroll period during
                  which such Participant incurred such Termination.  If an
                  individual returns to Company employment, any amounts
                  previously forfeited and debited from a Participant's Company
                  Matching Deferred Contributions Account upon a prior
                  Termination shall, in no event and in no manner, be credited
                  to the individual under this Plan.

VII. Timing and Payment of Account Balances

     1.   Form of Payment - Distribution of a Participant's Employee Deferred
          Contributions Account and the vested portion of the Company Matching
          Deferred Contributions Account shall be made in a cash lump sum to the
          Participant or to his Beneficiary if the Participant is not living.  

     2.    Commencement of Payment - A Participant or his Beneficiary, if the
           Participant is not living, shall receive a distribution of a
           Participant's Employee Deferred Contributions Account and the vested
           portion of the Company Matching Deferred Contributions Account as
           soon as administratively practicable following the Participant's
           Retirement, Termination, Disability or Death.

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VIII.     Valuation and Reporting of Accounts

     1.   Valuation.  The Employee Deferred Contributions Account and the
          Company Matching Deferred Contributions Account will be valued at the
          end of each month on the Valuation Date.  Any applicable earnings will
          be allocated to these accounts monthly on the Valuation Date.

     2.   Statement of Account.  At least once a year, but no more frequently
          than quarterly, each Participant shall be furnished with a statement
          setting forth the value and the vested portion of the Participant's
          accounts. 

IX.  Termination of Participation in the Plan

      Any Participant having previously elected to participate in the Plan shall
      automatically cease to participate in the Plan if he or she fails (in a
      subsequent year) to properly execute a Pre-Tax Deferral Election Form as
      provided for within the Plan, in which event the accumulated credits in
      his Employee Deferred Contributions Account and Company Matching Deferred
      Contributions Account, as applicable, prior to his termination of
      participation, will continue to be subject to the applicable provisions of
      the Plan.

X.   Crediting of Earnings

      There shall be credited to the Employee Deferred Contributions Account and
      Company Matching Deferred Contributions Account an additional amount of
      earnings (i.e. in addition to the principal amounts credited to such
      accounts), as established by the Company based on the investment return of
      the Stable Value Fund in the Savings Plan.

XI.  Administration, Amendment and Termination

     1.   The Compensation Committee shall have the final authority with
          respect to all matters pursuant to the Plan and shall have the
          authority to specify rules and administrative practices to be
          applied uniformly to all Participants in this Plan.  The
          Compensation Committee may, at any time, revise, amend, terminate,
          or otherwise change in any manner the terms, provisions, features,
          or administrative practices as they see fit from time to time. 
          However, no modification, amendment or termination of the Plan shall
          adversely affect the right of any Participant to receive the
          benefits granted under the Plan by the Compensation Committee in
          respect to such Participant as of the date of modification,
          amendment, or termination.

     2.   Tax Withholding. The Company shall have the right to deduct from all
          payments any taxes required by law to be withheld with respect to any


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         payments made under this Plan.

XII. Financing

     1.   Financing.  The benefits under this Plan shall be paid out of the
          general assets of the Company. 

     2.   No Trust Created.  Nothing contained in this Plan, and no action
          taken pursuant to the provisions of this Plan, shall create or be
          construed to create a trust of any kind or a fiduciary relationship
          between the Company and any Participant, his or her spouse or any
          other person.

     3.   Unsecured Interest.  No Participant hereunder shall have any interest
          whatsoever in any specific asset of the Company.  To the extent that
          any person acquires a right to receive payments under this Plan, such
          right shall be no greater than the right of any unsecured general
          creditor of the Company.

     4.   "Rabbi" Trust.  Notwithstanding the foregoing provisions of this
          Financing section, the Company reserves the right to create and
          contribute funds to a "Rabbi" trust for the purpose of paying some
          or all of the benefits provided under this Plan, but the existence
          of any such trust shall not in any way alter the relationship among
          the Company and a Participant as described in this Financing
          section.

          The creation of said trust shall not cause the Plan to be other than
          "unfunded" for purposes of the Sections of ERISA cited in Section    
          I.1.
           

XIII.     Miscellaneous.

     1.    Nontransferability.  Except to the extent required by the law, in no
           event shall the Company make any payment under this Plan to any
           assignee or creditor of a Par-ticipant or of a Beneficiary.  Prior to
           the time of a payment hereunder, a Participant or a beneficiary shall
           have no rights by way of anticipation or otherwise to assign
           (including without limitation in connection with a divorce) or
           otherwise dispose of any interest under this Plan nor shall rights be
           assigned or transferred by operation of law.

     2.    Laws Applicable and Construction.  The Plan is intended to constitute
           an unfunded deferred compensation arrangement for a select group of
           management or highly compensated employees, and all rights hereunder
           shall be governed by and construed in accordance with the laws of the
           State of Florida to the extent not governed by the Sections of ERISA
           referenced in Section I.1.

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    3.    Grammar.  Masculine pronouns used herein shall refer to men or women
           or both, and nouns when stated in the singular shall include the
           plural and when stated in the plural shall include the singular
           wherever appropriate.

     4.    Severability.  In the event any provision of the Plan shall be held
           illegal or invalid for any reason, the illegality or invalidity shall
           not affect the remaining parts of the Plan and the remaining parts of
           the Plan and the Plan shall be construed and enforced as if the
           illegal or invalid provision had not been included.
     
     5.    Payment Due an Incompetent.  If the Compensation Committee
           determines that any person to whom a payment is due hereunder is
           unable to care for his affairs because of physical or mental
           disability, it shall have the authority to cause the payments
           becoming due to such person to be made to the spouse, brother,
           sister or other such person deemed by the Compensation Committee to
           have incurred expense for such person otherwise entitled to payment
           (unless prior claim shall have been made by a duly qualified
           guardian or other legal representative) without responsibility of
           the Compensation Committee to see to the application of such
           payments.  Payments made pursuant to such power shall operate
           as a complete discharge of the obligations of the Compensation
           Committee and the Company.

     6.    Inalienability of Benefits.  No benefits payable under the Plan shall
           be subject to alienation, sale, transfer, assignment, pledge,
           attachment, garnishment, lien, levy, or like encumbrance.  No benefit
           under the Plan shall in any manner be liable for or subject to the
           debts or liabilities of any person entitled to benefits under the
           Plan.

     7.    Discretionary Decisions.  All decisions, determinations, or
           interpretations the Compensation Committee, the Company, or any
           member, officer or employee thereof are authorized to make under the
           Plan (including the delegation of any authority hereunder to another
           party) shall be made in that party's sole discretion and shall be
           final, binding, and conclusive on all interested persons.

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