<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc.'s 1998 Second Quarter 10-Q and is qualified in its entirety by
reference to such 10-Q filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                         901,438
<SECURITIES>                                         0
<RECEIVABLES>                                5,972,086
<ALLOWANCES>                                 2,796,000
<INVENTORY>                                  1,774,462
<CURRENT-ASSETS>                             8,162,679
<PP&E>                                       3,012,093
<DEPRECIATION>                               8,080,407
<TOTAL-ASSETS>                              18,525,894
<CURRENT-LIABILITIES>                        5,271,067
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        78,127
<OTHER-SE>                                   3,600,654
<TOTAL-LIABILITY-AND-EQUITY>                18,525,894
<SALES>                                     13,764,995
<TOTAL-REVENUES>                            16,623,780
<CGS>                                        7,750,028
<TOTAL-COSTS>                               12,186,077
<OTHER-EXPENSES>                             1,040,060
<LOSS-PROVISION>                               249,680
<INTEREST-EXPENSE>                             210,599
<INCOME-PRETAX>                                243,210
<INCOME-TAX>                                    49,000
<INCOME-CONTINUING>                            194,210
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   194,210
<EPS-PRIMARY>                                      .01
<EPS-DILUTED>                                      .07