<ARTICLE> 5
<LEGEND>
This schedule contains summary financial inforamtion from Moto Photo
Inc.'s 1999 Third Quarter 10-Q and is qualified in its entirety by
reference to such 10-Q filing.
</LEGEND>

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                       1,282,193
<SECURITIES>                                         0
<RECEIVABLES>                                6,365,162
<ALLOWANCES>                                 2,130,000
<INVENTORY>                                  2,061,618
<CURRENT-ASSETS>                             9,284,425
<PP&E>                                       4,332,141
<DEPRECIATION>                               8,206,885
<TOTAL-ASSETS>                              20,389,504
<CURRENT-LIABILITIES>                        6,796,000
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     10,000
<COMMON>                                        78,717
<OTHER-SE>                                   5,020,217
<TOTAL-LIABILITY-AND-EQUITY>                20,389,504
<SALES>                                     25,931,139
<TOTAL-REVENUES>                            26,169,602
<CGS>                                       19,200,086
<TOTAL-COSTS>                               25,552,230
<OTHER-EXPENSES>                             1,791,377
<LOSS-PROVISION>                               344,449
<INTEREST-EXPENSE>                             319,496
<INCOME-PRETAX>                                617,373
<INCOME-TAX>                                   167,000
<INCOME-CONTINUING>                            784,373
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   784,373
<EPS-BASIC>                                       0.07
<EPS-DILUTED>                                     0.07