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W. Harold Parker, Jr.                             (919) 683-7631


                                                   May 14, 1996


        CCB FINANCIAL ANNOUNCES SIGNING OF LETTER OF INTENT TO
                        ACQUIRE SALEM TRUST BANK
                                   
                                   
          Durham, North Carolina------CCB Financial Corporation
(CCBF:Nasdaq) and Salem Trust Bank of Winston-Salem, N.C. jointly
announced today the signing of a letter of intent whereby Salem
would be acquired by CCB.
          Under the terms of the agreement, CCB Financial will
issue 0.41 shares of its common stock in exchange for each share
of common stock of Salem Trust Bank.  The merger, which is based
on a fixed exchange ratio, is designed to qualify as a tax-free
exchange to the holders of Salem common stock.  Based on CCB
Financial's stock price of $52.25 as of May 7th, the transaction
is valued at approximately $38.8 million ($40.8 million on a
fully-diluted basis).  Signing of a definitive agreement is
subject to, among other things, due diligence at Salem Trust Bank
by CCB Financial.
          Salem Trust is a state-chartered bank with $165 million
in assets in two offices serving Winston-Salem and Wilmington,
N.C.  The company was founded in 1986 to serve the private
banking needs of the Winston-Salem market.  Salem's operations
will become part of Central Carolina Bank.
          Ernest C. Roessler, President and Chief Executive
Officer of CCB Financial Corporation, stated,  "We believe that
the Salem Trust acquisition will add to CCB Financial in at least
two ways.  First, Salem Trust has a growing presence in the
Wilmington and Winston-Salem markets, which complements our
growth in these areas and moves us from fifth to fourth in the
deposit market share rankings in the Triad MSA.  Secondly, Salem
has been highly successful in serving the private banking segment
of the Triad market, and we would envision that Salem's expertise
could be a valuable addition to our marketing strategy across our
franchise."
          Gordon H. T. Sheeran, President and Chief Executive
Officer of Salem Trust Bank noted, "CCB Financial has one of the
strongest banking franchises in the country and we are looking
forward to becoming part of the CCB team.  Further, we believe
that CCB's stock is attractive for our shareholders."
          CCB Financial, with $5.0 billion in assets, currently
operates 157 offices located primarily in the Piedmont section of
North Carolina.