<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information from Moto Photo
Inc.'s 1999 10-K and is qualified in its entirety by reference to such
10-K filing.
</LEGEND>

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                       3,953,375
<SECURITIES>                                         0
<RECEIVABLES>                                7,951,799
<ALLOWANCES>                                 2,261,000
<INVENTORY>                                  2,381,148
<CURRENT-ASSETS>                            12,361,659
<PP&E>                                      13,102,606
<DEPRECIATION>                               7,787,033
<TOTAL-ASSETS>                              23,916,814
<CURRENT-LIABILITIES>                        8,012,153
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        77,332
<OTHER-SE>                                   5,669,460
<TOTAL-LIABILITY-AND-EQUITY>                23,916,814
<SALES>                                     36,586,454
<TOTAL-REVENUES>                            36,844,521
<CGS>                                       26,725,091
<TOTAL-COSTS>                                5,794,632
<OTHER-EXPENSES>                             2,594,899
<LOSS-PROVISION>                               506,213
<INTEREST-EXPENSE>                             479,356
<INCOME-PRETAX>                              1,250,543
<INCOME-TAX>                                 (403,000)
<INCOME-CONTINUING>                          1,653,543
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,653,543
<EPS-BASIC>                                       0.18
<EPS-DILUTED>                                     0.12