<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc.'s 1997 10-K and is qualified in its entirety by reference
to such 10-K filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                       3,139,252
<SECURITIES>                                         0
<RECEIVABLES>                                9,585,928
<ALLOWANCES>                                 2,608,000
<INVENTORY>                                  1,388,010
<CURRENT-ASSETS>                            10,596,006
<PP&E>                                      11,385,772
<DEPRECIATION>                               8,290,766
<TOTAL-ASSETS>                              21,038,115
<CURRENT-LIABILITIES>                        7,364,122
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        78,030
<OTHER-SE>                                   3,683,126
<TOTAL-LIABILITY-AND-EQUITY>                21,038,115
<SALES>                                     34,989,962
<TOTAL-REVENUES>                            41,897,343
<CGS>                                       18,652,096
<TOTAL-COSTS>                               29,820,905
<OTHER-EXPENSES>                             2,181,443
<LOSS-PROVISION>                               809,349
<INTEREST-EXPENSE>                             445,141
<INCOME-PRETAX>                              2,503,535
<INCOME-TAX>                                   800,000
<INCOME-CONTINUING>                          1,703,535
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,703,535
<EPS-PRIMARY>                                      .18
<EPS-DILUTED>                                      .18