<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc.'s 1998 First Quarter 10-Q and is qualified in its entirety by
reference to such 10-Q filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                       1,734,754
<SECURITIES>                                         0
<RECEIVABLES>                                8,549,886
<ALLOWANCES>                                 2,646,000
<INVENTORY>                                  1,950,066
<CURRENT-ASSETS>                             8,887,830
<PP&E>                                      10,935,174
<DEPRECIATION>                               7,905,355
<TOTAL-ASSETS>                              18,960,908
<CURRENT-LIABILITIES>                        5,888,320
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        78,060
<OTHER-SE>                                   3,340,355
<TOTAL-LIABILITY-AND-EQUITY>                18,960,908
<SALES>                                      5,829,264
<TOTAL-REVENUES>                             7,091,441
<CGS>                                        3,204,789
<TOTAL-COSTS>                                5,442,635
<OTHER-EXPENSES>                               468,444
<LOSS-PROVISION>                               142,145
<INTEREST-EXPENSE>                              97,740
<INCOME-PRETAX>                              (267,242)
<INCOME-TAX>                                  (67,000)
<INCOME-CONTINUING>                          (200,242)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (200,242)
<EPS-PRIMARY>                                   (0.03)
<EPS-DILUTED>                                   (0.03)