<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo Inc's
1997 Second Quarter 10-Q and is qualified in its entirety by reference to
such 10-Q filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                       1,255,723
<SECURITIES>                                         0
<RECEIVABLES>                                6,925,655
<ALLOWANCES>                                 2,211,000
<INVENTORY>                                  1,839,942
<CURRENT-ASSETS>                             8,489,008
<PP&E>                                       3,058,769
<DEPRECIATION>                               8,764,790
<TOTAL-ASSETS>                              19,818,196
<CURRENT-LIABILITIES>                        6,679,152
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        77,936
<OTHER-SE>                                   2,565,979
<TOTAL-LIABILITY-AND-EQUITY>                19,818,196
<SALES>                                     16,284,886
<TOTAL-REVENUES>                            19,453,166
<CGS>                                        8,670,791
<TOTAL-COSTS>                               14,140,393
<OTHER-EXPENSES>                             1,039,674
<LOSS-PROVISION>                               397,178
<INTEREST-EXPENSE>                             200,283
<INCOME-PRETAX>                                582,157
<INCOME-TAX>                                   180,500
<INCOME-CONTINUING>                            401,657
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   401,657
<EPS-PRIMARY>                                     0.03
<EPS-DILUTED>                                     0.10