<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo Inc.'s 2000
First Quarter 10-Q and is qualified in its entirety by reference to such 10-Q
filing.
</LEGEND>

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                         882,326
<SECURITIES>                                         0
<RECEIVABLES>                                6,678,963
<ALLOWANCES>                                 2,310,253
<INVENTORY>                                  2,325,133
<CURRENT-ASSETS>                             8,632,446
<PP&E>                                      13,126,795
<DEPRECIATION>                               7,791,261
<TOTAL-ASSETS>                              19,705,298
<CURRENT-LIABILITIES>                        4,128,538
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        77,385
<OTHER-SE>                                   5,134,415
<TOTAL-LIABILITY-AND-EQUITY>                19,705,298
<SALES>                                      7,232,437
<TOTAL-REVENUES>                             7,304,301
<CGS>                                        5,814,982
<TOTAL-COSTS>                                7,933,661
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                94,525
<INTEREST-EXPENSE>                             210,881
<INCOME-PRETAX>                              (840,241)
<INCOME-TAX>                                 (294,000)
<INCOME-CONTINUING>                          (546,241)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (546,241)
<EPS-BASIC>                                     (0.09)
<EPS-DILUTED>                                   (0.09)