EXHIBIT 99.1
                                       The Peoples Holding Company (AMEX:PHC)
                                       P.O. Box 709
                                       Tupelo, MS 38801-0709
                                       Phone: (662) 680-1001
                                       Fax: (662) 680-1234
                                       www.thepeoplesbankandtrust.com


Press Release
- --------------------------------------------------------------------
For additional information, contact:

        Jim Gray
        Executive Vice President, Investor Relations and Planning Director
        (662) 680-1217

        Stuart Johnson
        Executive Vice President and Chief Financial Officer
        (662) 680-1472

Date:  July 17, 2002


           PEOPLES HOLDING COMPANY RECORD QUARTERLY EARNINGS UP 33.3%

The Peoples  Holding  Company (the  Company)(AMEX:  PHC)  reported  today record
results for second  quarter 2002,  bettering the record  results  posted for the
comparable period in 2001.  Earnings per share for the second quarter were $.80,
compared to $.60 for the same  period one year ago,  an increase of 33.33%,  and
net income was  $4,489,000  compared to $3,587,000  for the same period in 2001.
Net interest  income for second  quarter  2002 was up 14.69% while  non-interest
income increased 13.75% for the same period. These results generated a return on
average equity for second  quarter 2002 of 14.36%  compared to 11.21% for second
quarter 2001,  and a return on average  assets for second  quarter 2002 of 1.37%
compared to 1.13% for the comparable period in 2001.

We have now had six  consecutive  quarters  of record  core  earnings,  noted E.
Robinson McGraw,  President & CEO. "These results reflect our strategic focus on
asset  quality,  margin  improvement,  non-interest  income,  operating  expense
control,  capital  management  and  growth.  Although  we are  pleased  with our
earnings  results,  the progress on our  strategic  plan and the  prospects  for
continuing  our positive  performance,  we will not be satisfied  until we are a
top-performing company compared to our peers."

Stock Price, Dividends And Repurchases

The market price of The Peoples  Holding  Company shares was $41.00 per share at
June 30, 2002,  an increase of 24.20% from $33.01 at June 30,  2001.  "I believe
this  significant gain in share price to be a direct result of our commitment to
both earnings improvement and capital management," McGraw said.

The Company announced an increase in its quarterly dividend to $.26 per share on
June 18,  increasing  the annual  dividend  to $1.04.  This marks the  sixteenth
consecutive year of dividend increases.

Since January  2002,  the Company has  repurchased  97,806  shares,  or 1.71% of
shares  outstanding,  at an average purchase price of $34.87 per share.  Peoples
initiated a tender  offer on April 16, 2001 to purchase up to 604,312  shares or
approximately 10% of its common shares outstanding. Since that time, the Company
has repurchased a total of approximately 436,000 shares.



Financial Details

"For second quarter 2002, the net interest  margin improved to 4.75% compared to
4.43% for 2001,  continuing to reflect our proactive  stance on pricing",  noted
McGraw.

The provision for loan losses  decreased to $1,075,000  for second  quarter 2002
from  $1,125,000  for the same  period in 2001.  Allowance  for loan losses as a
percentage  of loans  remains  unchanged  at 1.39%  at June 30,  2002 and  2001,
respectively.  Net  charge-offs  as a percentage  of average  loans was .15% for
second quarter 2002 compared to .10% for the same period in 2001. Non-performing
loans  decreased to .44% for second quarter 2002 compared with .73% for the same
period in 2001. The Company's  non-performing  loan coverage ratio stood at 317%
for the quarter  compared to 191% for second  quarter  2001.  "Our asset quality
continues to improve as a result of our  commitment to credit  scoring,  central
credit analysis and central collections," McGraw stated.

Total  non-interest  income for the second  quarter ended June 30, 2002 and 2001
was  $6,650,000  and  $5,846,000,  respectively,  an increase  of 13.75%.  "With
non-interest  income  representing  33% of net interest income and  non-interest
income combined,  growth of this diversified  revenue stream remains strong.  It
underscores the fact that we are increasingly  meeting the total financial needs
of our clients through the sale of insurance and investment  products as well as
traditional banking services. Significant gains in non-interest income have been
generated  through fees on the sale of insurance and investments,  mortgage loan
fees,  service charges,  fiduciary  services and bank owned life insurance among
others," McGraw said.

Second quarter 2002  non-interest  expense  increased 10.12% over that of second
quarter 2001.  This increase was due  primarily to increasing  health  insurance
costs and  increases  in  computer  depreciation  related  to a number of recent
technology  upgrades.  Net  non-interest  expense as a percentage  of assets has
remained relatively steady at 1.81% for second quarter 2002 as compared to 1.80%
for the same period in 2001. In addition,  the efficiency ratio improved for the
second quarter from 62.30% in 2001 to 60.54% for 2002.

Conference Call Information

A live audio  Webcast  of a  conference  call with  analysts  will be  available
beginning  at 9 A. M.  Central  time on  Monday,  July 22 through  the  Investor
Relations   page  of  our   website,   www.thepeoplesbankandtrust.com;   through
www.streetevents.com  or any of CCBN's distribution  network.  The event will be
archived for 90 days.  The  conference  may also be heard live via  telephone by
dialing  877-279-3019  and entering the  conference  I. D.  number,  4431755.  A
digital  telephone  recording of the conference call,  available two hours after
the event and available for 48 hours, may be accessed by dialing  1-800-642-1687
or 706-645-9291 and entering the conference I. D. number, 4431755.

About The Peoples Holding Company

The  Peoples  Holding  Company is the  parent of  Mississippi's  fourth  largest
commercial bank headquartered in the state. Through its wholly owned subsidiary,
The  Peoples  Bank & Trust  Company,  the  Company is also parent of The Peoples
Insurance Agency, Inc. The Peoples Bank has assets of approximately $1.3 billion
and  operates  40  community  banking  offices  in 27 north  and  north  central
Mississippi cities.



Note To Investors

This news release  contains  forward-looking  statements  regarding  The Peoples
Holding Company. All forward-looking statements involve risk and uncertainty and
a number of factors  could cause actual  results to differ  materially  from the
anticipated  results  or other  expectations  expressed  in the  forward-looking
statements.  Those  factors  include,  but are not  limited  to,  interest  rate
fluctuation,   regulatory  changes,  portfolio  performance  and  other  factors
discussed in our recent  filings  with the  Securities  and Exchange  Commission
(SEC).




                           The Peoples Holding Company
                         Selected Financial Information
                    (Dollars in Thousands, Except Share Data)
                                    Unaudited

                                                  For The Three Months Ended June 30,       For The Six Months Ended June 30,
                                                 --------------------------------------   --------------------------------------
       Core Earnings Summary *                       2002          2001       % Change        2002          2001       % Change
       -----------------------                   -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Reported net income ............................. $   4,489     $   3,587       25.15 %    $   7,254     $   6,889        5.30 %
Goodwill amortization, net of tax ...............         -           102     (100.00)             -           204     (100.00)
Transitional goodwill impairment ................         -             -           -          1,300             -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Core net income ................................. $   4,489     $   3,689       21.69 %    $   8,554     $   7,093       20.60 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========

Basic and diluted earnings per share:
Reported net income ............................. $    0.80     $    0.60       33.33 %    $    1.29     $    1.15       12.17 %
Goodwill amortization, net of tax ...............         -          0.02     (100.00)             -          0.03     (100.00)
Transitional goodwill impairment ................         -             -           -           0.23             -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Core net income ................................. $    0.80     $    0.62       29.03 %    $    1.52     $    1.18       28.81 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========

* The table above  presents net income for the prior periods as reported as well
as core net  income,  which has been  adjusted  for the  exclusion  of  goodwill
amortization and the cumulative effect of the transitional goodwill impairment.





                                                  For The Three Months Ended June 30,       For The Six Months Ended June 30,
                                                 --------------------------------------   --------------------------------------
           Earnings Summary                          2002          2001       % Change        2002          2001       % Change
           ----------------                      -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Interest income ................................. $  19,971     $  22,422      (10.93)%    $  39,500     $  45,095      (12.41)%
Interest expense ................................     6,720        10,868      (38.17)        13,810        22,459      (38.51)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net interest income .............................    13,251        11,554       14.69         25,690        22,636       13.49
Provision for loan losses .......................     1,075         1,125       (4.44)         2,200         2,250       (2.22)
Noninterest income ..............................     6,650         5,846       13.75         13,259        11,576       14.54
Noninterest expenses ............................    12,526        11,375       10.12         24,824        22,430       10.67
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Income before taxes and cumulative effect
     of accounting change .......................     6,300         4,900       28.57         11,925         9,532       25.10
Income taxes ....................................     1,811         1,313       37.93          3,371         2,643       27.54
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income before cumulative effect
     of accounting change .......................     4,489         3,587       25.15          8,554         6,889       24.17
Cumulative effect of accounting change ..........         -             -           -         (1,300)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income ...................................... $   4,489     $   3,587       25.15 %    $   7,254     $   6,889        5.30 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========
          Common Stock Data
          -----------------
Earnings per share - basic and diluted:
   Income before cumulative effect
     of accounting change ....................... $    0.80     $    0.60       33.33 %    $    1.52     $    1.15       32.17 %
   Cumulative effect of accounting change .......         -             -           -          (0.23)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
   Net income ...................................      0.80          0.60       33.33           1.29          1.15       12.17
                                                 ===========   ===========   ==========   ===========   ===========   ==========

Book value per share ............................                                              22.60         21.13        6.96
Market value per share ..........................                                              41.00         33.01       24.20
Cash dividends per share ........................      0.26          0.24        8.33           0.51          0.47        8.51
Weighted average shares outstanding ............. 5,614,265     5,935,987       (5.42)     5,635,854     5,992,167       (5.95)
Weighted average shares outstanding - diluted ... 5,622,047     5,935,987       (5.29)     5,641,245     5,992,167       (5.86)
End of period shares outstanding ................                                          5,606,874     5,807,568       (3.46)

         Balance Sheet Summary
         ---------------------
Total loans .....................................                                          $ 835,789     $ 820,475        1.87 %
Allowance for loan losses .......................                                             11,658        11,403        2.24
Total investment securities .....................                                            344,752       283,993       21.39
Total assets ....................................                                          1,310,925     1,240,074        5.71
Total deposits ..................................                                          1,106,793     1,067,855        3.65
Total borrowings ................................                                             59,416        29,896       98.74
Shareholders' equity ............................                                            126,717       122,688        3.28





                                                  For The Three Months Ended June 30,       For The Six Months Ended June 30,
                                                 --------------------------------------   --------------------------------------
           Selected Ratios                           2002          2001       % Change        2002          2001       % Change
           ---------------                       -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Return on average assets * ......................    1.37  %       1.13  %      21.24 %       1.19  %       1.11  %       7.21 %
Return on average shareholders' equity * ........   14.36         11.21         28.10        12.50         10.91         14.57
Adjusted for cumulative effect
 of accounting change:
    Core return on average assets* ..............    1.37          1.16         18.10         1.29          1.14         13.16
    Core return on average shareholders' equity*.   14.36         11.54         24.44        13.54         11.24         20.46
Shareholders' equity to assets (actual) .........                                             9.67          9.89         (2.22)
Net interest margin (TE) * ......................    4.75          4.43          7.22         4.67          4.37          6.86
Allowance for loan losses to total loans ........                                             1.39          1.39             -
Reserve coverage of nonperforming loans .........                                           317.57        191.62         65.73
Average loans to average deposits ...............   74.76         76.52         (2.30)       74.82         76.64         (2.37)
Average earning assets to average assets ........   90.51         91.18         (0.73)       90.43         91.38         (1.04)
Nonperforming loans to total loans ..............                                             0.44          0.73        (39.73)
Net charge-offs to average loans * ..............    0.59          0.39         51.28         0.46          0.34         35.29
Noninterest income (less securities
 gains/losses) to average assets* ...............    2.02          1.90          6.32         2.00          1.88          6.38
Noninterest expense to average assets* ..........    3.83          3.70          3.51         3.82          3.66          4.37
Overhead ratio * ................................    1.81          1.80          0.56         1.82          1.78          2.25
Efficiency ratio ................................   60.54         62.30         (2.83)       61.28         62.44         (1.86)

         Nonperforming Assets
         --------------------
Nonaccruing loans ...............................                                          $     832     $   2,228      (62.66)%
Accruing loans past due 90 days or more .........                                              2,839         3,723      (23.74)
                                                                                          -----------   -----------   ----------
     Total nonperforming loans ..................                                              3,671         5,951      (38.31)
ORE and repossessions ...........................                                              3,092         2,351       31.52
                                                                                          -----------   -----------   ----------
     Total nonperforming assets .................                                          $   6,763     $   8,302      (18.54)%
                                                                                          ===========   ===========   ==========

* Ratios annualized
TE - taxable equivalent basis




                           The Peoples Holding Company
                            Allowance for Loan Losses
                             (Dollars in Thousands)
                                    Unaudited

                                                  For The Three Months Ended June 30,       For The Six Months Ended June 30,
                                                 --------------------------------------   --------------------------------------
                                                     2002          2001       % Change        2002          2001       % Change
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Reserve for loan losses at beginning of period .. $  11,811     $  11,067        6.72 %    $  11,354     $  10,536        7.76 %
Provision for loan losses .......................     1,075         1,125       (4.44)         2,200         2,250       (2.22)
Loans charged-off ...............................     1,310           871       50.40          2,296         1,573       45.96
Recoveries of loans previously charged-off ......        82            82           -            400           190      110.53
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Reserve for loan losses at end of period ........ $  11,658     $  11,403        2.24 %    $  11,658     $  11,403        2.24 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========



                           The Peoples Holding Company
                            Loans and Credit Quality
                             (Dollars in Thousands)
                                    Unaudited
                                                          Loans,                                             Net Charge-offs
                                                  Net of Unearned Income       Non-performing Loans     For The Six Months Ended
                                                      As of June 30,              As of June 30,                June 30,
                                                 -------------------------   ------------------------   ------------------------
                                                     2002          2001         2002          2001          2002         2001
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Commercial, financial, agricultural ............. $ 152,321     $ 159,469     $    563     $     601     $     463     $    367
Real estate - construction ......................    31,889        27,542          159           117            88           18
Real estate - mortgage ..........................   552,541       517,173        2,736         4,518           926          304
Consumer ........................................    99,038       116,291          213           715           419          694
                                                 -----------   -----------   ----------   -----------   -----------   ----------
     Total ...................................... $ 835,789     $ 820,475     $  3,671     $   5,951     $   1,896     $  1,383
                                                 ===========   ===========   ==========   ===========   ===========   ==========




                           The Peoples Holding Company
                   Condensed Consolidated Statements of Income
                    (Dollars in Thousands, Except Share Data)
                                    Unaudited

                                                  For The Three Months Ended June 30,       For The Six Months Ended June 30,
                                                 --------------------------------------   --------------------------------------
                                                     2002          2001       % Change        2002          2001       % Change
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Interest income:
    Loans ....................................... $  15,347     $  17,966      (14.58)%    $  30,664     $  36,146      (15.17)%
    Securities ..................................     4,599         4,231        8.70          8,633         8,363        3.23
    Other .......................................        25           225      (88.89)           203           586      (65.36)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total interest income .................    19,971        22,422      (10.93)        39,500        45,095      (12.41)

Interest expense:
    Deposits ....................................     6,123        10,508      (41.73)        12,627        21,728      (41.89)
    Borrowings ..................................       597           360       65.83          1,183           731       61.83
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total interest expense ................     6,720        10,868      (38.17)        13,810        22,459      (38.51)

          Net interest income ...................    13,251        11,554       14.69         25,690        22,636       13.49
Provision for loan losses .......................     1,075         1,125       (4.44)         2,200         2,250       (2.22)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Net interest income after provision
              for loan losses ...................    12,176        10,429       16.75         23,490        20,386       15.23

Noninterest income:
    Service charges on deposit accounts .........     3,064         2,816        8.81          6,000         5,608        6.99
    Fees and commissions ........................     2,226         1,665       33.69          4,275         3,453       23.81
    Trust revenue ...............................       231           265      (12.83)           462           530      (12.83)
    Gains on sale of securities .................         8             2      300.00              8            45      (82.22)
    Other .......................................     1,121         1,098        2.09          2,514         1,940       29.59
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total noninterest income ..............     6,650         5,846       13.75         13,259        11,576       14.54

Noninterest expenses:
    Salaries and employee benefits ..............     7,390         6,346       16.45         14,319        12,423       15.26
    Data processing .............................       959           869       10.36          1,881         1,727        8.92
    Net occupancy ...............................       777           777           -          1,584         1,605       (1.31)
    Equipment ...................................       790           733        7.78          1,594         1,462        9.03
    Other .......................................     2,610         2,650       (1.51)         5,446         5,213        4.47
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total noninterest expenses ............    12,526        11,375       10.12         24,824        22,430       10.67

Income before taxes and cumulative effect
    of accounting change ........................     6,300         4,900       28.57         11,925         9,532       25.10

Income taxes ....................................     1,811         1,313       37.93          3,371         2,643       27.54
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income before cumulative effect
    of accounting change ........................     4,489         3,587       25.15          8,554         6,889       24.17
Cumulative effect of accounting change ..........         -             -           -         (1,300)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income ...................................... $   4,489     $   3,587       25.15 %    $   7,254     $   6,889        5.30 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========




                           The Peoples Holding Company
         Average Consolidated Balance Sheet and Net Interest Analysis *
                             (Dollars in Thousands)
                                    Unaudited
                                                   For The Three Months        For The Six Months
                                                      Ended June 30               Ended June 30
                                                 -------------------------   ------------------------
                                                    2002          2001          2002         2001
                                                 -----------   -----------   ----------   -----------
                                                                               
                    Earning Assets:
   Loans and leases:
      Interest (TE) ............................. $  15,465     $  18,121     $ 30,910     $  36,449
      Average balance ...........................   830,748       812,473      824,301       810,862
      Yield .....................................      7.47%         8.95%        7.56%         9.06%
   Interest bearing bank balances, federal
       funds sold and repos:
      Interest ..................................        25           225          203           586
      Average balance ...........................     4,863        19,617       23,801        23,266
      Yield .....................................      2.06%         4.60%        1.72%         5.08%
   Investment securities:
      Interest (TE) .............................     5,269         4,936        9,948         9,772
      Average balance ...........................   347,245       288,129      324,861       285,494
      Yield .....................................      6.09%         6.81%        6.18%         6.84%
         Total earning assets:
           Interest (TE) ........................    20,759        23,282       41,061        46,807
           Average balance ...................... 1,182,856     1,120,219    1,172,963     1,119,622
           Yield ................................      7.04%         8.32%        7.06%         8.41%

             Interest Bearing Liabilities:
    Interest bearing demand deposit accounts:
      Interest ..................................       422           554          839         1,176
      Average balance ...........................    94,330        77,607       93,453        77,219
      Rate ......................................      1.79%         2.86%        1.81%         3.07%
   Savings and money market accounts:
      Interest ..................................     1,169         1,701        2,343         3,734
      Average balance ...........................   293,261       251,988      291,570       255,172
      Rate ......................................      1.60%         2.71%        1.62%         2.95%
   Time deposits:
      Interest ..................................     4,532         8,253        9,445        16,818
      Average balance ...........................   569,184       586,144      563,882       583,908
      Rate ......................................      3.19%         5.65%        3.38%         5.81%
         Total interest bearing deposits:
           Interest .............................     6,123        10,508       12,627        21,728
           Average balance ......................   956,775       915,739      948,905       916,299
           Rate .................................      2.57%         4.60%        2.68%         4.78%
   Other interest bearing liabilities:
      Interest ..................................       597           360        1,183           731
      Average balance ...........................    55,155        24,000       54,622        24,079
      Rate ......................................      4.34%         6.02%        4.37%         6.12%
         Total interest bearing liabilities:
           Interest .............................     6,720        10,868       13,810        22,459
           Average balance ...................... 1,011,930       939,739    1,003,527       940,378
           Rate .................................      2.66%         4.64%        2.78%         4.82%

Net interest income (TE) ........................ $  14,039     $  12,414     $ 27,251     $  24,348
Net interest margin (TE) ........................      4.75%         4.43%        4.67%         4.37%

* Interest amounts annualized for purposes of calculating yields and rates
TE - taxable equivalent basis