<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo, Inc's 1996
10-K and is qualified in its entirety by reference to such 10-K filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                       1,398,944
<SECURITIES>                                         0
<RECEIVABLES>                                9,898,243
<ALLOWANCES>                                 2,211,000
<INVENTORY>                                  1,794,335
<CURRENT-ASSETS>                             9,367,254
<PP&E>                                      11,322,629
<DEPRECIATION>                               8,493,799
<TOTAL-ASSETS>                              20,485,212
<CURRENT-LIABILITIES>                        9,617,865
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        77,860
<OTHER-SE>                                   2,450,338
<TOTAL-LIABILITY-AND-EQUITY>                20,485,212
<SALES>                                     36,236,114
<TOTAL-REVENUES>                            43,287,566
<CGS>                                       18,883,423
<TOTAL-COSTS>                               31,116,267
<OTHER-EXPENSES>                             2,227,204
<LOSS-PROVISION>                             1,325,101
<INTEREST-EXPENSE>                             455,404
<INCOME-PRETAX>                              1,923,873
<INCOME-TAX>                                   850,000
<INCOME-CONTINUING>                          1,073,873
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,073,873
<EPS-PRIMARY>                                     0.10
<EPS-DILUTED>                                     0.16