<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc's 1998 Third Quarter 10-Q and is qualified in its entirety by
reference to such 10-Q filing.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                       1,868,170
<SECURITIES>                                         0
<RECEIVABLES>                                6,089,834
<ALLOWANCES>                                 2,626,000
<INVENTORY>                                  1,649,220
<CURRENT-ASSETS>                             8,962,823
<PP&E>                                       3,578,845
<DEPRECIATION>                               8,246,588
<TOTAL-ASSETS>                              19,701,008
<CURRENT-LIABILITIES>                        6,391,801
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        78,252
<OTHER-SE>                                   4,048,286
<TOTAL-LIABILITY-AND-EQUITY>                19,701,008
<SALES>                                     21,809,098
<TOTAL-REVENUES>                            26,385,500
<CGS>                                       11,868,244
<TOTAL-COSTS>                               18,930,284
<OTHER-EXPENSES>                             1,631,065
<LOSS-PROVISION>                               298,646
<INTEREST-EXPENSE>                             314,678
<INCOME-PRETAX>                                770,093
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            770,093
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   770,093
<EPS-PRIMARY>                                      .07
<EPS-DILUTED>                                      .07